Tag: Isobar India

Isobar ropes in Nagappa as VP – south, strengthens Bangalore team

MUMBAI: Isobar India has appointed Suraj Nagappa as its vice president to head the business for south. He will be based out of the Bangalore office which boasts of a team size of over 70 and with clients like SunTv, Myntra, Wrangler, Duroflex, Air Asia to name a few.

Suraj will also be a part of Isobar India’s Leadership team, which already includes Gopa Kumar (Executive VP), Shekhar Mhaskar Vice President, Anish Varghese National Creative director, along with Shamsuddin Jasani, MD, Isobar India.

Suraj comes with more than 17 years of rich experience in New Media strategy and planning especially with Mobile, SEM and Programmatic based solutions. His past stints have been with some of the best Media setups like Neo@Ogilvy, DDB Mudra, Denstu, Interactive Avenues and Mediaturf and serviced brands like Citibank, SAP, Infosys, Accenture, Toyota, Hitachi, Honda, Amway and Ministry of tourism.

Isobar India MD Shamsuddin Jasani says, “Suraj is a veteran of the digital industry and I am happy to welcome him to the Isobar family. With a team of over 70 people in Bangalore and Chennai we needed a person who could take the team forward to greater heights and clearly cement our place as the leading full service agency for the digital age.”

Nagappa says, “I look forward to collaborating with Shams and his team to work on future ready agency for our clients. Digital technologies are transforming all the aspects of business at clients end… I am looking forward to help and build Isobar for the future where digital and mobile are at the heart of strategy.”

October 18, 2017
Isobar India wins Godrej & Boyce digital media mandate

MUMBAI: Isobar India has been appointed as the digital partner for Godrej and Boyce, following a multi-agency pitch.

As part of the mandate, Isobar India will manage the account from its Mumbai office.

Godrej and Boyce chief communication officer Animesh Bhartiya said, “While, on the one hand, we collectively have to ensure each of our businesses are independently responding effectively to the needs of its customers and all other stakeholders, it is also imperative, to understand how resources can be best optimised at a group level by leveraging combined effort and spends. In a rapidly evolving media landscape, we also need new and innovative practices and approaches to connect meaningfully with a new generation of consumers. We believe Isobar has the necessary skillsets and attitude to bring fresh thinking to an organisation as varied as ours.”

Godrej & Boyce marketing and communication GM Suruchi Trivedi added, “Our objective was to drive efficiencies and more meaningful conversations by moving from a fragmented approach across the organisation to a more consolidated one. We developed a comprehensive and robust scientific process for the pitch ensuring that all the key parameters of evaluation are dovetailed into the same. After a rigorous analysis along with the key stakeholders from within the company, we unanimously decided that the pitch response from Isobar best aligned with organisation objectives. We thank Trigger bridge who managed the pitch process for us.”

Isobar India managing director Shamsuddin Jasani said, “We are thrilled that they have chosen us as their digital partners to help them in their digital transformation.”

September 18, 2017
Isobar India bags digital & social media mandate for Duroflex

MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the Digital Partner for Duroflex. Headquartered in Alleppey, Duroflex is India’s leading manufacturer of rubberized coir mattresses.

As part of the mandate, Isobar India will now handle the digital and social media duties for the brand. It will manage the account from its Bengaluru office. It is pertinent to note here that the agency won the account following a multi-agency pitch. Isobar India is the first digital agency of the brand to leverage brand management across the digital mediums.

Speaking on the appointment, Mathew Joseph, Director, Duroflex said, “We are going through an exciting phase now. In this fast growing economy, more and more consumers are getting digitally savvy. Consequently, a lot of content is consumed on the go. It is vital that we also bring our marketing efforts online to address our target audience in this platform. I am certain that partnering with Isobar India will help us create stronger engagements with our consumers.”

Shamsuddin Jasani, Managing Director, Isobar India added, “We’ve had a fantastic start to 2017. We are delighted to partner with Duroflex It is an interesting an unexplored category that makes our task both exciting and challenging. Our efforts will focus on revolutionising the purchase process and steering the brand towards becoming an indomitable player in the category since there is huge opportunity to create great brand narratives through digital for Duroflex Mattress. The team is looking forward to create amazing work with our newest client on board.’’

Isobar India is a global full-service digital agency known for its significant innovations in digital marketing communications. The agency has also been recognized globally by Gartner as a Leader for the third year in a row in the Digital Marketing Agency Magic Quadrant, and by Forrester as a Leader for Digital Experiences.

May 15, 2017
Isobar India Bags Digital Mandate for FOX Life and NatGeo India

MUMBAI: Isobar India has been appointed as the digital partner for Fox Networks Group’s flagship channel brands, National Geographic and Fox Life. The agency will handle their digital and social media mandates.

