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  • A Glance at sports TV globally during Covid2019

    A Glance at sports TV globally during Covid2019

    NEW DELHI: In a year mostly devoid of outdoors action, it came as no big surprise that when live sports resumed in the form of the IPL 2020, it set new viewership records. In a similar fashion, season seven of the ISL is also performing very well, further speaking to the love of football in India.

    But how did sports television fare in other parts of the globe? How did sports buffs in other nations get by for months when live sport was a no-no?

    The 2020 edition of the Yearly Sport Key Facts will give you a clue. Brought out by Glance, a specialist of international TV markets, the report states that months into the Coronavirus pandemic, sports fans are eagerly awaiting the return of sports on television and that the year will forever be an unprecedented season in the history of worldwide sports.

    “The broadcast sports offer during the 2019-20 season has logically declined, but audience successes have also been recorded in many countries, particularly with the resumption of competitions after lockdown,” said Glance sport director Yassine Berhoun.

    She should know: her agency provides official TV ratings for over 7,000 channels in more than 120 territories.

    As all the sports competitions from March to June were cancelled, right holders and broadcasters were left with no option but to reinvent themselves to offer attractive content to sports enthusiasts during lockdown.

    Some channels in European countries showed reruns of the greatest triumphs of their national teams. In France, the L’Equipe channel broadcast several matches from the 2018 World Cup, including France’s win in the final against Croatia, which attracted more than 600,000 viewers.  Similar strategies were adopted in Germany and Spain.

    Virtual events were also set up to make up for the absence of live sports. In northern Belgium, the broadcast of the virtual Tour of Flanders on EEN, where 13 riders were facing each other on a cycling simulation, was watched by more than 600,000 viewers with an audience share of 56 per cent.

    In the United States, the ESPN channel aired The Last Dance documentary series about the final season (1997-98) of the Chicago Bulls, Michael Jordan’s basketball team. The eagerly awaited documentary created a buzz and was watched on average by more than 6.7 million TV viewers for an average audience share of 7.8 per cent, the biggest audience in history for an ESPN documentary.

    The games have returned, but are still being played behind closed doors. One of the first football competitions to resume was the Bundesliga, the German league which was broadcast by the Sky Group in Germany. The first post-lockdown day broadcast thus achieved an audience of more than 2.5 million fans.

    In Italy, the final of the Coppa Italia between Napoli and Juventus in June achieved the best audience of the season with 10.2 million viewers and a market share of 39.3 per cent on Rai 1, which is three million more viewers than the 2019 final.

    Another highly anticipated competition, the Champions League, made its comeback in August in a new format. The final between Paris Saint Germain and Bayern Munich got the best sports audience of the season in France and Germany.

    In the 2019/20 season, six of the top ten sports audiences of the season were for Coppa Italia games, according to Glance.

    The winter sports narrowly escaped the lockdown, with only a few final events cancelled at the beginning of the health crisis. In Austria, Slovenia, Norway, Poland and Sweden, TV viewing of winter sports accounted for over 40 per cent of all sports viewed between September 2019 and August 2020. 

    LINK TO THE REPORT : https://www.glance-mediametrie.com/en/yearly-sport-key-facts-2020

  • ISL 20-21 opening week clocks 8% growth in viewing minutes

    ISL 20-21 opening week clocks 8% growth in viewing minutes

    NEW DELHI: The craze for football is getting bigger and bigger in India with every passing edition of Hero ISL. This year, the championship is into its seventh season and is the first major sporting league playing in the country since the pandemic started.

    Hero ISL returned on 20 November in a new 11 team avatar, raising the competition a notch higher. The live action is telecast and live streamed in 82 territories across the world through five partners across TV and digital platforms.

    Official broadcasting partner Star Network is exclusively bringing ISL matches in India on Star Sports 1 SD & HD, Star Sports 2 SD & HD (English); Star Sports Hindi 1 SD & HD, Star Sports 3, Star Gold 2 (Hindi), Asianet Plus, Asianet Movies (Malayalam); Star Sports Bangla; Star Sports Kannada; Star Sports Tamil; Star Sports Telugu and Star Sports Marathi. Online streaming will be available on Disney+ Hotstar VIP and JioTV.  

    In the latest, Broadcast Audience Research Council (BARC) has stated that the opening week of ISL clocked eight per cent more viewing minutes in comparison to last year. In 2019, ISL garnered 3.16 billion minutes while in 2020, it garnered 3.42 billion minutes.

