ITV

Tag: Ishq Mein Marjawan

  • ETV Telugu re-enters across genre list

    ETV Telugu re-enters across genre list

    BENGALURU: After a hiatus of one week, the Network18-associated Telugu general entertainment channel (GEC) ETV Telugu returned to Broadcast Audience Research Council‘s (BARC) list of top ten channels across genre list [All India (U+R) : 2+ Individuals]. ETV Telugu replaced the Sun Networks’ Telugu GEC Gemini TV at tenth rank in the list in week 5 of 2018 (Saturday, 27 January 2018 to Friday, 2 February 2018). ETV Telugu was also ranked first in BARC’s list of top 5 Telugu channels (Andhra Pradesh/ Telangana (U+R) : NCCS All : 2+ Individuals) during the week under review. Swati Chinukulu which featured on the channel was among the top five Telugu programmes in the AP/Telangana markets during primetime in week 5 of 2018.

    Six Hindi GEC channels, two Telugu GEC channels and one channel each from the Hindi Movies and the Tamil GEC genres made to the list of the top 10 channels across genre for week 5 of 2018. From the networks’ perspective, three Star India channels, two channels each from Network18, Sony Pictures Network India (SPN) and Zee Entertainment Enterprises Limited (Zeel) and one channel from the Sun Network comprised the top 10 channels across genres list. Four (Hindi GEC) of the ten channels were free to air (FTA).

    Occupying its normal pedestal at rank 1 was the Sun Network’s flagship Tamil GEC Sun TV with a slightly lowered viewership of 998.106 million weekly impressions – the channel had garnered 1,047.704 million weekly impressions in week 4. Sun TV also topped BARC’s list of top 5 Tamil channels in the Tamil Nadu and Puducherry markets in week 5 of 2017.  Also, as has become a norm all the 5 top Tamil programmes in these markets were from Sun TV.

    Occupying an ‘almost regular’ second rank in week 5 of 2018 was Zeel’s FTA Hindi GEC Zee Anmol, which also topped BARC’s Top 10 Hindi GEC channels in the Hindi speaking urban and rural markets – HSM (U+R) and BARC’s top 10 Hindi channels in HSM (R). The Balaji Telefilms-produced family drama Kumkum Bhagya aired on Zee Anmol was among the top five Hindi GEC programmes during primetime in HSM (U+R) and HSM (R). Another family soap, Jamai Raja which was aired on the channel was also among the top five Hindi GEC programmes during primetime in HSM (R). Zee Anmol scored 763.210 million weekly impressions in week 5 of 2018.

    At third rank was Star India’s renamed FTA Hindi GEC Star Bharat with 683.428 million weekly impressions. The channel was also ranked second in BARC’s top five Hindi GEC list in HSM (U+R) and HSM (U). The soaps Nimki Mukhiya and Kya Haal Mr Panchal, which were aired on Star Bharat, were among the top five Hindi GEC programmes during primetime in HSM (U+R).

    SPN’s women-focused FTA Hindi GEC Sony Pal moved up a rank to fourth place in week 5 of 2018 with 617.140 million weekly impressions. Sony Pal was also ranked third in BARC’s lists of top 10 Hindi GECs in HSM (U+R) and HSM (R). Three programmes aired on the channel – Balveer, CID and Taarak Mehta ka Ooltah Chashmah were among the top five programmes during primetime in HSM (R) during week 5 of 2018.

    Network18’s (aka Viacom18) flagship Hindi GEC Colors moved up two places in week five of 2018 to fifth rank with 613.090 million weekly impressions. The channel was ranked first in BARC’s list of top 10 Hindi GEC channels in HSM (U) during the week. Two soaps that were aired on Colors – Shakti – Astitva Ke Ehsaas Ki and Ishq Mein Marjawan were among the top five Hindi GEC programmes during primetime in HSM (U).

    Zeel’s flagship Hindi GEC Zee TV retained its previous week’s sixth rank with slightly higher viewership of 599.2017 million weekly impressions (previous week 595.585 million weekly impressions). Kumkum Bhagya and its spin-off Kundali Bhagya aired on the channel were among the top five Hindi GEC programmes during primetime in HSM (U+R) and HSM (U).

    At seventh rank in the top 10 channels across genre list was another Star India FTA Hindi GEC channel – Star Utsav with 575.871 million weekly impressions. Star Utsav was ranked second in BARC’s list of top 10 Hindi GEC channels in HSM (R) in week 5 of 2018.

    At eighth place in week five of 2018 was SPN’s Hindi Movies channel Sony Max with 507.698 million weekly impressions. Sony Max topped the list of top five Hindi movies channels in HSM (U+R) and was among the top five in HSM (R) and HSM (U).

    At ninth rank was Star India’s Telugu GEC Star Maa with 503.891 million weekly impressions. Star Maa was ranked second in BARC’s list of top five Telugu channels in AP and Telangana markets. Four programmes on the channel – Koyilamma, Karthika Deepam, Kumkuma Puvvu and Telugu feature film –Jaya Janaki Nayaka were amongst the top five Telugu programmes in week 5 of 2018.

    As mentioned above, completing the ten was ETV Telugu with 499.513 million weekly impressions.

