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Tag: Irwin Gotlieb

  • VICE to launch digital service with ToI Group 1Q 2017

    VICE to launch digital service with ToI Group 1Q 2017

    MACAO: VICE Media, the Canadian-American digital media and broadcasting company, will be launching its digital services in India, as part of a slew of other product offerings, in association with Times of India Group in the first quarter of 2017, while actively exploring the option of starting its pay TV service under Viceland brand sometime in the near future.

    “”We are working towards a launch of our digital offerings in Q1 of 2017 in India,” VICE Media Co-President James Schwab told indiantelevision in an exclusive interview.

    Schwab, who also went off to visit India to confabulate with his India partners this week, was in Macao to deliver a keynote at the CASBAA Convention 2016, which also saw a galaxy of other media industry stalwarts, including GroupM global boss Irwin Gotlieb; Bennett Pozil, Head of Corporate Banking & EVP, East West Bank; Chad Gutstein, CEO, Machinima; Avigail Gutman, Programme Director, Operational Security, Cisco; Nickhil Jakatdar, CEO & Founder, Vuclip; Basil Chua, CEO, AsiaMX; Dave Downey, CEO, INVIDI; Zaid Mohseni, COO, MOBY Group, apart from heads of Indian platform operators like Jagdish Kumar of Hathway and Tony D’Silva of the Hinduja Group.

    Schwab, who announced VICE’s launch in Indonesia at the CASBAA Convention, said that India was an exciting market in Asia and that he’s looking at bringing the whole suite of company products in India, of course in association with the Indian partner.

    Originally based in Montreal, Canada, VICE re-located to New York City in 2001. In 2014, VICE Media got injected by US$200 million investment (10 per cent equity) by American broadcasting company A&E Networks, a joint venture of The Walt Disney Company and Hearst Corporation. Disney made a second 10 per cent (US$200 million) investment in 2015. Known for some edgy content, VICE also has Rupert Murdoch’s 21st Century Fox as an investor.

    VICE Media, according to Wikipedia, after starting with a magazine expanded primarily into youth and young adult-focused digital media, including online content verticals and related web series. The news division VICE News, a film production studio, and a record label are among other properties. In February 2016, VICE launched a cable television network in Canada and the United States, Viceland, which is a millennial-targeted network that draws upon the resources of the lifestyle-oriented verticals of the company.

    Though India has foreign investment restriction in news ventures of a non-majority stake of 49 per cent, VICE Media feels that it would not hamper their news offerings in association with the Times of India Group. “VICE creates local content in various territories around the world, produced by local hosts, editors, and shooters. VICE looks at each market on an individual basis and makes sure that the content that airs in specific territories is content that young people in those territories care about,” Schwab said.

    The Indian market that is witnessing a slew of new product offerings to consumers on traditional and new technology platforms, including OTT, for VICE offers opportunities that could be monetised and exploited. And, as part of the strategy, the launch of pay TV service Viceland with local and foreign content too is in the pipeline.

    “As we would like to be on all platforms, including digital, at some point of time we would look at launching our pay TV service too in India. But the launch won’t be soon as we still are working on distribution strategies. We’d launch when we feel the product is right (for the Indian market). But we would like even Indian consumers to experience all our products,” Schwab said.

    While speaking at the CASBAA Convention, he admitted that TV was a “powerful tool to reach audience(s) and revenue from subscription TV preserved the “quality of good content.”

    With estimated revenues of US$ 915 million in 2015 and total assets worth about US$ 2.5 billion as on 2014, VICE Media is betting big on Asia-Pacific, including India. Partnership with the TOI Group in the form of two joint ventures is part of that strategy, which will witness creation of new local production studios with leading journalists and filmmakers hired for 24-hour local news and lifestyle programming.

    “We would like to bring all our capabilities to Asia. However, before we enter a market, we think through the local market economics as we would like our businesses to be self- sustaining. Indonesia and India are great examples (of such strategies) as the population of young people is huge as is growth in mobile usage,” Schwab explained.

    VICE also feels that the Indian market is economically viable for the company’s creative agency service despite presence of strong and existing global and domestic players. As VICE’s creative agency, Virtue, works closely with both brands and other media agencies to deliver for clients, Schwab said, “We believe there is interest (in India)…some of our global customers have evinced interest.

