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Tag: IPSOS

  • Google most influential brand: Ipsos study

    Google most influential brand: Ipsos study

    MUMBAI: Ipsos, an independent market research company controlled and managed by research professionals, has released a study on Most Influential Brands (MIB) in India. Affluent Indians have chosen their winners. Google has emerged as the MIB of circa 2017.

    Technology and e-tailing brands have taken up other places in the top five positions, as per Ipsos study. Amazon is at the number two spot, followed by the mobile service provider Jio at the third spot, social engagement site Facebook is ranked fourth, followed by e-marketplace Flipkart, at the fifth position.  

    Ipsos executive director brand health tracking Jyoti Malladi said, “Influential brands provide a sense of purpose by reflecting our personal values. They are an extension of us. They help consumers engage with them long after the purchase. Further, consumers make deep emotional connections with these brands as they are surrounded by them for the most part, occupying a meaningful place in their lives.”

    Barring one FMCG player, the rest are all technology and telecom brands – Samsung (ranked sixth), Patanjali (ranked seventh), Microsoft (ranked eighth), iPhone (ranked ninth) and Apple (ranked tenth).

    The MIB study ranks 100 brands across categories, shortlisted as per advertising spends. The key parameters of evaluation were – trustworthy, engagement, leading edge, corporate citizenship and presence.

    The study was conducted online, among 1000 nationally representative affluent audiences from the top metros.

  • Consumer Sentiment Up: Ipsos Thomson Reuters PCSI July 2018

    Consumer Sentiment Up: Ipsos Thomson Reuters PCSI July 2018

    MUMBAI: Consumer Sentiment in India in July has surged by 2.3points over last month as per the Ipsos Primary Consumer Sentiment (Consumer Confidence) Index (PCSI) conducted in partnership with Thomson Reuters. 

    The monthly PCSI result is driven by the aggregation of the four, weighted, sub-Indices: the PCSI Employment Confidence (Jobs), Sub-Index which is up 3.6 points; the PCSI Economic Expectations (Expectations) Sub-Index which is up 2.6 points; the PCSI Investment Climate (Investment) Sub-Index which is up 1.6 points; and the PCSI Current Personal Financial Conditions (“Current Conditions”) Sub-Index which is up 0.7 percentage points over last month.

    “Boost in consumer sentiment bodes well for the economy. Which means the consumer islikely to loosen his purse strings for spending and that there is liquidity in the market.Interestingly, consumer is confident on all fronts, whether it is to do with jobs, performance of the economy, investment climate/investment in big ticket items and personal savings. There is a form of stabilityin the economy, now that the post GST disruption has worn off and the Indian economy is placed in the sixth place, having overtaken France, as per the latest World Bank Report. Ergo, there is optimism seen in consumers,” says Parijat Chakraborty, Executive Director, Ipsos Public Affairs.”   

  • Ipsos Launches Product Intelligence, a new product testing tool

    Ipsos Launches Product Intelligence, a new product testing tool

    MUMBAI: Combining its expertise in social intelligence with its strong heritage in product testing, Ipsos has launched Product Intelligence – a new state-of-the-art solution that enables marketers to evaluate products faster and more efficiently than traditional product testing, using online user ratings and reviews.

    The new Product Intelligence approach gathers consumer feedback on in-market products and uses a product testing lens to analyze the social data. The approach uses leading-edge text analytics, bolstered by human intelligence, to provide in-depth product performance insights based on unfiltered consumer feedback. Notably, marketers learn which product features drive satisfaction and gain an understanding of their product’s strengths and weaknesses, and further uncover how their product performs versus real-world competition. 

    Innovation & Product Testing, Executive Director, Vidya Sen, Ipsos India is gung-ho about the offering as it fits in well with the clients’ scheme of things, as they are constrained for time and seek a handle on how consumers are engaging with their products and services: “Product Intelligence leverages cutting edge technology to offer timely feedback and cost efficiencies and provides rich consumer-centric data. Enabling clients gain deep insights into how consumers express their opinions about their products in real life and in real-time, helps in securing for clients a significant competitive advantage in developing superior products and finding innovation opportunities.” 

    Product Intelligence is part of Ipsos’ suite of product and package testing solutions, which includes leading-edge approaches across the product life cycle such as device agnostic surveys, video analytics, online eye-tracking, non-conscious measurement, and virtual reality for testing in realistic environments. 

  • Huawei upgrades on Brand Finance list

    MUMBAI: Huawei advanced to become the world’s 40th most valuable brand in 2017, up seven places from its position a year ago, according to the “Global 500 2017 world’s most valuable brands” list. In its annual ranking, British brand valuation firm Brand Finance, the world’s leading brand valuation firm, valued the Huawei brand at US$ 25.23 billion, up 28% from the previous year.

