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Tag: IRS

  • BARC gets IRS data, to start installation of peoplemeters soon

    BARC gets IRS data, to start installation of peoplemeters soon

    MUMBAI: A fortnight ago, concerns were raised about India’s audience measurement system, Broadcast Audience Research Council’s (BARC), rolling out its operation on time.

     

    BARC’s chairman Punit Goenka had earlier said that due to delay in receiving the establishment data from Indian Readership Survey (IRS) there might be a delay in the roll out of the rating system in October, as scheduled earlier.

     

    As reported earlier by indiantelevision.com, the council had also set a deadline for the IRS to share the data with it. The council had then pointed out that since the matter wasn’t sub judice as the Bombay High Court had allowed media houses and agencies to use the IRS report 2013 for marketing and media planning purposes on the petition filed by HT Media (HTML), IRS cannot deny sharing any data.

     

    However, all such concerns can now be shoved under the carpet as IRS has shared the data required to start the roll out process. “We have got the IRS data,” says an industry source. But, this is just one part. Informs the source, “Installing peoplemeters will still take a month or so. Now that the data has come to us, we need to design actual panel, identify the households, recruit them, get approval from them for installing peoplemeters and only then can the installing of peoplemeters take place. All this will take a minimum of a month or so.”

     

    BARC has already installed test meters to check for any faults in the peoplemeters being manufactured. “We need to test the peoplemeters for several conditions like: power fluctuation, environment condition etc. So far the meters have been working properly,” he adds. When asked about the number of test meters installed, without revealing much he says, “It is in three digits.” 

     

    However according to another industry source who could not contain the excitement says that the installation of peoplemeters shouldn’t take more than a couple of weeks. “As soon as we sort out the process, the installations will start across the 22,000 households across the country in the first phase as the council had said earlier,” informs the source, while stating that the entire installation process will take up to six weeks. BARC will produce 25000 peoplemeters.

     

    “It’s that fast,” proudly boasts the source.

     

     

  • INS gives ultimatum; MRUC to meet tomorrow

    INS gives ultimatum; MRUC to meet tomorrow

    NEW DELHI/MUMBAI: The revamped Indian Readership Survey (IRS) was supposed to create a new paradigm, but has instead turned out to be a nightmare for Media Research Users Council (MRUC).

     

    The Indian Newspaper Society (INS) today issued an ultimatum to MRUC, a not-for-profit body of advertisers, advertising agencies, publishers and broadcasters, to withdraw IRS 2013 within 24 hours or face total rejection of the findings of the survey by the publishers.

     

    Indiantelevision.com had reported earlier that the INS representatives would be meeting officials from MRUC today to discuss issues raised by publishers. Today’s meeting was held in two rounds: the first meeting had print publishers discuss the future course of action while the second one delivered the ultimatum to MRUC.

     

    The INS is unwilling to climb down from its demand for complete withdrawal of the survey within 24 hours, the contract for which was given to Nielsen.

     

    The INS representatives attending the meeting were unanimous in their demand for complete withdrawal of the IRS 2013 survey as the first corrective step. The publishers raised several questions regarding the methodology and mechanism based on which the survey findings were arrived at.

     

    To decide on what should be MRUC’s next course of action, its officials will have a meeting with the Readership Studies Council of India (RSCI), a joint body of MRUC and Audit Bureau of Circulation (ABC). INS Newspaper Society Chairman Mohit Jain confirmed the news and said: “We have also asked MRUC to conduct an extraordinary meeting tomorrow at 11.30 am and decide about today’s discussions.”

     

    “What happens next will be decided tomorrow by the RSCI,” says IRS Technical Committee Chairman Paritosh Joshi, who is personally saddened by the way things are taking shape.

     

    Sources say if MRUC fails to take action, INS may issue an advisory to its members asking them not to subscribe to IRS in the future and also not to use the mast heads of their newspapers in future surveys, and may consider supporting some newspapers going to court against the findings to get a stay order on the use of the latest IRS numbers by media planners and advertisers.

