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Tag: iris

  • Iris onboards Dibyendu (Joy) Mishra as the visionary force behind Indian operations

    Iris onboards Dibyendu (Joy) Mishra as the visionary force behind Indian operations

    Mumbai: A new chapter unfolds at Iris, as the agency has roped in Dibyendu (Joy) Mishra as the managing director for the Indian market. With an illustrious career spanning over two decades, he brings a wealth of industry expertise to his role at Iris. A respected industry veteran, Joy has been associated with prominent companies such as Google, PubMatic, Cheil Worldwide, Havas Worldwide, and Dentsu. His expansive portfolio encompasses a diverse range of sectors, including sportswear, FMCG, personal care, and automotive.

    As well as overseeing the agency’s client base – ensuring they’re progressive and forward-thinking, Joy will be working with Iris’ global team as part of the network’s move to become more global in the way it innovates and creates for clients. While pushing the horizon for Iris India vision, that focuses on tech-driven creativity to craft a 360-degree consumer journey for the brands. His expertise in managing P&L and business operations will serve as a crucial element for the forward growth of the agency.

    Headquartered in Gurgaon, Iris Indian operations resonate with a team of talented individuals who share a common passion for pushing creative boundaries and generating transformative brand experiences. Hence, he aspires to cultivate it into a magnetic hub, attracting the most exceptional and ambitious talents from around the world. His vision for the agency is tied to the calibre of individuals it houses, fostering an environment where boundless creativity and collaboration thrive.

    Joy’s journey has been marked by prestigious accolades and short listings, including the Cannes Lion Silver and the Abby Gold. These honours underscore his commitment to innovation, creativity, and excellence in the field. His strategic mind set and creative prowess have translated into successful brand marketing campaigns for distinguished clients such as adidas, GSK, Bata, McDonald’s, Honda, ITC, Reckitt Benckiser, Panasonic, Honda, Goibibo, Shell, Samsung, and many more, demonstrating his versatility and impact within the advertising realm.

    Iris global CEO and chair Ian Millner said, “Iris’ global realignment means deploying the best leaders in each region to amplify growth around the network, and in turn, activate that advantage for clients. With Joy we really do have the best of the best. Decades of experience with some of the biggest agencies in the world, combined with his passion for driving limitless creativity opens a real opportunity for our clients in India to get their work on the global stage.” 

    In his own words, Joy expressed his gratitude, saying, “I envision a dynamic business world where innovation and transformative strategies are the driving forces behind continuous growth. My mission is to empower organizations and clients to embrace change, foster collaboration, and champion visionary approaches that lead to sustainable success. Together, we’ll create a future marked by empowered teams, innovative solutions, and a legacy of achievement.”

  • Synamedia introduces Iris – a new addressable advertising solution

    Synamedia introduces Iris – a new addressable advertising solution

    KOLKATA: Independent video software video provider Synamedia introduced Iris, a sleek new addressable advertising solution. Iris will create addressable advertising opportunities for pay-TV and broadcasters as well as OTT and hybrid service providers to unlock new revenue streams. As demand for more targeted TV advertising increases, they can use Iris to help create compelling advertising propositions that reach specific TV audience segments of any size and makeup across all services, devices and screens.

    An end-to-end solution, Iris delivers faster time to value by removing the friction points that characterise piecemeal addressable advertising products. From a single platform, Iris supports unified campaign management, delivery, and measurement to multiple screens across apps and live, linear and catch-up services, overcoming one-way and hybrid broadcast/OTT challenges. This simplifies the execution for service providers and broadcasters, helping them to merchandise their inventory more efficiently while also minimizing operational costs and boosting income.

    Harnessing data from multiple sources, Iris enables sophisticated audience insights and anonymised household, user and device-level profiles that can be checked against an advertiser’s desired characteristics. Combining the most effective advertising screen available with the precision of digital campaigns, Iris provides cross-platform ad measurement to exploit all forms of video inventory in a single campaign. Big brands and new advertisers can reach their target audiences cost effectively without wasting impressions, while consumers enjoy a more relevant viewing experience, and service providers and broadcasters boost income.

    Synamedia has a long track record in the targeted advertising space, having worked with media and digital agencies for over ten years and collaborated with Sky on the development of the AdSmart platform.

