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Tag: Iron Man

  • Dabur launches Herb’l kids toothpaste with Iron Man and Elsa

    Dabur launches Herb’l kids toothpaste with Iron Man and Elsa

    MUMBAI: In a world brimming with chemicals, today’s parents often find themselves longing for the same thoughtful care their elders trusted.

    Just as Dabur won hearts across generations with the timeless goodness of Chyawanprash, they’re now extending that legacy of trust to the tiniest smiles in the family.  

    Introducing Dabur Herb’l Kids Toothpaste—crafted for tiny teeth with no added chemicals, a strawberry-sweet promise of cavity protection, and the playful charm of Iron Man and Elsa from Frozen.

    It’s not just toothpaste; it’s Dabur’s way of saying they’ve got your little ones’ backs, just like they had ours all along.

    The toothpaste, crafted with natural ingredients, aims to motivate children to brush regularly while ensuring their oral health. It is free from fluoride, parabens, peroxide, triclosan, and SLS, making it a safe choice for parents.

    Dabur India Limited, EVP – marketing, Abhishek Jugran highlighted the product’s purpose, “We are very happy to enter the kids’ toothpaste category with ‘Dabur Herb’l Kids Toothpaste.’ The two toothpaste variants have been designed specifically for boys and girls. Enamel on kids’ teeth is much thinner than that of an adult’s teeth, making them naturally prone to cavities. The new Dabur Herb’l Kids toothpaste, specially formulated for kids with all-natural ingredients, forms a protective layer over their enamel and fights decay-causing germs and bacteria. This new product will help motivate kids to brush and inspire parents to further instill healthy oral care habits at an early age.”

    Priced at Rs 195 for 80g, the toothpaste is available in two variants: Iron Man for boys and Elsa for girls. This collaboration with Disney Consumer Products ensures the toothpaste appeals to fans of these iconic characters, making brushing a fun and engaging activity.

    Dabur India Ltd., marketing head – oral care, Prashant Agarwal added, “Dabur continues to set a benchmark in the oral care industry by merging herbal wisdom with scientific innovation to provide effective solutions for oral health needs. The toothpaste has been made with researched herbal remedies and has 0% Fluoride, Paraben, Peroxide, Triclosan, and SLS. It protects against cavities, restricts bacterial growth, and promotes healthy teeth and gums. We are confident that the new Dabur Herb’l Kids Toothpaste will be loved by kids and trusted by parents. Each pack also has a QR Code enabling parents and kids to play a game, and lucky winners can get Iron Man and Elsa collectibles.”

    Dabur Herb’l Kids Toothpaste is now available on e-commerce platforms and will soon be stocked in modern trade outlets. With its emphasis on safe, natural care and an exciting brushing experience, Dabur is set to redefine oral care for kids.

  • Marvel Studios signs 20-year deal with Stan Lee Universe

    Marvel Studios signs 20-year deal with Stan Lee Universe

    MUMBAI:Marvel Studios has signed a 20-year deal with Stan Lee Universe to license the name and likeness of Lee for use in future feature films and television productions, as well as Disney theme parks, various experiences and merchandising.

    Stan Lee Universe is a venture between Genius Brands International and POW! Entertainment. Lee is one of the most prolific and legendary comic creators of all time. As Marvel’s editor-in-chief, Lee helped build a universe of interlocking continuity, one where fans felt as if they could turn a street corner and run into a superhero from Spider-Man to the Fantastic Four, Thor, Iron Man, the Hulk, the X-Men, and more. Lee went on to become Marvel’s editorial director and publisher in 1972, and was eventually named chairman emeritus.

    “We are proud to be the stewards of the incredibly valuable rights to Stan Lee’s name, likeness, merchandise, and intellectual property brand. And, there is no better place than Marvel and Disney where Stan should be for his movies and theme park experiences. As we enter the centennial year of Stan’s birthday, 28 December, 2022, we are thrilled to see his memory and legacy will continue to delight fans through this new long-term agreement with Marvel” said Genius Brands chairman CEO Andy Heyward.