     

    A group of 18 publishers, which include The Times of India, Dainik Jagran, Bhaskar, India Today, Ananda Bazar Patrika, Lokmat, Outlook, Daily News and Analysis (DNA), Sakshi, The Hindu, Amar Ujala, The Tribune, Bartaman Patrika, Aaj Samaj, The Statesman, Mid Day, Nai Duniya and Dinakaran, have been vocal about their dismay with the numbers.

     

    The publishers felt that there was arbitrary decline in aggregate readership of certain publications. A majority of the publications are negatively affected by the 2013 survey which is based on a new methodology.

     

    Sources from the print industry shared the data, which shows how particular publications lost their Average Issue Readership (AIR) in a drastic way in some states.

  • IRS 2013 fate to be decided on Monday

    IRS 2013 fate to be decided on Monday

    MUMBAI: Early this week, when Indian Readership Survey (IRS), which was published after a year, the Indian print media waited with bated breath to see how has it done – good, bad or ugly?

     

    Since the survey conducted by Media Research Users Council (MRUC) and its new vendor Nielsen has been made public, things have turned ugly.

     

    A lot of publishers are not happy with the data and the new methodology used this time.  Many of them have openly voiced their dismay with it. For instance, the Hindu carried a piece from its editor-in-chief saying, “IRS, in relation to The Hindu, is riddled with inconsistencies and with findings that defy common sense and reach the level of absurdity that its credibility has been totally damaged.”

     

    Across the country, leading newspapers have said the new methodology used in the IRS has a lot of glitches and contradicts the figures of the Audit Bureau of Circulation (ABC), which shows the number of copies printed.

     

    The issue has taken a serious turn. A group of 18 leading newspaper groups, including the Times of India, Jagran, Bhaskar, Outlook, Lokmat and The Hindu, on Jan 30 issued a joint statement rubbishing the findings of the 2013 IRS survey.

     

    The group of publishers has called upon MRUC to immediately withdraw the latest IRS results and put a stop to all future editions of the survey based on the new methodology.

     

    The Indian Newspaper Society (INS) will meet with the MRUC on Monday (3 January) to discuss the issues in the IRS survey.

     

    The chairman of MRUC, Ravi Rao, was unavailable for comment.

     

    Paritosh Joshi, the Chairman of IRS’ Technical Committee, didn’t hide his disappointment and said if data is recalled or any other similar step is taken, it will be “shattering” for him. “All I want to say is that technology-wise we have used the best methodology. We also checked upon it routinely. What is surprising is that publishers were aware of the process used and it wasn’t a bolt from the blue. It was all out in the open and we delivered best to our capabilities.”

     

    The fate of the survey would be decided on Monday, till then we can only wait to see what happens next.

  • It’s exciting time for IRS: Ravi Rao

    It’s exciting time for IRS: Ravi Rao

    MUMBAI: Media Research Users Council (MRUC) at its Annual General Meeting has elected GroupM’s flagship agency, Mindshare Leader South Asia Ravi Rao as the new Chairman for 2013-14.

    On his new role, Rao said, “It is a great honour to drive the MRUC agenda collectively with some of the top professionals from the advertising, media and marketing fraternity. It is exciting times with the new avatar of IRS in the offering by end of this year.”

    ENIL (Radio Mirchi) CEO Prashant Pandey has taken over the new vice chairman’s role from Rao.

    Three new members from the publishers’ category have also been inducted into the 24-member Board of Governors. They are: HT Media executive director Benoy Roy Chowdhury; The Hindu CEO Arun Anant and Bombay Samachar director of Gujarati daily Hormusji N Cama.

