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Tag: Isobar

  • Bosch Home Appliances assigns media mandate to Isobar

    Bosch Home Appliances assigns media mandate to Isobar

    NEW DELHI: Bosch Home Appliances (BSH) has brought on board Isobar India, the digital agency from the house of dentsu international, as its strategy and creative agency partner.

    Headquartered in Munich, Germany, BSH is poised to enhance its marketing strategy in India with this announcement. The agency won the account following a multi-agency pitch and will service the brand from its Mumbai office.

    As per the mandate, Isobar India will handle the entire gamut of strategic planning, digital strategy and creative duties for the brand.

    BSH Household Appliances MD Neeraj Bahl said, “We are delighted to have Isobar on board to drive the digital communications for Bosch and Siemens. Keeping in mind our core proposition of empowering the Indian audiences and enabling them with peaceful and hassle-free life at home, Isobar was an appropriate fitment for us as their solution-oriented approach combined with creative renditions aligns with our core requirements. We are confident that together, we will be able to creatively connect with audiences to make Bosch a relatable household name.”

    Isobar South Asia group MD Shamsuddin Jasani added, “I am thrilled to witness the faith that BSH has put in us. Our digital-first, innovation-led approach truly hit home and now, together with the BSH team, we look forward to creating long-term relationship to help drive value for all stakeholders.”

    It is pertinent to note here that BSH Hausgeräte GmbH (BSH Home Appliances) is the largest manufacturer of home appliances in Europe. It is also one of the leading companies in the sector worldwide. 

  • Isobar bags creative and digital mandate for four Diageo India brands

    Isobar bags creative and digital mandate for four Diageo India brands

    MUMBAI: Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), has been appointed as the creative and digital partner for Diageo India. Being India’s leading beverage alcohol company, Diageo houses an outstanding collection of premium brands that includes Johnnie Walker, Black Dog, Black & White, Vat 69, Antiquity, Signature, Royal Challenge, McDowell's No 1, Smirnoff and Captain Morgan.

    Isobar India won the account following a multi-agency pitch and will manage the duties out of its Bengaluru office. As per the mandate, Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge. 

    Diageo India  executive vice president & portfolio head Amarpreet Anand comments “We are very happy to bring Isobar on board as our partners on some of our most prestigious brands in India, to handle the mandate of creative and digital across different brands. At Diageo, we are constantly trying to build a strong agency ecosystem and onboard the right set of creative minds to build our brands. Isobar bring their insights on brand building in the creative space and digital-first thinking which will be of much value.”

    Isobar South Asia  group MD Shamsuddin Jasani states, "We have grown from being a digital agency to an agency for the digital age. I am very happy that Diageo has appointed us as the integrated agency for Antiquity and Captain Morgan, along with awarding us the digital duties for Signature and Royal Challenge. It is an exciting opportunity and we are looking forward to delivering result-oriented strategies aiming at business transformation through the creative use of digital.”

  • Isobar Launches In-housing Solution

    Isobar Launches In-housing Solution

    India:  Isobar, a global digital agency, has launched an in-housing solution to help businesses remodel their marketing approach on their digital transformation journeys.  Isobar’s In-housing solution, ‘Accelerate’ specifically enables clients to fast track their in-house capabilities, offering them a partnership that can quickly respond to business challenges and deliver custom solutions routed in a business’s insights and culture.

    This in-housing solution will leverage Isobar’s strategic, technology and creative expertise to jump-start and accelerate client’s in-housing solutions. It will utilise the expertise of Isobar with the convenience of a specialist team deployed on site at a client’s office.  The solution has been developed to provide clients with more control, transparency and visibility into their transformation journey, whilst connecting to the power of Isobar’s global network and creative, technology and innovation expertise.

    This in-housing solution utilises Isobar’s capabilities across Marketing, Commerce, Products & Service Design and Consultancy offerings to meet a range of client in-housing needs.   Isobar has demonstrated the delivery of in-housing projects across global markets, including global airline trade association IATA, in Switzerland and Gas & Oil company OK a.m.b.a., in Denmark.

    The global solution will draw from existing resources across Isobar’s 6,500 strong network in Americas, EMEA and APAC, and includes Isobar’s global consultants and technologists.

