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Tag: Irdeto

  • Irdeto tightens the screws on sports pirates with high-frequency key rotation

    Irdeto tightens the screws on sports pirates with high-frequency key rotation

    AMSTERDAM:  Live sport is the crown jewel of streaming — and the favourite target of pirates. The digital-security specialist Irdeto has launched a new feature for its cloud-based multi-DRM platform, Irdeto Control, designed to make life harder for stream hijackers and easier for broadcasters under pressure from rights holders.

    The enhancement centres on high-frequency key rotation: a technique that shrinks the exposure window for encryption keys, forcing frequent re-authentication. Each cycle destabilises pirate streams by disrupting the stolen keys they rely on, making common tricks such as key extraction and CDN leeching far less effective. The result, says Irdeto, is the gradual degradation of illegal feeds — a frustrating user experience that pushes fans back towards legitimate platforms.

    Irdeto Control already delivers more than 15 billion DRM transactions monthly, protecting content for over 200m users. It supports Widevine, FairPlay and PlayReady, while layering on piracy countermeasures such as concurrency management, vulnerable-device blocking, emulator detection and geo/VPN enforcement. The new key-rotation capability slots into existing multi-DRM workflows without requiring changes to players or packagers — a crucial point for operators wary of integration headaches.

    “Piracy in live sports continues to evolve rapidly, and rights holders are demanding tougher security standards that don’t hinder operational efficiency,” said  Irdeto chief operating officer for video entertainment Andrew Bunten. “This is a major step forward in protecting the value of live content.”

    The economics of piracy are sobering: for broadcasters, unauthorised streaming of premium leagues erodes subscription revenues; for rights holders, it undermines billion-dollar licensing deals. Regulators, too, have begun pressing platforms to prove they can safeguard live streams against theft.

    Irdeto, which has long positioned itself at the intersection of video platforms and security, hopes its latest upgrade will strengthen its pitch to both camps. By degrading pirate feeds rather than merely chasing them offline, it aims to tilt the balance in favour of legal distribution.

    The announcement comes ahead of IBC 2025 in Amsterdam, where Irdeto will showcase its full suite of video-protection tools. In a marketplace where streaming platforms compete as much on content security as on user experience, the company is betting that tougher defences can help keep live sport the revenue engine it has always been.

  • Evergent and Irdeto announce partnership

    Evergent and Irdeto announce partnership

    Mumbai: Evergent, the customer management and monetisation leader for streaming and digital subscription businesses, and Irdeto, the world leader in digital platform cybersecurity, today announced a new partnership to combine Evergent’s flexible subscription and customer management solutions with Irdeto’s video streaming security and management tools. The new partnership will enable OTT streaming providers to quickly bring innovative, custom use cases to market, taking advantage of the rapidly growing market for subscription-based services.

    According to research from Statista, the global market for OTT video is expected to grow over the next five years at a CAGR of 10 per cent. OTT streaming video providers must compete for their position in this growing market by offering unique, customer-friendly packages and experiences. The new partnership between Evergent and Irdeto will provide these companies with solutions for tailored customer offerings, allowing streaming providers to quickly bundle different offers and services and bring them to market.

    “Speed and flexibility are key to surviving and thriving in our current economic climate,” said Evergent CEO & founder Vijay Sajja. “With our partnership with Irdeto, we’ve found a company with common goals and values. The combination of our unique product offerings will make it possible for our OTT customers to design the services and bundles that will help them to acquire and maintain loyal subscribers. The subscription services market can count on Evergent and Irdeto for speed, flexibility and reliability.”

    The new partnership will bring together the most configurable and easy to deploy solutions for subscription service providers from Evergent and Irdeto. Evergent’s suite of flexible monetization and customer experience solutions make it possible for OTT streaming video and other service providers to quickly plan, evaluate and implement new business strategies.

    In the era of video streaming, Irdeto is taking a leading role as the trusted partner to customers by offering an enriched suite of end-to-end OTT solutions that help maximise the value of their platform and their content rights. Pay-TV operators embarking on a super-aggregation strategy (broadcast combined with OTT) can leverage Irdeto’s cybersecurity solutions to offer the fastest and most flexible and secure way to deploy a hybrid (or pure OTT) service on an Android TV or RDK set-top box.