     

     

    Another report from the broadcaster also noted that the tournament clocked a 16 per cent spike in viewership in the opening week (first eight matches), as compared to the previous season. The growth is universally seen across markets – HSM 18 per cent, south 14 per cent.

    Not to mention that the highly-anticipated Kolkata Derby between SC East Bengal and ATK Mohun Bagan on 27 November recorded the highest viewership for the legendary rivalry match.

    The matches are taking place in a closed door setup and several technological innovations have been introduced to ensure a higher engagement with the audiences.

    "We are thrilled to deliver a blockbuster opening week of the ISL 2020-21. After a successful IPL 2020, we laid emphasis on an enhanced viewing experience for football by stressing on product innovations, improved story-telling, and fan engagement. We hope to maintain the momentum and build on the gains in viewership in Week 1. ISL 2020-21 has also set the precedence for other sporting events to resume in India by following the highest safety standards," Star India sports head Sanjog Gupta had said in an official release.

    Some of the sponsors for this year include Hero MotoCorp, Byju’s, Dream11, Himalaya Drug, Apollo Tyres, Nivea and others. 

  • Hero ISL shoots up 16 per cent in viewership

    Hero ISL shoots up 16 per cent in viewership

    MUMBAI: Football fever is going strong in India with the seventh edition of the Hero ISL currently underway. As the first major live sporting league played in the country post the onset of Covid2019, the Hero ISL has logged a significant growth trajectory with a 16 per cent spike in viewership in the opening week (first eight matches), as compared to the previous season. The growth is universally seen across markets – HSM 18 per cent, south 14 per cent.

    Hero ISL returned on 20 November in a new 11 team avatar, raising the competition a notch higher. The highly-anticipated Kolkata Derby between SC East Bengal and ATK Mohun Bagan debuted on 27 November and recorded the highest viewership for the legendary rivalry match. In fact, it’s 10X the viewership this fixture garnered in the Hero I-League in January 2020 at an all-India level.

    “We are thrilled to deliver a blockbuster opening week of the Hero ISL 2020-21. After a successful Dream11 IPL 2020, we laid emphasis on an enhanced viewing experience for football by stressing on product innovations, improved story-telling and fan engagement. We hope to maintain the momentum and build on the gains in viewership in Week 1. Hero ISL 2020-21 has also set the precedence for other sporting events to resume in India by following the highest safety standards,” Star India head sports Sanjog Gupta said.

    Acknowledging fandom across the globe, Hero ISL 2020-21 is being live broadcast in 83 countries across TV and digital platforms. Star India, the official broadcast partner in India, airs the tournament in seven languages and fans can also catch the action live on Disney+ Hotstar VIP and JioTV.

    Star Sports and FSDL introduced a series of exciting technological innovations this year to give fans the opportunity to engage with their favourite clubs and players from the comfort of their homes. The addition of a dedicated live Fan Wall raises the excitement a notch higher to help viewers celebrate important moments with their favourite team and heroes. The two LED screens feature fans from the home team and the away team, thus amplifying the rivalry virtually to enhance the viewing experience.

  • DHL Partners with Sportskeeda for ISL 2020-21

    DHL Partners with Sportskeeda for ISL 2020-21

    NEW DELHI – DHL Express has signed the official sponsorship with Sportskeeda for Indian Super League 2020-21. The big-ticket football event in India, the Indian Super League got underway on 20 November 2020.

    Sportkeeda’s impactful and design-led ad properties customized for DHL Express, for instance, are tailored to be an interactive and aesthetically pleasing experience for the users, while effectively delivering the brand’s communication. This lies in line with DHL Express, whose wide range of express services, along with shipping and tracking solutions makes shipping online a seamless and delightful experience.

    Apart from this, Sportskeeda and DHL Express intend to run a series of contests across various social media platforms throughout the duration of ISL 2020-21, aimed at engaging the audience while simultaneously keeping them informed and entertained, with the victors being announced every week and receiving accolades from DHL Express.

    “We are delighted to announce our 6th consecutive association with the ISL this season. To DHL, the ISL represents our core brand values of passion, speed, teamwork, and a can-do spirit. And we are pleased to be working with the team at Sportskeeda to curate engaging content in innovative formats. I am certain, through this engagement, we will be able to build resonance with millions of viewers across the nation.” said DHL Express India VP – sales and marketing Sandeep Juneja. 

    Sportskeeda COO Ajay Pratap Singh said, "DHL has been one of our premium partners when it comes to advertising during the ISL. Our team has worked very closely with the DHL India team to chalk out an effective plan focused on maximizing user engagement. We look forward to delivering an engaging campaign!"