  • IRS Q4 2012: Press continues to lose

    MUMBAI: According to the Indian Readership Survey for Q4 2012 conducted by Media Research Users Council (MRUC) and Hansa Research, seven out of the top ten dailies (across languages) have lost readership. These include Dainik Jagran, Dainik Bhaskar, Amar Ujala, The Times of India, Daily Thanthi, Lokmat and Matrubhumi.

    The pecking order of the top ten dailies remains unchanged with Hindi daily Dainik Jagran continuing its reign at the number one spot. The publication saw a reduction in its readership as compared to the third quarter from average issue readership (AIR) number falling from 164.74 million in Q3 to 163.70 million in Q4. Second spot holder Dainik Bhaskar saw a similar fate as its AIR decreased from 144.91 million in Q3 to 144.16 million in Q4.

    English dailies seem to be holding ground. In their case, just five of the Top 10 dailies lost readership. The Times of India, The Hindu, Deccan Chronicle, The Economic Times and The New Indian Express. While The Times of India continued to take the top spot, its readership fell from 7.653 million in Q3 to 7.615 million in Q4. The only change in the pecking order of English dailies happened with The Tribune taking ninth place (previously tenth; AIR 671000 for Q4) to replace The New Indian Express (previously ninth; AIR 652000 for Q4).

    For the language dailies, the pecking order remained unchanged with Malayalam Manorama retaining the top position and saw an increase in readership from 9.752 million in Q3 to 9.76 million in Q4. Six of the top ten language dailies lost readership with the biggest loser being Dinakaran that lost 96000 AIR (4.912 million in Q3; 4.816 million in Q4).

  • IRS Q3 2012: Malayalam magazine Vanitha continues to be most read magazine

    MUMBAI: Malayalam fortnightly magazine Vanitha continues to be the most read magazine in the country despite fall in numbers, according to the latest Indian Readership Survey (IRS) for the third quarter of 2012 conducted by the MRUC.

    Vanitha saw a decrease in its all India readership (AIR) to 2.271 million in the third quarter of 2012 from 2.353 million in the preceding quarter.

    Hindi monthly Pratiyogita Darpan continues to be the second most read magazine with a readership of 1.894 million, down from 1.918 million in Q2.

    Another Hindi monthly magazine Samanya Gyan Darshan was the third most read. Its readership actually increased to 1.733 million in the third quarter of 2012 from 1.644 million a quarter earlier.

    The fourth most read was India Today, which saw an increase in readership to 1.526 million in the third quarter from 1.554 million a quarter earlier.

    The pecking order of Hindi magazines remained unchanged with Patiyogita Darpan at the top followed by Samanya Darpan. Fortnightly publication Saras Salil was at number three, but saw a drop in AIR to 1.351 million in the third quarter from 1.548 million a quarter earlier. Seven out of the 10 Hindi magazines saw a drop in AIR for the third quarter of 2012.

    Amongst the English magazines, India Today retained its top position though its readership decreased from 1.554 million in the second quarter to 1.526 million in the third quarter. Second spot holder General Knowledge Today too saw a drop in readership to 1.047 million in Q3 from 1.087 million a quarter earlier. Seven out of the 10 English magazines saw a drop in AIR for the third quarter of 2012.

    In the Indian language magazines too Vanitha leads. Bengali weekly Karmakshetra takes the second spot with its readership increasing from 1.168 million in Q2 2012 to 1.183 million in Q3 2012. The readership of Malayala Manorama too rose from 1.113 million in Q2 2012 to 1.053 million. Occupying the fourth spot is Karmasangsthaan with .996 million readership in Q3 as compared to .964 million in Q2.

  • IRS Q3 2012: 3 of top 10 Hindi as well as English newspapers lose readership

    MUMBAI: Three of the top ten Hindi daily newspapers and an equal number out of the top ten English dailies saw a fall in readership in the third quarter of 2012. The Hindi newspapers which lost readership in the third quarter are Amar Ujala, Patrika and Nai Duniya), while the English dailies are The Telegraph, The Economic Times, and The New Indian Express.

