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Tag: Ishita Grover

  • Oneplus launches ‘light a light, plant a plant’ with Jackie Shroff this Diwali

    Oneplus launches ‘light a light, plant a plant’ with Jackie Shroff this Diwali

    MUMBAI: This Diwali, Oneplus is lighting up homes and green spaces alike. The brand has unveiled a heartfelt campaign titled “light a light, plant a plant”, collaborating with actor Jackie Shroff and his NGO, JK Foundation, with a commitment to plant 1 lakh trees across India.

    The campaign encourages communities to celebrate the festival of lights while contributing to a greener future. The hero film delivers a simple yet powerful message: as we illuminate our homes, we can also plant a plant. It reflects Oneplus’s belief that technology and sustainability can go hand in hand: mirroring the clean and fast experience of Oxygenos with the brand’s commitment to cleaner air and healthier cities.

    This initiative continues Oneplus’s eco-conscious journey, building on its 2019 campaign that saw 20,000 trees planted. Plantations under this campaign will prioritise native species and ongoing care, with periodic updates shared with the Oneplus community.

    Commenting on the campaign, Oneplus India director of marketing Ishita Grover said, “Our campaign is a heartfelt celebration of joy and a brighter, hopeful future. By sharing the spirit of giving and togetherness, we hope to spark a movement where celebration and a greener future go hand in hand.”

    Conceptualised in-house and directed by OML (Only Much Louder), the ad film is live across Youtube, Instagram, Twitter, and Facebook, bringing the festive spirit and a message of sustainability directly to audiences nationwide.

  • Oneplus shoots for the stars, puts Dolby Vision in every creator’s pocket

    Oneplus shoots for the stars, puts Dolby Vision in every creator’s pocket

    MUMBAI: Ever fancied yourself the next Scorsese but stuck filming cat videos? Good news! Oneplus is here to rescue you (and maybe even your bored feline) from cinematic obscurity. The smartphone giant is handing everyday creators a Hollywood upgrade with Dolby Vision technology, right on the sleek new Oneplus 13. Because who needs Spielberg when your phone can make your selfies look Oscar-worthy?

    On 13 March 2025, Oneplus launched its snazzy new campaign, #ShootYourShort, encouraging storytellers, filmmakers, and content creators to flex their cinematic muscles using the impressive Dolby Vision features on the Oneplus 13.

    To kickstart the fun, Oneplus roped in four award-winning directors—Maanvi Bedi, Sreemoyi Singh, Chattarpal Ninawane, and Mohammad Ali—to showcase their short films, shot entirely on Oneplus 13. These shorts capture the vibrant, colourful chaos of Holi, turning ordinary festival moments into visual masterpieces. Think vibrant colours, sharp contrasts, and emotional storytelling that could make even Tarantino raise an eyebrow.

    “At Oneplus India, we are constantly pushing the boundaries of smartphone photography and videography,” said Oneplus India director of marketing Ishita Grover. “With #ShootYourShort, we are providing creators and our community an opportunity to explore their artistic vision using the power of Dolby Vision on the Oneplus 13. With Holi around the corner, this campaign celebrates the festival’s vibrant colors and emotions, bringing them to life with stunning picture quality. We are committed to delivering a cinema-grade experience in Dolby Vision that empowers professionals and enthusiasts alike to create visually stunning content with the Oneplus 13.”

    Echoing this enthusiasm, Sameer Seth from Dolby Laboratories chimed in, “Dolby Vision has long been the imaging technology of choice for the world’s leading storytellers and device makers enabling them to deliver unparalleled visual experiences. With the Oneplus 13, we are excited to bring this content creation technology into the hands of everyday creators, empowering them to capture every detail with incredible contrast and lifelike colors. Dolby Vision ensures that every frame is optimized for brilliance and naturalness, allowing creators to push the boundaries of smartphone cinematography.” Translation: your Tiktok dances are about to get Oscar-level cinematography.

    But the cinematic fun doesn’t stop there. Oneplus is inviting all creative minds (yes, even you binge-watchers) to join the #ShootYourShort challenge. Participants can submit their own cinematic mini-masterpieces inspired by a colour of their choice, highlighting the powerful capabilities of Oneplus 13’s Dolby Vision videography.

