ITV

Tag: Ishq Subhan Allah

  • Zee Anmol, Sun TV push IPL channel to third spot in across genres

    Zee Anmol, Sun TV push IPL channel to third spot in across genres

    BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol retained pole position in Broadcast Audience Research Council’s (BARC) list of top 10 television channels in week 21 of 2018 (Saturday, 19 May 2018 to Friday, 25 May 2018). The Sun TV Network’s flagship Tamil GEC pushed its way to second place in the list. Star India’s Hindi Sports channel Star Sports 1 Hindi, which was one of the 10 Star India channels that  aired the world’s richest cricket league, was relegated to the third place in the penultimate week of this year’s edition of the Indian Premier League or IPL 11. Since week 20, Zee Anmol has breached and occupied a realm that was normally ruled by Sun TV or one of the Hindi channels that aired IPL in the past.

    Five Hindi GECs, two Hindi movies channels and one channel each from the sports, Tamil and Telugu genres made up BARC’s weekly list of top 10 channels across genres in week 21 of 2018. From the network’s perspective, three channels each from Sony Pictures Network India (SPN) and Star India, two channels from Zeel and one channel each from the Sun TV Network and Viacom18 made it to the top channels across genres list in week 21 of 2018.

    Driven by viewership in the rural Hindi speaking markets or HSM (R), Zee Anmol topped BARC’s list of top 10 channels across genres with ratings of 893.536 million weekly impressions in week 21 as compared to 915.486 million weekly impressions in week 20 of 2018. Zee Anmol also topped BARC’s combined HSM urban and rural – HSM (U+R) and HSM (R) lists of top 10 Hindi GEC channels in week 21 of 2017. Two of its programmes – the Balaji Telefilms-produced Kumkum Bhagya and Mahek were among BARC’s list of top five Hindi GEC programmes with ranking based on average rating across all original airings in week 21 of 2018 in HSM (U+R) and HSM (R). Another programme, Ganga, that was aired on Zee Anmol was also among the top five Hindi GEC programmes in HSM (R).

    Sun TV was ranked second in BARC’s weekly across genres list in week 21 of 2018 with 842.114 million weekly impressions as compared to 872.540 million weekly impressions in week 20. Sun TV also topped BARC’s list of top five Tamil channels in the Puducherry and Tamil Nadu markets, and all the top five Tamil programmes based on average rating across all airings (original and repeat) in week 21 of 2018 were aired on Sun TV.

    At third rank was Star Sports 1 Hindi with 768.688 million weekly impressions in week 21 of 2018 as compared to 886.309 million weekly impressions in week 20. The channel topped BARC’s weekly list of top five sports channels in week 21 of 2018. All the top five programmes in BARC’s weekly list of top five sports programmes based on average rating across all airings (original and repeat) in week 21 of 2018 were aired on Star Sports 1 Hindi, with the IPL fixture between SunRisers Hyderabad (SRH) and Kolkata Knight Riders (KKR) being the most watched programme.

    At fourth rank (same as in week 20) in BARC’s list of top 10 channels across genres in week 21 of 2018 was Viacom18’s FTA Hindi GEC Rishtey with 691.066 million weekly impressions as compared to 685.441 million weekly impressions in the previous week. Rishtey was also ranked second in BARC’s list of top 10 Hindi GECs’ in HSM (U+R) and HSM (R) in week 21 of 2018.

    Zeel’s flagship Hindi GEC Zee TV climbed up two ranks from seventh rank in week 20 to fifth rank in week 21 of 2018. Zee TV garnered 612.352 million weekly impressions in week 21 as compared to 542.782 million weekly impressions in week 20 of 2018. Zee TV was ranked fourth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R), ranked first in HSM (U) and was ranked sixth in HSM (R). Kumkum Bhagya and its spinoff Kundali Bhagya and Ishq Subhan Allah on Zee TV were among BARC’s top five Hindi GEC programmes based on average rating across all original airings in the week in HSM (U+R) and HSM (U). Kundali Bhagya on Zee TV was also among BARC’s top five Hindi GEC programmes in HSM (R).

