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Tag: Ishan Agarwal

  • Cashkaro’s ‘GOATies’ Ad Butts Heads with Useless Coins in Roadies-Style Spoof

    Cashkaro’s ‘GOATies’ Ad Butts Heads with Useless Coins in Roadies-Style Spoof

    MUMBAI: It’s loud, it’s bold, and it’s got a goat gunning for glory, Cashkaro’s latest campaign film is baa-rilliantly bonkers. India’s leading cashback and coupons platform has just dropped the third instalment of its tongue-in-cheek #CoinsVSCashback campaign, and this one crashes into pop culture with horns blazing. Titled ‘GOATies’, the ad spoofs the cult-favourite reality show Roadies, swapping wannabe contestants for a coin-hoarding goat that’s out to prove it’s the “Greatest Of All Time” in savings. Spoiler alert: it’s not.

    In a hilariously over-the-top audition setup, the goat struts in to face an unimpressed judge and is promptly schooled on the futility of hoarding reward coins you know, the ones that expire faster than leftovers and rarely offer real-world value. In trademark Roadies fashion, the goat’s dreams are roasted, and the message lands with a headbutt of clarity: real cashback is king the kind you can actually transfer to your bank account, courtesy of Cashkaro.

    The punchline? “Change the habit of direct online shopping pehle Cashkaro, phir shop karo.”

    This ad follows two earlier viral hits under the same campaign, one Ghibli-inspired and another laced with satire à la Latent all hammering home the same truth: coins voins are all bakwaas, real cashback is with Cashkaro.

    Speaking about the campaign, Cashkaro and Earnkaro, co-founder Swati Bhargava said, “At CashKaro, we’re committed to making online shopping genuinely rewarding. Real cashback is money in your bank not coins that expire or come with conditions. With #CoinsVSCashback, we’re not just talking about the problem we’re parodying it, challenging it, and offering a better alternative. ‘GOATies’ is a fun but clear message: if it’s not real cashback, it’s not worth it.”

    Cashkaro director of brand & creatives Ishan Agarwal added, “With GOATies, we wanted to tap into a format that’s instantly iconic and loaded with drama, just like the intense auditions of Roadies. The kind of pressure those moments created for participants we, as audiences, used to feel it too. That’s exactly the energy we wanted to recreate. Roadies is a show that has resonated with millennials, Gen Z, and even today’s younger audiences, making it the perfect creative playground for a satirical yet purposeful message. By spoofing a format so many people relate to, we’re able to connect with a wide audience and highlight the difference between flashy coin rewards and real cashback and use it to drive home a real truth about how online rewards are being diluted by gimmicks. This ad is satire with a purpose to educate users while entertaining them. As the third film in our #CoinsVSCashback campaign, it reinforces CashKaro’s identity as the true GOAT of Cashback.”

    Created entirely in-house, the GOATies film is a clever cocktail of pop culture, parody, and purchase wisdom. And while the goat may not win the crown, CashKaro certainly takes the throne as the GOAT of cashback.

     

  • CashKaro gets real as it roasts coin gimmicks in cashback reality check

    CashKaro gets real as it roasts coin gimmicks in cashback reality check

    MUMBAI: Cashkaro has just dropped the mic and a few coins in its latest swipe at rewards platform gimmickry. In a witty takedown of digital token theatrics, the cashback and coupons platform has launched a cheeky new ad film that riffs off a viral talent show moment complete with lights, flair, and a whole lot of #bakwaas bashing.

    Part of its bold #CoinsVSCashback campaign, the film playfully parodies the over-the-top style of India’s most meme-worthy reality shows but swaps staged drama for sharp satire. The twist? A contestant wins hearts not with a coin-laden gimmick, but by flashing the golden truth: real cashback beats pretend perks every time.

    The film pokes fun at reward systems built on ‘digital coins’ which often come with caveats, expiry dates, and fine print longer than your grocery list. Instead, Cashkaro positions itself as the straight-talking champion of value: cashback that lands in your bank account, not buried in some loyalty app limbo.