    “The synergy between Irdeto’s secure video streaming solutions and Evergent’s customer management tools will make a substantial difference for streaming video providers and other subscription-based videos,” said Irdeto CEO Doug Lowther. “No other solution offers the same breadth of functionality and ease of use. We look forward to developing this partnership and providing additional value to our customers in the months to come.”

  • Irdeto partners with Amlogic, Skyworth to launch production-ready Hybrid STB Reference Design Programme

    Irdeto partners with Amlogic, Skyworth to launch production-ready Hybrid STB Reference Design Programme

    MUMBAI – Android TV, with the extensive Google app store is already playing an influential role in pay TV, as operators are under pressure to increase consumer choice, reduce cost and speed up time to market. To address these challenges, Irdeto has partnered with Amlogic, a leading fabless semiconductor company, and Skyworth Digital, the world’s largest set-top box (STB) manufacturer, to launch a production-ready hybrid STB reference design under Google’s Android TV program.

    This provides operators with a pre-certified, cost-efficient hybrid Android TV platform that reduces launch time by up to six months. It is easier to maintain and provides a future-proof platform for operators to launch new business models.

    “Under the Google program, we are delivering an Android TV production-ready hybrid STB reference design which will allow operators to simplify integration, speed up time to market and ensure a great user experience,” said Amlogic  Corporate Business Strategy Senior Vice President 

    James Xie . “Through our partnership with Irdeto and Skyworth, we are also ensuring the highest levels of security to meet the most demanding premium content requirements, whilst ensuring operators have full control. In addition, the total product lifecycle is managed, including the update process, which provides significant savings to the operator.”

    The lynchpin of this production-ready hybrid STB reference design is security. With Irdeto Armor, operators can provide a great Android TV experience – giving consumers both broadcast TV and the OTT apps they crave – while ensuring the highest levels of security for premium content delivery. Part of Irdeto Armor, App Watch also prevents the use of malicious and pirate apps or add-ons on the STB, a challenge that must be addressed when giving consumers access to open app stores.

    “We’ve seen hybrid Android TV STBs as strategic additions to operators’ portfolio, enabling operators to launch premium services at the speed and cost-efficiency they couldn’t achieve on proprietary platforms,” said Irdeto  Strategic Partnerships, Business Development and Marketing Vice President Steeve Huin . “With more at stake, operators must ensure the best security for both the content and the platform, including protection from malicious and pirate apps and add-ons on the set-top box. This partnership provides a secure, production-ready hybrid STB reference design that is pre-certified, meaning that operators will see an even quicker deployment for Android TV.”

    “Fast deployment at scale is essential for operators looking to launch premium services and content,” said Skyworth Digital  Strategic Partnerships, Sales and Marketing Vice President Charlie Zheng. “This partnership enables quick and easy deployment of new and innovative Android TV STBs, based on a single design, with trusted security implemented at the core. This provides operators with the assurance that their services can be easily maintained and are protected from pirates looking to implement malicious apps and supply illegal content.”

  • Irdeto’s Control on the Go Enables Secure Onboard Entertainment in Planes, Trains, Coaches and Cruise Ships

    Irdeto’s Control on the Go Enables Secure Onboard Entertainment in Planes, Trains, Coaches and Cruise Ships

    MUMBAI: The proliferation of mobile devices with high quality video capabilities has fueled the rapid adoption of OTT services. At the same time, offering an onboard transportation OTT experience with premium content, where internet connectivity is non-existent or limited, remains challenging. To address this challenge, Irdeto has launched Irdeto Control on the Go which enables transport operators to offer a secure onboard video entertainment service even without internet connectivity.

    The solution is designed for the small footprint of planes, trains, coaches and cruise ships, many of which support Bring Your Own Device (BYOD), and provides the security required to deliver premium, high-quality content to both consumers’ favorite devices and built-in displays, without piracy concerns.