    SPN’s women-focused FTA Hindi GEC Sony Pal dropped down by a rank to sixth place in week 21 of 2018 from the previous week’s fifth rank. The channel scored 605.098 million weekly impressions in week 21 of 2018 as compared to 574.575 million weekly impressions in week 20. Sony Pal was ranked third in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R). The sitcom Tarak Mehta ka Ooltah Chashmah that was aired on Sony Pal was among the top five Hindi GEC programmes in HSM (R).

    Star India’s FTA Hindi GEC Star Bharat was ranked seventh in week 21 of 2018 as compared to sixth rank in week 20. The channel had 568.156 million weekly impressions in week 21, which was slightly higher than the previous week’s 559.506 million weekly impressions. Star Bharat was ranked fifth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R), HSM (U) and HSM (R).

    SPN’s Hindi movies channel Sony Max was ranked eighth in week 21 of 2018 the same rank as in the previous week. The channel score slightly higher ratings of 541.020 million weekly impressions in week 21 as compared to 524.681 million weekly impressions in week 20 of 2018. Sony Max was ranked first in BARC’s lists of top five Hindi movies in HSM (U+R) and HSM (U) and was ranked fifth in HSM (R). One of the movies aired on the channel was ranked second in BARC’s list of top five Hindi movies programmes based on average rating across all airings (original and repeat) in the week in HSM (U+R) and all the top five Hindi movies programmes in HSM (U) were aired on the channel.

    Star India’s flagship Telugu GEC Star Maa retained its previous week’s ninth rank in week 21 of 2018. The channel scored 509.836 million weekly impressions in week 21 as compared to 490.339 million weekly impressions in week 20 of 2018. Star Maa also topped BARC’s weekly list of top five Telugu channels in the week and three of its programmes were amongst BARC’s top five Telugu programmes weekly list based on average rating across all airings (original and repeat) in the week in the Andhra Pradesh and Telangana markets.

    Re-entering the list after a hiatus was another SPN Hindi movies channel Sony Wah at tenth rank. Sony Wah was ranked second in BARC’s weekly list of top five Hindi movies channels in HSM (U+R), ranked first in HSM (R) and ranked fifth in HSM (U) in week 21 of 2018. One of the movies aired on Sony Wah was ranked first in BARC’s list of top five Hindi movies channels based on average rating across all airings (original and repeat) in the week in HSM (U+R) while two of its programmes were present in BARC’s top five Hindi movies programmes in HSM (R).

  • Zee Anmol most watched channel across genres

    Zee Anmol most watched channel across genres

    BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol has reached the realm that has been normally occupied by the Sun TV Network’s flagship Tamil GEC Sun TV or by one of the Hindi channels that has been airing the Indian Premier League. What is remarkable is that Zee Anmol has reached alpha position in the closing and hence, the most interesting stage of the eleven edition of the BCCI’s cash cow league! Zee Anmol has upstaged Star India’s Hindi sports channel Star Sports 1 Hindi, pushing it to second place, and Sun TV to third rank in Broadcast Audience Research Council (BARC) weekly ratings for the top 10 channels across genre in week 20 of 2018 (Saturday, 12 May 2018 to Friday, 18 May 2018).

    Five Hindi GECs, two Telugu GECs and one channel each from Hindi Movies, Tamil and sports genres made up BARC’s weekly list of top 10 channels across genres in week 20 of 2018. From the networks’ perspective, three channels each from Star India and Zeel, two channels from Sony Pictures Network India (SPN) and one channel each from the Sun TV Network and Viacom 18 comprised the top 10 channels across genres list in week 20 of 2018.

    At first rank was Zee Anmol with a humongous 915.486 million weekly impressions in week 20 as compared to the 859.428 million weekly impressions in week 19 of 2018. Zee Anmol had been ranked third in BARC’s across genres weekly list in week 19 of 2018. Zee Anmol was also ranked first in BARC’s weekly lists of top 10 Hindi GECs in the Hindi speaking urban and rural markets – HSM (U+R) and HSM (R) in week 20 of 2018. The Balaji Telefilms-produced family soap Kumkum Bhagya and Mahek that were aired on Zee Anmol were in BARC’s weekly list of top five Hindi GEC programmes the most watched Hindi GEC programme based on average rating across all airings (original and repeat) in week 20 of 2018 in HSM (U+R) and HSM (R). Another programme, Ganga, that aired on Zee Anmol was also among the top five Hindi GEC programmes, the most watched Hindi GEC programme based on average rating across all airings (original and repeat) in HSM (R).

