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Tag: Ishaan Khatter

  • indē wild gets wild with Ishaan Khatter

    indē wild gets wild with Ishaan Khatter

    MUMBAI: Luxury ayurvedic beauty brand indē wild, spearheaded by startup entrepreneur Diipa Büller-Khosla, today announced a brand endorsement partnership with film personality and youth icon Ishaan Khatter.

    The reason, according to Diipa is that Ishaan Khatter, as indē wild’s first-ever male brand ambassador, embodies the brand’s core values. His youthful vitality, international appeal, and artistic sensibility resonate deeply with the brand’s forward-thinking identity.

    The campaign launches globally this month, featuring the inde wild Champi hair oil and Dewy Lip treatment—products that have already garnered significant attention in the clean beauty category.  The campaign’s imagery moves beyond conventional advertising, presenting a sophisticated and evocative exploration of self-care. The visuals reimagine self-care rituals with a contemporary minimalist aesthetic, skilfully blending sensuality and strength. The overarching message emphasises intentionality, showcasing grooming rituals that seamlessly integrate effortless ease with inclusive and holistic self-care practices.

    The TVC centers on Ishaan Khatter, presenting him as the embodiment of the female gaze, and redefining male grooming within a contemporary context. The intimate and minimalist aesthetic emphasises texture—bare skin and the Champi hair oil—with the product’s circular bottle becoming a natural extension of Khatter’s persona. These images seamlessly capture moments of reflection, movement and playful spontaneity.

    An elated Diipa Büller-Khosla who launched indē wild three years ago states, “As we celebrate our launch in Sephora UK and prepare for our US debut, we’re not just expanding our retail presence—we’re amplifying our mission of inclusive beauty rooted in south Asian heritage. This campaign is a testament to our commitment to challenging outdated beauty norms.. Through this partnership, we’re showing the world that ayurvedic beauty rituals are universal, genderless, and ready for their global big moment.”

    Ishaan Khatter shares his personal connection to the Champi ritual, stating, “It’s a deeply rooted tradition, and something I fondly remember from childhood, like countless others. Balancing self-care with a busy schedule can be tough, but indē wild has helped me rediscover this ritual. It’s more than just a product; it’s a way to reconnect with myself. I love that these products aren’t just cosmetics but tools for holistic self-care accessible to everyone, regardless of gender.”.

    Hailing from a background rooted in ayurvedic principles through family heritage, and with a mother who is an aurvedic practitioner and dermatologist, it was a natural progression for Diipa to recognise the importance of combining ancient practices with modern-day wellness and clean science earlier on in her life.

    indē wild is a proud Ayurvedistry  brand – a term which has been trademarked to recognise how the brand represents a fusion of ancient Indian wisdom and modern-day science. Its  approach  combines Ayurvedic practices with biochemistry to create products that are both effective and culturally significant. 

    indē wild s journey from a self-funded Indian beauty startup in 2022 to a multi-million-dollar empire collaborating with global establishments today serves as a testament to the growing global interest in holistic Indian beauty practices and products.
     

  • Bewakoof onboards Bollywood star Ishaan Khatter as brand ambassador

    Bewakoof onboards Bollywood star Ishaan Khatter as brand ambassador

    Mumbai: The Indian D2C market is dominated by Gen Z. They can and are fueling quick growth once marketers can crack the code to connect with this customer group. That is, however, easier said than done. Bewakoof, a TMRW brand, seems to have cracked this code! Fashionable, authentic & relevant, Bewakoof’s clothing has successfully provided an expression to the zeitgeist, since inception. Designed for young consumers, their products are high on self-expression that enables connection between like-minded individuals. However, with the evolving consumer preference, they needed to take their brand purpose a notch higher and establish a robust communication with their consumer cohort, in their language! To achieve this, they had brought together a winning duo- Bollywood star Ishaan Khatter and a fresh brand campaign All Eyes on You!