    To sweeten the deal, the top three submissions will bask in glory (and bragging rights), proving that cinema magic truly fits into your pocket.

    So, grab your Oneplus 13, say ‘action!’, and remember—even Spielberg had to start somewhere.

  • OnePlus announces Metalverse pop-up events for OnePlus Nord 4 experience in India

    OnePlus announces Metalverse pop-up events for OnePlus Nord 4 experience in India

    Mumbai: OnePlus, the global technology brand, is set to host exciting pop-up events in line with its recent Summer Launch event. The pop-up events, titled the OnePlus Metalverse, will be held in Bengaluru and Hyderabad. This highly anticipated event offers the OnePlus India community a unique opportunity to get a first look at the newly launched OnePlus Nord 4 device.

    The OnePlus Metalverse will take place from 26 – 28 July, commencing at 11 am till 9 pm, at the popular OnePlus Boulevard in Bengaluru and the OnePlus Nizam Palace in Hyderabad. The OnePlus Metalverse is designed to bring together the India-wide community and tech enthusiasts in an immersive and interactive environment. Attendees will have the chance to explore the latest innovations from OnePlus, engage in the exclusive hands-on experience with the OnePlus Nord 4 and also enjoy the valuable opportunity to purchase the new device, along with gaining assured exclusive OnePlus merchandise.

    The OnePlus Metalverse pop-up event will also witness the presence of renowned celebrities, such as Kannan Gill, the renowned standup comedian, who will be gracing the pop-up event at the OnePlus Boulevard, Bengaluru on July 26, followed by Srinidhi Shetty, the famous KGF movie star who will be gracing the event on July 27, as well as SreeLeela, the popular Telugu cinema celebrity will be present at OnePlus Nizam Palace Hyderabad on July 27th. These popular celebs will also help unbox the OnePlus Nord 4 for select customers who purchase the devices at the event.

    Addressing the exciting pop-up event underway, OnePlus India director of marketing Ishita Grover shared, “We are thrilled to host the OnePlus Metalverse pop-up event in Bangalore and Hyderabad, providing our India community with the exclusive opportunity to experience the brand new Nord 4 device. This event is a celebration of our commitment to innovation and our dedication to our loyal community. It’s an exciting moment for the OnePlus community in India, as we come together to explore OnePlus’ cutting-edge technology and share our passion for the latest tech developments.

    We can’t wait to see our community members at the OnePlus Metalverse and make this a memorable experience for everyone.”

    Starting at Rs 29,999, the OnePlus Nord 4 reintroduces the all-metal unibody smartphone, a first in the 5G era and is available in three variants 8/128GB, 8/256GB and 12/256GB. Available in three colours Obsidian Midnight, Mercurial Silver and Oasis Green, the OnePlus Nord 4 comes equipped with Snapdragon 7 Plus gen 3 processor and a huge 5,500mAh battery with 100W SUPERVOOC charging, which takes just 28 minutes for a full charge. To match its durability, the Nord 4 comes with support for 4 years of OS and 6 years of security updates.

    Offers and availability

    . Customers can purchase the all-new OnePlus Nord 4 at OnePlus Pop-up store in Bangalore and Hyderabad and get an instant bank discount of INR 3000 on the purchase of 8+256GB and 12+256GB variants with ICICI Bank and OneCard Credit Cards & EMI

    . An exchange bonus of Rs 2000 can be availed if the customer exchanges their non-functional phone to buy a OnePlus Nord 4.

    . Customers can also purchase Nord 4 for no-cost EMI up to 6 months

    . Customers purchasing OnePlus Nord 4, with or without exchange, will receive a OnePlus backpack worth Rs 4999 at no extra cost, which is also subject to availability.

  • OnePlus celebrates fur babies at Pawtraits 2.0

    OnePlus celebrates fur babies at Pawtraits 2.0

    Mumbai: Bridging the gap between technology and everyday joy, OnePlus, the global technology brand held Pawtraits 2.0 – capturing the beauty of canines and felines of Mumbai, India. This unique, photography-focused gathering enabled OnePlus users and pet lovers across the bustling metropolitan to capture beautiful, professional portraits of their powered by the 4th Gen Hasselblad Camera System for Mobile on the latest flagships – the OnePlus 12.

