MUMBAI: Polycab India has flicked the switch on a zippy new distribution channel—Zepto. The electricals heavyweight is now delivering its energy-efficient ceiling fans straight to urban doorsteps in just 10 minutes, making sure no household has to sweat it out this summer.
As the mercury rises, so do expectations—and consumers are no longer willing to wait. Spotting this shift, Polycab has entered the quick commerce (Q-commerce) race, listing its Super ROI fans on Zepto across 14 major cities, from Mumbai and Bengaluru to Kolkata and Jaipur.
“We’re not just selling fans, we’re delivering instant comfort,” said Polycab India executive president and chief business officer – B2C Ishwinder Khurana. “Today’s consumers want speed, quality, and ease. Zepto is helping us tick all three.”
The ceiling fans, priced between Rs 1,800 and Rs 3,500, and exhaust fans starting at Rs 1,000, are now just a tap away for urban India’s sweat-weary. While buyers will need to handle installation for now, Polycab backs its products with robust after-sales service.
Already a staple on Amazon and Flipkart, Polycab’s latest Q-commerce pivot reflects its ambition to dominate not just the wires and cables segment—but the entire FMEG landscape. With Rs 224+ billion in FY25 turnover and presence in 84 countries, the company is going full throttle on modern retail.
For India’s heat-stricken metros, this tie-up brings a gust of good news