    At second rank was Star Sports 1 Hindi which is one of the ten Star India channels that has been airing IPL 11. Star Sports 1 Hindi had ratings of 886.309 million weekly impressions in week 20 as compared to 898.849 million weekly impressions in week 17 of 2018. Star Sports 1 Hindi topped BARC’s list of top five Hindi sports channels, and the match between Mumbai Indians and Kings XI Punjab on the channel was the most watched sports programme based on average rating across all airings (original and repeat).

    At third rank in week 20 of 2018 was Sun TV with 872.540 million weekly impressions as compared to 889.593 million weekly impressions in week 19. As has been the norm, Sun TV topped BARC’s list of top five Tamil channels in the Puducherry and Tamil Nadu markets and all the top five Tamil programmes based on average rating across all airings (original and repeat) in these markets were aired on Sun TV.

    Retaining its previous week’s fourth rank in week 20 of 2018 was Viacom18’s FTA Hindi GEC Rishtey with 685.441 million weekly impressions as compared to 664.616 million weekly impressions in week 19. Rishtey was also ranked second in BARC’s weekly lists of top 10 Hindi GECs’ in HSM (U+R) and HSM (R) during the week under review.

    Also retaining its previous week’s rank (fifth) in week 20 of 2018 was SPN’s women focused Hindi GEC Sony Pal with 574.575 million weekly impressions as compared to 658.188 million weekly impressions in week 19. Sony Pal was also ranked third in BARC’s weekly lists of top 10 Hindi GECs’ in the HSM (U+R) and HSM (R) markets. The long running sitcom Taarak Mehta ka Ooltah Chashmah was the third most watched Hindi GEC programme based on average rating across all airings (original and repeat) in HSM (R).

    At its previous week’s sixth rank was Star India’s FTA Hindi GEC Star Bharat with 559.506 million weekly impressions in week 20 as compared to 584.369 million weekly impressions in week 19 of 2018. Star Bharat was ranked fourth in BARC’s weekly lists of top 10 Hindi GECs’ in HSM (U+R) and fifth in HSM (U) and HSM (R).

    Zeel’s flagship Hindi GEC Zee TV held onto its seventh rank in week 20 with 542.782 million weekly impressions as compared to 546.466 million weekly impressions in week 19 of 2018.  Zee TV was ranked fifth in BARC’s weekly lists of top 10 Hindi GECs’ in HSM (U+R), ranked first in HSM (U) and ranked sixth in HSM (R). Kundali Bhagya, a spinoff of Kumkum Bhagya, Kumkum Bhagya and Ishq Subhan Allah that were aired on Zee TV were among BARC’s top five Hindi programmes based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U). Kundali Bhagya on Zee TV was ranked fifth in BARC’s weekly list of top five Hindi GEC programmes based on average rating across all airings (original and repeat) in HSM (R).

    Also holding onto its previous week’s eighth rank was SPN’s Hindi movies channel Sony Max with 524.681 million weekly impressions in week 20 as compared to 529.920 million weekly impressions in week 19 of 2018. Sony Max topped BARC’s weekly list of top five Hindi movies channels in HSM (U+R) and was among the top five Hindi movies channels in HSM (U) and HSM (R).

    Re-entering the across genres list was Star India’s Telugu GEC Star Maa with 490.339 million weekly impressions in week 20 of 2018. Star Maa topped BARC’s weekly list of top five Telugu channels in the Andhra Pradesh and Telangana markets. Four of the top five Telugu programmes based on average rating across all airings (original and repeat) in the week were aired on Star Maa.

    Zeel’s Telugu GEC Zee Telugu retained its tenth rank in week 20 of 2018 with 466.915 million weekly impressions as compared to 471.310 million weekly impressions in week 19 of 2018. The channel was ranked second in BARC’s weekly list of top five Telugu channels in the Andhra Pradesh and Telangana markets.