    Talking about CashKaro’s mission to provide real cashback for Indian shoppers, Cashkaro and Earnkaro co-founder Swati Bhargava said, “CashKaro has always stood for real, tangible savings not coins that come with fine print, expiry dates, or usage limits. With our digital campaign #CoinsVSCashback, we’re calling out the smoke and mirrors of so-called coin rewards. This Latent-inspired ad film is the latest in a series of bold, creative adaptations reinforcing that real cashback is money that users can bank, spend, and benefit from without limitations. Last year, we rolled out our Aadat Badlo campaign that also focused on shifting consumer behaviour and helping them earn big by changing one small habit while shopping. That’s the value we’ve consistently delivered, and this film captures that message in a bold, humorous, and unmistakably CashKaro way.”

    Backed by earlier releases including a Ghibli-style animated film and the quirky GOAT Talks series the campaign builds momentum through creativity and candour. All content has been developed by CashKaro’s in-house Brand & Creatives team.

    Reflecting on the creative storytelling approach, Cashkaro director for brand & creatives Ishan Agarwal said, “We wanted to take an instantly recognizable pop-culture flashpoint and use it as a creative lens to cut through the noise. The ‘Latent’ moment was the perfect canvas to deliver a humorous yet hard-hitting truth that ‘cashback shouldn’t be confusing or conditional’ in sync with the broader #CoinsVSCashback campaign narrative. As CashKaro steadily cements its place as the G.O.A.T of real cashback, this ad aims to blend entertainment with clarity while leaving users with a message about what truly sets us apart.”

    The message is crystal clear (unlike the terms and conditions of those coins): CashKaro gives actual cashback, not empty digital pocket change.

    So while other platforms may gamify your shopping into a confusing mess of points and tokens, Cashkaro is keeping it real no talent show theatrics required. With every ad drop, the platform continues to carve a space that’s equal parts entertaining and empowering for India’s deal-hungry digital shopper.

  • Cashkaro calls out ‘bakwas coins’ in India’s first Ghibli-style ad blitz

    Cashkaro calls out ‘bakwas coins’ in India’s first Ghibli-style ad blitz

    MUMBAI: In a world of shiny apps throwing virtual coins like confetti at confused consumers, Cashkaro has just kicked the table over. The company launched India’s first Ghibli-style animated ad on 29 March 2025—and it isn’t holding back. The campaign, all soft watercolours and nostalgic whimsy, fires a not-so-subtle torpedo at every coin-lobbing app out there, declaring, “Coins Are All Bakwas, Real Cashback is Cashkaro Ke Paas.”

    Crafted in the distinct, hand-drawn charm of Studio Ghibli’s legendary animations, the ad takes a cheeky swipe at so-called ‘coin rewards’ that sound great until you read the small print. Cashkaro’s message is crystal clear: ditch the point-based faff and get actual money you can spend. The kind you can UPI straight to your bank. No voodoo maths. No expiry dates. No hoops to jump through.

    “People are tired of earning Cashback coins that feel more like a gimmick than real savings. Today’s consumers see through marketing fluff and focus on the real value, not just flashy cashback coins that are hard to use. At Cashkaro, we give users ‘Real Cashback’ — real money that can be transferred to the bank accounts and actually spent, rather than being stuck with coins and points that have restrictions. Over the years, we have returned more than Rs 1,000 crore in real cashback to our users, proving that savings should be tangible and beneficial. This campaign is a fun yet powerful way to reinforce that Cashkaro is the real cashback king,” said Cashkaro and EarnKaro co-founder Swati Bhargava.

    Cashkaro and EarnKaro director – brand & creative Ishan Agarwal added, We are always looking out for creative ways to connect with our audience, and this campaign is a perfect example of how storytelling can make an impact. The idea behind this campaign was to blend art with advertising. The Ghibli-style animation is not just visually stunning but also helps us deliver our message in a fun, engaging, and memorable way. In a market flooded with apps that offer coins with limited usability, we wanted to highlight how Cashkaro stands apart by providing real cashback that users can spend. This campaign cuts through the noise, grabs attention, and helps in connecting with the audience with more lighthearted and visually striking content.”

    The brand has already returned over Rs 1,000 crore in cold, hard cashback to users. No coins. No unicorn dust. Just plain, honest cash.

    Watch the ad here:

     

    Cashkaro’s move comes as users grow weary of reward structures more complicated than a Christopher Nolan plot. The company continues to partner with platforms like Amazon, Flipkart, and Myntra, ensuring cashback is always just a click away. With this bold, artsy swipe at the competition, the message is clear: enough of the pretend points. Let’s talk rupees.