ITV

Tag: Ishara TV

  • Prasar Bharati concludes 54th e-auction; adds five new MPEG-2 slots

    Prasar Bharati concludes 54th e-auction; adds five new MPEG-2 slots

    Mumbai: Public broadcaster Prasar Bharati has added five new MPEG-2 slots for its DD Free Dish DTH platform at the end of the 54th e-auction.

    Hindi general entertainment channel (GEC) Ishara TV, teleshopping channel Naaptol, music channel Showbox, Marathi channel Sun Marathi, and Bengali channel Enterr10 Bangla have been successful in acquiring slots. The new channels will be on DD Free Dish platform from 16 August onwards.

    The allotment period for the channels is from 16 August, 2021 to 31 March, 2022 and successful bidders will have to make payment in six monthly instalments, said Prasar Bharti.

    The public service broadcaster had invited applications for the vacant slots on 31 July, which were only open to the satellite channels licensed by the ministry of information and broadcasting for downlinking in India. Only license holder companies or their authorised distributor partners could apply for allocation of DD Free Dish slots.

    Applications for the e-auction were received under five different buckets in accordance with genres/language of channel and their starting reserve price for the allotment period.

    The five buckets C, A+, A, B and D are classified as follows.

    Bucket C – news and current affairs (Hindi), news and current affairs (English) and news and current affairs (Punjabi) channels.

    Bucket A+ – All general entertainment (Hindi) channels.

    Bucket A – All movie (Hindi) channels.

    Bucket B – All music (Hindi), sports (Hindi), GEC (Bhojpuri), movies (Bhojpuri) and teleshopping (Hindi) channels.

    Bucket D – All other remaining genres (language) and teleshopping (regional) channels.

  • IN10 Media’s Ishara resumes shooting, set to bring fresh content

    Mumbai: The IN10 Media Network’s general entertainment channel, Ishara, has resumed the shooting of its original shows, which remained suspended for weeks due to the second wave of the pandemic.

    The shows Agni-Vayu, a romantic thriller, Paapnaashini Ganga, a mythological show, and family drama, Janani have begun shooting for new episodes while adhering to all the government rules to protect its cast and crew, the channel announced on Friday.

    “The pandemic hit us hard, and like many other industries, the media and entertainment sector was no exception. With shoots getting cancelled, the broadcasters had to make do with reruns of existing shows or bring back older popular shows to the small screen,” said the channel in a statement.

    Launched on 1 March, Ishara, is known for its version 2.0 of Indian soap operas. The shows cater to the changing mindset of the audiences while keeping the Indian culture and traditions intact.

    Ever since the restrictions were announced on 14 April, television producers and broadcasters in Maharashtra had been struggling to run daily shows and bring fresh content. One of the worst-affected states, Maharashtra has now shown a consistent slowdown in the number of new infections in June, following which the state government began easing its strict rules in stages.

    “With the situation improving and the government easing the restrictions, the GEC is ready to once again entertain the audiences with new plots & twists,” it announced on Friday.