  • ISL 2020: Hyderabad FC welcomes Vijay Sales as associate sponsor

    ISL 2020: Hyderabad FC welcomes Vijay Sales as associate sponsor

    NEW DELHI: Electronics retail chain Vijay Sales has come on board as Indian Super League (ISL) side Hyderabad FC’s associate sponsor for the 2020-21 season.

    The association will see Hyderabad FC sport the Vijay Sales logo on all of their match jerseys throughout the ISL campaign.

    Vijay Sales director Nilesh Gupta said, “This is our first association with sports and we are extremely happy to partner with Hyderabad FC. The club’s vision is impressive and with Telangana and AP being some of our key markets, we are confident this partnership will take us closer to our customers in this region.”

    HFC co-owner Varun Tripuraneni said, “We are delighted to have on board one of the leading retail brands in the country. With the great presence of Vijay Sales in our region, this partnership will give us an opportunity to build some meaningful campaigns in the region and make it a win-win partnership for both brands. We wish this partnership is just a start of a much larger association in the years to come.”

    “Creating this partnership was very rewarding as this is Vijay Sales’ first foray into sport and we at Creatigies believe this will be the perfect start where VS will see great value from such marketing endeavours,” said Creatigies Communications founder-MD Navroze D Dhondy.

    With a product range of over 3,500 products and with a presence of over 100 stores across the country, Vijay Sales has emerged as one of the largest retail chains in the country. In 2019, Vijay Sales acquired a chain of consumer durable retail stores in Telangana and Andhra Pradesh under the name of TMC (Tirumala Music Center) and has now re-branded TMC to Vijay Sales.

  • Bigger and bolder, ISL 2020 kicks off today

    Bigger and bolder, ISL 2020 kicks off today

    New Delhi: The seventh season of Hero Indian Super League kicks off today and fans are counting down the minutes till their favourite teams descend on the field to fight it out for the much-coveted trophy.

    The first match will take place between Kerala Blasters FC and ATK Mohun Bagan at GMC Bambolim stadium. The 2020-21 season features 115 games amongst 11 teams, with the inclusion of Kolkata giants ATK Mohun Bagan and SC East Bengal.

    The matches will be telecast and live streamed in 82 territories across the world through five partners across TV and digital platforms.

    Official broadcasting partner Star Network will exclusively air ISL matches in India on Star Sports 1 SD & HD, Star Sports 2 SD & HD (English); Star Sports Hindi 1 SD & HD, Star Sports 3, Star Gold 2 (Hindi), Asianet Plus, Asianet Movies (Malayalam); Star Sports Bangla; Star Sports Kannada; Star Sports Tamil; Star Sports Telugu and Star Sports Marathi. Online streaming will be available on Disney+ Hotstar VIP and JioTV.  

    In addition to international markets, including USA and Australia, fans across continental Europe, Central Asia, Far East, South East Asia, and Asia Pacific can also tune in to enjoy India’s premier football league live.

    The organising committee and broadcasters are leaving no stone unturned to reach out to the audiences and connect with them. They began with a massive campaign ‘Let’s Football: Football will be back’ – a firm promise in the age of uncertainties, courtesy Covid2019.

    The film showcased the love of the players for the game and how audiences wanted this format of live sports to return. This year, the matches will be played behind closed doors. In order to step up the engagement, the organisers have created dedicated fan zones. They have installed two LED screens that will feature fans from the home team and the away team, thus amplifying the rivalry virtually in a bid to enhance the viewing experience. Along with this enhanced audio for the game, an additional mix of cameras and further access to the players through pre-and-post-match shows will ensure that fans remain close to all the action even beyond the field. A few select followers will also get the opportunity to interact with experts and special guests during the pre and post-match shows.

    Carefully targeted content curation in the form of glimpses of practice sessions, player interactions, team interactions and great goals have been deployed to maximise viewer engagement. This content is amplified via social handles of ISL, Star Sports, individual teams, and players. The trend hashtags such as #LetsFootball #isl have already gone viral with people keenly following them.

    If we examine Google trends, there has been a steady uptick in search activity around ISL, clearly indicating the love for the game among the Indian audience.

    And not just fans, but brands too are showing the league some love. Sponsors for this year include Hero MotoCorp, Byju’s, Dream11, Himalaya Drug, Apollo Tyres, Nivea and others. The Premier League, the wealthiest and most-watched football league in the world, has come onboard as strategic partner. This, perhaps, is the biggest vote of confidence the homegrown ISL could ask for with regards to its prospects as a global player of the future.