  • VICE to launch digital service with ToI Group 1Q 2017

    VICE to launch digital service with ToI Group 1Q 2017

    MACAO: VICE Media, the Canadian-American digital media and broadcasting company, will be launching its digital services in India, as part of a slew of other product offerings, in association with Times of India Group in the first quarter of 2017, while actively exploring the option of starting its pay TV service under Viceland brand sometime in the near future.

    “”We are working towards a launch of our digital offerings in Q1 of 2017 in India,” VICE Media Co-President James Schwab told indiantelevision in an exclusive interview.

    Schwab, who also went off to visit India to confabulate with his India partners this week, was in Macao to deliver a keynote at the CASBAA Convention 2016, which also saw a galaxy of other media industry stalwarts, including GroupM global boss Irwin Gotlieb; Bennett Pozil, Head of Corporate Banking & EVP, East West Bank; Chad Gutstein, CEO, Machinima; Avigail Gutman, Programme Director, Operational Security, Cisco; Nickhil Jakatdar, CEO & Founder, Vuclip; Basil Chua, CEO, AsiaMX; Dave Downey, CEO, INVIDI; Zaid Mohseni, COO, MOBY Group, apart from heads of Indian platform operators like Jagdish Kumar of Hathway and Tony D’Silva of the Hinduja Group.

    Schwab, who announced VICE’s launch in Indonesia at the CASBAA Convention, said that India was an exciting market in Asia and that he’s looking at bringing the whole suite of company products in India, of course in association with the Indian partner.

    Originally based in Montreal, Canada, VICE re-located to New York City in 2001. In 2014, VICE Media got injected by US$200 million investment (10 per cent equity) by American broadcasting company A&E Networks, a joint venture of The Walt Disney Company and Hearst Corporation. Disney made a second 10 per cent (US$200 million) investment in 2015. Known for some edgy content, VICE also has Rupert Murdoch’s 21st Century Fox as an investor.

    VICE Media, according to Wikipedia, after starting with a magazine expanded primarily into youth and young adult-focused digital media, including online content verticals and related web series. The news division VICE News, a film production studio, and a record label are among other properties. In February 2016, VICE launched a cable television network in Canada and the United States, Viceland, which is a millennial-targeted network that draws upon the resources of the lifestyle-oriented verticals of the company.

    Though India has foreign investment restriction in news ventures of a non-majority stake of 49 per cent, VICE Media feels that it would not hamper their news offerings in association with the Times of India Group. “VICE creates local content in various territories around the world, produced by local hosts, editors, and shooters. VICE looks at each market on an individual basis and makes sure that the content that airs in specific territories is content that young people in those territories care about,” Schwab said.

    The Indian market that is witnessing a slew of new product offerings to consumers on traditional and new technology platforms, including OTT, for VICE offers opportunities that could be monetised and exploited. And, as part of the strategy, the launch of pay TV service Viceland with local and foreign content too is in the pipeline.

    “As we would like to be on all platforms, including digital, at some point of time we would look at launching our pay TV service too in India. But the launch won’t be soon as we still are working on distribution strategies. We’d launch when we feel the product is right (for the Indian market). But we would like even Indian consumers to experience all our products,” Schwab said.

    While speaking at the CASBAA Convention, he admitted that TV was a “powerful tool to reach audience(s) and revenue from subscription TV preserved the “quality of good content.”

    With estimated revenues of US$ 915 million in 2015 and total assets worth about US$ 2.5 billion as on 2014, VICE Media is betting big on Asia-Pacific, including India. Partnership with the TOI Group in the form of two joint ventures is part of that strategy, which will witness creation of new local production studios with leading journalists and filmmakers hired for 24-hour local news and lifestyle programming.

    “We would like to bring all our capabilities to Asia. However, before we enter a market, we think through the local market economics as we would like our businesses to be self- sustaining. Indonesia and India are great examples (of such strategies) as the population of young people is huge as is growth in mobile usage,” Schwab explained.

    VICE also feels that the Indian market is economically viable for the company’s creative agency service despite presence of strong and existing global and domestic players. As VICE’s creative agency, Virtue, works closely with both brands and other media agencies to deliver for clients, Schwab said, “We believe there is interest (in India)…some of our global customers have evinced interest.

  • GroupM’s introduces Live Panel to transform media planning

    GroupM’s introduces Live Panel to transform media planning

    MUMBAI:  GroupM has recently introduced Live Panel, a new consumer and media insight solution enabling its agencies to more efficiently develop precise and targeted media plans so advertisers can more effectively reach their audiences, measure outcomes and seize competitive advantage. Essentially the new too will help GroupM make better use of its own data.