    “With Iris, the TV industry can finally combat the erosion of ad revenues to digital platforms and achieve its long-held ambition of generating new income from advanced TV advertising. Our end-to-end solution with its unified campaign management capability makes it easy for customers to drive new revenues from their inventory – even over more challenging one-way and hybrid networks – and offer established and new advertisers an alternative to the increasingly wild west world of online advertising,” Synamedia VP Advanced Advertising and Data Scott Kewley said.

  • Cheil Worldwide to invest in iris

    Cheil Worldwide to invest in iris

    MUMBAI: Cheil Worldwide, the marketing solutions company based in Seoul, announced that it has signed a deal to acquire a significant initial investment in iris, the global creative innovation network.
    The deal will potentially rise to 100 per cent of the business over the next five years.

    Cheil’s initial investment in iris will be the start of a new partnership that will enable the two companies to extend and deepen their global capabilities in creativity, strategy, retail, digital, data, analytics, B2B and CRM, while offering clients the most progressive work available in the world today.

    The partnership begins with a shared vision to create a genuine alternative to the traditional holding company model. This will replace the relationship iris had with Meredith, the US based publisher.
    Since its launch in 1999, iris has been an independently minded, entrepreneurial business; with a determination to do things differently. As part of Cheil’s family, iris will be able to continue on this journey, whilst accelerating growth through strategic backing from Cheil.

    Cheil Worldwide president and CEO Daiki Lim said, “Our goal was to find the right partner who could match our determination and drive. We’ve watched with awe how iris has built its global business and we are delighted to have this opportunity to work with their brand. Their membership in the Cheil Worldwide network will bring great value and agility to us and to our clients. Together with iris, we will provide a different level of service that is able to achieve amazing new creativity and offer best-in-class capabilities. This relationship is a key catalyst in our ambition to be the best possible partner to our clients to deliver ‘Ideas That Move’.”

    iris joint chief executive Ian Millner added, “We are about to enter the most exciting chapter for iris. This partnership won’t change who we are or what we do as a creative innovation network – but will extend our global reach and capabilities, and enable our clients and people to benefit from the huge opportunity presented by a true ‘East Meets West’ and ‘West Meets East’ network. Over the past 16 years we have retained an entrepreneurial spirit that is engrained in our DNA. In looking for the next step forwards we have found a partner that matches our ambition. Together we will become a real force to be reckoned with, the type of agency group that will define the future of the agency model.”

     

  • iris elevates Luke Nathans as APAC CEO

    iris elevates Luke Nathans as APAC CEO

    MUMBAI: iris, a marketing and advertising agency, has promoted Luke Nathans as its regional CEO for Asia Pacific (APAC). He was earlier regional development director for the region.

    He will continue to focus on expanding the agency‘s operations in APAC, Middle East and North Africa (MENA).

    As CEO-APAC, Nathans will report into the iris joint global CEOs Ian Millner and Stewart Shanley.

    Continuing to be based out of Singapore, Nathans will be responsible for the agency‘s client base in the region which includes Diageo, adidas, Tiger, Coca-cola, Shell, Philips and Heineken. He will continue to chair the Asia Pacific board of iris, which comprises the leaders of iris‘ offices in Asia as well as its leaders in creative, planning, consulting and digital.

    Nathans will play a key role in iris‘ forthcoming entry into MENA as the agency eyes a number of locations in the region. iris recently entered Indonesia, launching a licensing deal with Indonesian agency Nava+. iris‘ current headcount in Asia stands at 400 spanning its APAC offices in Singapore, Sydney, Melbourne, Singapore, Shanghai, Jakarta and Delhi.

    Millner said, “Luke has been at iris for four years now and has been a key part of driving the development of the agency proposition, the agency product, and key client relationships in Indonesia, India, China, Singapore and Australia. As the network grows, it will become more important to release more autonomy internationally to enable iris to continue empowering talented and entrepreneurial people in the diverse and exciting markets we now operate in. Luke has given iris a real edge across Asia, as we start to become a real threat to the global networks.”

    Nathans said, “We‘re increasing our footprint significantly in a few key markets before the end of the year, so I‘m looking forward to the exciting times ahead.”

    Nathans was promoted as regional development director for Asia Pacific in August 2011, following his appointment at iris as managing director of its Asia Pacific experiential arm. Prior to joining Iris, he has worked with agencies like Ogilvy & Mather, OgilvyOne, Belgiovane Williams Mackay, G2, The One Centre and TBWA Tequila UK.