Tag: Irrfan Khan

  • ‘Madaari’ rides on cast; ‘M Cream’  bores

    ‘Madaari’ rides on cast; ‘M Cream’ bores

    MUMBAI: Madaari arouses curiosity mainly because of its star cast combination of Irrfan Khan and Jimmy Shergill. As expected, they are on opposite sides of the law. Also, the film packs one of the favourite themes of the masses: a common man against the establishment.

    Irrfan is stalking two young boys, both hostelites somewhere in Uttarakhand. The boys, Vishesh Bansal and Sadhil Kapoor, love to defy the hostel regulations. They have timed the sentry’s checkup visits to the dormitory and, accordingly, every night between 12 midnight and 4 am they jump over the hostel premises to go have midnight meals at the roadside thelas. They get their kick out of this act.

    Unknown to Vishesh and Sadhil, they are being observed keenly by a scary looking man with longish hair and a beard, Irrfan. He is also seen inquiring about the boys from the food vendor. And, soon enough, he has kidnapped both the boys. While he lets off Sadhil, he has a serious reason for kidnapping Vishesh: he has an axe to grind with Vishesh’s father, Tushar Dalvi, who is the home minister (there is a bit of confusion here as one can’t really determine if this is a state subject or related to the central government.).

    Irrfan is an aggrieved person in that he was a single parent of a boy who he doted on. One day, lured by an opportunity to earn some extra money, he lets his son go to school on his own instead of dropping him there as has been his routine. But, within minutes of son and father parting, there is a tragedy. A bridge in the area has collapsed and one of the victims is Irrfan’s son. Had Irrfan gone to drop his son off, he would have perished too.

    Irrfan survives and now wants accountability. And what better than kidnapping the home minister’s son and force him to tow your lines? Soon, the whole legal force is out to track Irrfan though they still don’t know who the kidnapper is. The case is handed over to Shergill, who soon understands that the kidnap is not for ransom and the kidnapper has a solid motive. Also, that he is a computer savvy, educated man.

    As the manhunt starts, this turns into a road movie. Irrfan keeps moving from place to place so that his calls are not tracked. That is till the cops release Irrfan’s and Vishesh’s pictures. But, meanwhile, Irrfan has not only won over Vishesh to his side but also, thanks to the media, the general public. People are always with the underdog.

    The film moves towards the tried and tested climax; it is Irrfan vs. corrupt politicians with masses playing the referee thanks to the media.

    As mentioned at the onset, the main attraction in Madaari is its cast. As for the rest, the film offers nothing original. Public works and corruption? The earliest film I remember about building bridges which end in tragedy,  is Aadmi Aur Insaan (B R Films: 1969), which had a friendship background, Jaane Bhi Do Yaaro (Kundan Shah: 1983) had comedy as its main theme and there are many others. As for the kidnapping for justice, Gabbar Is Back was a recent release with similar theme. And the cops vs. Irrfan treatment is very much akin to the acclaimed film, A Wednesday!. And, of course, the climax of using the media to involve the public to witness the final confessions has now become as much a part of our films as are songs and dance routines!
    The scripting is taut initially but, as soon as Irrfan’s identity is known, the film loses some of its holding power. Also, the way it goes about, it offers no surprises or twists. It also leaves a lot unexplained as to the locale of the story, the wife deserting Irrfan and leaving a kid behind at a time he needed nursing and other such points. Direction goes by the script and does not rise beyond its limitations. Music has situational utility. Cinematography is good as it juxtaposes scenic northern mountains against barren Rajasthan landscapes.

    Irrfan is excellent. The film is woven around his character and he makes the most of it. Shergill proves a perfect foil with his restrained performance as well as his very presence. Young Vishesh impresses.

    Madaari has limited appeal, especially for the gentry.

    Producers: Irrfan Khan, Shailesh Singh, Madan Paliwal, Sutapa Sikdar, Shailja Kejriwal.

    Director: Nishikant Kamat.

    Cast: Irrfan Khan, Vishesh Bansal, Jimmy Shergill, Tushar Dalvi, Nitesh Pandey, Sadhil Kapoor.
     
     
    M Cream …..Trip to boredom!