    Also Read :

    No change in channels in across genres list in first week of 2018

    BARC ratings: 3 Telugu channels among top 10 across genres

    Sony Max returns to top-10 channels in across genre list

  • Colors reinvents prime-time with ‘Tu Aashiquii’, ‘Ishq Mein Marjawan”s unconventional storytelling

    Colors reinvents prime-time with ‘Tu Aashiquii’, ‘Ishq Mein Marjawan”s unconventional storytelling

    MUMBAI: Love is unpredictable. On one hand, it gives a person the power to create the perfect fairytale, on the other hand, it can destroy everything in its path. Love can liberate or it can perish. Putting the spotlight on bolder and edgier content, Colors is all set to present two extreme shades of love with its upcoming dramas, Tu Aashiquii and Ishq Mein Marjawan.

    Moving away from conventional methods of storytelling, the shows will test all known boundaries and perceptions of love through the eyes of its protagonists. While Tu Aashiquii, a musical saga driven by selfless love, will feature actors Ritvik Arora (as Ahaan) and Jannat Zubair (as Pankti) in the lead, Ishq Mein Marjawan will be a deceptive love story with actors Arjun Bijlani (as Deep) and Aalisha Panwar (as Aarohi) essaying central roles.

    Produced by Guroudev Bhalla Productions, Tu Aashiquii will air at 7:00 PM while Ishq Mein Marjawan, produced by Beyond Dreams Entertainment, will air at 7:30 PM on Colors . Both shows will premiere back-to-back on 20 September 2017.

    On bringing forth these unique concepts said Colors programming head Manisha Sharma said, “As the early prime time viewership is on the rise, COLORS is reinventing the prime-time slot at 7PM and 7:30PM with two new edgy and youthful love stories. Set against a musical milieu, Tu Aashiqui is a story where the female protagonist, Pankti is a victim of her mother’s materialism and Ahaan, our hero wants to save her against all odds. The other show, Ishq Mein Marjawan, is a revenge drama with a biggest twist. The viewers will keep wondering who is the murderer – Deep or Arohi? We believe both these shows will add variety to the Colors bouquet of offerings along with shows like Shakti…Ek Ehsaas Ki, Udaan and Karmphaldata Shani. The narrative of both shows are quite pacy and engaging keeping the discerning viewers in mind. With this, we are also taking one of the longest running shows on Indian television, Sasural Simar Ka to the 5:30PM time band. Bhaag Bakool Bhag, Kasam tere Pyaar Ki and Savitri Devi College and Hospital are also being shifted to the early prime band.”

    With the music industry as its backdrop, Tu Aashiquii is a rebellious love story where relationships and emotions withstand the power of money. The show chronicles the lives of Pankti (Jannat Zubair), caught in a web of greed woven by her mother Anita (Gauri Pradhan). Fate brings her to the doors of an affluent Jayant Dhanrajgir (Rahil Azam), but its Ahaan’s (Ritvik Arora) love which brings her indeterminable hope. Pankti’s struggles bring a purpose in Ahaan’s life, empowering him to follow his dreams and become a great singer. Produced by Guroudev Bhalla Productions, Tu Aashiquii is a selfless musical saga of sacrifice, fame and self-inflicted failure driven by a mother’s greed. Along with Ritvik Arora and Jannat Zubair in lead roles Tu Aashiquii will feature strong character actors like Gauri Pradhan, Rahil Azam, Sachin Sharma and Himangshi Choudhary in pivotal roles.

    Guroudev Bhalla Productions founder and producer Guroudev Bhalla said, “Tu Aashiquii is a tale about two lovers, Ahaan and Pankti, who find solace in each other while everyone around them is motivated by greed and power. The show – through the lens of Ahaan questions the myopic and traditionalist views of the society, thereby highlighting the difference between being free and being liberal. We have engaged in a lot of research to create a musical extravaganza that will appeal to audiences; the varied emotions that the characters’ experience will tug at their heartstrings. Tu Aashiquii is our second project with Colors after Udann, and we hope that we continue to strengthen our association with the channel.”

    Shot extensively in the hills of Shimla and Manali, Ishq Mein Marjawan is a deceptive love story between its protagonists, Deep Raichand (Arjun Bijlani) and Aarohi Kashyap (Aalisha Panwar), built on a foundation of lies, treachery, and malevolence. While their love for each other is undeniable, it is upheld by broken dreams and betrayal. Even as Deep leaves Aarohi heartbroken and destroyed with incurable wounds, he beguiles Aarohi further with nowhere to go, except towards vengeance. Shot extensively in Shimla and Manali and produced by Beyond Dreams Entertainment, Ishq Mein Marjawan is an unconditional love story veiled by complexities, manipulations, and betrayal. Along with Arjun Bijlani and Aalisha Panwar in lead roles, the show will feature Tuhina Vohra, Mihir Mishra, Arjun Aneja and Vineet Raina as key characters.

    Speaking about the show, producer Yash Patnaik of Beyond Dreams Entertainment said, “Ishq Mein Marjawan aims to showcase how betrayal is a facet of untameable love. We strive to present various untouched elements of love, and the extent of damage one can withstand for love.

    Producer Mamta Patnaik further added saying, “With unpredictable twists and turns, and intrigue, we are looking forward to enrapturing viewers with a love story like none other! While this is our first association with Colors, we hope that Ishq Mein Marjawan will be a stepping stone to a long-standing partnership.”

    To promote both, Tu Aashiquii and Ishq Mein Marjawan, Colors has devised an extensive integrated marketing campaign incorporating different mediums and touchpoints. The channel will also promote both shows across digital and social media platforms with engaging campaigns to generate positive conversations amongst the target audience.