    The league has grown in leaps and bounds since the time it was launched by Reliance, AIFF, and Star India. It has started attracting international investors. The City Football group plonked down top dollar to acquire a 65 per cent stake in the Mumbai FC in November 2019. Then in mid-August 2020, ISL franchise Hyderabad FC struck a two-year partnership with German Bundesliga giant Borussia Dortmund (BVB), the twelfth richest football team in the world. The Hero ISL has also became the first league from south Asia to be inducted into the prestigious World Leagues Forum, which includes professional football leagues like La Liga, Bundesliga and Premier League, to name a few.

    At a business level, ISL is creating the right platform that football needs in order to grow in India. As per BARC reports, Hero ISL 6 had recorded a 51 per cent growth in viewership, with 28 billion minutes consumed, 168 million live match reach, 213 million video views and over 75 million interactions achieved. The brand is a hit across mediums, with the last season being aired on more than 20 TV channels, and clocking 19 million views on Disney+Hotstar.

    Since the launch, the organisers have stood for not just creating a league, but expanding the culture of football throughout the country. This has been a predominant theme in ISL’s advertising campaigns through the years. One step at a time, that are big strides nonetheless, it is focusing on creating an ecosystem for the game to thrive in. Initially, the idea was to create a platform, which was followed by bringing in the audiences to sample the game and make sure they stay on. Next came creating equity for the league with long standing partnerships and sponsorships. Earlier, football fever in India was only restricted to big ticket global events.

    But the ISL has now become an annual ritual for football lovers and the community is booming with every new instalment. It has created a podium where the domestic players can come forward and shine.

    ISL 2014: 

    ISL 2015: 

    ISL 2016: 

    ISL 2017: 

    ISL 2018: 

    ISL 2019: 

    The ISL has always believed in playing offense. With the support of its sponsors and loyal viewers, it is only a matter of time before it drives India past the goal line and puts us well and truly on the world map of football.

  • Hero Indian Super League 2019-20 doubles viewership for the Opening Game this season

    Hero Indian Super League 2019-20 doubles viewership for the Opening Game this season

    MUMBAI: India’s premier football league – Hero Indian Super League (ISL) Season 6, had a spectacular star studded opening in Kochi on October 20th, 2019. The season opener between arch rivals Kerala Blasters FC and ATK registered 1.2 TVR and 96%** growth in TV ratings among M15+AB Urban and an impressive 97% viewership growth on Hotstar over last season. The two teams have a long history and have met previously in two finals – 2014 and 2016, both of which were won by ATK. Kochi’s Jawaharlal Nehru Stadium was a sea of yellow and the home side gave its fans a lot to celebrate by winning the highly contested game 2-1 and setting a standard for the ongoing season. The fans also witnessed high octane performances by Bollywood Superstars Tiger Shroff and Disha Patani who grooved to their superhit tracks and joined in the celebrations.

    There has been a consistent rise in the fan following for Indian football in the country and the Hero ISL, the premier football league of India, has been at the heart of this revolution getting bigger and better with each passing year. A seven month wait ended with the highly anticipated season opener that had fans glued to their TV & mobile screens which was broadcast in 7 languages and 20 channels. This season with the inclusion of the two new teams, Hyderabad FC and Odisha FC, the Hero ISL will see more diverse fan cultures and an increase in the footprint of Indian football in new frontiers.

    Opening with a flying start, the Hero Indian Super League, will be bigger and better than ever before, with more audiences expected to tune-in to catch their favourite team battle for the championship and coveted AFC Champions League play-offs spot.

    Fans can catch all the football action in the Hero Indian Super League Season 6 on the Star Sports Network, Hotstar and Jio TV

  • La Liga ahead of the curve with Facebook deal: Jose Cachaza

    La Liga ahead of the curve with Facebook deal: Jose Cachaza

    MUMBAI: As the new wave of acquiring rights is shifting from broadcast to OTT players and social media giants, La Liga is the most recent example which has been acquired by Facebook and sub-licensed to Sony Pictures Network (SPN) India. The Spanish premier football league has launched its football school focussing on grassroots programme in Delhi in the first week of October and then in Kerala recently. In Delhi, the school was inaugurated by former French international and Arsenal legend Robert Pires.

    Apart from Kerala and Delhi, La Liga is planning to open centres in Mumbai, Pune, Bengaluru and Kolkata.