    While crafting this campaign, the BewakoofXTMRW team broke all the proverbial glass ceilings when it came to choosing the right face for the brand. The brand adopted a consumer-first approach running a poll with their 1.7 mn strong Instagram community to find the brand ambassador. Ishaan Khatter emerged as a top choice. They also used their nuanced consumer understanding and market intel to conduct research on what are the factors shaping the consumers’ fashion choices.  All of this came together to create an integrated, digital-first brand campaign.

    Bewakoof founder Prabhkiran Singh said, “As a brand built for the youth and the young-at-heart, Bewakoof have always had an edge when it comes to understanding our consumers’ preference. We have always designed with an aim of capturing the trendy, cool & high-resonance topics of the times. However, with the evolving needs of the Gen Z-alphas we had to take the game a notch higher. Born in an overtly tech-enabled & connected world, this generation finds it difficult to form real-life camaraderie. And that’s where Bewakoof steps in! Our clothing helps put a face to your cool quotient through the extensive range of expression-wear designed to be the voice of the time & the pop-culture. And just like that your Captain America t-shirt can put you on the spotlight for an Ironman wielding one or a Dwight Schrute quote doing the same for a Dunder Mifflin fan! It is important to note that Bewakoof assumes the role of the ice-breaker only, letting consumers decide the next steps! Hence- All Eyes on You!

    The current brand film tells this story through a very interesting split-screen technique. The choice to go with Ishaan Khatter also emerged from our online community deep-dives. A Gen Z-alpha himself, he has beautifully portrayed the sentiment we wanted the film to showcase. I am sure it’ll find a strong resonance with the consumers.”

    The 360-deg digital-first campaign takes the dilemma of a tech-savvy generation around forming real-life connections and weaves a relatable and compelling story. The film features Pippa star Ishaan Khatter in a crowded bus wearing a Black Panther Bewakoof tee-shirt that catches the attention of a fellow female commuter. With the tee having already sparked a connection, Ishan has two choices- ignore or go ahead & take the connection forward. The screen splits showing both possibilities & how it ends with all eyes being on the protagonist.

    Commenting on the latest campaign, TMRW CEO & co-founder Prashanth Aluru said, “Bewakoof has successfully emerged as a GenZ favorite with great products, superlative shopping and post-purchase experience. It has been the OG as far as expression-wear is concerned in the country.  While the expression language has changed for the youth over the years, Bewakoof has continued to remain at the forefront of this transition. In the current tech-centric world, Bewakoof has enabled youth to connect with the world around them by sparking conversations focussed on the design language. With this campaign we intend to strengthen our connection with Gen Z across the country.  We also welcome Ishan to the Bewakoof X TMRW team and look forward to a great partnership.”

    Sharing his experience of working on the campaign, Khatter said, “It was great teaming up with the young, high-energy team at Bewakoof. This is my first time working with a fun, cool expression-wear brand and the campaign was everything I thought it would be! Here’s hoping the consumers will enjoy the film as much as I did working on it. Wishing the team at Bewakoof all the best and looking forward to doing more such interesting work in the future.”

    The campaign was shot & conceptualised by DDB Mudra & it went LIVE across the Bewakoof app, web, social media and external digital platforms on 10 Nov 2023.

    Commenting on the campaign DDB Mudra group creative director Sooraj Pillai said, “In a world focused on appearances, Bewakoof brand goes beyond just looking cool. We aim to highlight the deeper connections formed through second impressions, where actions speak louder than clothes. The “All Eyes on You” campaign embodies this philosophy, redefining the brand’s unique identity in an otherwise crowded category.”

  • Lay’s introduces special ‘@ Home’ packs in new campaign

    Lay’s introduces special ‘@ Home’ packs in new campaign

    Mumbai: As people continue to remain indoors in light of the ongoing times, they have made their homes the perfect spaces for work, entertainment, and fun with friends. At the back of this insight, PepsiCo’s potato chips brand Lay’s has introduced special ‘@ Home’ packs to be the perfect companions for its fans in all their in-home experiences. The brand has also unveiled a new TVC featuring Bollywood actor Ishaan Khatter, highlighting the creative idea of ‘Ghar Par Lay’s, Always!’.