    With over 140 fur friends captured in professional portraits, Pawtraits 2.0 also provided a day filled with fun, camaraderie, and the shared love of pets. With multiple styles of photography and videography powered by the OnePlus 12, attendees enjoyed various activities, ensuring something for everyone and their beloved animals.

    “We are incredibly proud of the success of Pawtraits 2.0. This event showcased the OnePlus 12’s exceptional camera capabilities, highlighting our commitment to creating unique experiences for our ever-growing OnePlus Community.”,  said OnePlus India director of marketing Ishita Grover. “We have made immense strides with the 4th Gen Hasselblad Camera System, enabling our community to capture their beloved pets in breathtaking detail that mirrors professional photography. Each portrait tells a story, and we’re thrilled to help our users tell these stories through stunning portraits, that they will cherish forever.”

    At the heart of the Pawtraits 2.0’s success was the OnePlus 12, equipped with cutting-edge camera technology designed to capture every detail and emotion of the pets with unparalleled clarity and depth. The OnePlus 12 boasts a 50MP wide-angle camera complemented by the Sony LYT-808 sensor, ensuring every whisker and wag is caught in stunning detail.

    OnePlus’ latest advancements in the Hasselblad Portrait Mode have significantly elevated the photography experience, especially for capturing dynamic and expressive portraits of pets. Simulating the bokeh and flares of Hasselblad cameras equipped with XCD 30, 65, and 90V lenses, the OnePlus 12 provided an authentic depth of field, creating seamless transitions between the animal and the background, which was crucial when capturing pets in their spontaneous moments.

    OnePlus is committed to continuing its tradition of community-first events, and Pawtraits 2.0 has set a new benchmark for what is possible when technology meets passion.

  • Afrojack to headline OnePlus AI Music Festival head to Paytm Insider to get your tickets now

    Afrojack to headline OnePlus AI Music Festival head to Paytm Insider to get your tickets now

    Mumbai: OnePlus, the global technology brand, is thrilled to announce the OnePlus AI Music Festival, a multi-genre musical extravaganza for its ever-growing Indian community. Slated for 17 December 2023, this unique community-focused event will be held at the Manpho Convention Center in Bengaluru, India.

    Bringing electronic goodness to the event, GRAMMY Award-winning producer and multi-platinum-selling electronic dance music icon Afrojack will be headlining the show, along with other heavy hitters across the dance and electronic genres. Eager fans looking to book their spot at the festival can head to Paytm Insider, and choose their preferred zone.

    OnePlus India head of marketing Ishita Grover said, “Our dedication to engaging with our community drives us to innovate continuously. The OnePlus AI Music Festival embodies this commitment by providing an immersive platform for our vibrant community. It serves as a unique space beyond music, fostering collaboration and creativity. This represents our dedication to providing dynamic experiences that transcend boundaries—a testament to OnePlus’ unwavering commitment to its community.”

    The OnePlus AI Music Festival is more than just a gathering; it’s a celebration of creativity, technology, and the vibrant spirit of the OnePlus community. At its heart lies a groundbreaking initiative – the OnePlus AI Music Studio, empowering enthusiasts to step into the realm of composers, seamlessly blending genres using cutting-edge AI technologies. Moreover, the OnePlus AI Music Festival offers a pre-event leg, enabling users to utilise the AI-driven tool to create original music. Additionally, the best compositions will be sampled by renowned global artists, live at the event.

    Through this one-of-a-kind festival, the brand aims to amplify the voices of its community members, dance to some of the most electrifying artists of 2023, all whilst celebrating ten years of OnePlus.

    For fans looking for an ultra-premium concert experience, the limited issue ‘Super Fan Zone’ tickets are available for Rs 3999, unlocking exclusive benefits including Special Area Access, Unlimited Beverages, and Swags.

    RCC members can avail of a special discount on the ‘Super Fan Zone’ tickets, available only on OnePlus.in and the OnePlus Store App.