    This in-housing solution, ‘Accelerate’ offers four key services to help clients fast track their in-house capabilities –

        Turnkey solutions to incubate and bootstrap in-house teams, drawing on Isobar’s award-winning experience, capabilities and credentials
        Expert talent that can extend clients existing teams to help drive strategic initiatives within organisations
        Consulting services on the processes, training and insights needed for clients to effectively in-house teams
        Leveraging Isobar’s accelerators and products to enable businesses to increase velocity on clients in-housing their digital transformation journey

    Sue McCusker, Global Chief Client Officer, Isobar, “With our in-housing solution, we offer the best of all worlds, with our teams providing leading, award-winning expertise in driving experience-led transformation powered by creativity, technology and data.   The name ‘Accelerate’ reflects the integral role Isobar plays within a company during the marketing in-housing process and how it helps accelerate clients to better marketing efficiencies, transparency and control, to transform a businesses and brands.”

    Prashant Mehta, Global Head of Delivery, Isobar, “This is an exciting development for us in delivering more strategic value for our clients, leveraging the fantastic talent and vertical experience we have across disciplines. We are truly proud of the impact that we have already created for our clients globally in their transformation journeys with our in-housing solutions and look forward to being a true partner for our clients.”

    Shamsuddin Jasani, Group MD, Isobar South Asia states,” At Isobar, we’ve done some great work that has not only been appreciated by clients has also been recognized in the industry. We have strategic conversations and sit at the table and bring more value and work closely with our clients as a partner and not just an agency. We are already working with clients in India to bring this to life. I’m positive with ‘Accelerate’; we will bring in the right momentum and expertise required towards clients who are looking at in-housing their digital transformation journey.”

  • Isobar India announces key elevations and leadership changes

    Isobar India announces key elevations and leadership changes

    MUMBAI: Isobar, the digital agency from the house of Dentsu Aegis Network, has announced key leadership changes across the country.

    Anadi Sah has been promoted to executive creative director, in addition to his current role of lead innovation, technology & creative. As part of this new mandate, Sah will now spearhead Isobar’s innovation and creative unit at a national level along with Isobar India chief creative officer Anish Varghese.

    Business head Gurgaon Himanshu Arora will now be associate vice president, taking in charge of the agency’s business for North region.

    Aakriti Sinha, currently director, social media, will now be national head for Isobar’s social media practice and will be responsible for scaling up the agency’s social media solutions.

    Director, business Madhura Ranade will take charge as head – branded content & partnerships, Isobar’s new service offering. She will be responsible for driving content consulting and strategy with an all-encompassing data-led approach towards platform and content recommendation to drive business results. Her role will also look after content consulting towards branded IP creation to create properties that are brand-safe, drive the brand vision and generate value.

    On the appointment, Isobar South Asia group MD Shamsuddin Jasani said, “We are preparing for the next stage of growth for Isobar India. We have identified the leaders of Isobar who will work with us to take the agency to greater heights. Anadi, Himanshu, Madhura, and Aakriti have played an important role in developing the vision and leadership needed to shape our business and brand strategy across our creative, marketing and technology functions. Their promotions will ensure we continue to power our India agenda and drive excellence in our experience-led transformation proposition.”

    The elevations will boost an accelerated growth by forging stronger ties between the agency, partners and clients, along with streamlining business verticals and fortifying operational efficiency. With these elevations, Isobar will further drive the global agenda of experience-led transformation across its practices.

  • Isobar shares how to leverage AEM to power brand experiences in SPAs white paper

    Isobar shares how to leverage AEM to power brand experiences in SPAs white paper

    MUMBAI: Isobar has published a white paper that uncovers and shares the opportunities of Single Page Applications (SPAs) in driving experience-led transformation. The paper responds to the changing marketing landscape – as businesses evolve to meet consumer expectations, commerce platforms are evolving to meet the needs of marketers. The paper is available to download from its website.

    The paper explains how SPAs and Adobe Experience Manager (AEM) have paved the way for more complex and dynamic digital experiences, and includes 12 considerations that CMOs and CTOs should bring to the attention of their technical solution architects.  Part one explains what you “need to know” about SPAs and the second part shares “best practices” for technical architects to consider when defining SPA architecture and integrating it to Adobe AEM.

    Isobar Global CTO Vikalp Tandon said, “Today, one of the biggest challenges for marketers is to find scalable, mature technology solutions and architecture partners that can deliver experience-led transformation. Through this research, we’re empowering CMOs and CTOs to investigate the latest SPA opportunities with their technical architects in order to develop flexible architecture that support the growing complexity of interfaces and devices. We’re proud to share our work with Adobe, and related best practices in how to use AEM to enhance and power brand experiences.”

    “Experience-led transformation along with ever-changing consumer expectations is the primary driving force behind the evolution of the marketing landscape. Online commerce platforms, an important component, are already making strides with headless commerce. Furthering that, SPAs are paving the way for device agnostic experiences that are dynamic and complex, yet simple and seamless for the consumer. This white paper will enable marketers to easily comprehend and inculcate the new technology,” states Isobar India EVP Shekhar Mhaskar.

