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MUMBAI: Madison World, partner group ceo, Madison Media & OOH, Vikram Sakhuja has been elected chairman of the MRUC (Media Research Users Council of India). The...
Mumbai: Media Research Users Council India (Mruci) held its 28th annual general meeting (AGM) on Tuesday via video conferencing. Mediabrands CEO – India Shashidhar Sinha and...
MUMBAI: Media Research Users Council (MRUC) on Monday released an updated report of Indian Readership Survey (IRS) for the third quarter of 2019 that includes data...
MUMBAI: Media Research Users Council (MRUC) has released an India Readership Survey (IRS) for the third quarter of 2019, which is a rolling average of the...
MUMBAI: The recent IRS study revealed that TV homes have continued to witness growth in the post-implementation period of TRAI’s new tariff order (NTO). According to...
MUMBAI: After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The...
MUMBAI: All eyes were trained on this year’s media review by The Advertising Club, what with the stalwarts of the industry repeatedly endorsing it on the...
MUMBAI: All eyes were trained on this year’s media review by The Advertising Club, what with the stalwarts of the industry repeatedly endorsing it on the...
MUMBAI: IPG Mediabrands’s Lodestar UM has appointed Nikhil Rangnekar as its media consultant. Based out of Lodestar UM Mumbai, Rangnekar will be reporting to the CEO...
MUMBAI: IPG Mediabrands’s Lodestar UM has appointed Nikhil Rangnekar as its media consultant. Based out of Lodestar UM Mumbai, Rangnekar will be reporting to the CEO...
MUMBAI: A fortnight ago, concerns were raised about India’s audience measurement system, Broadcast Audience Research Council’s (BARC), rolling out its operation on time. BARC’s chairman...
NEW DELHI/MUMBAI: The revamped Indian Readership Survey (IRS) was supposed to create a new paradigm, but has instead turned out to be a nightmare for Media...
MUMBAI: Early this week, when Indian Readership Survey (IRS), which was published after a year, the Indian print media waited with bated breath to see how...
MUMBAI: Media Research Users Council (MRUC) at its Annual General Meeting has elected GroupM’s flagship agency, Mindshare Leader South Asia Ravi Rao as the new Chairman...
MUMBAI: According to the Indian Readership Survey for Q4 2012 conducted by Media Research Users Council (MRUC) and Hansa Research, seven out of the top ten...
MUMBAI: Malayalam fortnightly magazine Vanitha continues to be the most read magazine in the country despite fall in numbers, according to the latest Indian Readership Survey...
MUMBAI: Three of the top ten Hindi daily newspapers and an equal number out of the top ten English dailies saw a fall in readership in...
MUMBAI: Daily publications continued to occupy all the spots in the top ten publications list, according to the Indian Readership Survey conducted by the MRUC. In...
MUMBAI: Radio and cinema, which reported negative growth for the past three quarters, have shown positive compounded annual growth rate (CAGR) for the first time since...
MUMBAI: The Media Research Users‘ Council (MRUC) has decided to award the Indian Readership Survey (IRS) contract to the Nielsen Company. The decision was made on...
MUMBAI: The third quarter IRS (Indian Readership Survey) report has no good news for the Hindi magazines. As per the report, barring Pratiyogita Darpan, which is...
MUMBAI: Dainik Jagran retains its stature as the most read publication even as readership for English news dailies is seeing a small fall. Among the Hindi...
Sitting in a make shift office with everything from ‘superhit music’ to the constant chatter of the Red FM staff around thrown in, I sit down...
MUMBAI: While in the regional space, Star Plus has managed to rise up on the charts more than any other Hindi general entertainment channel (GEC) in...
NEW DELHI: Media Research Users Council (MRUC), which conducts the Indian Readership Survey, is in the process of initiating several improvements in the whole on-going survey....
NEW DELHI: “Every media vehicle is a winner, if they exploit product profile”, explained NP Satyamurthy, director general, MRUC. He was speaking at the MRUC-NFO organised,...
BBC World has appointed Seema Kotecha as the new head of marketing based in London. Kotecha will work closely with BBC’s director of marketing Jane Gorard...
MUMBAI: The topline figures of the Indian Readership Survey (IRS) 2002 (round 10) were released today. The findings reveal that the Top 10 list for TV...
Amit Ray ko gussa kyon aata hai (what makes him angry)? In his capacity as a member of the Media Research User’s Council (MRUC) technical committee,...
Television and the Internet are the only media that have consolidated their reach in India in the period between December 2000 and June 2001, according to...
India’s next generation communication satellite Insat-3C, which was scheduled for launch on 11 September on an Ariane 5, is likely to be lifted into orbit only...