    M Cream may be called a personal movie in that, if the film bore relevance to anybody, it would be to its makers. It is about four college youth perpetually on alcohol and drugs but the ones affected and on a high, it seems, are the makers. It is a product of indulgence. In fact, if at all, then the film tries to pick up events from the late 1960s and transpose them to today! To attribute a genre to the film, it is a road movie.

    Imaad Shah, Ira Dubey, Raaghav Chanana and Aurita Ghosh are Delhi University students who are seen anywhere but the university campus. They seem to live in their own world and are always sufficiently stocked with alcohol, drugs and cigarettes. If at all they take a break from these indulgence, it is for sex.

    Since their lives revolve around booze and drugs, they feel the need to go search for this mythical wonder hashish, M Cream, said to be found only in the Himalayas. The preparation contains mainly of alcohol stock. The group decides to drop in at Dharamshala, the city of the Dalai Lama. On the way, the equations seem to be changing between these two couples. Imaad,who was earlier attracted to Aurita, is now inclined towards Ira while Aurita shacks up with Raaghav.

    Their life is now about travelling through picturesque Himalayan tracks or eating, drinking and smoking when not travelling. Their next stop is at some sort of joint run by Barry John who enlightens them further on drugs and also gives them their first experience with LSD. Of course, wherever they go, there are groups of hippies stocked up with drugs waiting to welcome them, play music and have wild dance parties.

    For the sake of some kind of movement, the friends fight and the couples part ways. Imaad and Ira are left on their own. Whether they discover M Cream or not, they sure end up discovering each other!

    The film has soulful music, a fusion of songs you can hear again and again on a long drive. Shubha Mudgal along with a couple of foreign artists renders racy songs.

    If the film tries to take you back to the hippie era, it fails badly as the makers seem to have no clue about that age and time. For, if anything changed the world, people and way of life after WW2  more drastically, it was the 1960s and early 70s.

    Producer: Agniputra Films.

    Director: Agneya Singh.

    Cast: Imaad Shah, Ira Dubey, Barry John, Auritra Ghosh, Raaghav Chanana, Tom Alter, Lushin Dubey, Beatrice Ordeix.
     

  • IndiaMART launches new campaign with Irrfan Khan

    IndiaMART launches new campaign with Irrfan Khan

    NEW DELHI: In a bid to establish its value proposition as a business facilitator of India, IndiaMART has launched a new campaign featuring versatile actor Irrfan Khan titled ‘India ki Khoj.’

     

    IndiaMART has positioned itself as the platform that powers the ‘Khoj’ for growth, success, ambitions and legacy.

     

    “It feels great to be associated with this brand and its campaigns that have been inspirational to millions of entrepreneurs as well as the buyers in fulfilling their needs, be it business or personal. Through this campaign, I am sure that it will generate a strong impact and encourage enterprising people across the country to come forward and put their ideas into action,” said Khan.

     

    IndiaMART has built itself as the definitive market place for millions of Indians who come searching for other businesses to do business with. The campaign moves a step ahead by connecting entrepreneurs to their role models, who they idolise. The idea is aptly voiced by IndiaMART’s brand ambassador, Khan, capturing budding entrepreneurs and their dreams in a short 30 seconds story.

     

    Speaking of the campaign, IndiaMART vice president Sumit Bedi said, “India’s economic prosperity is fuelled by millions of small and medium sized entrepreneurs. We give them the platform to grow and act as an enabler that they can trust. Through this campaign, we will be celebrating the spirit of enterprises found across the length and breadth of India. Thus, we have summed it up as ‘Khoj,’ for everything that they are looking for in life. We don’t just connect markets with opportunity; we connect individuals with their ambitions.”

     

    The campaign has been crafted by Bang in the Middle and was shot in Mumbai.

     

    Bang in the Middle managing partner and CCO Prathap Suthan said, “Every entrepreneur and every businessman starts his or her journey to follow a dream. The innate search and thirst to achieve a target, reach a landmark, and build an enterprise worthy of the dream in their minds. Our country is full of legends of people who have started small and made global successes, and those stories and surnames are driving forces for a country that’s now woken up.  They are inspiration to those searching for their own footprints to leave behind. This campaign is a tribute to that entrepreneurial spirit, as much as the earthiness of Irrfan adds realness to the grit of these people.”

     

    The campaign kick-started with a tweet by Khan and will also be amplified through his other digital platforms as well as television, press and radio promotions.