    With seamless access to a global panel of more than 5.5 million consumers in 30 markets, Live Panel delivers the actionable insights needed to inform media decisions for both global and local campaigns. The new platform connects with multiple data sources across Kantar’s market leading data and research assets and integrates with the bespoke planning tools of GroupM’s media agencies to accelerate the time from insight to planning to implementation.

    “In an era of continually evolving consumer behaviours and media preferences across a wider array of channels, marketers who have the most intelligence are at a distinct advantage, and our unique knowledge of audiences worldwide sets us apart in the industry,” said GroupM Global chairman Irwin Gotlieb. “Leveraging WPP’s data and analytics investments, we know more about media use and consumption behaviours than anyone else. Live Panel operationalizes this knowledge to turn consumers into audiences and audiences into customers more nimbly and efficiently for our clients’ advantage.”

    “GroupM’s use of our global Lightspeed consumer panels and the integration of a number of our unique data sources – BrandZ, TGI, Connected Life and Kantar Worldpanel ComTech – into Live Panel fully realizes the power of Kantar’s insights capabilities by embedding them into agencies’ media investment management tools,” said Kantar CEO Eric Salama.  “This continues Kantar’s strategy of combining survey, panel and census data for the benefit of marketers by connecting us to the client rosters of the world’s largest media investment group.”

    Live Panel is the latest tool in a growing portfolio of consumer and media insight planning tools that help GroupM’s media agencies, including Mindshare, MEC, MediaCom, Maxus and Motivator to build distinct marketplace offerings that leverage the best data available in regions worldwide. 

    GroupM says that Live Panel will also provide clients of its agencies connectivity and benefits such as understanding consumers and trends, evaluation of consumer purchase and retail behaviours, integration of brand equity data, development of unique audience insights and programmatic audience segments on the basis of consumer attitudes, product purchase and usage behaviour, balancing of plans with understanding of consumer media usage, creation of device-optimal strategies and tactics with understanding of mobile phone, tablet and quad-play ownership, usage and purchasing trends.

     

  • GroupM’s introduces Live Panel to transform media planning

    GroupM’s introduces Live Panel to transform media planning

    MUMBAI:  GroupM has recently introduced Live Panel, a new consumer and media insight solution enabling its agencies to more efficiently develop precise and targeted media plans so advertisers can more effectively reach their audiences, measure outcomes and seize competitive advantage. Essentially the new too will help GroupM make better use of its own data.

    With seamless access to a global panel of more than 5.5 million consumers in 30 markets, Live Panel delivers the actionable insights needed to inform media decisions for both global and local campaigns. The new platform connects with multiple data sources across Kantar’s market leading data and research assets and integrates with the bespoke planning tools of GroupM’s media agencies to accelerate the time from insight to planning to implementation.

    “In an era of continually evolving consumer behaviours and media preferences across a wider array of channels, marketers who have the most intelligence are at a distinct advantage, and our unique knowledge of audiences worldwide sets us apart in the industry,” said GroupM Global chairman Irwin Gotlieb. “Leveraging WPP’s data and analytics investments, we know more about media use and consumption behaviours than anyone else. Live Panel operationalizes this knowledge to turn consumers into audiences and audiences into customers more nimbly and efficiently for our clients’ advantage.”

    “GroupM’s use of our global Lightspeed consumer panels and the integration of a number of our unique data sources – BrandZ, TGI, Connected Life and Kantar Worldpanel ComTech – into Live Panel fully realizes the power of Kantar’s insights capabilities by embedding them into agencies’ media investment management tools,” said Kantar CEO Eric Salama.  “This continues Kantar’s strategy of combining survey, panel and census data for the benefit of marketers by connecting us to the client rosters of the world’s largest media investment group.”

    Live Panel is the latest tool in a growing portfolio of consumer and media insight planning tools that help GroupM’s media agencies, including Mindshare, MEC, MediaCom, Maxus and Motivator to build distinct marketplace offerings that leverage the best data available in regions worldwide. 

    GroupM says that Live Panel will also provide clients of its agencies connectivity and benefits such as understanding consumers and trends, evaluation of consumer purchase and retail behaviours, integration of brand equity data, development of unique audience insights and programmatic audience segments on the basis of consumer attitudes, product purchase and usage behaviour, balancing of plans with understanding of consumer media usage, creation of device-optimal strategies and tactics with understanding of mobile phone, tablet and quad-play ownership, usage and purchasing trends.