    Under the terms of the deal, Marvel Studios has acquired rights to use Stan Lee’s name, voice, likeness and signature in movies and television projects, as well as use images, existing footage and existing audio recordings featuring Stan. Exclusive rights to use Stan Lee’s name, voice, likeness and signature in theme parks, water parks, cruise lines and in-park merchandise were included for Disney Parks, Experiences and Products as part of the deal.

    “As Stan’s longtime business partner and friend, I’m looking forward to commemorating his work in this new way. Building a connection with his fans is important to us and it’s a privilege to get to do that on his behalf” said Pow! Entertainment president Gill Champion.

    Le has also appeared in some of the most popular films of all time. His well-known cameos in Marvel films began in the 1989 telefilm “The Trial of the Incredible Hulk”. After the release of “X-Men” in 2000, he appeared in nearly every Marvel film and television project until his passing in 2018.

  • Marvel’s Ant-Man to air on Star Movies

    Marvel’s Ant-Man to air on Star Movies

    MUMBAI: Star Movies brings to its viewers an opportunity to watch a blockbuster hit which has ascertained the fact that heroes can come in all shapes and sizes. Based on the Marvel comic character first published in 1962, Ant-Man is from the renowned studios that has delivered several blockbuster franchises such as Iron Man, Avengers, Thor & Captain America. Ant-Man with a strong ensemble cast and a hint of fun and comedy premieres first time on television on Star Movies on 11 September at 1 pm and 9 pm.

    Marvel’s Ant-Man is about a S.H.I.E.L.D scientist Dr. Henry ‘hank’ pym who created the ant-man suit with “pym particle” which allows its user to alter his size. Scott Lang, an expert thief, is handpicked by Dr. Pym to take the charge as ant-man. Lang must learn the capabilities of the suit to help defend the world using ant-man’s shrinking technology and pull off a heist that unlike its other superhero counterparts.

    Produced by Marvel Studios, ant-man has made becoming smaller cool with a worldwide collection of over $ 500 million. This fast paced and entertaining movie with special effects and humor has made Ant-Man another feat in the list of marvel’s success stories.

  • Marvel’s Ant-Man to air on Star Movies

    Marvel’s Ant-Man to air on Star Movies

    MUMBAI: Star Movies brings to its viewers an opportunity to watch a blockbuster hit which has ascertained the fact that heroes can come in all shapes and sizes. Based on the Marvel comic character first published in 1962, Ant-Man is from the renowned studios that has delivered several blockbuster franchises such as Iron Man, Avengers, Thor & Captain America. Ant-Man with a strong ensemble cast and a hint of fun and comedy premieres first time on television on Star Movies on 11 September at 1 pm and 9 pm.

    Marvel’s Ant-Man is about a S.H.I.E.L.D scientist Dr. Henry ‘hank’ pym who created the ant-man suit with “pym particle” which allows its user to alter his size. Scott Lang, an expert thief, is handpicked by Dr. Pym to take the charge as ant-man. Lang must learn the capabilities of the suit to help defend the world using ant-man’s shrinking technology and pull off a heist that unlike its other superhero counterparts.

    Produced by Marvel Studios, ant-man has made becoming smaller cool with a worldwide collection of over $ 500 million. This fast paced and entertaining movie with special effects and humor has made Ant-Man another feat in the list of marvel’s success stories.

  • Disney India’s Captain America rings in 70 brands; raises Rs 150 crore

    Disney India’s Captain America rings in 70 brands; raises Rs 150 crore

    MUMBAI: You know you are doing something right when you beat your own record and that is exactly what Disney India has done for their chef d’oeuvre — Captain America: Civil War, which is produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. The studio has gone ahead and signed media and merchandising deals with 70 brands, one upping their previous record of 50 brand associations each for Star Wars: The Force Awakens  and Avengers: Age of Ultron.

