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Tag: Ishqzaade

  • Videocon Telecom ropes in Gauahar Khan as brand ambassador

    Videocon Telecom ropes in Gauahar Khan as brand ambassador

    NEW DELHI: Even as Videocon Telecom plans to spend ten per cent of its gross revenue on brand and communication this year, the company has brought on board actor and model Gauahar Khan as its new brand ambassador

     

    With Khan as the new face of the brand, the telco intends to connect with forward-looking, modern youth segment and extend its presence in the market. The company is also gearing up for its 4G rollout and is eyeing a pan India presence.

     

    According to the company, Khan’s popularity and youth appeal will complement Videocon Telecom, which engages consumers via its innovative telecom services.

     

    Khan made her Bollywood debut in 2009 with Rocket Singh, Salesman of the Year, followed by Game, and Ishqzaade. She also made her debut in a Punjabi film Oh Yaara Ainvayi Ainvayi Lut Gaya this year. Khan also made her presence felt on the small screen with her TV show Khan Sisters in 2011, and was also crowned the winner of the seventh season of the reality show Bigg Boss.

     

    Videocon Telecom will leverage the association with Khan through various mediums including TV commercials, OOH, press ads and digital marketing.

     

    Given its regional presence, the telco has been limiting its presence on television, but now with options being available on geo targeting on TV channels including Star and Sony, Videocon Telecom plans to leverage the option.

     

    Videocon Telecom director and CEO Arvind Bali said, “Change is always good and refreshing and brings in vibrancy in the environment. We are pleased to add the noted celebrity, Gauahar Khan into our Videocon family. Gauahar signifies a positive vibrancy, bold attitude, sense of dedication and reflects our brand spirit- young, vibrant, and cool. She represents the youth of today who are independent, expressive, confident, and carefree and brand conscious. Going apt with the same, this association has been established to connect with the youth consumers at ground level.”

     

    “The choice of bringing Gauahar on board was no brainer as she is a self-made youth icon with huge fan following in India and across the continent. She is a fantastic artist and we seek to use her charisma extensively in our forthcoming marketing initiatives, wherein she will be seen prominently across television commercials, newspapers advertisements, digital medium, billboards, retail front displays, and on-ground activities of the brand. We are confident that this association will go a long way in improving Videocon Telecom’s brand awareness and consideration,” he added.

     

    Khan said, “Videocon Telecom is so young and vibrant with its approach that I can actually relate myself to the brand. Owing to its wide reach and consumer- friendly services, I did not have second thoughts in associating myself with Videocon Telecom. With this association, I see myself connecting with millions of consumers of the brand.”

  • Ferrari Ki Sawaari’s ride is bumpy

    Ferrari Ki Sawaari’s ride is bumpy

    MUMBAI: Ferrari Ki Sawaari has not been able to live up to the names associated with its making. Faced with ‘no audience, no show’ on its very first day, the film opened poorly and picked up somewhat during the weekend to end its debut week with net collections of Rs 122 million. The collections have dropped from today.

    Shanghai has failed to appeal multiplex audience as well as the single screens. Its hackneyed story and characterisation apart, corruption is free to watch on TV news channels and, hence, not a great film theme of appeal. The film collected Rs 189 million in its first week.

    The weak opposition helped Rowdy Rathore, which sustained very well in its second week. The Akshay Kumar-starrer collected Rs 341.5 million in the second week. It has had a steady third weekend as well as to take its 17-day total to Rs 1.36 billion.

    Meanwhile, Ishqzaade just about wrapped up its run at the box office with a five-week net collection of Rs 471.9 million.

    Jannat 2, after its symbolic sixth week run, took its total to Rs 469.7 million.

    Vicky Donor collected approximately Rs 4 million in its eighth week, taking its total to Rs 416.5 million.

  • Ishqzaade nets Rs 159 mn in opening weekend

    Ishqzaade nets Rs 159 mn in opening weekend

    MUMBAI: Ishqzaade has been a successful launch pad for Arjun Kapoor while consolidating the standing of Parineeti Chopra, this being only her second film after Ladies Vs Ricky Bahl.

    The film, which opened to good response, enjoyed positive word of mouth and collected Rs 159 million in its first weekend. The collections showed a rise on Saturday with Sunday‘s jump being more pronounced at 37 per cent over Friday figures.

    Dangerous Ishq 3D has not been liked and its 3D tag has not been of any help. The film collected Rs 37 million over its opening weekend.

    Jannat 2 braved unkind reports to end its first week with Rs 356 million, after an opening weekend of 240.5 million. The movie has collected another Rs 41 million for the second weekend.

    Tezz, poor in its first week run, managed to add just Rs 11 million in its second week, taking its total to Rs 158 million.

    Vicky Donour continued its good run in its third week with a collection of Rs 55 million. The film‘s net collection stands at Rs 314 million.

    Hate Story netted Rs 6 million in its third week, taking its total to Rs 136 million.

    Housefull2 added another Rs 23 million in its fifth week. The film has netted Rs 1.17 billion.