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Tag: Ishtpreet Singh

  • Pukka brews a relaxing storm with self care in a cup’ campaign

    Pukka brews a relaxing storm with self care in a cup’ campaign

    MUMBAI: In a world that’s always on the boil, Pukka is serving up a much-needed pause. The UK’s no. one herbal infusion brand, recently launched in India by Unilever, has unveiled its latest campaign ‘self care in a cup’ encouraging consumers to slow down, unwind, and embrace relaxation.

    At the heart of this campaign is what could be the internet’s most calming film, an ASMR-inspired visual retreat crafted to soothe the senses. Conceptualised by Lowe Lintas, the film blends nature-inspired imagery, rhythmic sounds, and a gentle narrative, transporting viewers into a world of serenity, one sip at a time.

    Pukka’s wellness-first approach extends beyond visuals. The brand has also nudged night owls towards better sleep with thoughtfully placed ads on Spotify and Instagram, gently reminding them to swap late-night scrolling for a warm, caffeine-free herbal infusion.

    Leading the charge in this relaxation revolution is Pukka chamomile and lavender for night time sleep, a blend infused with Ayurvedic wisdom and handpicked herbs known to calm the mind and promote restful slumber.

    “With Pukka, we are committed to bringing the power of herbal wellness to every home. This film is more than just a visual escape, it’s an invitation for India to sip mindfully and embrace self-care,” said Unilever Beverages India head Ishtpreet Singh.

    Now available across top metro cities and major e-commerce platforms, Pukka’s herbal infusions are brewing a wellness movement, one cup at a time.
     

  • Dove Men+Care takes the field as the official hair care partner of Bengaluru FC

    Dove Men+Care takes the field as the official hair care partner of Bengaluru FC

    Mumbai: Dove Men+Care, the global men’s grooming brand that made its debut in the country earlier this year, is marking a significant milestone in its India chapter. A first-of-its-kind partnership for the brand, Dove Men+Care is teaming up with Bengaluru Football Club (BFC) as the ‘Official Hair Care Partner’. The association is scheduled to kick off in September and will extend across key tournaments until May 2024.

    The brand’s partnership with Bengaluru FC follows the celebrated #ManEnoughToCare campaign launched in July. The film delivered a compelling message highlighting that real power is found in moments when men demonstrate care, both on and off the field. This philosophy perfectly aligns with the spirit of the new partnership. The collaboration will spotlight the brand’s debut product, the two-in-one shampoo+conditioner which is tailored for active men who seek quality and convenience. Bringing together the world of grooming and sports, the unique alliance will engage footfall fans across the nation – creating a meaningful dialogue.

    The partnership will witness BFC players sporting Dove Men+Care logos across the pendants of their jerseys & training kits. As part of the collaboration, Dove Men+Care will also introduce its distinctive presence at the home ground – with a dedicated ‘Dove Men+Care Stand’ and perimeter board branding, offering fans an exceptional game-viewing experience.

    Beauty & Wellbeing India Hair Care head Ishtpreet Singh said, “We are thrilled to step into the world of football as the Official Hair Care Partner for one of the nation’s most beloved teams. The partnership with Bengaluru FC reflects our commitment to support sports and grooming excellence in India, further solidifying our position as a brand dedicated to the holistic care of men.”

    “To be associated with a global brand like Dove is a matter of pride for everyone at Bengaluru FC. The brand’s vision for Dove Men+Care aligns in a lot of ways with the way we go about sport, and we’re looking forward to a fantastic partnership,” said Bengaluru FC’s director of Football Darren Caldeira.

    The upcoming football season marks the start of the partnership, enabling Dove Men+Care to pursue its mission of celebrating sportsmanship – as the ‘official hair care partner’.