    These are the findings of the Indian Readership Survey (IRS) Q3 2012, released by the Media Research Users Council (MRUC) and Hansa Research.

    Dainik Jagran continues to be the leader with all India readership (AIR) of 16.47 million in Q3 compared with 16.42 million in the preceding quarter. Dainik Bhaskar is in the second position with AIR of 14.5 million in the third quarter of calendar year 2012, up from 14.45 million in the preceding quarter.

    The newspaper with the third largest all India readership is Hindustan. Its AIR increased to 12.24 million in Q3 from 12.20 million in the preceding quarter.

    The pecking order of the publications has remained unchanged in the third quarter of 2012.

    Malayala Manorama was the fourth most read publication with AIR of 9.75 million in Q3, up from 9.71 million in the preceding quarter.

    Meanwhile, the AIR of Amar Ujala fell to 8.53 million in Q3 from 8.6 million in Q2 2012. The publication, however, remains the fifth most read.

    Amongst Hindi language publication, Dainik Jagran, Dainik Bhaskar, Hindustan and Amar Ujala take the top four positions, respectively. They are followed by Rajasthan Patrika, AIR of which grew from 6.75 million in Q2 2012 to 6.8 million in Q3 2012.

    In case of the English dailies, the Times of India maintained its position at the top of the list with AIR of 7.65 million in Q3 as compared to 7.64 in Q2 2012. It is followed by Hindustan Times (AIR: 3.768 million) and the Hindu (AIR 2.258 million). The pecking order here too remains the same as last quarter‘s.

    The regional dailies saw some changes in the ranking order. Though Malayala Manorama continues to lead, Daily Thanthi with AIR of 7.41 million replaces Lokmat that witnessed AIR of 7.40 in the third quarter of 2012. Next in the ranking order is Mathrubhumi with AIR of 6.41 million. Seven out of the top ten Indian language dailies (Daily Thanthi, Lokmat, Mathrubhumi, Ananda Bazar Patrika, Gujarat Samachar, Dinakaran and Daily Sakal) lost readership.

  • IRS Q2 2012: Publications see drop in readership

    MUMBAI: Daily publications continued to occupy all the spots in the top ten publications list, according to the Indian Readership Survey conducted by the MRUC. In fact, there is no change in the pecking order of the top ten publications.

    Hindi daily Dainik Jagran continued to rule the charts with an All India Readership (AIR) of 16.43 million in the second quarter of 2012 (AIR Q1 2012: 16.41 million). Dainik Bhaskar saw a drop in AIR from 14.55 million in Q1 2012 to 14.45 in Q2 2012 while third place occupier Hindustan Times increased its Air to 12.21 million in Q2 2012 from 12.16 million in Q1 2012. Seven out of the top ten publications saw a drop in AIR.

    The only change in the ranking of the Hindi dailies is the swapping of places by Navbharat Times and Prabhat Patrika. The former slipped from the No. 7 spot to be replaced by the latter. Navbharat Times’ AIR decreased from 2.588 million in Q1 2012 to 2.584 million in Q2 2012 while Prabhat Khabar’s AIR rose to 2.621 million in Q2 2012 from 2.437 in Q1 2012. Six out the top ten Hindi dailies lost out on readers in the second quarter of 2012.

    In case of the English dailies, the Times of India (AIR: 7.643 million) maintained its position at the top of the list followed by Hindustan Times (AIR: 3.767 million) and the Hindu (AIR 2.208 million). The only change in the rankings was Mumbai Mirror (AIR: 795000) replacing Economic Times (AIR: 789000) at number seven and ET slipping to number eight.

    Among the language dailies, Malayala Manorama held onto the top position with an AIR of 9.71 million followed by Marathi daily Lokmat at AIR of 7.507 million. In third place is Tamil publication Daily Thanthi with AIR measuring 7.431 million. Malayalam daily Matrubhumi (AIR:6.493 million) displaced Tamil daily Eenadu (AIR: 5.925 million) to take the number six spot.