     

      

  • IndiaMART launches new campaign with Irrfan Khan

    IndiaMART launches new campaign with Irrfan Khan

    NEW DELHI: In a bid to establish its value proposition as a business facilitator of India, IndiaMART has launched a new campaign featuring versatile actor Irrfan Khan titled ‘India ki Khoj.’

     

    IndiaMART has positioned itself as the platform that powers the ‘Khoj’ for growth, success, ambitions and legacy.

     

    “It feels great to be associated with this brand and its campaigns that have been inspirational to millions of entrepreneurs as well as the buyers in fulfilling their needs, be it business or personal. Through this campaign, I am sure that it will generate a strong impact and encourage enterprising people across the country to come forward and put their ideas into action,” said Khan.

     

    IndiaMART has built itself as the definitive market place for millions of Indians who come searching for other businesses to do business with. The campaign moves a step ahead by connecting entrepreneurs to their role models, who they idolise. The idea is aptly voiced by IndiaMART’s brand ambassador, Khan, capturing budding entrepreneurs and their dreams in a short 30 seconds story.

     

    Speaking of the campaign, IndiaMART vice president Sumit Bedi said, “India’s economic prosperity is fuelled by millions of small and medium sized entrepreneurs. We give them the platform to grow and act as an enabler that they can trust. Through this campaign, we will be celebrating the spirit of enterprises found across the length and breadth of India. Thus, we have summed it up as ‘Khoj,’ for everything that they are looking for in life. We don’t just connect markets with opportunity; we connect individuals with their ambitions.”

     

    The campaign has been crafted by Bang in the Middle and was shot in Mumbai.

     

    Bang in the Middle managing partner and CCO Prathap Suthan said, “Every entrepreneur and every businessman starts his or her journey to follow a dream. The innate search and thirst to achieve a target, reach a landmark, and build an enterprise worthy of the dream in their minds. Our country is full of legends of people who have started small and made global successes, and those stories and surnames are driving forces for a country that’s now woken up.  They are inspiration to those searching for their own footprints to leave behind. This campaign is a tribute to that entrepreneurial spirit, as much as the earthiness of Irrfan adds realness to the grit of these people.”

     

    The campaign kick-started with a tweet by Khan and will also be amplified through his other digital platforms as well as television, press and radio promotions.

     

      

  • Simplilearn launches maiden TVC campaign with Irrfan Khan

    Simplilearn launches maiden TVC campaign with Irrfan Khan

    NEW DELHI: Certification training company Simplilearn has launched its first television campaign titled ‘Get Certified, Get Ahead’ featuring actor Irrfan Khan.

    The campaign aims to encourage working professionals to break their inertia and pro-actively shape their careers by acquiring new technology skills and certifications.

    The campaign is on air from today (10 February) and will be live across digital and channels.

    Conceptualised by Bangalore-based agency Propaganda, the TVC urges every working professional to take charge of his or her career in order to get ahead and not depend on luck. With Khan’s message, the TVC compares the workplace to a game of chess where every professional’s goal is to make it to the next level. And how, the protagonist took matters of his career, like certification training from Simplilearn, and zoomed ahead of others to become the boss and occupy the cabin, which symbolises success in corporate world.

    Simplilearn’s ‘Get Certified, Get Ahead’ campaign marks how ‘edu-tech’ has come of age in India, and is becoming mainstream. The national campaign highlights Simplilearn’s plans to increase the visibility of its online certification courses in trending categories such as Big Data & Analytics, Digital Marketing, Cloud Computing, Project Management, and IT Security to white-collared professionals spread across Tier-I and Tier-II cities.

    Simplilearn chief product and marketing officer Kashyap Dalal said, “Acquiring new in-demand skills through industry acclaimed certifications is a guaranteed way for professionals to get ahead in their careers. This is also one of the biggest requirements for industry to grow, as talent availability is regularly sighted as one of the biggest challenges by Fortune 500 CEOs. Through this national campaign on television and digital channels, I see Simplilearn playing a much more active role in the skill building needs of working professionals as well as enterprises in India.”

    Propaganda co-founder & business director Priya Jayaraman added, “The Simplilearn campaign touches upon real corporate aspirations and a way to achieve them. Each of us dream of getting ahead in our corporate life, and do not know how to go about it. The reason to rope in Irrfan Khan was that the story needed to shake every working professional out of an inertia of not having done much about planning their career. People associate with Irrfan for his unassuming take on life, being the voice of reason and optimism. We intentionally kept it a simple narrative to let the power of the message echo with a working professional’s sentiments.”