    “For the India market, we have a record number of 70 brands collaborating for Captain America: Civil War, which is a testament to its growing popularity. This is by far the highest for any Hollywood or Bollywood movie,” asserted Disney India, consumer products VP and head Abhishek Maheshwari.

    Disney India’s consumer product business has associated with a wide variety of brands in categories such as apparel, toys, FMCG, ecommerce, accessories, finance and more. To make the most of these partnerships, the brands too are leaving no stone unturned in promoting the film.

    When asked why brand association with a movie like Captain America is a good opportunity for an eCommerce brand, Amazon.in category management VP Samir Kumar replied, “In the past, we have  experienced the excitement from  fans who flock to the Amazon.in marketplace and love to shop for their favourite movie merchandise as the movie readies for release. Disney movies has ardent fans, so we look forwards to making their shopping experience delightful this time too.”

    As per a source close to the development, around Rs 150 crore have been raised through these associations, with Rs 35-40 crore coming from  ATL and BTL promotions (across five brands, Lifebuoy, Axe, Nearbuy, Dell and Audi) and Rs 100-110 crore through retail sales value.

    Disney India claims that it is the growing popularity of superhero based Hollywood blockbusters in the country that is attracting brands to pump in huge amount of ATL & BTL spends. The Jungle Book’shumongous success in the Indian box office has also solidified the brands’ faith in the popularity of international movies.

    “Over the years, the Hindi audience for Marvel’s movies has grown rapidly and we are doing a lot of promotions for Marvel fans also,” shared Disney India studios VP Amrita Pandey, adding that to make the movie more relatable to the Indian audience Varun  Dhawan was the voice actor for Captain America in the movie.

    “We build our franchises through our content across Films, Television and Digital. We have a long term vision for our franchises and in the case of Marvel, we have our movie slate chalked out for the next five years, which our partners value,” Maheshwari added.

    Some of these innovative associations include, Jack & Jones’ apparel range inspired by ‘Civil War’, ICICI Bank’s co-branded Civil War Expression debit cards, Funskool’s latest range of action figures, playsets, board games and role-play items of Marvel Super Heroes.

    “Captain America: Civil War is the most anticipated movie of this year, packed with Super Heroes, making it a visual delight for fans. With the immensely strong affinity for Marvel Super Heroes, toy lines across key categories such as collectibles, role-play and construction will be the main drivers to get the excitement going. We have launched a wide range of Hasbro products including figurines and role-play sets, Lego construction sets, as well as board games for kids and young adults”, Funskool sales and marketing SVP R Jeswant quipped on their association with Disney India.

    Apart from this Lifebuoy has released 46 lakhs packs inspired by Captain America: Civil War & Iron Man movie art. Axe too is promoting their variants of Champion and Maverick with Captain America and Iron Man respectively, while Lanmart is carrying out a massive in store promotion for brand Captain America.

    While Marvel fans eagerly await 6 May for the movie’s India release to enjoy their favourite superheroes or to  flock the theaters for the stellar starcast — Chris Evans, Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony Mackie, Don Cheadle, Jeremy Renner,  and many more — brands ride high on the ‘Civil War’ wave.

  • Disney India’s Captain America rings in 70 brands; raises Rs 150 crore

    Disney India’s Captain America rings in 70 brands; raises Rs 150 crore

    MUMBAI: You know you are doing something right when you beat your own record and that is exactly what Disney India has done for their chef d’oeuvre — Captain America: Civil War, which is produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. The studio has gone ahead and signed media and merchandising deals with 70 brands, one upping their previous record of 50 brand associations each for Star Wars: The Force Awakens  and Avengers: Age of Ultron.

    “For the India market, we have a record number of 70 brands collaborating for Captain America: Civil War, which is a testament to its growing popularity. This is by far the highest for any Hollywood or Bollywood movie,” asserted Disney India, consumer products VP and head Abhishek Maheshwari.