    Every year, Brand Finance evaluates thousands of global brands to determine its “Brand Finance Global 500” list of today’s most valuable brands. In 2017, Brand Finance used its Royalty Relief methodology to calculate a theoretical brand royalty rate. The rate estimates the theoretical cost of utilizing a brand, based on the assumption that the brand is not already owned. The evaluation also included a thorough analysis of public awareness, brand loyalty, promotional events, marketing investment, employee satisfaction and corporate reputation. Brand Finance also took into account the brand’s future anticipated income.

    In 2016, Huawei boosted its worldwide branding efforts through a series of device launches and global marketing campaigns. Thanks to its innovative, premium flagship P and Mate Series smartphones, which represent Huawei’s industry-leading design, Huawei’s brand made significant global gains last year. In 2016, Huawei shipped over 140 million smartphones globally, which made it the world’s third largest vendor, with a market share of 10%, up 29% from a year ago. Figures indicate that Huawei is growing faster than the industry average. Huawei Consumer Business Group revenue for 2016 topped 178 billion RMB, an increase of 42% from 2015, marking the fifth consecutive year of steady growth.

    To continue to raise its brand profile worldwide, Huawei focused on implementing world-class global marketing campaigns that included design, fashion, entertainment and sports. According to an IPSOS survey, Huawei’s global brand recognition rose to 81% in 2016, up from 76% in 2015. The success of Huawei’s branding efforts is best reflected by customer sentiment. Overseas customer consideration and preference improved significantly by 66.7% and 100% respectively, compared to 2015.

    Brand Finance isn’t the only organization that has recognized Huawei’s significant brand impact. In fact, multiple global agencies have noted Huawei’s rising star, including WPP’s Millward Brown, BrandZ and Interbrand. Published by WPP’s Millward Brown, BrandZ ranked Huawei at No. 50 on the Top 100 Most Valuable Global Brands list, while Interbrand named Huawei No. 72 on its 100 Best Global Brands of 2016. Huawei has featured on both lists for consecutive years, demonstrating Huawei’s continued successes in building an exceptional global brand.

  • Kantar IMRB appoints Paru Minocha as head of qualitative business

    Kantar IMRB appoints Paru Minocha as head of qualitative business

    MUMBAI: Kantar IMRB, a leading market research company, announced the appointment of Paru Minocha as the head of qualitative business Unit. She has taken over from Rohini Abraham. Paru joined Kantar IMRB in Sept 2015 and is based in Mumbai. She will play a key role in leading the company’s go to market services & drive the growth of the Qualitative business pan India.

    Armed with over 20 years of experience in market research, Paru started her career as a qualitative researcher in MARG and went on to set up & head Synovate in Delhi. Having done this successfully, she moved to Mumbai to head Synovate pan India and subsequently, as head of innovation in IPSOS.

    Paru can boast of a well-rounded experience in Market Research, a mix of both Qualitative & Quantitative research. She has expertise in several sectors including Social, FMCG, Tobacco and Automotive.

    Kantar Insights CEO – South Asia Preeti Reddy said, ‘’Paru’s experience in both Qualitative and Quantitative will prove to be an asset. She brings in a deep understanding of research, complex business environments and client needs. Paru’s cross sector experience will certainly aid IMRB Qualitative to rise to greater heights under her stewardship”.

    Paru Minocha said, “I’m thrilled to be leading this role when the core Qualitative research is being redefined. I look forward to leveraging technology, social media data and marrying them with the primary survey data. This new approach is also reflected in how as a company we are organized and the investments that we are making in technology and digital. As Kantar IMRB, we have unique access to social data, proprietary syndicated data as well as strong partnerships with third party data owners. I strongly believe that qualitative research would form an integral part in decoding and making sense of the big data

    Paru has done B Com Honors from SRCC and holds MBA degree in Marketing and Finance from Xavier’s Institute of Management.

  • Kantar IMRB appoints Paru Minocha as head of qualitative business

    Kantar IMRB appoints Paru Minocha as head of qualitative business

    MUMBAI: Kantar IMRB, a leading market research company, announced the appointment of Paru Minocha as the head of qualitative business Unit. She has taken over from Rohini Abraham. Paru joined Kantar IMRB in Sept 2015 and is based in Mumbai. She will play a key role in leading the company’s go to market services & drive the growth of the Qualitative business pan India.

    Armed with over 20 years of experience in market research, Paru started her career as a qualitative researcher in MARG and went on to set up & head Synovate in Delhi. Having done this successfully, she moved to Mumbai to head Synovate pan India and subsequently, as head of innovation in IPSOS.

    Paru can boast of a well-rounded experience in Market Research, a mix of both Qualitative & Quantitative research. She has expertise in several sectors including Social, FMCG, Tobacco and Automotive.

    Kantar Insights CEO – South Asia Preeti Reddy said, ‘’Paru’s experience in both Qualitative and Quantitative will prove to be an asset. She brings in a deep understanding of research, complex business environments and client needs. Paru’s cross sector experience will certainly aid IMRB Qualitative to rise to greater heights under her stewardship”.