    Isobar is an Adobe Platinum Partner, the highest level of partnership for an agency, with over 300 certifications around the globe. Adobe recognises that Isobar develops and delivers specialised Adobe solutions using the Adobe Experience Cloud, including Adobe Advertising Cloud, Analytic Cloud, Marketing Cloud and Commerce Cloud across numerous regions.

  • Isobar launches auto industry-first blockchain-powered campaign for CEAT Tyres

    Isobar launches auto industry-first blockchain-powered campaign for CEAT Tyres

    MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, launched a novel Blockchain-powered campaign to enable transparency throughout campaign delivery and performance for CEAT Tyres.

    By leveraging blockchain technology to create, deliver, and measure the campaign, CEAT Tyres will be able to transparently track all payment transactions that are written to an immutable ledger for every valid ad impression. This will enable them to be assured with confidence that the KPIs of their campaign are met and reported unambiguously. Thus, allowing for reconciliation of their data with an independent ledger which is verified by multiple unbiased parties.

    Commenting on the launch, CEAT Tyres senior vice president, marketing Nitish Bajaj said, “CEAT Tyres focuses on building best-in-class trusted products through a culture of continuous innovation. With that belief, and the promise of this platform powered by Blockchain technology to reach out to a targeted audience is an absolute win-win situation where we put our media investments to maximum use without any spillage, in addition to tracking the campaign at every stage.”

    Isobar, India executive vice president Shekhar Mhaskar said, “ Isobar has always been pioneering in putting to use the latest technological innovation in all spheres of its business, and for the ultimate benefit of its clients. Blockchain, which is making waves in every industry, couldn’t be left behind when it comes to offering an absolute unambiguous view of transactions, deliveries, and measurement of a digital media campaign. We are proud to introduce this as the first digital media campaign in the auto industry with CEAT Tyres.”

    Isobar India senior director, media Prachi Karan said, “This is an auto industry first initiative and we are extremely proud to have introduced this with CEAT Tyres. Staying ahead of the curve, using a creative application of new technology & innovation is something that as a brand both Isobar and CEAT stand for.”

  • Isobar launches AI-powered mobile campaign for Bobbi Brown’s Primer Plus collection

    Isobar launches AI-powered mobile campaign for Bobbi Brown’s Primer Plus collection

    MUMBAI: Isobar India, a digital agency from the Dentsu Aegis Network stable, has collaborated with Bobbi Brown to launch its Primer Plus collection that focuses on weather-related skin concerns.

    As shared in a press statement, targeting a group of consumers with specific skin concerns caused by adverse weather conditions was identified as an opportunity to conduct personalised marketing in a deliberate manner to boost sales.

    Isobar deployed dynamic HTML5 banners, which captured critical weather data from device level sensors available on smartphones of in-market consumers.  Using a real-time weather API, this data was then cross-stitched with the dynamic content that is consumed by women who exhibit high affinity towards beauty, luxury shopping, fashion, etc. With the help of a custom-made machine-learning algorithm, Isobar mapped various combinations of weather and skin conditions to the right primer. The banners, thus, showcased the apt primer for a specific skin type and weather condition, helping users to choose the right product even before buying it from a store.

    “The campaign garnered an impressive view rate of 32 per cent – twice the industry average. This initiative contributed to over 54 per cent of the overall sales via store walk-ins (the call to action to the dynamic campaign). Overall, the promotion push lead to 8X times sales uplift compared to the previous month,” read the statement.

    Speaking on the launch of the campaign Isobar India senior director – mobile Priyanka Shah stated, “Relevance and personalisation is the all-time marketing mantra. Consumers appreciate ads that are tailored to address their interests and shopping habits. In addition, personalized ads also have the potential to lift sales and increase campaign ROI. This is particularly true in campaigns that leverage individual-level data.”

    Speaking on the success of the campaign, Bobbi Brown India marketing manager Rishabh Kachchhy said, “Using insights of the core features and benefits from the product, the team identified an opportunity to connect our new Primer Plus Collection with a direct benefit link with the weather. The real-time marketing campaign they developed tied in very well with generic skin concerns every Indian woman faces linked to weather conditions. The unique communication angle they executed linked directly to hero benefits and helped drive our key challenges with the product – awareness, education and of course amazing sales!”

  • Isobar launches India’s first ever UGC-led Voice Mobile Banner

    Isobar launches India’s first ever UGC-led Voice Mobile Banner

    MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, has partnered with Forevermark Diamonds to launch India’s first User Generated Content led Voice Mobile Banner. The banner has been created to initiate the Forevermark ‘Half Carat Diamond’ campaign under the theme – ‘The Better Half Within Me’, a film that portrays women protagonists pursuing their dreams and passions.