    Disney India’s consumer product business has associated with a wide variety of brands in categories such as apparel, toys, FMCG, ecommerce, accessories, finance and more. To make the most of these partnerships, the brands too are leaving no stone unturned in promoting the film.

    When asked why brand association with a movie like Captain America is a good opportunity for an eCommerce brand, Amazon.in category management VP Samir Kumar replied, “In the past, we have  experienced the excitement from  fans who flock to the Amazon.in marketplace and love to shop for their favourite movie merchandise as the movie readies for release. Disney movies has ardent fans, so we look forwards to making their shopping experience delightful this time too.”

    As per a source close to the development, around Rs 150 crore have been raised through these associations, with Rs 35-40 crore coming from  ATL and BTL promotions (across five brands, Lifebuoy, Axe, Nearbuy, Dell and Audi) and Rs 100-110 crore through retail sales value.

    Disney India claims that it is the growing popularity of superhero based Hollywood blockbusters in the country that is attracting brands to pump in huge amount of ATL & BTL spends. The Jungle Book’shumongous success in the Indian box office has also solidified the brands’ faith in the popularity of international movies.

    “Over the years, the Hindi audience for Marvel’s movies has grown rapidly and we are doing a lot of promotions for Marvel fans also,” shared Disney India studios VP Amrita Pandey, adding that to make the movie more relatable to the Indian audience Varun  Dhawan was the voice actor for Captain America in the movie.

    “We build our franchises through our content across Films, Television and Digital. We have a long term vision for our franchises and in the case of Marvel, we have our movie slate chalked out for the next five years, which our partners value,” Maheshwari added.

    Some of these innovative associations include, Jack & Jones’ apparel range inspired by ‘Civil War’, ICICI Bank’s co-branded Civil War Expression debit cards, Funskool’s latest range of action figures, playsets, board games and role-play items of Marvel Super Heroes.

    “Captain America: Civil War is the most anticipated movie of this year, packed with Super Heroes, making it a visual delight for fans. With the immensely strong affinity for Marvel Super Heroes, toy lines across key categories such as collectibles, role-play and construction will be the main drivers to get the excitement going. We have launched a wide range of Hasbro products including figurines and role-play sets, Lego construction sets, as well as board games for kids and young adults”, Funskool sales and marketing SVP R Jeswant quipped on their association with Disney India.

    Apart from this Lifebuoy has released 46 lakhs packs inspired by Captain America: Civil War & Iron Man movie art. Axe too is promoting their variants of Champion and Maverick with Captain America and Iron Man respectively, while Lanmart is carrying out a massive in store promotion for brand Captain America.

    While Marvel fans eagerly await 6 May for the movie’s India release to enjoy their favourite superheroes or to  flock the theaters for the stellar starcast — Chris Evans, Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony Mackie, Don Cheadle, Jeremy Renner,  and many more — brands ride high on the ‘Civil War’ wave.

  • Disney India joins hands with Liberty to launch ‘Avengers’ footwear

    Disney India joins hands with Liberty to launch ‘Avengers’ footwear

    MUMBAI: Disney India has joined hands with Liberty to launch a special range of footwear featuring Marvel’s Avengers.

     

    Liberty has introduced over 50 styles featuring the Marvel Avengers namely Iron Man, Hulk, Captain America and Thor. The range is launched to add to the on-going fervor around The Avengers: Age of Ultron scheduled to release on 24 April, 2015.

     

    The range includes flip-flops, casual shoes and sandals and is available for boys above four years. The design depicts each character’s most recognised icons through its varied prints and is available in multiple shades of blue, red, green, and white. The shoes are fully adjustable with velcro fasteners and laces to provide a perfect custom fit, and cushioned insole making them comfortable and play-worthy. 

     

    The range is priced between Rs 399 – 1499, and is available across all exclusive Liberty showrooms and select multi brand stores. The products are also available online on Amazon.in and Libertyshoesonline.com. 