    To enable the best OTT experience in these internet-limited environments, Irdeto Control on the Go protects content using industry-standard DRMs on a variety of devices. It meets stringent security requirements for premium content such as new release movies and allows consumers to watch content on their own devices without having to download apps prior to the journey.

    “Consumers rely on these dynamic entertainment services to access content anywhere, any time and on any device,” said Andrew Bunten, SVP of Content Protection at Irdeto. “Providing a secure, premium onboard video entertainment service in long-distance transport vehicles without internet connectivity is a great differentiator for plane, train, coach and cruise ship operators. Irdeto Control on the Go delivers the convenience and flexibility consumers desire, while ensuring robust media protection demanded by content owners to securely deliver premium content.”

    Control on the Go is highly scalable, capable of issuing any number of licenses requested and managing millions of videos. It enables transport operators to offer an extensive library of content to a large population with ease, protecting video end-to-end without the need to transfer keys. The solution is pre-integrated with most packagers and encoders on the market, as well as many encryption and playback solutions. It also has a set of APIs that allows easy integration and fast deployment with additional third-party systems.

    Irdeto Control on the Go is part of Irdeto Rights. A key solution in the Irdeto 360 Security portfolio, Irdeto Rights is a proven multi-DRM and policy management solution offering an efficient way to deliver and secure content  on all consumer devices. It supports all leading commercial DRMs, as well as the common encryption standards of MPEG DASH, and unique security technologies optimized to work at peak levels of demand.

  • Irdeto Receives Prestigious Value Leader Award at Airtel Confluence

    Irdeto Receives Prestigious Value Leader Award at Airtel Confluence

    MUMBAI: Irdeto has received the Airtel Value Leader Award from Bharti Airtel (“Airtel”), India’s largest telecommunications service provider, based on the value brought to its DTH business through its deployment of Irdeto Armor for Android TV, Irdeto Cloaked CA and Middleware for Airtel’s satellite service. The award was recently presented at Airtel Confluence, an annual event attended by Airtel’s top partners where partnership excellence is recognized. 

    The award is based on Airtel’s review of partner contributions and considers three key criteria. These are; value delivered through commercial structure, unique business model and strategic importance of business and value generated. The award is also given in recognition of the ability to develop a win-win commercial model, restructure the joint supply chain to remove waste and champion a cost-conscious culture.

    Irdeto became an Airtel partner in 2018 with a mission to secure all content offered on Airtel’s Digital TV services. As part of the strategic partnership, Irdeto provides pre-integrated security and middleware solutions to help Airtel protect and grow its business on both zappers and hybrid Android TV platforms.

    “Being a trusted strategic partner to customers is core to Irdeto’s business. We not only strive to provide the highest levels of security, but to understand our customers’ business needs,” said Doug Lowther, CEO, Irdeto. “It is a great honor to receive an award like this from such a prestigious company. It is testament to our customer-focused culture and the expertise of our team.”

    Irdeto receives Airtel Value Leader Award at Airtel Confluence 2018. From Left to Right: Mr. Randeep Sekhon, Chief Technical Officer, Airtel; Ms. Harmeen Mehta, Chief Information Officer, Airtel; Sanjiv Kainth, Vice President Sales & Support, South Asia, Irdeto; Mr. Gopal Vittal, CEO India & SEA, Airtel; Mr. Moti Gyamlani, Director SCM, Airtel.

  • Game Piracy Results in Over $21 Million in Lost Revenue During Opening Release Window

    Game Piracy Results in Over $21 Million in Lost Revenue During Opening Release Window

    SALZBURG: As the latest premium game titles become increasingly anticipated by consumers looking to play, data from Irdeto reveals that if a AAA title is pirated upon its launch, publishers can expect hundreds of thousands of downloads of illegal copies, resulting in massive revenue loss.

    The most critical part of the release cycle is the first 14 days as the majority of activations occur during this period. For highly anticipated titles, this could include up to 80% of sales, 50% of which are within the first four days.

    Irdeto tracked the downloads of a major sports title on P2P networks after the title, which did not include anti-tamper protection, was cracked on the same day of its release. During the first two weeks, Irdeto detected 355,664 torrent downloads of the illegal copy of the title. Given the retail price of the game, this puts the total potential loss of revenue from P2P downloads at $21,336,283.