    Alternatively, community members can also opt for the ‘General Access’ tickets at R s699, granting access to the concert area and a complimentary beverage.

    Gates open at 3 PM IST. 

  • Rajeev Chandrasekhar to deliver keynote at India’s largest online gaming convention on 5 Dec

    Rajeev Chandrasekhar to deliver keynote at India’s largest online gaming convention on 5 Dec

    Mumbai: The Internet and Mobile Association of India (IAMAI), in collaboration with the Federation of Indian Fantasy Sports (FIFS) and the E-Gaming Federation (EGF) is all set to organise the first edition of the nation’s largest gaming conference, the Indian Gaming Convention (IGC), on December 5, 2023, at the Taj Palace, New Delhi. Shri Rajeev Chandrasekhar, Minister of State for Skill Development and Entrepreneurship, and Electronics and Information Technology, Government of India, will deliver the keynote address at the valedictory session.

    Leading policymakers, regulators, gaming industry captains, marketers, game developers and service providers will converge on one platform to address the IGC, which is expected to draw more than 700 delegates, including senior professionals of the online gaming ecosystem of the country.

    Among stalwarts of the gaming landscape who will share their insights at the IGC will be Dr. Trivikraman Thampy, Co-founder, Games24x7; Dilsher Singh Malhi, Founder & CEO, Zupee; Salone Sehgal, General Partner, Lumikai; Ishita Grover, Director (Marketing), Oneplus; Deepak Jacob, General Counsel, DreamSports, and Anuraag Saxena, CEO, EGF.

    International speakers, addressing the IGC will include Jean Major, a former Canadian regulator currently on the Board of the Ontario Lottery and Gaming Commission, and Sarah Ramansaukas, a player safety expert from the UK, who co-founded The Game Safety Institute.

    Elaborating on the context of the convention IAMAI chairman and Dream Sports CEO and co-founder Harsh Jain said, “2023 has been a defining year for India’s Online Gaming industry, marked by multiple positive developments like MeitY’s appointment as our nodal ministry, notification of the IT regulations and clarity on taxation. These developments will facilitate the industry’s sustainable and responsible growth over the long term. I look forward to insightful discussions at IGC, where the focus will be on exploring collaborative strategies between industry, Government, and the ecosystem to enable a safe, trusted, and accountable Indian online gaming industry that can emerge as the global hub for gaming.”

    IAMAI Online Gaming Committee chairman and Games24X7 Co-founder & Co-CEO Bhavin Pandya said, “The Indian online gaming industry is going through a tectonic shift, with 2023 being a landmark year in its evolution. Key tax and policy frameworks have laid a robust foundation for the online gaming sector, but there is a long way to go from here. This underscores the need for platforms like the Indian Gaming Convention (IGC) where open and honest dialogues between industry and government, stakeholders and partners, and visionaries and innovators are earnestly facilitated. Such platforms are crucial for our industry to seize opportunities and face challenges collectively. I’m confident that the IGC will evolve into a central platform which will play an instrumental role in shaping the future of the online gaming industry in India.”

    More than 35 of subject-experts will deliberate upon the opportunities and challenges before India’s online gaming industry 360 degrees in 10 of sessions, including keynotes, fireside chats, and panel discussions. Some of the key sessions of the IGC will be on “Future of Gaming: Fuelling Innovation to Make India a Global Gaming Hub”, “Empowering the Digital Landscape: Online Gaming’s Role in Fueling Digital India”, ”Building a Robust National Regulatory Framework for Online Gaming”, “Investor Insights: How Can the Industry Build Through Regulatory Shifts”, “Gaming’s Role in Promoting Culture, Education, and sports”, and “Voices of the game: Online gaming in India, a user-speaks experience”.

    Value Leaf is the Platinum Partner of the IGC, and it is being supported by the Government of Telangana.

  • OnePlus’s #OneCelebration campaign crosses 45 mn views across platforms

    OnePlus’s #OneCelebration campaign crosses 45 mn views across platforms

    Mumbai: Adding delight to its community, OnePlus, the global technology brand unveiled a wholesome festive campaign titled #OneCelebration, bringing together its community. This heartfelt campaign was conceptualized as a touching tribute to the essence of life, familial bonds, and the importance of staying connected.