  • ‘Avengers – Age of Ultron’ to release in India ahead of US

    ‘Avengers – Age of Ultron’ to release in India ahead of US

    MUMBAI: The next installment of Marvel’s Avengers franchise – Avengers – Age of Ultron will release in India on 24 April, 2015, which is a week earlier than its North American release.

     

    This sequel to one of the highest grossing Hollywood film of all times The Avengers (2012), will be released in Hindi, Tamil and Telegu versions simultaneously along with the English version.

     

    The movie stars Robert Downey Jr.(Iron Man), Chris Hemsworth (Thor), Mark Ruffalo (Hulk), Chris Evans (Captain America), Scarlett Johansson (Black Widow), Jeremy Renner (Hawkeye), Don Cheadle (James Rhodes/War Machine), Cobie Smulders (Agent Maria Hill), Stellan Skarsg?rd (Erik Selvig) with James Spader (Ultron) and Samuel L. Jackson (Nick Fury).

     

    The movie will also see two mysterious and powerful newcomers, Pietro Maximoff, played by Aaron Taylor-Johnson, and Wanda Maximoff, played by Elizabeth Olsen and meet an old friend in a new form when Paul Bettany becomes Vision.

     

    Avengers: Age of Ultron has been written and directed by Joss Whedon and produced by Kevin Feige.

  • ‘The Avengers: Earth’s Mightiest Heroes’ to premiere on Disney XD

    ‘The Avengers: Earth’s Mightiest Heroes’ to premiere on Disney XD

    MUMBAI: Disney XD is adding some high octane action to its programming over the weekend with The Avengers: Earth’s Mightiest Heroes. A new animated series featuring the greatest heroes who take on the unbeatable foes will premiere this Sunday, 20 April at 12:00 pm on the channel.

     

    When the planet is threatened by super villains, time traveling conquerors, alien invaders, mythical beasts or robots bent on the total destruction of humanity and if the forces of evil are so overwhelming that no single hero has the power to save the world, when there is no hope left… the Avengers are assembled!

     

    Iron Man, Thor, Captain America, The Incredible Hulk, Black Panther, Hawkeye, Ant-Man, and Wasp have defeated some of the most dangerous super-villains on the planet. But when the super-villain prison system mysteriously shuts down, chaos is unleashed in the world as every dangerous prisoner escapes at the same time. The world is now faced with an onslaught of super-villains who have revenge on their minds and the Earth’s Mightiest Heroes must now band together to protect the planet from the threats that no single Super Hero can face alone. Individually they are strong, but together they are… The Avengers!

     

    This animated series chronicles the Avengers’ inception, beginning the audience on the team’s ‘day one.’ Produced by Marvel Animation, the animated series features 52 episodes targeted at kids 9-14.

     

  • Robert ‘Iron Man’ Downey, Jr joins Twitter

    Robert ‘Iron Man’ Downey, Jr joins Twitter

    MUMBAI: The Iron Man himself has finally joined Twitter. With only six tweets as of now, he’s taken a dip into the social media universe. Within a couple of days, Downey has tallied 1.2 million followers. Wow, word travels fast.

    Iron Man is a billion dollar franchise for Marvel since it first introduced Downey, Jr. as Tony Stark in 2008. Worldwide the first film grossed $585 million, the second one, $623.9 million and the third, $1.2 billion. The next Marvel title for the actor is Avengers: Age of Ultron which will bow 1 May, 2015 from Disney.

    The actor has long been a strong presence on social media due to his many fans who call him #RDJ. His fans post video bits from the actor from media, on-stage award shows, red carpet appearances, and other media events showcasing the witty side.

    His opening Tweet read: Loving all the love, folks. It’s been a blast. Though can somebody please explain how anyone can keep their thoughts to 140 characters or le

    Below is the first pic that #RDJ shared with the twitterati, boy does he know how to start a party…