    The research also found that the first day of release alone is crucial for the protection of a AAA title, as 12% of the illegal P2P downloads occurred within the first day of the cracked copy appearing on the P2P networks (and a substantial number of these in the first hour).

    “Piracy is a threat that is firmly established in the games industry and, as our research suggests, it can result in potentially huge revenue losses for publishers if their games are compromised within the 14-day window following release,” said Reinhard Blaukovitsch, Managing Director of Denuvo, Irdeto. “With this in mind, it is crucial for publishers to implement security strategies that make their games as difficult as possible to crack and reverse engineer. This way they will be able to better protect the revenues that allow them to continue to create such compelling games.”

  • Irdeto Partners with Airtel to Secure Content on Airtel’s Digital TV Platform

    Irdeto Partners with Airtel to Secure Content on Airtel’s Digital TV Platform

    AMSTERDAM: Irdeto has partnered with Bharti Airtel (“Airtel”), India’s largest telecommunications service provider, to secure all content offered on Airtel’s Digital TV services. As part of the strategic partnership, Irdeto will deploy its security solutions to secure the linear channels offered on the set-top-box and the content offered on Airtel’s hybrid Android TV platform.

    Irdeto will implement its state-of-the-art security solutions – Irdeto Armor for Android TV, Irdeto Cloaked CA and Middleware – on Airtel’s set-top-boxes to deliver the utmost safety for all its valuable content and also provide an improved customer experience.

    “To succeed in today’s ever-evolving pay TV landscape, operators need to offer innovative and secure platforms,” said Doug Lowther, CEO, Irdeto. “Operators must also balance the needs of consumers while maintaining full control of security on their platform. As a security-savvy organization that recognizes the needs of its customers, Airtel is providing a future-proof offering that gives consumers the content they desire and the flexibility they require. This forward-looking approach gives Airtel a competitive edge by delivering secure, premium and innovative pay TV services.”

    Sunil Taldar, CEO – Airtel Digital TV, said, “Customers are at the heart of everything we do at Airtel and delivering a secure platform to them is our top priority. We are delighted to have Irdeto as our partner and bring their expertise to ensure complete security of all content on our platforms.”

    Open platforms like hybrid set-top-boxes offer customers a vast choice of content and a premium user experience. Customers can enjoy flexibility and convenience as they experience content on-demand. While these platforms offer service providers an immense opportunity to meet unique customer demand for content, securing the content is imperative to ensure data protection. Under the partnership, Irdeto will work with Airtel on a robust content protection strategy that also ensures a premium user experience for customers.

    Irdeto will provide advanced security services to Airtel to help the company manage a variety of threats while ensuring an optimal viewing experience. Designed to protect the device, data and services built on Android TV, Irdeto Armor provides Airtel with the ability to securely manage this open platform to better address consumer demand now and in the future. 

  • Irdeto Secures Orange’s New Direct to Home Service in Slovakia

    Irdeto Secures Orange’s New Direct to Home Service in Slovakia

    MUMBAI: Orange Slovensko has selected Irdeto as its partner to securely deliver content through its recently launched Direct to Home (DTH) service to subscribers in Slovakia. The new service was launched along with a new premium sports channel Orange Sport, with Irdeto Conditional Access securing a range of premium content.

    Irdeto’s Broadcast Managed Services business unit, comprising a dedicated team of broadcast professionals, will manage the conditional access system for Orange Slovensko’s DTH platform on an ongoing basis, which also includes encryption for DVB services for STBs and CAMs.

    “The launch of our new DTH service in Slovakia is part of our ongoing plan to provide the best possible service to our customers, both in terms of content and accessibility,” said Karol Flak, TV unit manager, Orange Slovensko. “An effective managed service to ensure secure delivery of content is crucial to this success and Irdeto’s ability to provide a flexible business model which fully meets our requirements and expectations, combined with its strong track record in secure pay TV delivery, makes it the perfect partner to help us to achieve our goals.”