  • IRS Q2 2012: Radio and cinema bounce back to post positive growth

    MUMBAI: Radio and cinema, which reported negative growth for the past three quarters, have shown positive compounded annual growth rate (CAGR) for the first time since Q2 2011.

    While radio grew at 1.9 per cent CAGR (over 2011 Q4 to 2012 Q2), cinema almost touched double figure growth at 9.4 per cent CAGR.

    Cable and satellite (C&S) grew at 11.7 per cent CAGR as its reach grew from 475.176 million in first quarter 2012 to 488.642 million in the second quarter.

    The reach of television (TV) also showed positive growth at five per cent from the first quarter’s 554.651 million to 563.435 million in the second quarter.

    Internet continued to show the most robust at 34.8 per cent from 37.483 million in 2012 Q1 to 39.944 million in Q2 2012.

    Press showed least growth at 0.9 per cent increasing its reach from 352.115 million in Q1 2012 to 352.004 million in the second quarter while literacy grew at 3.2 per cent CAGR to 649.715 million from 643.321 million in the first quarter.

  • Nielsen replaces Hansa Research to handle IRS

    Nielsen replaces Hansa Research to handle IRS

    MUMBAI: The Media Research Users‘ Council (MRUC) has decided to award the Indian Readership Survey (IRS) contract to the Nielsen Company.

    The decision was made on the recommendation of Readership Studies Council of India (RSCI). Earlier, the IRS contract rested with Hansa Research.

    The formal award of contract will follow a process of legal due diligence. A comprehensive nine month process that began in November 2011, with the formation of the RSCI by its sponsors, the MRUC (Media Research Users‘ Council), and ABC (Audit Bureau of Circulation) preceded the decision.

    The process involved the active participation of 20 senior representatives of advertisers, agencies and publishers who served on the RSCI managing committee, as well some of the sub committees formed to vet every aspect of the submissions – from technical superiority to fieldwork integrity, research cost, organisation strength and stability. Another 24 senior industry professionals contributed to the technical deliberations, under the chairmanship of the technical committee Paritosh Joshi.

    Joshi said, “Proposals were received from the most hallowed names in the media measurement universe and the quality of submissions was uniformly high. The knowledge and skill on display drew upon the very finest professional capability available globally. Developing an RFP award recommendation was an unusually challenging task. The Nielsen Company proposal, that has won the approval of the Council, was exceptional in its methodological rigour, comprehensiveness and future readiness. The design recommendation and resources committed to the project should enable the Indian Readership Survey to reassert its position of preeminence in Indian media measurement.”

    RSCI chairman Lynn de Souza said, “Our objective through the process was twofold – one, to achieve the construct of a study that would be the gold standard all over the world in readership measurement. And two, to involve all industry stakeholders in the decision making process with a spirit of collaboration and teamwork. The months and years ahead will present several challenges as we introduce a first ever data capture system – the Dual Screen CAPI (Computer Aided Personal Interview) – a system that will reduce interview time, respondent fatigue and confusion, and interviewer bias of any kind.”

    She added, “I am overwhelmed by the seriousness and commitment of the many industry seniors who gave freely of their time on weekends, and holidays as well, to help the RSCI arrive at a decision. Thank you would not be enough. Ravi Kiran, our marketing chairman, was also very helpful in enabling us to identify new revenue sources given that the new IRS will be captured, stored, disseminated and analysed digitally.”

    Nielsen India MD – media Prashant Singh said, “The MRUC‘s belief in the innovative techniques and technology proposed for the forthcoming Indian Readership Survey will certainly transform market research in India, improving quality and the effectiveness of gathering and applying consumer insights for businesses and marketers. Nielsen is honoured to have been chosen as its partner in this landmark study that will no doubt shape all future research across India.”