  • Simplilearn launches maiden TVC campaign with Irrfan Khan

    Simplilearn launches maiden TVC campaign with Irrfan Khan

    NEW DELHI: Certification training company Simplilearn has launched its first television campaign titled ‘Get Certified, Get Ahead’ featuring actor Irrfan Khan.

    The campaign aims to encourage working professionals to break their inertia and pro-actively shape their careers by acquiring new technology skills and certifications.

    The campaign is on air from today (10 February) and will be live across digital and channels.

    Conceptualised by Bangalore-based agency Propaganda, the TVC urges every working professional to take charge of his or her career in order to get ahead and not depend on luck. With Khan’s message, the TVC compares the workplace to a game of chess where every professional’s goal is to make it to the next level. And how, the protagonist took matters of his career, like certification training from Simplilearn, and zoomed ahead of others to become the boss and occupy the cabin, which symbolises success in corporate world.

    Simplilearn’s ‘Get Certified, Get Ahead’ campaign marks how ‘edu-tech’ has come of age in India, and is becoming mainstream. The national campaign highlights Simplilearn’s plans to increase the visibility of its online certification courses in trending categories such as Big Data & Analytics, Digital Marketing, Cloud Computing, Project Management, and IT Security to white-collared professionals spread across Tier-I and Tier-II cities.

    Simplilearn chief product and marketing officer Kashyap Dalal said, “Acquiring new in-demand skills through industry acclaimed certifications is a guaranteed way for professionals to get ahead in their careers. This is also one of the biggest requirements for industry to grow, as talent availability is regularly sighted as one of the biggest challenges by Fortune 500 CEOs. Through this national campaign on television and digital channels, I see Simplilearn playing a much more active role in the skill building needs of working professionals as well as enterprises in India.”

    Propaganda co-founder & business director Priya Jayaraman added, “The Simplilearn campaign touches upon real corporate aspirations and a way to achieve them. Each of us dream of getting ahead in our corporate life, and do not know how to go about it. The reason to rope in Irrfan Khan was that the story needed to shake every working professional out of an inertia of not having done much about planning their career. People associate with Irrfan for his unassuming take on life, being the voice of reason and optimism. We intentionally kept it a simple narrative to let the power of the message echo with a working professional’s sentiments.”

  • Miniplex to air Jazbaa on 12 Feb

    Miniplex to air Jazbaa on 12 Feb

    MUMBAI: Miniplex – a movie premiere service available on Airtel Digital TV and Tata Sky DTH is set to premiere, Jazbaa on television this 12 February 2016. The much spoken about movie marks the comeback of the gorgeous actress Ashwairya Rai Bachchan in bollywood after a long gap and hence is very special for her fans. The movie also features the versatile actor Irrfan Khan. The power packed performances got the movie rave reviews from the critics.

    The story of Jazbaa revolves around Anuradha Verma, played by Ashwairya Rai Bachchan, who is a prominent criminal lawyer and a single mother. She has never lost a case. One day her daughter Sanaya is kidnapped and no ransom is demanded, but instead the kidnapper contacts her and tells her that she has to defend a convicted felon to get her daughter back. Thus the struggle in Anuradha’s life begins. 

    Ashwairya Rai Bachchan was awarded Screen Award for Best Actress (Popular Choice). She also won Power-packed performance of the year at Stardust Awards.

    To subscribe Miniplex on TataSky Channel No: 299 SD and Ch. No: 298 HD, give a miss call on 
    092 308 92 308 from your registered mobile number.

    To subscribe Airtel Digital TV  Miniplex Channel No 162, give a missed call on 88 003 88 002 from your registered mobile number.

    To subscribe  Airtel Digital TV Miniplex HD Channel No  163 , give a missed call on 910 94 94 949 from your registered mobile number.

  • Miniplex to air Jazbaa on 12 Feb

    Miniplex to air Jazbaa on 12 Feb

    MUMBAI: Miniplex – a movie premiere service available on Airtel Digital TV and Tata Sky DTH is set to premiere, Jazbaa on television this 12 February 2016. The much spoken about movie marks the comeback of the gorgeous actress Ashwairya Rai Bachchan in bollywood after a long gap and hence is very special for her fans. The movie also features the versatile actor Irrfan Khan. The power packed performances got the movie rave reviews from the critics.