    “As operators launch new services like Orange Slovensko’s DTH offering, it is critical to ensure premium content is delivered securely,” said Richard Frankland, VP Sales, EMEA, Irdeto. “Our partnership with Orange Slovensko will protect the DTH service and content delivery mechanisms, allowing its resources to be focused on developing its content offering and providing a great user experience for customers.” 

    Irdeto Conditional Access is a key solution offered in the Irdeto 360 Security suite, which is designed to ensure future-proof end-to-end security that can quickly and easily react to changes in the market in a cost-effective fashion. Partnering with Irdeto allows Orange Slovensko to ensure the highest level of security for its DTH service. 

  • Irdeto Selected as Conditional Access Partner for Eutelsat’s New Hybrid Platform

    Irdeto Selected as Conditional Access Partner for Eutelsat’s New Hybrid Platform

    MUMBAI: Irdeto announces that it has been selected by leading global satellite operator, Eutelsat as a security partner for its new Eutelsat CIRRUS hybrid platform. The new service provides a turnkey solution for Eutelsat customers, allowing them to offer Direct-to-Home (DTH) services combined with OTT services across multiple screens. Irdeto Cloaked CA will enable the secure delivery of DTH content on the platform.

    With the launch of Eutelsat CIRRUS, the satellite operator is offering a variety of value-added services to its customers, whether they are using only satellite or both satellite and OTT networks. Eutelsat CIRRUS is designed to provide a unified back-end system, capable of embracing the full scope of business and operational tasks across both DTH and OTT networks. 

    “Our focus is on delivering an enhanced platform to offer new services, while enabling efficiencies and scale. Working with strong security partners is imperative for this endeavor,” said Bruno Cattan, Director for Terminals and Solutions at Eutelsat. “Irdeto is the perfect DTH security partner to ensure the best protection of our customers’ content while offloading us from the day-to-day Conditional Access operations, enabling us to meet the growing demand for DTH service in many markets.” 

    As part of the partnership, Eutelsat will offer Irdeto Cloaked CA to additional customers and prospects as part of any deployment.

    “In an increasingly competitive global market, it is crucial for operators to maximize services and content delivery options while meeting the security requirements for premium content,” said Bengt Jonsson, Senior Vice President of Sales & Services, Irdeto. “The launch of Eutelsat CIRRUS is testament to the fact that Eutelsat is proactive in addressing market developments and, as a trusted security partner for the DTH side, we are looking forward to working together on many future deployments.”

    Irdeto Cloaked CA is a key solution offered in the Irdeto 360 Security suite, which is designed to ensure future-proof end-to-end security that can quickly and easily react to changes in the market in a cost-effective fashion. Partnering with Irdeto allows Eutelsat to ensure the highest level of security for existing and future hybrid and DTH deployments. 

  • Tata Sky partners Irdeto to secure content

    Tata Sky partners Irdeto to secure content

    MUMBAI: Tata Sky has signed a deal with Irdeto to ensure the safety of the DTH operator’s content relayed to any device across its satellite and over-the-top (OTT) platforms. The company will be implementing Irdeto’s Cloaked CA and middleware technologies for better customer experience.

    Tata Sky MD and CEO Harit Nagpal said, “At Tata Sky, we are committed to providing our customers with the most innovative video services across satellite and online platforms in India. To provide consumers with greater choice and convenience, we need a security partner that gives us the freedom to innovate without fear. In Irdeto, we are working with a strong security partner with a forward-looking approach and future-proof solutions. This enables us to continue innovating our solutions and services while giving us the peace of mind that our content is secure.”

    Irdeto will manage the planning and deployment of the project for Tata Sky to seamlessly integrate security technology with third-party solutions. Cloaked CA is a conditional access system for broadcast and IPTV operators. It reduces the need for a smart card and reduces cost and complexity.

    “We are honoured to be selected by Tata Sky as their long-term security partner for Conditional Access and Middleware,” said Irdeto CEO Doug Lowther.“This deal further reinforces Irdeto’s commitment to the dynamic and fast-growing media market in India and we are excited to continue working with Tata Sky to help them meet their business goals.”

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