     

  • Sun TV once again leads across genres during IPL week

    Sun TV once again leads across genres during IPL week

    BENGALURU: The Sun TV Network’s leading Tamil GEC Sun TV was ranked first in Broadcast Audience Research Council’s (BARC) weekly list of top 10 channels across genres – All India (U+R) : 2+ Individuals in week 18 of 2018 (Saturday, 28 April 2018 to Friday, 4 May 2018), the fourth week since the commencement of cricket world’s largest local cricket league – IPL 11. In the previous week, it was one of the 10 Star India channels, Star Sports 1 Hindi, which had taken the pole position in BARC’s across genres weekly list.

    Six Hindi GECs and one channel each from the sports, Tamil GEC, Telugu GEC and Hindi movies genres made up BARC’s weekly list of top 10 channels across genres. From the network’s perspective, four Star India channels, two channels each from Sony Pictures Network India (SPN) and Zee Entertainment Enterprises Ltd (Zeel) and one channel each from the Sun Network Ltd and Viacom18 that made up the across genres list. Except for the shuffle between the first two ranks, ranks three to seven of the next five channels in week 18 of 2018 were same as the ranks in week 17.

    Sun TV gained viewership and genre leadership in week 18 of 2018 to top BARC’s across genres weekly list with 928.268 million weekly impressions as compared to 890.534 million weekly impressions in week 17. Sun TV topped BARC’s weekly list of top five Tamil channels in the Tamil Nadu and Puducherry markets, and all the top five Tamil programmes during primetime in these markets featured on Sun TV.

    At second place was Star Sports 1 Hindi which moved down a rank in week 18 with 916.811 million weekly impressions as compared to 985.930 million weekly impressions in week 17 of 2018. The channel topped BARC’s list of top five sports channels in week 18 of 2018 and all the top five sports programmes during primetime were aired on Star Sports 1 Hindi. The most-watched IPL 11 match during the primetime during the week was the T20 match between Chennai Super Kings and Mumbai Indians.

    Maintaining its third rank was Zeel’s free-to-air (FTA) Hindi GEC Zee Anmol with 771.851 million weekly impressions in week 18 as compared to 774.763 million weekly impressions in the previous week. Zee Anmol topped BARC’s weekly list of top 10 Hindi GEC channels in the Hindi speaking urban and rural markets HSM (U+R) and HSM (R) for week 18 of 2018. The Balaji Telefilms-produced Kumkum Bhagya aired on Zee Anmol was the most watched Hindi GEC programme during primetime in BARC’s weekly list of top five Hindi GEC programmes in HSM (U+R) and HSM (R). Two other programmes that were aired on Zee Anmol – Mahek and Ganga were the fourth and fifth most watched Hindi GEC programmes during primetime in HSM (R).

    At rank four in week 18 of 2018 was Viacom18’s FTA Hindi GEC Rishtey with 646.522 million weekly impressions as compared to 677.772 million weekly impressions in week 17. Rishtey was ranked second in BARC’s list of top 10 Hindi GECs in HSM (U+R) and HSM (R).

    At rank five in BARC’s across genres weekly list was Star India’s FTA Hindi GEC Star Bharat with 610.161 million weekly impressions in week 18 as compared to 644.618 million weekly impressions in week 17 of 2018. Star Bharat was ranked third in BARC’s weekly list of top 10 Hindi GEC channels in HSM (U+R) and HSM (U) and was ranked fifth in HSM (R).

    SPN’s women-focused Hindi GEC Sony Pal was ranked sixth in week 18 of 2018 with 599.556 million weekly impressions as compared to 610.822 million weekly impressions in week 17. Sony Pal was ranked fourth in BARC’s weekly list of top 10 Hindi GEC channels in HSM (U+R) and third in HSM (R). The crime show CID was ranked fifth in BARC’s weekly list of topfive Hindi GEC programmes during primetime in week 18 of 2018 in HSM (U+R) and ranked second in HSM (R). Another programme, Taarak Mehta Ka Ooltah Chashmah, which aired on Sony Pal was ranked third in BARC’s weekly list of top five Hindi GEC programmes during primetime in HSM (R).

    Zeel’s flagship Hindi GEC Zee TV was ranked seventh in week 18 of 2018 with 577.078 million weekly impressions as compared to 609.069 million weekly impressions in week 17. Zee TV was ranked in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R); ranked sixth in HSM (R) and was ranked first in HSM (U). The spinoff of Kumkum Bhagya, Kundali Bhagya that aired on Zee TV was ranked second, Kumkum Bhagya on Zee TV and Ishq Subhan Allah were ranked second, third and fourth respectively in BARC’s list of top five Hindi GEC programmes during primetime in HSM (U+R). These three programmes were ranked first, second and third respectively in BARC’s list of top five Hindi GEC programmes during primetime in HSM (U).