    The story of Jazbaa revolves around Anuradha Verma, played by Ashwairya Rai Bachchan, who is a prominent criminal lawyer and a single mother. She has never lost a case. One day her daughter Sanaya is kidnapped and no ransom is demanded, but instead the kidnapper contacts her and tells her that she has to defend a convicted felon to get her daughter back. Thus the struggle in Anuradha’s life begins. 

    Ashwairya Rai Bachchan was awarded Screen Award for Best Actress (Popular Choice). She also won Power-packed performance of the year at Stardust Awards.

    To subscribe Miniplex on TataSky Channel No: 299 SD and Ch. No: 298 HD, give a miss call on 
    092 308 92 308 from your registered mobile number.

    To subscribe Airtel Digital TV  Miniplex Channel No 162, give a missed call on 88 003 88 002 from your registered mobile number.

    To subscribe  Airtel Digital TV Miniplex HD Channel No  163 , give a missed call on 910 94 94 949 from your registered mobile number.

  • YouTube Rewind: What India watched in 2015

    YouTube Rewind: What India watched in 2015

    MUMBAI: 2015 has been an exciting year on YouTube in India. One saw more and more people consuming content on digital platforms, with YouTube leading the pack. YouTube has garnered a huge fan following not only in terms of the audience but also amongst original content creators in India. While YouTubers like All India Bakchod (AIB) and The Viral Fever (TVF) rose to superstardom, an array of new players also joined in to professionally create videos for YouTube. Even big screen celebrities were seen more open to experimenting with artists online.

     

    As per YouTube Rewind, the top trending YouTube video in India in 2015 was AIB: ‘Every Bollywood Party Song feat. Irrfan,’ followed by ‘Chhota Bheem – aur – Krishna Jodi No. #1.’

     

    In spite of the huge surge in original digital content from YouTubers, it is mainstream media, which still commands YouTube viewership. As per the data, six out of 10 in the list of top most trending videos on YouTube  belong to mainstream media, including television and film.

     

    The data also sheds light on the fact that in 2015, comedy ruled in India. This is evident as five out of top 10 most viewed videos on YouTube were of the comedy genre. 

     

    Grabbing the first spot is the amusing comic music video by AIB: ‘Every Bollywood Party Song feat. Irrfan,’ which redefined comedy and gave the video a very refreshing twist. AIB’s ‘Honest Indian Weddings (Part 1),’ ‘PK movie Spoof,’ TVF’s ‘Barely Speaking with Arnub | Arvind Kejriwal’ are amongst the other top trending comedy videos, which were placed in the list of top 10.

     

    2015 was also a good year for music with Honey Singh’s ‘Dheere Dheere Se Meri Zindagi video song (OFFICIAL),’ ‘Chittiyaan Kalaiyaan Video Song’ and ‘Badshah – DJ Waley Babu’ being the top most trending music video locally.

  • Irrfan Khan named brand ambassador for Xolo

    Irrfan Khan named brand ambassador for Xolo

    NEW DELHI: Actor Irrfan Khan has been named as the new brand ambassador of LAVA International’s Xolo brand.

     

    Xolo has forged industry-leading partnerships including Intel, NVIDIA and Qualcomm amongst others, in order to provide differentiated technology to the new-age, discerning consumers.

     

    In 2013, Xolo also partnered with the iconic Liverpool FC, which signifies the company’s long-term intent to promote football across the sub-continent, to strengthen the engagement with younger, new-age consumer.

     

    Xolo business head Sunil Raina said, “We are pleased to announce Irrfan Khan as brand ambassador and the face of Xolo brand. Irrfan Khan is an internationally acclaimed actor who has made his mark in both Indian and Hollywood cinema. He makes a perfect fit with our brand values of passion, curiosity and honesty and will be instrumental in communicating the benefits of Xolo to consumers across India.”

     

    Khan is equally popular among the urban as well as the semi-urban audience, which will distinctly bring forth shared synergies, values and beliefs and help Xolo further expand its reach.

