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Tag: Irfan Khan

  • Chhota Bheem leaps from screen to snack bar

    Chhota Bheem leaps from screen to snack bar

    HYDERABAD: India’s most popular animated character is hoping to strike gold by jumping off the telly and into the kitchen. Green Gold Animation, creator of Chhota Bheem, has partnered with EBG Group to launch India’s first Chhota Bheem-themed cafes—a Rs 200 crore bet that children’s entertainment can translate into family dining gold.

    The first two outlets will open in Hyderabad’s Hitech City by December 2025, with an ambitious rollout of 50 cafes planned for 2026 and 300 across India thereafter. The venture could eventually expand globally, say the partners.

    The cafes will come in two formats: a compact 25 x 40 ft express model and a larger 50 x 40 ft full-scale version. Franchise partners will stump up the capital whilst EBG manages operations, branding and training under a company-owned, company-operated model. The expansion is expected to create over 250 jobs, from chefs to merchandising staff.

    Far from being mere eateries, these venues promise interactive play zones, storytelling corners, licensed merchandise and activities featuring Chhota Bheem, Chutki, Mighty Raju and other characters from Green Gold’s stable. The aim is to create what the partners call a “360-degree family entertainment ecosystem” where dining meets play.

    Green Gold Animation  founder & chief executive Rajiv Chilaka  said: “Over the last 17 years, Chhota Bheem has grown beyond being just an animated character to becoming a cultural phenomenon loved by millions of children and families across India and beyond. This partnership allows us to extend this universe into a unique, real-world experience.”

    Added EBG group founder & chief executive Irfan Khan:  “This is not just about food, but about creating joyful experiences that families will cherish.”

    Green Gold Animation, founded in 2001, has produced over 30,000 minutes of content across television, film and digital platforms. Its shows reach viewers in more than 100 countries through partnerships with Netflix, Amazon Prime Video and Warner Bros Discovery. EBG Group is a multi-sector conglomerate spanning mobility, health, property, lifestyle, food, services, technology and education.

  • eBikeGo celebrates 6th Foundation Day by welcoming Tilak Varma as brand ambassador

    eBikeGo celebrates 6th Foundation Day by welcoming Tilak Varma as brand ambassador

    Mumbai: eBikeGo, India’s leader in electric mobility solutions, is excited to proudly announce the on-boarding of cricket sensation, Tilak Varma as its new brand ambassador during its 6th Foundation Day celebration. This partnership highlights eBikeGo’s commitment to innovative, sustainable transportation and marks a significant milestone in its journey.

    eBikeGo founder & CEO Irfan Khan expressed his enthusiasm stating, “We are thrilled to have Tilak Varma, a remarkable talent in the cricketing world, join us as the face of eBikeGo. His youthful exuberance and dedication to Cricket perfectly embodies our brand ethos. Tilak’s appeal among the younger generation and his passion for environmental issues make him the ideal ambassador as we drive towards a greener future together. His engagement will play a crucial role in strengthening our mission to promote sustainable & affordable mobility solutions across India.”

    Tilak Varma, known for his impactful debut for India as well his consistency in domestic cricket, shared his excitement, saying, “I am excited to collaborate with eBikeGo, a brand pioneering the change towards electric mobility in India. I’m thrilled to champion eco-friendly transportation solutions. Together, we aim to drive positive change and encourage more people to choose cleaner, greener travel options.”

    The collaboration will feature Tilak in various eBikeGo campaigns, engaging his wide fan base through social media activations, public appearances, and promotional content. His dynamic personality will help boost awareness about the benefits of electric vehicles and inspire a new audience to make sustainable choices in their daily lives. Varma is represented by Rise Worldwide.

  • YAAP onboards new clients, and continues aggressive recruitment amidst the pandemic

    YAAP onboards new clients, and continues aggressive recruitment amidst the pandemic

    MUMBAI: With its vision ‘Built For Now’, YAAP, a new-age specialized content design, discovery & distribution company, has won over 20 new businesses and four awards in the last few months. The clients onboarded are largely from BFSI, travel & tourism, government and gaming sectors covering names such as NPCI, Mobile Premier League, NITI Aayog, Meghalaya Tourism and Dubai Fitness Challenge. YAAP will be responsible for the content strategy & development, influencer marketing, media buying and social media of these new mandates.

    Owing to the unpredictable market situation where industries are collapsing and employees are in continued distress due to pay cuts, YAAP continues to celebrate its employees’ efforts with no pay cuts and no layoffs. Moreover, appraisals have been conducted.

    A company that is ambitious towards servicing its clients to the best, has opened 12 new positions across sales, creative, servicing and strategy. YAAP is looking for people who are striving towards a collective goal no matter the odds.