    The film is set in a relatable home arrangement and features Ishaan enjoying board games with his friends when they ask him if he has Lay’s at home, eventually creating an entertaining frenzy amongst the youngsters. While the actor rushes to the nearby supermarket to pick up the new Lay’s ‘@ Home’ packs, his friends completely ransack Khatter’s apartment looking for their favourite chip pack. The film closes on a light note, with one of the friends remarking “Nice place yaar!” as Khatter and the gang sit together and share a delightful moment over the new Lay’s packs.

    Lay’s has always aimed at infusing a sense of joy into consumers’ lives, not only through its delicious flavours, but also through its distinct, innovative offerings. The new ‘@ Home’ packs, which are available in four Lay’s flavours, have been especially curated keeping in mind the uptick in at-home consumption as well as the wide array of moments one experiences at home today, the brand said.

    “We at Lay’s continue to be laser-focused on elevating everyday moments in the lives of our consumers. Our latest campaign, ‘Ghar Par Lay’s, Always!’ captures the many in-home moments that people are experiencing today – be it working from home or hanging out with friends,” said PepsiCo India’s senior director, marketing – foods, Anshul Khanna. “Through our first-ever association with Ishaan Khatter – who represents the spirit of the youth today, we aim to deepen our consumer connect through the relatable moments captured in the TVC. We sincerely hope consumers enjoy these newly-launched, special in-home packs and make them a part of their experiences.”

    PepsiCo Foods’ WPP Lead – at Wunderman Thompson India, Ritu Nakra added, “Right now, the world is at home. Be it remote working, watching a movie or two, hanging out with friends, weekend outings – we are doing all this and more in the comfort of our own homes. And it’s only fair to make these occasions more joyous and delightful by making India’s most loved snack brand – Lay’s – an integral part of our ‘at home’ lifestyle.”

    Speaking about the new TVC, Ishaan said, “Lay’s has been etched in my memory since childhood. It is the go-to snack when hanging out with friends or family & the new ‘@ Home’ packs further solidify that feeling. I hope the fans enjoy the TVC and also ensure that they have ‘Ghar Par Lay’s, Always!’”.

    The new Lay’s ‘@ Home’ packs are now available across all leading retail and e-commerce platforms in India.

  • How Mira Nair post-produced A Suitable Boy

    How Mira Nair post-produced A Suitable Boy

    MUMBAI: Do you know Salaam Bombay director Mira Nair worked on her post-production of Vikram Seth’s  A Suitable Boy, which is making waves globally, from her residence in New York’s Upper West Side? 

    The realisatrice was supposed to be in UK to put the whole show together and deliver the final masters to the BBC, but was stranded in the US on account of the Covid 2019 pandemic. After finishing filming in India on 17 December, followed by a two week break, she jetted down to the UK to get into a “neither world”, working on the post-production. “We have been working close to 12 hours a day, sometimes through the weekends, in order to really distil it to not just the story being correct but also finding its rhythm. It takes a lot,” she told the BBC in an interview.

    But then she travelled to the US and got stuck there when the country got into a lockdown. With a deadline to deliver the show for telecast in June, Nair got cracking on creating a work environment in her study in her apartment.

    Mira – who has homes in New Delhi, Kampala, Uganda, apart from Manhattan – had three devices through which she, like a conductor orchestrated the edits, the musical score (this was created in Budapest), the final approval for the episodes of the six part series with colleagues in India, Australia, UK,  and Los Angeles.

    In fact, if we thought jugaad was being resorted to only by India’s TV, short film, TVC directors and producers, Mira resorted to her own innovation methods too. “We had superstars like Tabu, and all the wonderful actors under their bln aked in their bathrooms with their microphones – their dogs muzzled, and everyone recording in these homemade studios we created with them,” she told The Financial Times.

    The series was filmed in India in 2019 with two units being involved in different locations.