    SPN’s Hindi movies channel Sony Max climbed up a rank to eighth place in week 18 with 519.939 million weekly impressions as compared to 519.052 million weekly impressions in week 17 of 2018.  The channel was at the top of BARC’s lists of top five Hindi movies channels in HSM (U+R) and HSM (U). The channel was ranked fifth in HSM (R). Hindi feature film (HFF) Sarrainodu that aired on the channel was ranked second in BARC’s list of top five Hindi movies programmes in HSM (U+R); was first in HSM (U), besides which, HFF 3 Idoits which also aired on the channel was ranked fifth in HSM (U).

    Star India’s Telugu GEC Star Maa re-entered BARC’s across genre list at rank nine in week 18 of 2018 with 484.643 million weekly impressions. The channel also topped BARC’s weekly list of top five Telugu channels in the Andhra Pradesh/Telangana markets, and four of its programmes were led BARC’s weekly list of top five programmes during primetime in these markets.

    Another Star India FTA Hindi GEC Star Utsav dropped two places from eighth rank in week 17 of 2018 to tenth rank in week 18. Star Utsav garnered 467.263 million weekly impressions in week 18 as compared to 522.110 million weekly impressions in week 17 of 2018.

  • Zee TV’s unique Galat Galat Galat campaign which delivers a strong message against Triple Talaq | Ishq Subhan Allah

    Zee TV’s unique Galat Galat Galat campaign which delivers a strong message against Triple Talaq | Ishq Subhan Allah

    MUMBAI: ‘Talaaq, talaaq, talaaq’. Three words that have shaken the nation. Galat, Galat, Galat. Three words that question a redundant practice that sets a progressive, emerging millennial India back by a thousand years.  Sending out a strong message of gender equality and demanding that Muslim women have an equal say in the eventuality that their marriage should reach the stage of divorce, Zee TV launched Ishq Subhan Allah, a show that not only puts the spotlight on Triple Talaaq but contrasts the different schools of thought that interpret the same religion very differently. While the show received a stellar opening and grabbed audience attention, Ishq Subhan Allah gave its leading lady – young Zara Siddiqui an opportunity to voice her opinions – not as just another TV show character but a lay person with a YouTube channel of her own, asking the nation to pay heed to her requests about the unjustness of the Triple Talaaq system. Zee TV launched ‘Galat Galat Galat’, a marketing campaign which drives conversations across the country about the misinterpretations of Islam, the callous misuse of Triple Talaaq and urges audiences to re-examine their own perspective on religion and bring an element of rationality to the way they understand and apply religion to their lives.  The campaign is a reflection of Zara’s quest for religion 2.0 – one wherein we interpret religious teachings in order to move forward and grow in life.

    As Ishq Subhan Allah mirrors the collective voice of the Indian society, this extensive marketing campaign is creating awareness about Zara’s nazariya which resonates strongly with a large segment of the Muslim community. While ATL activities like OOH, print inserts in Urdu publications, radio spots and aggressive outreach across TV channels, in markets like Mumbai, Delhi, Uttar Pradesh and Madhya Pradesh communicate Zara’s nazariya through hard-hitting creatives, a subtler social media strategy has been gaining prominence amongst the online community. On YouTube, Facebook and Twitter, a specially created profile for Zara Siddiqui has been sharing stories about her point of view and interpretation of Islam derived from the Holy Quran. The videos posted on these social media accounts have been raising pertinent questions aimed at provoking the viewers’ thought processes while driving conversations about the Triple Talaaq custom. Zara’s videos on her YouTube channel have received a thunderous response, with many influencers resonating with her ideologies and applauding her efforts at raising a voice against age-old practices, leading her to trend on Twitter for more than 4 hours at a stretch!

