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MUMBAI: The Indian Society of Advertisers (ISA), the country’s top voice for advertisers for more than 70 years, has appointed Atul Agrawal as its new chief...
MUMBAI: Who blew the whistle on Indian advertising’s best-kept secret? Turns out, it was the house of Dentsu. Three months after the Competition Commission of India...
MUMBAI: What’s invisible, expensive, and possibly not even human? Thirty percent of your ad impressions. Hindustan Unilever Ltd (HUL), head of media and digital marketing Tejas...
MUMBAI: The Indian Society of Advertisers (ISA) recently concluded its CEO Conference 2025, where the great and the good of Indian business gathered to contemplate that...
Mumbai: The India Chapter of the International Advertising Association (IAA) together with The Indian Society of Advertisers (ISA) is hosting the Retrospect & Prospects interaction with...
Mumbai: The Advertising Standards Council of India (ASCI) proudly unveils the ASCI Academy, a pioneering initiative poised to amplify the advertising industry’s capacity to create more...
Mumbai: The Indian Society of Advertisers (ISA) hosted the third annual Global CEO Conference on 22 August in Mumbai. Around 200 industry leaders gathered to discuss...
Mumbai: The Indian Society of Advertisers (ISA) is organising the third edition of The ISA Global CEO Conference on ‘VUCA 2.0: Transforming Organisations and Brands.’ The...
MUMBAI: Our world, as we know it, changed irrevocably last year in the wake of Covid2019. As people everywhere struggled to make sense of an evolving...
MUMBAI: Advertising seen on traditional media continues to enjoy high trust amongst consumers, with newspapers (86 per cent) emerging as the most trusted, a report by...
New Delhi: Indian Society of Advertisers (ISA) has roped in Neel Pandya to lead its media forum. Pandya is also serving as the L’Oreal India national...
Mumbai: The Indian Society of Advertisers (ISA), which is the only national body as the strong voice of advertisers over the last 68 years, has announced...
The newly elected executive council of the Indian Society of Advertisers (ISA) met on September 21, 2020. Sunil Kataria, CEO, India and SAARC, Godrej Consumer Products,...
MUMBAI: Presenting counter comments to the Telecom Regulatory Authority of India (TRAI) consultation paper on BARC TV viewership measurement, the Internet and Mobile Association of India (IAMAI)...
MUMBAI: Broadcast Audience Research Council (BARC) India has announced it will only share the weekly TV viewership data with those that have subscribed to its service....
MUMBAI: Telecom Regulatory Authority Of India (TRAI) has stated that nine crore of the 17 crore television homes in India have migrated to the new tariff...
MUMBAI: With the new TRAI tariff order coming into force from 1 February, the consumption pattern of TV viewership is expected to vary significantly following the...
MUMBAI: BARC India has set up an independent disciplinary council to further strengthen transparency and credibility of its measurement system. The six-member BARC India Disciplinary Council...
NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it...
NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it...
MUMBAI: The sword has been hanging on Television Audience Measurement’s (TAM) head for a long time now. From NDTV Group’s $1.3 billion lawsuit (though dismissed by...
MUMBAI: The Broadcast Audience Research Council India (BARC India) is ensuring that it accurately captures ‘what India watches’ and hence is putting in resources to cover...
MUMBAI: The newly elected executive council of the Indian Society of Advertisers (ISA) met on 11 September and elected Marico’s managing director Saugata Gupta as its...
An advertising person constantly strives to connect market research data to insights to come up with a winning campaign and who better to understand it than...
MUMBAI: Hindustan Unilever Limited’s Hemant Bakshi has been elected the chairman of the ISA. The newly elected executive council of the Indian Society of Advertisers (ISA)...
MUMBAI: With just a little more than two months left for the 12 minute per clock hour advertising cap to be implemented, the broadcast industry is...
MUMBAI: After the two-week long conflict, the three bodies IBF, AAAI and ISA along with TAM came up with the consesus, last week. Hence, from now...
MUMBAI: The two-week long standoff between IBF, AAAI and ISA finally ended mid-last week as the three constituents came up with a consensus. However, if one...
MUMBAI: Advertisers, agencies and broadcasters have worked closely and diligently over the last couple of weeks with TAM and are pleased to jointly announce their agreement....
MUMBAI: As everyone waited for the standoff between IBF, AAAI and ISA to resolve, the channels went on to showcase their shows and advertisements. And before...
MUMBAI: One stakeholder to be quite delighted with the fact that advertisers, broadcasters and agencies have sorted out their differences on TV ratings is undoubtedly TAM...
MUMBAI: Phew! One can finally breathe a sigh of relief now that the three stakeholders – Indian Broadcasting Foundation (IBF), Advertising Agencies Association of India (AAAI)...
There are two kinds of individuals out there. Those, who lead their lives on their own terms and others, who lead their lives according to the...
There are two kinds of individuals out there. Those, who lead their lives on their own terms and others, who lead their lives according to the...
MUMBAI: It finally looks like the industry is rallying around TAM Media. First, the AAAI announced its support for TAM this morning. Now it is the...
MUMBAI: Even as the broadcast community gets ready to put the lights out on India‘s TV ratings, TAM Media CEO LV Krishnan has suggested that he...
MUMBAI: Advertising and media agencies in India have got a breather on the net billing issue. Even as the Indian Broadcasting Foundation (IBF) announced that its...
Developing a new television audience rating system is a long, arduous and costly process. It has required as a prerequisite that the three major stakeholders –...
MUMBAI: Viewership data for individual news channels from 7 October 2012 will be available on 9 January when TAM Media Research, the television ratings service provider,...
MUMBAI: The industry will have to wait longer to get to know how audiences watched television for the last nine weeks in a digitised environment. TAM...
MUMBAI: The suspension of TAM data for nine weeks till 8 December will not have much bearing on the way advertisement deals are done, at least...
MUMBAI: India will have no television ratings for nine weeks till 8 December as it moves towards digitisation in the four metros of Delhi, Mumbai, Kolkata...
MUMBAI: ITC Limited executive director Kurush Grant has been elected as the chairman of the Indian Society of Advertisers (ISA) at a meeting held on 11...
MUMBAI: Don‘t mistake the alternative television ratings system to be under the total control of the private broadcasters, advertising agencies and the advertisers. The government is...
NEW DELHI/MUMBAI: The government on Tuesday directed broadcasters, advertisers and advertising agencies to submit a detailed plan for making Broadcast Audience Research Council (BARC) functional soon....
NEW DELHI: The pressure on TAM Media Research, India‘s sole television ratings provider, is just not easing. The Information & Broadcasting (I&B) Ministry has decided to...
MUMBAI: Television broadcasters need to have patience as all the stakeholders are taking steps to move to a system of audience measurement acceptable to all, said...
MUMBAI: The Advertising Council of India (ACI) has announced that it will sponsor four young professionals to attend the Fast Track program commissioned by the Asian...
MUMBAI: The Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and Advertising Agencies Association of India (AAAI) Wednesday formally announced the official formation of...
MUMBAI/NEW DELHI: Television news broadcasters are pressuring for a monthly ratings system that will free their content from being weighed on a weekly basis, but advertising...