    Indiantelevision.com caught up with La Liga India MD Jose Cachaza to talk about the league’s expansion plans and the strategy behind partnering with social media giant Facebook.

    He believes that they are little ahead of the curve from others because it is the way broadcast is going as major companies are getting strongly into sports and OTT is taking a lead role in various countries.  Cachaza also believes that the exit of Cristiano Ronaldo has had no effect on the viewership and sponsorships of the league.

    Excerpts:

    How do you plan to expand the popularity of La Liga in India?

    This is an ongoing project that we started two years ago and we are working in different ways. There are two sides of our work; one that is quite central is our digital project for India. Digital is the most direct way of interacting with fans today, especially considering the penetration of digital communications in India. Two years ago, we had 300,000 followers on social media and today we have reached 3.3 million followers. Digital allows us to not only give information directly to our fans but also to get feedback from them. Our broadcast agreement with Facebook strengthens this strategy.

    We cannot forget of course the relationship with fans so we do a number of activities involving the fans like the public viewings. We just announced the next big public viewing of the upcoming El Clasico in Kolkata on October 28. They have been successful in the past two years in New Delhi and Mumbai and now we are going to Kolkata, which is the modern heartland of football. We want to get there and bring the excitement of the El Clasico to the Bengali fans. Last year in New Delhi, we had 20,000 people showing up and we hope there will be more in Kolkata.

    We are also now bringing to India our network of Football Schools. We are starting with 33 La Liga Football Schools in more than 10 cities and almost 4,000 kids training with us. This project is important to us because we are our philosophy of football, the Spanish way of understanding the game, head coaches who are La Liga trained and UEFA certified coaches. We decided to bring the joy of playing football to thousands of kids and we will leave a legacy of dozens of coaches trained with our methodology and philosophy of football.

    We are bringing legends to India like Fernando Morientes, Luis Garcia, Christian Karembeu, Gaizka Mendieta, Robert Pires and Steve McManaman. We are doing many things and a lot more to come.

    What is the rationale behind going with the social media giant? How satisfied are you with this deal?

    We are highly satisfied and I think it was the right thing to do in this market. So maybe we are a little bit ahead of the curve from others because it is the way broadcast is going. It’s not something we invented with Facebook, major companies are getting strongly into sports and OTT is taking a lead role in various countries. The only thing we have done differently is that we are the first but we won’t be the only.

    A recent report was that football in India is at the third position in terms of viewership and revenue, after cricket and kabaddi respectively…

    No, that is not right. Audience wise, if you consider all the competitions, football is number two. If you see Indian statistics, Pro Kabaddi League has just a few thousand more viewers than ISL. However, if you consider everything like LaLiga, EPL, UEFA and all other leagues, football is clearly the second sport. In terms of revenue, if you take sponsorship, ticketing and broadcast deals from ISL to FIFA, you will once again find that football is the second sport in India.

    Are you planning any content and distribution deals in India to offer more content apart from matches?

    We are offering tens of hours of content to India, various shows and content that is already on Sony and now will be available to fans through Facebook.

    With the new broadcast model, with TV and digital both, has the viewer engagement changed?

    Maybe it has changed in the way they see it, but it is engagement at large. Indeed, our engagement with fans on social media is growing.

    Telecom industry in India has seen a great spike after the entry of Reliance Jio. Data consumption got a boost but till now the country is not well-equipped to watch the full tournaments on smartphones. Don’t you think it is a big risk if the digital platform does not reach to a sub licensing agreement with the broadcaster?

    It is a risk we are eager to take. Always when you are the first in anything, something that will be the trend, you are taking a risk. But, we are proud to do it.

    After the rights are sold, what is the role of La Liga with the broadcast or streaming platform?

    We have a really strong cooperative relationship with our broadcasters, anywhere in the world, not only here. It’s not just that they pay and they show the matches, there’s a lot of thing to do, activations, marketing opportunities and more to this that we work together with them. We are here to understand them and to help them to better promote their product because we also have it in our own interest. Our relationship is very close and intense; it was with Sony and now with Facebook.

  • Kabaddi beats football in popularity among Indian kids

    Kabaddi beats football in popularity among Indian kids

    MUMBAI: The sports viewership in India has been mainly restricted to cricket for the longest time. It is difficult for any other sport to lock horns with cricket. So the race is on for the second spot. We seem to have a winner for now. Star India’s homegrown property Pro Kabaddi League (PKL) has helped kabaddi carve its space and became the second most watched sport in the country.