    It is said that every new phase often comes with hurdles. With this, YAAP would like to announce that Irfan Khan has moved on from the company. He was a partner at YAAP where he was responsible for the influencer marketing vertical, new business development and overall operations of the company. Manan Kapur, partner at YAAP will be taking on the influencer marketing business.  

    Sharing his views on the company's novel moves, YAAP partner Irfan Khan Partner said, "In my time at YAAP, we achieved the growth trajectory few companies have, especially in the content and influencer marketing space. We successfully led some of the biggest content-led activations across India and the Middle East. It's always bittersweet to leave a place enjoyed and helped nurture, but today we have a solid foundation that has been set. I'm positive the team will take it to greater heights in the near future.”

    YAAP partner Manan Kapur said, “The past year has seen a drastic shift in the status quo, and YAAP was no exception. This change meant we had to be more agile and adapt to the new normal while keeping our team, our clients & our partners as our primary priority. And now, as 2020 comes to a close, we have an ever-expanding team, we’ve forged many new relationships and we’re entering the new year stronger than ever, because of our unfaltering passion and our unwavering vision. I look forward to adding influencer marketing to my responsibilities and build on the strong foundation set by Irfan.”

  • Edelweiss brings believability with Irrfan Khan

    Edelweiss brings believability with Irrfan Khan

    MUMBAI: Edelweiss Tokio Life Insurance, a joint venture between the Edelweiss Group and Tokio Marine Holdings of Japan, has signed actor Irrfan Khan as the voice of the customer for its product campaign on the recently launched new-age unit-linked insurance plan Wealth Plus.

    Irrfan reflects the typical consumer who is skeptical of the ‘unbelievable’ product features and benefits being offered by Wealth Plus. This is a futuristic plan catering to digitally savvy customers where the insurer doesn’t charge premium allocation and policy administration charges, but instead contributes additional units on every premium paid by the customer.

    TVC Links: https://www.youtube.com/watch?v=UgPx39f13J8&index=1&list=PLJ9qhgtIFq-lpARQ0hpRpX5tOhRtwajGk

    Hence, the product campaign tagline says- “Unyakeenable!!! It’s true! We also invest in your insurance plan.” We coined the term #unyakeenable linking back to benefits that seem unbelievable, but are in fact completely true. The product was designed basis feedback from customers and was co-evolved along with Policybazaar to cater to the customer’s stated needs for protection and growth.

    Edelweiss Tokio Life’s hard-hitting campaign #Unyakeenable – will be first seen outdoors, followed by a full-fledged 360 degree campaign including TV, digital, radio and cinema demonstrating that the financially savvy customers demand competitive and differentiated products to lead a progressive lifestyle.

    Edelweiss Tokio Life MD & CEO Deepak Mittal says, “With authenticity that’s hard to rival, Irrfan’s versatility and wide appeal, resonates with our product’s #Unyakeenable features. Wealth Plus is aimed at wealth creation where the longer the policyholder invests, the more we contribute to his fund. A self-made man, his connect with the masses makes him the opportune voice for the forthcoming Edelweiss Tokio Life Campaign.”

    Actor Irrfan Khan adds, “This product by Edelweiss Tokio Life is truly #Unyakeenable – Wealth Plus is one-of-its-kind where the insurance company also invests in your policy, making it an unconventional insurance policy. Today, Edelweiss Tokio Life Insurance is one of India’s fastest growing life insurers and I am delighted to be a part of this campaign.”

    The TV commercial will be run across all news channels and impact properties across genres.

  • Blogmint launches responsible blogging adoption programme

    Blogmint launches responsible blogging adoption programme

    MUMBAI: Blogmint, India’s 1st automated marketplace that connects brands with bloggers, vloggers and micro-bloggers has launched a pan India program to educate social influencers on the adoption of Responsible Blogging. Influencer Marketing, which is already a global marketing phenomenon is increasingly being adopted in India and there is an urgent need for Influencers to adopt the ethical ways of promoting content be it on blogs, vlogs or micro-blogs.

     

    Influencer Marketing is the fastest growing channel for digital customer acquisition as per a recent publication in AdWeek. As a consequence, Indian brands are increasingly engaging social media influencers as part of their marketing mix for creating brand awareness and product launches. The rationale is that the new age consumers spend more time online and digital starts have more appeal to them than traditional stars. A feedback from social influencers is akin to what a recommendation from family members and peer groups use to do earlier. As their opinions are followed by thousands, it becomes utmost necessary for social influencers to share their opinions in a responsible and ethical way.  

     

    The campaign is backed by a series of workshops with social influencers across India and a knowledge center that propagates the message in the social influencer community. 

     

    Irfan Khan, CEO, Blogmint.com said, “Blogmint being India’s leading influencer Marketing platform considers Responsible Blogging adoption program as a duty it has to fulfill to ensure content guidelines are in place much before there is a specific law for it.” 