    A Suitable Boy stars the ever so charming and acteur naturel Ishaan Khattar (Maan Kapoor), the ever so composed and alluring Tabu(Saeeda Bai), the newfound talent the vivacious Tanya Maniktala (Lata Mehra), Ram Kapoor (Mahesh Kapoor), Shahana Goswami (Meenakshi Mehra), Rasika Duggal (Sameera Kapoor), Mikhail Sen (Amit Chatterji), Randeep Hooda (Billy Irani), Mahira Kakkar (Rupa Mehra), Vinay Pathak, Manoj Pahwa, Ranvir Shorey, Vijay Verma, Kulbhashan Kharbanda, Namit Das (Haresh Khanna),  Joyeeta Dutta (Tasneem), Dhanesh Razvi (Kabir Durrani), Vivek Gomber (Arun Mehra), Gagandev Riar (Pran Kapoor) Geetanjali Agrawal (Mrs Mahesh Kapoor), Shubham Saraf (Firoz Ali Khan),  Vivaan Shah (Varun  Mehra),  among many other sterling talented actors.

    The fifth episode of the series is slated to telecast this evening on BBC One on 23 August at 9 pm UK time. A Suitable Boy comes on to Netflix worldwide – excepting the US and Canada – later this year.

  • 9th Season of Asia’s largest content festival, India Film Project concluded with the celebration of creative minds

    9th Season of Asia’s largest content festival, India Film Project concluded with the celebration of creative minds

    Mumbai: Happiness, enthusiasm and festive fervour prevailed over the last weekend at Mumbai’s Mehboob Studios as Asia’s largest content festival India Film Project was concluded with much fanfare.One of the most anticipated events of the year IFP, in its 9th edition, witnessed over 35000 participants from across the boundaries and over 100 celebrities from films, digital, music and literature. The attendants amassed valuable insights from the masterclasses, celebrity panel discussions and numerous workshops. The sessions highlighted the various nuisances of the artistic, storytelling and creative aspects of filmmaking.

    Talking about the much-awaited event, Ritam Bhatnagar, Founder, India Film Project, said, “I am overwhelmed by the response that we have received for IFP this year. This festival was conceptualised to offer a learning& networking opportunity across all domains of films, digital,literature and music.. Filmmaking and creative arts in India have come a long way, and it’s great to witness young minds illustrating their narratives. The success of this seasonhas yet again proved that good storytelling can come from anywhere & can transcend existing boundaries of thought and imagination.”

    Nikhil Taneja, festival creative director said "Every year, it is so gratifying to see yet again that India Film Project has become the one-stop destination for over 12,000 young people from 130 cities across the country, to learn from, interact with and collaborate on other young and old filmmakers and film fans like them. This year, we saw full houses for masterclasses and conversations featuring legends like Naseeruddin Shah, Javed Akhtar and Manoj Bajpayee and for youth icons like Zakir Khan, Prajakta Koli, Kusha Kapila and Ishaan Khatter. Every conversation was house full, every masterclass was overbooked and every workshop found massive attendance. It means so much to us that this is the only youth festival in the country that appeals to both the minds and the hearts of the people. We are so grateful to everyone who attended and we can't wait for Season 10 next year!"

    Sharin Bhatti, festival curator for literature and music said "I am thrilled and delighted to have had the opportunity to curate the literature and music conversations for India Film Project in their 9th year. The idea was to get the best in their craft to gather on stage and engage in meaningful and relevant conversations for the creators of tomorrow. It was endearing to see the reactions of all the participants. From Devdutt Pattanaik to Shelleji, screenwriter Kamna Chandra with her talented daughters Tanuja Chandra and Anupama Chopra to Harinder Sikka and Female authors. Naezy to Ritviz, spoken word artists to lyricists- the range of conversations were truly entertaining and rewarding. I hope to continue working with IFP to keep getting cooler and bigger artists and creators on the same stage."