    As per Isobar, the campaign is based on the insight that women generally tend to keep their passions to themselves even as they continue to focus more on their family needs. Hence, through this campaign, the brand intends to give its users a unique platform to share their hobbies and talents through an immersive experience. 

    For that Isobar has created an interactive banner across relevant apps used by women, which focus on areas like cooking, fitness, beauty, lifestyle, amongst others. Women are asked to engage with the banner by speaking about their passion into their mobile microphones and then led to the final frame with Forevermark’s video and a customised message containing the keyed-in passion. The results can be shared via WhatsApp and Facebook.

    Isobar India executive vice president Shekhar Mhaskar said, “The innovation resonates aptly with the brand’s message of celebrating the better half within a woman. Literally and figuratively, this mobile innovation gives women a platform to [voice] their passions and have them heard. We would love to take this thought forward with Forevermark to drive a movement for women where they can make their passions come alive.”

    Isobar India senior director mobile Priyanka Shah said, “Voice is clearly the future. As per a report by Mind Mold and Statistica, we will witness 200 billion voice searches per month by 2020 and there will be 1.83 billion consumers worldwide using AI voice assistants by 2021. Hence we thought of an idea that could deliver the creative message by tactically using the voice platform. The campaign idea brought forward the beautiful concept of embracing your ‘better half’, which lies within you, by prompting the user to voice out their passions. It’s a small step towards Voice revolution and the response rates have made this innovation a stronger case study for deeper future engagements.”

    Forevermark India marketing director Toranj Mehta said, “The Forevermark Half Carat campaign is based on the insight that women, whilst taking care of their family, like to pursue their own passions and follow their dreams. We are encouraging women to let this half of theirs shine. This innovation fits the objective perfectly and allows women to voice out their passions. The numbers we have seen from this innovation are very encouraging and we will look at more such voice activated units in the future.”

    Isobar has also revealed that of the 22,000 women engaged with the communication, 71 per cent were open to sharing their passion points with the brand. The overall campaign reach until now is more than 1 million, with an engagement rate of over 2 per cent.

  • Isobar Launches ‘Augmented Humanity: Isobar Trends Report 2019’

    Isobar Launches ‘Augmented Humanity: Isobar Trends Report 2019’

    MUMBAI: Isobar, a leading global digital agency from Dentsu Aegis Network, today releases ‘Augmented Humanity: Isobar Trends Report 2019, an exploration of five digital trends for 2019. The report explores the extent to which humanity will work in harmony with technology to expand and enrich life in 2019, and is available to download at isobar.com.

    Written by the innovation and strategy experts across Isobar’s 85 offices in 45 markets, the report builds on the concept of Augmented Humanity, developed by Isobar in 2018.   The 2019 trends report explores the changing nature of the human relationship with technology: from how we work and play, to how we travel, shop, spend our leisure time and engage with brands.

    The report is centered around a belief that technology augments our experience of the world, allowing us to work more efficiently, to live healthier lifestyles, to make better human decisions and to expand our creativity.  It explains why Isobar believes that this is an important moment in human history, outlines some of the myriad opportunities that these technological developments open up and shines a light on some of the challenges posed by digital disruption.

    Isobar’s five key trends for 2019 are:

    1) The evolving interface – How the intersection between humans and technology is changing

    2) The human algorithm – How data can help us to better understand ourselves and enable better decisions

    3) The fluid vs the collective self – How the digital world enhances personal and collective experiences

    4) The trust paradox – How technology can help – or hinder – our understanding of the increasingly complex world around us

    5) The transformed experience – How Augmented Humanity enables us to feel and experience the world differently and in deeper ways

    The annual report provides guidance on navigating this new landscape to keep businesses and brands ahead of the curve for 2019 and beyond. Each chapter outlines why these developments are important, key examples of the trends in action, why businesses need to be aware of them, and how they can take advantage of their positive potential.  

    Jean Lin, Isobar’s Global CEO, said, “Technology today plays a key role in driving relevance, scale, and elevating human experiences. It is our job to harness its wonderful power and the potential for businesses and brands, in serving people better in the age of Augmented Humanity.”

    Commenting on the launch, Shamsuddin Jasani, Group Managing Director, Isobar South Asia states, “We need to embrace the power of technology. Today, we are on the edge of an augmented age where technology is redefining the possibilities of what a human can truly be capable of. This next phase of transformational technological advances, wearable and embedded devices will unlock human potential by tapping into almost all our day to day activities. In 2019, we shall see how digital is going to be omnipresent and VOICE will be the biggest game changer in the field of marketing.”