     

    Blogmint has suggested specific guidelines that an influencer needs to follow ranging from respecting copyright and tax laws to disclosing professional relationships to considering the implications of what they write. The effort will lead to cementing the trust and transparency between social stars like bloggers, vloggers and micro-bloggers and their followers.

  • Blogmint launches #BloggersDreamTeam campaign

    Blogmint launches #BloggersDreamTeam campaign

    MUMBAI: India is witnessing the rise of social stars, the new age influencers who create and share interesting and valuable social content with the niche audiences that follow them. They might be bloggers with sizable readerships, or socially savvy users with loyal followers on Twitter, YouTube, Vine or Instagram.

     

    With this thought, Blogmint has launched the #BloggerDreamTeam campaign with one of the leading food connoisseur and an eminent media personality, Vir Sanghvi. The campaign aims at discovering and recognising emerging social influencers in India. 

     

    Blogmint’s objective behind the campaign is to discover and recognize these emerging social stars in the form of bloggers, vloggers and micro-bloggers.

     

    Bloggers get an opportunity to showcase their blogging talent and their passion for writing around food and travel themes. In order to channelize their inclination, Blogmint has created a platform wherein bloggers are encouraged to come forward and make their own food and travel blogging recipe.

     

    Bloggers can showcase their opinions or views on a variety of subjects pertaining to food and travel domain. Best blogging talent will be acknowledged by Sanghvi, who will select the top 11 winners from the entire pool available to him in order to make food and travel #BloggersDreamTeam. “There is so much talent out there in the blogging community and we are delighted to have found a way to harness and nurture it,” said Sanghvi.

     

    “Blogmint is committed to building an ecosystem that fosters collaboration between online influencers and marketers,” said Blogmint CEO Irfan Khan. “#BloggerDreamTeam is an initiative to strengthen the emerging online influencers’ talent in India. The food and travel genres are growing rapidly in this space and we are excited to join forces with Sanghvi. Having him as part of discovering and recognizing this talent is a win-win for everyone,” Khan concluded.

     

    A research report published in the Adweek stated that almost 59 per cent brand marketers plan to increase their Influencer marketing budget signaling a positive landscape in the Influencer Marketing domain.

  • Blogmint, DMAi join hands for influencer marketing programme

    Blogmint, DMAi join hands for influencer marketing programme

    MUMBAI: India’s first automated marketplace Blogmint, which connects brands and bloggers, has joined hands with DMAi to launch a first-of-its-kind executive session on the adoption of influencer marketing in India.

     

    It will be an informative and interactive platform for businesses of all sizes to learn and unlearn about influencer marketing, which is the fastest growing channel for online customer acquisition. This will help brands generate returns on social media.

     

    With a view to spread the message of influencer marketing, Blogmint and DMAi conducted the first session at the Radisson Hotel in Delhi earlier this month and plan to continue this exercise in various parts of the country. A session is scheduled on 27 May in Mumbai.

     

    Blogmint CEO Irfan Khan said, “As influencer marketing empowers brands to leverage the power of word of mouth through influential bloggers and content producers with significant number of fans and followers on social media, it is increasingly becoming an integral part of brand’s marketing mix. However, there’s a big gap between brands and social influencers on how to collaborate successfully and responsibly. Through this initiative, we wish to bridge this gap between businesses and influencers.”

     

    “We remain committed to advancing the practice of response driven marketing through such initiatives. There is a library of rich content for our CXO (chief experience officer) roundtables that the industry can benefit from. We are thankful to Blogmint, who have partnered in curating the sessions for the influencer marketing roundtables,” added DMAi director and COO Shelly Singh.

     

    The first event witnessed more than 50 CXOs from leading companies like Reebok, SAP and HCL among others.

  • Blogmint launches #BloggersDreamTeam with Harsha Bhogle

    Blogmint launches #BloggersDreamTeam with Harsha Bhogle

    MUMBAI: Blogmint, India’s automated marketplace that connects brands and bloggers, and a part of TO THE NEW Ventures, has launched the #BloggerDreamTeam campaign with Harsha Bhogle.  The campaign aims at discovering and recognizing the emerging blogging, vlogging and micro-blogging talent in India.

     

    Bhogle, a cricket expert and a sports evangelist, joined hands with Blogmint to acknowledge the budding social influencers in India and hand-pick his #BloggerDreamTeam. With Cricket World Cup 2015 fever gripping India, the campaign provides bloggers a platform to channelize their opinion around all aspects of the game – from fashion statements made by today’s cricketers to the impact of technological enhancements on the game. 

     

    Bhogle said, “The internet and social media have thrown up opportunities like never before and have allowed skill to meet opportunity. Blogmint is the perfect platform to empower bloggers and showcase these skills.”