    The two-day content festival witnessed speakers from different fields of art ranging from films, comics, literature, music and hosted a series of interesting conversations, AMA’s and workshops. Celebrities like Rajkumar Rao, Javed Akhtar, Naseeruddin Shah, Manoj Bajpayee, Swara Bhaskar, Ishaan Khatter, Jim Sarbh, Vikramaditya Motwane, Nitesh Tiwari, Radhika Madan, Kirti Kulhari, Anand Gandhi, Devdutt Pattnaik, Ravinder Singh, Abish Mathew, Zakir Khan, Prajakta Koli, Kusha Kapila, Aparshakti Khurana,  Divya Dutta, Abhishek Chaubey, Apurva Asrani, Ritviz, Anupama Chopra, Divya Dutta, Kubrra Sait, Sumukhi Suresh,Beer Biceps, Flying Beast, Ravinder Singh, The Jordindian, Be YouNick and many more have shared their experiences with the audiences present at the venue.

    Veteran actor Naseeruddin Shah spoke at the conversation titled ‘Making of a Legend – A Masterclass in acting’ whereas the conversation titled ‘Cardinal Sins of Cinema’ witnessed legendary writer-lyricist Javed Akhtar as a guest speaker talking about the golden era of cinema and how every decade has it's good and bad aspects. Segment moderated by Faridoon Shahryar, ‘The Showcase: Sheer Qorma’ saw actors Divya Dutta&Swara Bhaskar along with the makers Faraz Ansari and Marijke D’Souza giving an ode to female queer love story and unveiling the movie poster. The conversation titled – ‘Cultural Impact: What is the key to creating Authentic and real LGBTQ characters on screen’ witnessed Kubra Sait, Apurva Asrani, and Onir as panellists. The session moderated by Renil Abraham spoke about the portrayal of the LGBTQ characters on screen and their characterization. Aparshakti Khurrana moderated of Manoj Bajpayaee titled as ‘Signature Masterclass: The Making of a Legend’.

    The gala event was concluded with the award ceremony for 50 hours filmmaking challenge. This year Bollywood bigwigs Abhishek Chaubey, Pradeep Sarkar, Apurva Asrani, Bhavani Iyer, amongst others, were on board to judge the series of challenges. Here is a comprehensive list of the winners.

    Professional Category

    Team

    Movie Name

    City

    Platinum Film of the Year

    @not.just.a.dentist

    Paul

    Nagpur

    Gold Film of the Year

    Word of Mouth Media

    GAURA

    Dehradun

    Silver Film of the Year

    Candor Bros Entertainment

    Perfect Gods

    Chennai

    Bronze Film of the Year

    Brand Icon Studio

    Inside

    Indore

    #5 Film of the Year

    Lights On Films

    Tales of Passion – A biopic of an environmentalist

    Mumbai

    My Signature Award

    EBC Originals

    Mere Papa Google Par

    Mumbai

    Amateur Category

    Team

    Movie Name

    City

    Platinum Film of the Year

    Vilvanaram

    Janu

    Chennai

    Gold Film of the Year

    22nd Society

    Thanthooni Thuruthu

    Kochi

    Silver Film of the Year + Best use of Adobe Premiere Pro for Editing

    90's Kids

    Mehsoos

    Mumbai

    Bronze Film of the Year

    Pichchar

    Anjaan

    Dehradun

    #5 Film of the Year + Best use of Mirrorless Camera for Cinematography

    Nature Surferers

    BANDISH

    Mumbai

    Mobile Category

    Team

    Movie Name

    City

    Platinum Film of the Year

    UA Productions

    Kheer

    Kolkata

    Gold Film of the Year

    BistroBethak

    Itwar

    Mumbai

    Silver Film of the Year

    EkJagaah

    FLAWED

    Mumbai

    Bronze Film of the Year

     

    Shot Down

    Mumbai

    #5 Film of the Year

    Abhraneel & Bros.

    The Dream Project

    Kolkata

    India Film Project has also joined hands with two giants of the entertainment industry, PVR Cinemas and MTV who were on board as partnersthis season. The winning titles will be theatrically released in PVR cinemas across Mumbai, Bangalore, Delhi, Pune, Hyderabad, and Chandigarh. Furthermore, these movies will also be premiered on MTV over weekends on a prime-time slot for 6 months.

    As this year’s edition of India Film Project marked its end, all those present at the event parted with a heart full of joy and memories to cherish.
    India Film Project season 9 was presented by Signature, with a common aim to enable passionate creators by providing them a relevant platform