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Tag: Isobar global

  • Isobar specialists to power globally connected commerce offering

    MUMBAI: Isobar, part of Dentsu Aegis Network, has announced the launch of a global Isobar Commerce practice.

    The commerce practice will deliver commerce experiences for clients through globally integrated platforms and solutions that are informed by local insight. This will bolster Isobar’s strategic capability to deliver commerce solutions through the Isobar Commerce practice and will include 1,000+ commerce specialists across Isobar’s network in Americas, EMEA and Asia-Pacific.

    As part of the launch, centres of excellence have been established in Americas1, EMEA2 and Asia-Pacific3, and market-leading commerce company Bluecom will be rebranded as Isobar Commerce. The practice will include all Commerce centres of excellence, all e-Commerce, m-commerce, retail commerce experts and Commerce off-shore delivery centres within the Isobar network.

    Combined with the digital creative, design capability and omni-channel expertise within Isobar, the Isobar Commerce practice will bring brand inspiration and commercial interaction closer together. The practice will further improve the performance, efficiency, and ROI for a client’s digital transformation efforts and support Isobar’s position as a leading digital agency. Isobar is the only agency named as a Leader on Gartner’s Magic Quadrant for Digital Marketing Agencies for the third consecutive time (2015, 2016, 2017) and as a Leader in The Forrester Wave™: Digital Experience Service Providers, Q4 2015.

    The Practice will deliver commerce experiences using platforms and solutions with the biggest technology players, including Salesforce, Adobe, SAP Hybris and Magento –combining strategic, technology and operational support to multimarket and regional clients. It will also cover strategy and brand commerce in third-party market-places, such as Amazon and Tmall. The end-to-end offering includes commerce strategy and consulting, customer experience design, data and technology implementation and platform management to ensure rapid growth for our clients.

    Isobar global CEO Jean Lin explained: “The reinvention of last mile is a key part of business transformation today, and the commerce specialists from our global practice will help our clients to win in the digital economy. As part of Isobar’s Brand Commerce strategy, we utilise data, customer experience and technology expertise to create seamless experiences that deliver measurable commercial success. The creation of the Isobar Commerce practice will further strengthen our commerce capability and global consistency to bring brand inspiration and transaction closer.”

  • Any agency can think of an idea, but very few can execute that idea.

    Any agency can think of an idea, but very few can execute that idea.

    GOA: “This is the time for renaissance in advertising because of the availability of technology”, asserted Isobar global CEO Jean Lin, while shedding light on how the backbone of ideas without limits is the importance of innovation.

    Quoting Alibaba’s success story, she mentioned that creativity is the key to make everything successful. “In the digital age it’s about delivering ideas without limit. The key point behind innovation is that the idea actually exists, we have to just innovate.”

    She further outlined that according to a PWC research in 2013, companies that look to innovate grew faster by 60 per cent, compared to the 20 per cent growth of companies that were taking on each other. The rate of change of society is a function of the age at which youth were introduced to the dominant technology of the time.

    Lin explained how Alibaba.com had launched a singles day sale in 2015 which got it sales worth $ 14.3 billion on that day. With 69 per cent of the sale from mobile devices, shoppers from 200 countries participated and 16,000 international brands were bought. “People from all over the globe can buy online. India is one of the highest border-less buyers worldwide. Now clients don’t have to look at other brands within their geography, they need to compete with prices even in other countries.”

    She also presented the example of Disneyland’s investment in the magical wrist band which worked well for the company as well as helped the travellers to track ticket, hotel room key and for getting reservations in hotels.

    The next thing that she spoke about was programmatic videos. She cited the example of how Unilever used this in technology where it showed 100,000 different videos for different people for a deodorant brand. “Even for programmatic video, content is required. It will take different thinking though. It gives viewers higher satisfaction. Technology helps, but it takes a creative to think of creativity in a different way”.

    The case studies of how Pinterest came up with its predictive shopping and how Youtube provides 100 per cent shoppable videos were also briefly discussed by Lin. “Ideas without limits is when YouTube and Pinterest take e-commerce seriously and MasterCard introduces the concept of Pay by selfies,” she added.

    Going further, she divided ideas into two types:

    Ideas that reimagine the last mile

    With an array of examples like UMood, Coca-Cola, etc, Lin pointed out that an idea should be limited only be for an ad campaign.

    Ideas that invent and reinvent

    “Innovation comes from an idea that already exists”, voiced Lin. She used examples of Sky Tip, GM Co-driver, Fiat, etc.

    She emphasized on the new role of agencies which is not only about creatively solving problems. “Any agency can think of an idea, but very few can execute that idea. That’s a key to win. We need to grow with clients. This will come when tangible results are seen. When you think of ideas without limit, it can happen.”

  • Any agency can think of an idea, but very few can execute that idea.

    Any agency can think of an idea, but very few can execute that idea.

    GOA: “This is the time for renaissance in advertising because of the availability of technology”, asserted Isobar global CEO Jean Lin, while shedding light on how the backbone of ideas without limits is the importance of innovation.

    Quoting Alibaba’s success story, she mentioned that creativity is the key to make everything successful. “In the digital age it’s about delivering ideas without limit. The key point behind innovation is that the idea actually exists, we have to just innovate.”

    She further outlined that according to a PWC research in 2013, companies that look to innovate grew faster by 60 per cent, compared to the 20 per cent growth of companies that were taking on each other. The rate of change of society is a function of the age at which youth were introduced to the dominant technology of the time.

    Lin explained how Alibaba.com had launched a singles day sale in 2015 which got it sales worth $ 14.3 billion on that day. With 69 per cent of the sale from mobile devices, shoppers from 200 countries participated and 16,000 international brands were bought. “People from all over the globe can buy online. India is one of the highest border-less buyers worldwide. Now clients don’t have to look at other brands within their geography, they need to compete with prices even in other countries.”

    She also presented the example of Disneyland’s investment in the magical wrist band which worked well for the company as well as helped the travellers to track ticket, hotel room key and for getting reservations in hotels.

    The next thing that she spoke about was programmatic videos. She cited the example of how Unilever used this in technology where it showed 100,000 different videos for different people for a deodorant brand. “Even for programmatic video, content is required. It will take different thinking though. It gives viewers higher satisfaction. Technology helps, but it takes a creative to think of creativity in a different way”.

    The case studies of how Pinterest came up with its predictive shopping and how Youtube provides 100 per cent shoppable videos were also briefly discussed by Lin. “Ideas without limits is when YouTube and Pinterest take e-commerce seriously and MasterCard introduces the concept of Pay by selfies,” she added.

    Going further, she divided ideas into two types:

    Ideas that reimagine the last mile

    With an array of examples like UMood, Coca-Cola, etc, Lin pointed out that an idea should be limited only be for an ad campaign.

    Ideas that invent and reinvent

    “Innovation comes from an idea that already exists”, voiced Lin. She used examples of Sky Tip, GM Co-driver, Fiat, etc.

    She emphasized on the new role of agencies which is not only about creatively solving problems. “Any agency can think of an idea, but very few can execute that idea. That’s a key to win. We need to grow with clients. This will come when tangible results are seen. When you think of ideas without limit, it can happen.”