     

    Social media has become ubiquitous with young India and with that we are witnessing a new set of social media stars. Influencer Marketing, which was driven by Bollywood and sports celebrity endorsement, is now being increasingly driven by Social Influencers, which includes celebrity bloggers, YouTubers and Twitteraties. However, there aren’t any platforms in India, which connect these celebrities with brands in an automated and transparent fashion. “This is the gap that Blogmint aims to fill. Dream Team with Harsha Bhogle is an excellent opportunity for Bloggers to express opinions on the on-going cricket World Cup and at the same time showcase the versatility of their writing talent by combining cricket with themes including food, technology, lifestyle amongst others. #BloggerDreamTeam is one of the many initiatives that Blogmint plans to launch in order to engage the social influencers in India,” said Blogmint CEO Irfan Khan.

     

    Bloggers can participate in the contest by visiting the following page – https://www.blogmint.com/HarshaBhogleDreamTeam.

     

    “Dream Team with Harsha Bhogle is an excellent opportunity for Bloggers to express opinions on the on-going Cricket World Cup and at the same time showcase the versatility of their writing talent by combining cricket with themes including food, technology, lifestyle amongst others. #BloggerDreamTeam is one of the many initiatives that Blogmint plans to launch in order to engage the social influencers in India” he added.

     

    “I am delighted to be associated with Blogmint’s Blogger Dream Team initiative. It’s a perfect platform for Bloggers which empowers their writing skills” asserted Harsha Bhogle.

     

    Bloggers can participate in the contest by visiting the following page – https://www.blogmint.com/HarshaBhogleDreamTeam.

  • Three more awards added to Deepika Padukone’s kitty this year

    Three more awards added to Deepika Padukone’s kitty this year

    MUMBAI: Adding more awards to her kitty, Deepika Padukone has bagged three awards at the Star Box Office India Awards 2014, for her performances throughout the year.

    She was awarded the ‘Actor of the Year – Female’ and ‘Romantic Jodi of the Year’ with Ranveer Singh for Goliyon Ki Rasleela… Ramleela.  In addition to this she was also given a special award ‘Ms Hat Trick’ for her back to back successes marking that she has had the highest cumulative box office collections over the past 3 years.

    Overwhelmed with all the love she received on the awards night, the Om Shanti Om actress tweeted, “Too much love tonight! Thank you Star and Box Office India!”

    Received grandly by global audiences throughout her SLAM world tour, the actress has received rave reviews for her performance in Finding Fanny as Angie.

    Deepika Padukone was seen wearing a backless black gown complemented her slender and tall frame, paired with gold coin earrings and berry red lipstick at the event.

    She will soon be seen in Happy New Year which is her third movie with Shah Rukh Khan. She is also shooting for Shoojit Sircar’s Piku alongside Amitabh Bachchan and Irfan Khan and Imtiaz Ali’s Tamasha with Ranbir Kapoor. The ace actress will then start shooting for Sanjay Leela Bhansali Bajirao Mastani with Ranveer Singh.

    ‘Star Box Office Awards’ recognizes the achievements of Hindi films at the box office and will be broadcasted on the 19 October 2014.

  • MSM Motion Pictures announces their next venture ‘PIKU’

    MSM Motion Pictures announces their next venture ‘PIKU’

    MUMBAI: MSM Motion Pictures in association with Saraswati Entertainment Creations (SECL) and Shoojit Sircar & Ronnie Lahiri’s Rising Sun Films have announced their next feature film ‘Piku’.

     

    In the lead roles, ‘Piku’ will star Amitabh Bachchan along with Deepika Padukone and Irfan Khan. The first schedule of ‘Piku’ will go on the floors in August 2014. The film is slated to release on 30 April 2015.

     

    MSM Motion Pictures dy president & head Sneha Rajani said, “We at MSM Motion Pictures are endeavoring to create content that engages, evokes & entertains.’Piku’ gives us just that opportunity to co-create engaging and high quality content which we believe will entertain our audience the world over. Working with Mr. Amitabh Bachchan yet again in my new role is an absolute honour. As for Shoojit, I have been an admirer of his work since Yahaan and I am really looking forward to working with him and the delightful ensemble cast which includes the very talented Deepika, Irfan and many others. We are very excited to team up with Saraswati Entertainment Creations Ltd and Rising Sun Films for Piku.”

     

    Added Sircar, “The charisma of Mr. Bachchan, seamless acting of Deepika with the versatile flair of Irfan Khan and the evergreen Moushami Chaterjee will make Piku an experience for me. I am looking forward to this fantastic opportunity of working together with such gifted talent from the industry. We are very happy to partner with MSM Motion Pictures and Saraswati Entertainment Creations Ltd. to bring this wonderful film to the audience, early next year.”