    With the sport gaining popularity across the country, not only adults and youth but kids are also enjoying the game. PKL season 6 is all set to commence on 7 October 2018. The league is by far the most popular non-cricket property, contributed 61 per cent of viewership share in season 4, according to Broadcast Audience Research Council (BARC) India.  

    Kids as an audience, contribute to 20 per cent of total TV viewership, which is the highest share across all age cuts. In 197 million TV households, there are around 211 million kids. In sports, after cricket, kids are watching kabaddi with 19 per cent viewership share from week 8 in 2017 to week 37 in 2018.

    Ernst & Young partner, media and entertainment advisory services Ashish Pherwani said, “Star changed the way kabaddi was marketed in India. It created heroes, made the sport more involving for the audience and made it a faster exciting event.”

    Rural India contributes to 74 per cent of the live viewership and the remaining by the urban market in the kid’s audience. Out of the 19 per cent share, kids mostly watch live telecast (55 per cent), whereas 26 per cent of the viewership comes from highlights.

    PKL season five garnered 1.6 billion impressions from the live telecast on seven channels. The final match in season five garnered 25.4 million impressions compared to 13.9 million impressions in season four, which is 83 per cent growth.

    Kabaddi as a sport is followed the most in AP/Telangana followed by Maharashtra/Goa and Karnataka. If we look at the region wise contribution in the two to 14 age groups, 44 per cent is shared between Andhra Pradesh, Telangana, Maharashtra and Goa. Karnataka, Madhya Pradesh and Chhattisgarh contribute to 27 per cent of the overall viewership in the same age group.

    As kids contribute to 20 per cent of the total TV viewership, a larger part of it is because of co-viewing. A further split is observed between channels whose primary audience are kids and all other channels where kids are the incidental viewers. GEC and movies channel together account for over 80 per cent viewership share on non-kids channels.

    PwC India partner, media, entertainment and sports sector advisory leader Raman Kalra said, “Kabaddi is popular that is true and it will continue to grow also but there is a very clear rise of football. Even though the statistics are either way but clearly football is going to grow rapidly in India. I do believe that it is going to become a prominent sport in all the segments, especially given the kind of grassroots development and academies happening in that front.”

    If we talk about brands, PKL season one hardly had any sponsor and partner but with the traction it had got for the past couple of seasons, it has managed to cross 100-mark in season five including individual team sponsors and partners. In 2017, Vivo signed a Rs 3 billion ($45 million) deal for five years with the league.

    PKL season 4 had a high contribution from female viewers (44 per cent). Despite this, female-specific sectors are not present on PKL. Female-targeted sectors (personal care/ personal hygiene, household products, personal healthcare) contributed 15 per cent to the total duration of advertisement. As opposed to that, male categories (durables, banking/finance/investment, auto, fuel/petroleum products, alcoholic drinks) constitute 35 per cent of the total duration.

    As kids watch kabaddi more than football, if we compare the ad sector between ISL and PKL, we can see the entire education sector missing in PKL. Education sector contributed to 11 per cent of total duration at the time of ISL. “That’s a natural phenomenon, brands will follow the audience no matter the sport. As the audience profile starts going up you will always see an appropriate shift of brands,” Kalra added.

    Encouraging the growth of the sport amongst the younger generation, Star Sports has undertaken a pioneering initiative, KBD Juniors, to spread awareness by facilitating grassroots level engagement. KBD Juniors season 2 has already begun and will be broadcast on Star Sports and Hotstar during season six of PKL. The tournament will have 24 schools across 12 cities and 3,500 students between the age group of 11 to 12 years battle it out to make it to the grand finale.

    The events included in the data are National Kabaddi Championship, Pune League Kabaddi Spardha, Vivo PKL Season 5 from 2017 and All India national style Kabaddi, Asian Games (Kabaddi), Big C Telangana Premier Kabaddi, Kabaddi masters Dubai, Kabaddi national and Pune League Kabaddi in 2018.

  • Star India pegged to earn close to Rs 450 cr from ISL 5

    Star India pegged to earn close to Rs 450 cr from ISL 5

    MUMBAI: Star India is aiming to earn more from this year’s Indian Super League (ISL). Industry experts believe it will earn close to Rs 450 crore revenue from advertising and sponsorship. The projected revenue includes broadcast as well as digital. Season 5 starts from 29 September 2018 to 16 December 2018.
    “Star is eyeing around Rs 450 crore. This was the aim last time but this time it looks like they will be able to achieve it because they have put Star Gold and Star Utsav in the frame,” an industry source informed Indiantelevision.com on condition of anonymity.