    Zee TV, Deputy Business Head, Deepak Rajadhyaksha said, “Innovation in outreach has been the key to our marketing strategy. Be it Kaleerein’s #ChangeHerNot campaign, Aap Ke Aa Jaane Se’s Licence to Love campaign or the most recent Zara Ka Nazariya outreach for Ishq Subhan Allah, we have supported our on-air narratives by a strong viewer engagement and outreach program which drives home the true message deeply embedded in our storytelling. While conversations around the custom of Triple Talaaq are gaining momentum across the country, we have an outspoken and modern Zara who, in her own simplistic ways, asks questions that spark curiosity and nudge viewers to question belief systems which have existed for generations. A simple question like ‘Why can’t a woman have a say in annulling a marriage if her assent is important in sealing the marriage?’ puts the focus on pertinent issues like gender equality within the Muslim community. Our campaign strives to encourage many women like Zara to question norms, take charge of their destiny and curate a future of their own making. The feedback that the Zara Ka Nazariya campaign has been receiving is very encouraging and it tells us that we are on the right path towards raising a voice and prompting change.”

    Ishq Subhan Allah is the story of Lucknow-based Kabeer (Adnan Khan) and Zara (Eisha Singh), both devout followers of Islam, whose different interpretations of the Holy Quran becomes a bone of contention between the two. While Kabeer, a young Maulvi, is more traditional and orthodox in his understanding of the religion, Zara is well-educated and questions belief by way of logic. While their contrasting ideologies has been the cause of some friction, a turn of events sees Kabeer and Zara getting married through a traditional niqaah ceremony. But a roadblock soon approaches their lives as Zara demands equality in the Triple Talaaq system deeming one-sided annulment as unjust. Will her voice be heard?

    Soon after Zee TV’s brand refresh campaign announcing its core philosophy Aaj Likhenge Kal that instantly struck a chord with its heartwarming films, each of the channel’s subsequent campaigns building each of its new offerings – be it #LicenceToLove promoting Aapke Aa Jane Se, #ChangeHerNot for Kaleerein or ‘Zara Ka Nazariya’ for Ishq Subah Allah – have resonated beautifully with the Indian middle class, an indicator of Zee TV’s hold on the pulse of its audience.

  • Zee TV’s ‘Ishq Subhan Allah’ year’s second highest weekday fiction launch across GECs

    Zee TV’s ‘Ishq Subhan Allah’ year’s second highest weekday fiction launch across GECs

    MUMBAI: Zee TV recently put the spotlight on Triple Talaaq with its new fiction show Ishq Subhan Allah introducing viewers to the turbulent love story of Zara (Eisha Singh) and Kabeer (Adnan Khan) – an Islamic couple dealing with the issue first-hand. Raising pertinent questions about women having a say in the system of divorce and sending out a strong message of women’s empowerment, the show opened with 8460 impressions (‘000s) in HSM and 5346 impressions (‘000s) in Urban markets. This milestone opening gives the show the leadership position in the 10pm slot and the pedestal of being the second highest opening weekday fiction show of the financial year amongst pay Hindi GECs, second only to Zee TV’s Kundali Bhagya that had opened with 5796 impressions (‘000s) @ HSM- Urban in its launch week.  

    Commenting on the ratings, Zee TV, Deputy Business Head, Deepak Rajadhyaksha said, “In keeping with our brand philosophy Aaj likhenge Kal, it is our constant endeavor to present viewers with progressive stories that are not only entertaining but also provoke them into thinking differently, get inspired, take charge of their destiny and work towards an extraordinary future. With Ishq Subhan Allah, we bring audiences the love story of a Muslim couple where the man and woman beg to differ on matters of interpreting and applying religion to their daily lives. We have dwelled into the issue of Triple Talaaq which was never spoken about in a prime-time fiction show. The response that the show has received in its opening week stands testimony to the the universal applause and the warm welcome given to the show by Indian audiences.”

    Year 2018 has started on an upbeat note for Zee TV with each of its fiction launches bringing forth a strong message inspiring the masses to introspect and question prevalent mindsets.  Be it Aapke Aa Jane Se that questioned whether an older woman needs a license to love a younger man or Kaleerein that highlighted the sad reality of Indian society expecting women to change for marriage,  each of the channel’s new propositions have resonated very strongly with the great Indian middle class. With the all-round acceptance of the path-breaking Ishq Subhan Allah, Zee TV sure seems to be leveraging the strong brand equity it has built in the Muslim social drama space that it pioneered with the immensely successful Qubool Hai that ran into three glorious seasons.