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Tag: iQOO India

  • The #FullyLoaded iQOO Z7 Pro 5G gets launched with a #FullyLoaded digital film

    The #FullyLoaded iQOO Z7 Pro 5G gets launched with a #FullyLoaded digital film

    Mumbai: iQOO, the high-performance smartphone brand has recently unveiled its new offering, the iQOO Z7 Pro 5G. iQOO has collaborated with Havas Worldwide India for the launch film that celebrates the hustle-mode of the youth who are always on the quest of exploring the new. Being #fullyloaded with technologically advanced features makes it the best choice for today’s youngsters.

    The launch film has highlighted how this new market entrant is India’s fastest and power packed smartphone in its price segment with powerful MediaTek Dimensity 7200 5G processor and an AnTuTu score of 728K+. It’s also India’s slimmest smartphone in its price segment, providing the consumers with an unmatched experience of 3D Curved 120Hz AMOLED Display. Another major highlight is the 64MP Aura Light OIS Camera that comes with superior image processing capabilities to deliver ultra-sharp images even in low-light environments. While being quite low on weight, the iQOO Z7 Pro 5G is heavy on performance.

    Speaking about the campaign, iQOO India CEO Nipun Marya said, “At iQOO, we recognize that Gen Z is at the forefront of innovation and change. Our collaboration with Havas Worldwide India enables us to communicate with this dynamic audience in a language they resonate with. iQOO Z7 Pro 5G is the answer to what the Gen Z desires since it provides groundbreaking performance and pushes the boundaries of smartphone capabilities in the segment. The campaign reflects our commitment to not just meeting but exceeding their technological aspirations.”

    Havas Worldwide India CCO Anupama Ramaswamy said, “The iQOO Z7 Pro 5G is the perfect example of what the Gen Z wants and deserves. A smartphone that matches their spirit to do everything, be everywhere and not miss out on anything. That’s why we decided to set the film in a college campus and have a protagonist who represents the generation aiming for the maximum. And to launch this #fullyloaded smartphone, there’s nothing better than a visually stunning film with the infectious energy of the #fullyloaded life.”

  • Nipun Marya takes over as iQOO India CEO

    Nipun Marya takes over as iQOO India CEO

    Mumbai: Smartphone brand iQOO on Monday announced the appointment of Nipun Marya as chief executive officer for India. As iQQQ India CEO, Marya will be responsible for driving the growth of the brand and its operations in India as it focusses on growing its market share to cement its position in the premium performance smartphone segment, said the company in a statement.

    According to a statement, iQQQ has witnessed a staggering growth of 671 per cent in Q3’21 vis-à-vis Q2’21 and it aims to double its online market share in the mid-premium space from five per cent to 10 per cent in India by 2022. Prior to iQOO, Marya worked with vivo India as director of brand strategy for the last five years.

    “Nipun has successfully led vivo’ s expansion and brand evolution in the India market. His deep understanding and consistent focus on consumer understanding have helped vivo grow its brand strength and preference over the years,” stated vivo India CEO Jerome Chen. “We are delighted to see him assume charge as iQOO’s CEO and are confident he will play a pivotal role in cementing the brand’s position within the India market.”

    Under the leadership of Marya, the company aims to accelerate the pace of innovation and address the demand of the ever-evolving consumers. Witnessing the dynamics of the Indian smartphone market, he will also focus on strengthening the premium and mid-premium portfolio for iQOO in India, said the statement.

    “iQOO India is at an exciting juncture right now. Our smartphones like iQOO 7, Z5 and Z3 have been the highest-rated smartphones in their respective segments on Amazon. This inspires us to further strengthen our ambitions to bring a bold line of breakthrough innovations in future products,” said Nipun Marya. “I am looking forward to driving this next phase of growth for the brand and double the online market share in the mid-premium segment.”