    The campaign has seen highly positive response from the community and larger audience, successfully crossing 45 million views across platforms. The videos have also garnered an overall reach of 88 million and has a highly impressive view rate of 55 per cent.

    Conceptualised and driven in-house by the OnePlus team, the campaign was directed by Aneesh Malankar and produced by Supari Studios. The campaign featured emotionally resonant videos and visual content. The first video highlights a mother who is surprised by her children at the eve of Diwali as they reunite after long, and similarly the second video showcases a sister who finally meets her brother to celebrate together, transcending geographical barriers. The videos showcase how they receive the OnePlus 11 and Nord 3 respectively as they create cherished memories that last a lifetime, through the power of OnePlus technology. However, despite having the prized OnePlus products on them, their togetherness remains their most priceless experiences through it all.

    Addressing the #OneCelebration marketing campaign, OnePlus India director of marketing  Ishita Grover shared, “At OnePlus, we believe in the profound impact that technology can have on our lives, especially when it comes to strengthening the ties that bind us with our loved ones. Our latest campaign, #OneCelebration was a testament to the enduring spirit of life and the invaluable role our products play in enhancing these moments of connection and celebration.

    The campaign showcased how OnePlus’ family of products continue to bring light and create warm memories in every home where OnePlus products arrive. There are a diverse range of products that we have to offer; and while these products paved way for many remarkable moments together this Diwali, the celebration for our community and their loved ones continued to remain as one.”

    OnePlus also collaborated with Snapchat and introduced the unique portal lens for the first time in India with Augmented Reality (AR). The activity connected with young, mobile-savvy Indians living away from their homes during the festive season and provided them the opportunity to effectively utilize the AR portal lens to bring themselves closer to a personalized and heartfelt Diwali celebration. The AR portal lens allowed the users to express themselves through virtual festive decorations, illuminated lamps, virtual fireworks, and the comforting warmth of the festival. The AR lens activity also garnered an impressive rate of 28 million views, and performed incredibly well in terms of share rate, save rate as well as average camera play time.

    The #OneCelebration campaign films have been available across YouTube, Instagram as well as X, formerly known as Twitter.

  • OnePlus launches OnePlus AI Music Studio

    OnePlus launches OnePlus AI Music Studio

    Mumbai: OnePlus, the global technology brand, recently announced the launch of its latest community-first innovation, unveiling the OnePlus AI Music Studio. This revolutionary platform redefines the landscape of creative expression, empowering users to compose, craft, and unleash their musical prowess through cutting-edge AI technology.

    The OnePlus AI Music Studio is a transformative space where artistic dreams take flight, providing an immersive environment for music enthusiasts to explore their creative potential. Offering an array of genres, including rap, hip-hop, and EDM, this avant-garde tool enables users to become composers in their own right.

    “At OnePlus, we’re dedicated to fostering innovation and enabling our community to push boundaries. The OnePlus AI Music Studio embodies our commitment to empowering users to explore their creativity in unprecedented ways,” stated OnePlus director of marketing Ishita Grover.

    This innovative platform allows users to craft lyrics, seamlessly blend them with AI-generated beats, and witness their musical vision come to life. The Studio offers a visually stunning interface, culminating in the creation of captivating music videos, all easily accessible at the user’s fingertips. “The OnePlus AI Music Studio isn’t just a tool; it’s an unparalleled fusion of technology and creativity, providing users the opportunity to unleash the artist within. It’s about giving our community the power to shape their musical journey,” added stated Ishita Grover.

    With an emphasis on community engagement, the OnePlus AI Music Studio allows users to share their compositions with the world, inviting them to download and spotlight their masterpieces across various social media platforms. Moreover, the platform provides an avenue for recognition, enabling users’ tracks to be voted to the top and potentially featured by OnePlus.

    The OnePlus AI Music Studio represents a paradigm shift in creative expression, bridging the gap between technology and artistry. It stands as a testament to OnePlus’ commitment to empowering its users to transcend boundaries and redefine the possibilities of artistic innovation.

    For further information and to experience the OnePlus AI Music Studio, visit https://aimusicstudio.oneplus.com/