     

  • GroupM takes over 49% stake of Haworth

    GroupM takes over 49% stake of Haworth

    MUMBAI: Haworth, an independent and employee-owned marketing and media agency based in Minneapolis, has announced a strategic partnership with GroupM, the media investment management division of WPP.

     

    Haworth will continue to offer personal, high-touch, creative-driven media – now backed by the industry leader in tools and data, thus linking the art of consumer connections with the most advanced marketplace analytics.

     

    “We believe this is a completely new, one-of-a-kind partnership that will bring tremendous value to our clients and our team,” said Haworth CEO Gary Tobey. “Our differences and assets will complement each other while Haworth’s culture and what we’ve built remains intact.”

     

    Haworth and its clients will benefit from full access to GroupM’s resources in digital, analytics, trading and proprietary technology and tool development.  GroupM will also provide a global expansion platform for Haworth and its clients.  The media agency will take a 49 per cent stake in Haworth.

     

    “We’ve admired what Gary and his team has done for many years,” said GroupM global chairman Irwin Gotlieb.  “We believe we can add to the compelling Haworth proposition through GroupM’s tools, technology, insights and trading scale.  And in turn, GroupM’s agencies and clients can benefit from Haworth’s proven expertise in integrating brands into popular culture and content.” 

     

    Haworth clients are happy about the new partnership with GroupM. DreamWorks Jeffrey Katzenberg said, “We’ve enjoyed a remarkable partnership with Gary Tobey and his team at Haworth over the years.  Their creativity and commitment to innovation has earned them great respect within the entertainment community – and this newest innovation has great potential.” 

     

    Omar Johnson, CMO at Beats Electronics CMO Omar Johnson added, “Our marketing strategy at Beats requires us to break the rules and challenge convention, which is why Haworth’s culture meshes so well with ours.  Their new model for media takes it to the next level as we continue to grow our global footprint.”

     

    Founded in 1970, Haworth provides strategic marketing and media solutions to blue-chip clients and iconic brands, including Target, Ben & Jerry’s, Beats by Dre, Honeywell, DreamWorks, The Oscars and Berkshire Hathaway Travel Protection.  Haworth has reported media billings of $700 million.

  • Casbaa gets a strong lineup for convention

    Casbaa gets a strong lineup for convention

    MUMBAI: The Cable and Satellite Broadcasting Association of Asia (Casbaa) has unveiled its conference program for the Casbaa Convention 2006 in Hong Kong, tagged From Bandwidth to Brandwidth.

    The event takes place from 24-27 October 2006.

    The event will focus on Focussing on maximising the value of newly-available communications bandwidth via sophisticated brand development and innovative marketing. The speakers are US DTH platform chairman and founder Charlie Ergen, multi-national pay-TV platform operator Liberty Global CEO Michael Fries, Taiwan’s Chunghwa Telecom chairman Ho-Chen Tan, GroupM Global CEO Irwin Gotlieb, UK regulator Ofcom’s chief policy partner Kip Meek, HD Vision Studios president, Randall Dark, Indonesia Minister of State for information and communications Indonesia, Sofyan Djalil and Hunan Satellite president Wei Wen Bin.

    Casbaa chairman Marcel Fenez says, “Annually, this is the most important gathering for our industry in Asia. While the market is rightly dazzled by the promise of the new technologies, our most urgent task is to identify new business models and the most creative content as we develop a better understanding of what is achievable within the diverse Asian marketplace. That’s the theme for Casbaa 2006.”

    The event will feature dedicated sessions on South Asia (India, Pakistan and Sri Lanka) and a look at the key emerging markets of Indonesia and Vietnam, along with special forums on IPTV, mobile video and HDTV. There will also be a special session on Japan.

    Casbaa also announced details of the Casbaa TV Advertising Awards 2006, which this year are supported by a month-long ad campaign targeted at creative directors and scheduled to run on more than 20 regional pay-TV channels.

    Casbaa director of events Kevin Jennings says, “We believe that our campaign, developed with a worldwide agency partner to promote the Awards, will attract a record number of amazing entries to this year’s competition.”

    “The Casbaa TV Awards 2006 have been designed to highlight that marrying creative options with the power of television remains the most inventive of advertising mediums as the industry moves beyond traditional ad placement into on-line integration, program sponsorship, ad-funded content production and off-air events and promotions.”