     

    Khan said, “I am excited to represent a forward-looking innovator like Xolo. To me, Xolo spells technology, innovation and evolves with the usage patterns of the consumers. I am looking forward to this association and the next line up of innovative products from Xolo.”

  • ‘Jazbaa’: Lacks passion

    ‘Jazbaa’: Lacks passion

    Urdu film titles, one thought, had served their utility and vanished along with the Urdu script in film scrolls. Jazbaa may need to be explained to many though they may figure out the meaning roughly, especially today’s generation. A remake of a Korean film, Seven Days, this one is a whodunit that hurriedly goes around its purpose, introducing new characters randomly, till it is time to spring the who of whodunit. That will come as a surprise to many if one is patient enough till that stage.

    Aishwarya Rai Bachchan, returning to films after a five year hiatus, is a lawyer who is reputed for never having lost a case. She can work miracles with her logic and save the accused from certain death sentences. She does not care how big a criminal is as long as she wins and as long as the criminal can afford her charges. So the poor soul is fated to save only high-profile criminals.

    Aishwarya has got a criminal acquitted of a ghastly murder but her glee is short-lived. Her daughter, Sara Arjun, has been kidnapped from under her eyes. There is no ransom demand. Instead, the deal is that she defend a criminal, Chandan Roy  Sanyal, certain to be sentenced to death for rape and murder of a girl just out of her teens, Priya Banerjee, who is the daughter of Shabana Azmi, a professor.

    Aishwarya has to accept the deal. She has just four days until the convict’s next hearing is due. When she accepts the case, it surprises a lot of people.

    Irrfan Khan is a friend of Aishwarya since college days. He secretly loved her but never managed to get it through to her. He is a super cop; all movies have them. He is charged with corruption and is awaiting suspension. His seniors would let him off the hook for Rs 1.5 crore. But, suspended cops are preferred in film stories. They have the freedom to pursue personal adventures, especially at a time when the cop’s damsel in distress needs him.

    While Aishwarya does not initially confide in Irrfan about her daughter, he catches on eventually. Both join forces as Irrfan makes it a habit to spring up wherever and whenever Aishwarya is in trouble. The film keeps serving up some red herrings in Jackie Shroff, who is a politician (they make easy negative stereotypes in films), his drug addict son, and his henchman until, after about 100 minutes of runtime, the dots start joining themselves. Voices from nowhere start talking into Irrfan’s cell phone giving him clues and directions leading him to the culprits as well as the kidnapped girl.

    The jigsaw pieces have started self-assembling. So much for an ace lawyer’s logic and a super cop’s detection skills. The case solves itself. While the climax justifies the appointment of the ace lawyer Aishwarya to save a rape-murder convict, nothing justifies all that meandering about for almost two hours with content that is not relevant.

    The writer-director team have not bothered to build any sort of bond between Aishwarya and her daughter, a mandatory requirement for the Indian audience. The situation is just thrown at you that here is this great lawyer whose daughter has been kidnapped. Bringing in new characters on the scene without introduction or ties hardly helps.

    Director Sanjay Gupta loves to fill his screens with scenic visual and towards this end, cinematographer Sameer Arya lives up to his expectation. But, it is the adaptation of the Korean film to Hindi and efforts made to make it palatable for the local audience that spoils the show. Songs, three in all, are immaterial to the film.

    Irrfan has some good lines but, otherwise, the dialogue is mundane. For a lawyer of high standing, even Aishwarya’s court arguments don’t carry an impact as they should. Editing could have avoided repeat scenes. Background score is over the tolerable decibel level.

    Irrfan has created a fan following of his own because of which there is a market for him. But, three films between May and October,Piku, Talvar and now Jazbaa, shows his limitations. In all his films, he is Irrfan, not the character he plays. Aishwarya overacts all the way. Shabana is a veteran but has little scope here; Jackie has none at all.

    Jazbaa has failed to rouse much curiosity in the moviegoer due to which the opening response is below par. The word of mouth not being in favour, the film’s box office prospects are poor.

    Producers: Sanjay Gupta, Nitin Keni

    Director: Sanjay Gupta

    Cast: Aishwarya Rai Bachchan, Irrfan Khan, Shabana Azmi, Chandan Roy Sanyal, Jackie Shroff, Atul Kulkarni, Siddhanth Kapoor, Priya Banerjee, Sara Arjun