Speaking on the appointment, Fox Networks Group vice president content and communications Aparna Deshmukh said, “We are committed to iconic storytelling and delivering experiences; both for National Geographic and Fox Life viewers. We look forward to partnering with Isobar and bringing the exciting world of television to our audiences on digital mediums.”

Isobar India is a global full-service digital agency from the Dentsu Aegis Network known for its significant innovations in digital marketing communications.

Isobar India vice president Gopa Kumar added: “We’ve had a fantastic start to 2017. We are delighted to partner with Fox Network Group in India. It is an interesting category and there is huge opportunity to create great brand narratives through digital for National Geographic and Fox Life. The team is looking forward to create amazing work with our newest client.’’

February 21, 2017
Isobar India ropes in Chandrashekhar Mhaskar as VP

MUMBAI: Isobar India has appointed Chandrashekhar Mhaskar as Vice President to drive the digital creative and services division nationally. Additionally, he will also handle the responsibilities for the West India region.

A computer engineer by qualification and having followed his heart, Mhaskar has been part of the digital advertising industry for more than two decades including international exposure in London and Singapore. He has had varied experience in heading Digital SBUs at renowned agencies such as Ogilvy One, Cheil Worldwide, and Maxus. He was also a successful entrepreneur before taking up the mandate at Isobar. His industry experience spans Television, Film, Internet, eCommerce, Mobile, Social, Online Media and New Technology; across industry verticals like FMCG, IT, Entertainment, BFSI, Education, and Telecommunications.

Big clients under his belt included Nokia, Cisco, British Airways, Perfetti, American Express, and Samsun. He brings with him a rich experience of integrating agency and client teams to collaboratively conceptualize award-winning digital advertising solutions and execute them to successfully tackle business challenges and drive ROI.

Mhaskar will also join Isobar India’s Leadership team, which includes Gopa Kumar, Vice-President; Anish Varghese, National Creative Director and Rahul Vengalil, Business Head (South), alongside Shamsuddin Jasani, Managing Director for Isobar India. Isobar India has emerged as a leader amongst the digital agencies in India, winning multiple awards including Campaign Asia’s Agency of the Year, and this appointment will further strengthen it.

Shamsuddin Jasani, Isobar India Managing Director, says: “We are happy to welcome Chandrashekhar on board with our amazing team. Over the last two years, we have clearly emerged as one the leading full service digital agencies in India of media buying and over 100 creative and technology professionals. Chandrashekhar brings a vast experience across all aspects of digital, especially creative services, which he will be heading nationally. We already have a very strong Creative services and Technology business, and with Chandrashekhar leading the way, we are looking at reaching even greater heights.”

Commenting on his appointment, Chandrashekhar Mhaskar, Vice-President, Isobar India, said: “I am immensely excited to join Isobar and be part of a team that is brimming with stupendous energy. Isobar is already in the fray of creating some cutting-edge creative and tech solutions which have garnered media attention. I am really looking forward to working with Shamsuddin and the senior management team to take Isobar to greater heights in India.”

August 22, 2016
Isobar India ropes in Chandrashekhar Mhaskar as VP

MUMBAI: Isobar India has appointed Chandrashekhar Mhaskar as Vice President to drive the digital creative and services division nationally. Additionally, he will also handle the responsibilities for the West India region.

A computer engineer by qualification and having followed his heart, Mhaskar has been part of the digital advertising industry for more than two decades including international exposure in London and Singapore. He has had varied experience in heading Digital SBUs at renowned agencies such as Ogilvy One, Cheil Worldwide, and Maxus. He was also a successful entrepreneur before taking up the mandate at Isobar. His industry experience spans Television, Film, Internet, eCommerce, Mobile, Social, Online Media and New Technology; across industry verticals like FMCG, IT, Entertainment, BFSI, Education, and Telecommunications.

Big clients under his belt included Nokia, Cisco, British Airways, Perfetti, American Express, and Samsun. He brings with him a rich experience of integrating agency and client teams to collaboratively conceptualize award-winning digital advertising solutions and execute them to successfully tackle business challenges and drive ROI.

Mhaskar will also join Isobar India’s Leadership team, which includes Gopa Kumar, Vice-President; Anish Varghese, National Creative Director and Rahul Vengalil, Business Head (South), alongside Shamsuddin Jasani, Managing Director for Isobar India. Isobar India has emerged as a leader amongst the digital agencies in India, winning multiple awards including Campaign Asia’s Agency of the Year, and this appointment will further strengthen it.

Shamsuddin Jasani, Isobar India Managing Director, says: “We are happy to welcome Chandrashekhar on board with our amazing team. Over the last two years, we have clearly emerged as one the leading full service digital agencies in India of media buying and over 100 creative and technology professionals. Chandrashekhar brings a vast experience across all aspects of digital, especially creative services, which he will be heading nationally. We already have a very strong Creative services and Technology business, and with Chandrashekhar leading the way, we are looking at reaching even greater heights.”

Commenting on his appointment, Chandrashekhar Mhaskar, Vice-President, Isobar India, said: “I am immensely excited to join Isobar and be part of a team that is brimming with stupendous energy. Isobar is already in the fray of creating some cutting-edge creative and tech solutions which have garnered media attention. I am really looking forward to working with Shamsuddin and the senior management team to take Isobar to greater heights in India.”

August 22, 2016
Oxemberg chooses Isobar as digital AOR

MUMBAI: Oxemberg, a brand from the house of Siyaram’s, has appointed Isobar India, the digital agency from Dentsu Aegis Network, as its digital agency of record. The mandate is for the full service digital business of Oxemberg and will see Isobar India handling all digital creative, social and media for the brand. For the record, it was a direct pitch.

Confirming the news, Siyaram Silk Mills president and executive director Gaurav Poddar said, “The digital medium has acquired critical importance given the rapidly changing media consumption patterns. Social media has today become the de facto medium for interacting with the consumers and getting real time feedback. The digital platforms are today’s media vehicles for engagement and interactivity. We are delighted to have Isobar as our online agency. Their understanding of the digital ecosystem and their in-depth digital knowledge will help us to achieve our media and business objectives.”

Isobar India MD Shamsuddin Jasani said, “Oxemberg is really poised to have a great impact in the fashion space. Isobar is very happy to partner Oxemberg on this journey to really make a mark and help Oxemberg use digital to achieve business success. We are very excited with the opportunity that Oxemberg has given us.”

July 1, 2016
Oxemberg chooses Isobar as digital AOR

MUMBAI: Oxemberg, a brand from the house of Siyaram’s, has appointed Isobar India, the digital agency from Dentsu Aegis Network, as its digital agency of record. The mandate is for the full service digital business of Oxemberg and will see Isobar India handling all digital creative, social and media for the brand. For the record, it was a direct pitch.

Confirming the news, Siyaram Silk Mills president and executive director Gaurav Poddar said, “The digital medium has acquired critical importance given the rapidly changing media consumption patterns. Social media has today become the de facto medium for interacting with the consumers and getting real time feedback. The digital platforms are today’s media vehicles for engagement and interactivity. We are delighted to have Isobar as our online agency. Their understanding of the digital ecosystem and their in-depth digital knowledge will help us to achieve our media and business objectives.”

Isobar India MD Shamsuddin Jasani said, “Oxemberg is really poised to have a great impact in the fashion space. Isobar is very happy to partner Oxemberg on this journey to really make a mark and help Oxemberg use digital to achieve business success. We are very excited with the opportunity that Oxemberg has given us.”

July 1, 2016
Isobar India wins digital mandate of Panasonic India

MUMBAI: Panasonic India has appointed the digital agency from Dentsu Aegis Network Isobar as its digital agency. The mandate is for a full-service digital business of Panasonic.

Sharing his thoughts on the association, Panasonic India Brand and Marketing Communications head Sarthak Seth said, “We are glad to see the enthusiasm that people at Isobar have for Panasonic. We’re really looking forward to innovative ideas that they bring to the table.” Seth added, “Panasonic is one of the pioneering brands in its category. Therefore, we prefer associating with people who share the same values and vision. With the kind of work Isobar has done in the past, we are confident that we’ll be able to accomplish some great work together.”

Isobar India managing director Shamsuddin Jasani said, “Panasonic is a great brand to work with and we are very happy that they have chosen us to partner with them for their digital marketing needs. Our focus on creating brand narratives which ultimately lead to brand commerce are really hitting home with our clients.”

Isobar India vice president Gopa Kumar said, “ We are extremely happy to have Panasonic on board. We are looking forward to creating some truly inspired and creative work for the brand in the days ahead in keeping with our focus on brand narratives leading up to brand commerce.”

April 28, 2016
Isobar India wins digital mandate of Panasonic India

MUMBAI: Panasonic India has appointed the digital agency from Dentsu Aegis Network Isobar as its digital agency. The mandate is for a full-service digital business of Panasonic.

Sharing his thoughts on the association, Panasonic India Brand and Marketing Communications head Sarthak Seth said, “We are glad to see the enthusiasm that people at Isobar have for Panasonic. We’re really looking forward to innovative ideas that they bring to the table.” Seth added, “Panasonic is one of the pioneering brands in its category. Therefore, we prefer associating with people who share the same values and vision. With the kind of work Isobar has done in the past, we are confident that we’ll be able to accomplish some great work together.”

Isobar India managing director Shamsuddin Jasani said, “Panasonic is a great brand to work with and we are very happy that they have chosen us to partner with them for their digital marketing needs. Our focus on creating brand narratives which ultimately lead to brand commerce are really hitting home with our clients.”

Isobar India vice president Gopa Kumar said, “ We are extremely happy to have Panasonic on board. We are looking forward to creating some truly inspired and creative work for the brand in the days ahead in keeping with our focus on brand narratives leading up to brand commerce.”

April 28, 2016