    Paru Minocha said, “I’m thrilled to be leading this role when the core Qualitative research is being redefined. I look forward to leveraging technology, social media data and marrying them with the primary survey data. This new approach is also reflected in how as a company we are organized and the investments that we are making in technology and digital. As Kantar IMRB, we have unique access to social data, proprietary syndicated data as well as strong partnerships with third party data owners. I strongly believe that qualitative research would form an integral part in decoding and making sense of the big data

    Paru has done B Com Honors from SRCC and holds MBA degree in Marketing and Finance from Xavier’s Institute of Management.

  • Ipsos launches location-based customer satisfaction tracking service in APAC

    Ipsos launches location-based customer satisfaction tracking service in APAC

    MUMBAI: Ipsos has launched a new suite of tools to conduct location-based surveys in Asia-Pacific, starting with Japan and Australia.

     

    The new offering is powered by the Google Consumer Surveys platform that allows users to survey a representative sample of their target population among millions of respondents across the web and mobile devices.

     

    Ipsos had introduced geo-triggering capabilities through its own mobile application, currently in use in more than 80 countries. Today’s announcement brings an additional capability to reach users in Japan and Australia.

     

    Geo-triggering – the ability to share a survey to a respondent’s smartphone when they enter/exit a certain location – enables marketers to better reach consumers and shoppers in a wide variety of situations, including when entering or exiting a shopping area or before or after attending an event.

     

    With an ever-changing marketing landscape, being able to reach consumers in a particular location is critical. As such, Ipsos now offers its clients one of the most comprehensive suites of mobile-driven solutions, to deliver in-the-moment insights.

     

    Ipsos Interactive Services APAC CEO Arnaud Frade said, “Our clients need more immediate and faster insights, to inform marketing and sales activities at the same speed as their now consumers and shoppers operate – this great partnership offers yet one more option to do this.”

     

    Google Consumer Surveys APAC partnerships manager Valentin Cornez added, “We are excited to be working with Ipsos on this new initiative. e’re interested to see how the combination of our Google Consumer Surveys platform with Ipsos’ research expertise will drive new and differentiating insights to our users.”

     

    As part of our launch activities, an exclusive client seminar, reserved to Ipsos clients, will be held in Tokyo on 13 January. A similar event will also take place in Sydney at a subsequent date.

  • Ipsos appoints Deepak Singh as marketing business head

    Ipsos appoints Deepak Singh as marketing business head

    MUMBAI: Ipsos has appointed Deepak Singh as executive director and head of Ipsos Marketing business in India. He will be based out of Ipsos Bengaluru office and will report to Ipsos Research MD Amit Adarkar.

     

    “Ipsos InnoQuest, Ipsos MarketQuest and Ipsos UU WSBL’s under Ipsos Marketing umbrella comprise a significant part of our business. In order to drive Client satisfaction and aggressive business development amongst our Marketing WSBL Clients, we have created a new leadership role in India which Deepak will head,” said Adarkar.  

     

    Singh will be responsible for P&L of Ipsos Marketing business in India except Ipsos Healthcare. Ipsos InnoQuest head and executive director Vidya Sen, Ipsos MarketQuest head and executive director Shubhranshu Das and Ipsos UU head and executive director Rinku Patnaik will report to him.     

     

    “I am delighted to join Ipsos Marketing business, which helps clients to transform insights into a distinctive competitive advantage. Our specialists offer simple, intuitive solutions built on powerful philosophies and always linked to business outcomes,” said Singh.

     

    He added, “Integration of Ipsos Marketing business in India will help us better coordinate and our aim will be to provide our clients end-to-end marketing research solutions in order to help them uncover people insights and motivations on their markets, innovate and position their brands, and maximise sales to get the best return on investments.”

     

    Prior to joining Ipsos India, Singh was officer at Kantar Japan responsible for non-Japanese global accounts based at Tokyo. Immediately before that he was working as TNS India as managing director – south, looking after south India and Sri Lanka business based out of Bangalore.

     

    Singh is not new to Ipsos as he has previously worked with Ipsos India as executive director and country manager based at Mumbai after an internal relocation from Ipsos Singapore in 2007.

     

  • Jyoti Malladi appointed head of Ipsos ASI India business

    Jyoti Malladi appointed head of Ipsos ASI India business

    MUMBAI: Jyoti Malladi has been appointed as executive director and head of Ipsos ASI India business with effect from 3 November 2014. She will be based out of Ipsos Mumbai office and will report to Ipsos Research managing director Amit Adarkar.

     

    Malladi, who has more than 15 years of experience in market research, will take over from Shubhranshu Das who moves to head Ipsos MarketQuest India business.

     

    “Ipsos ASI business in India has done remarkably well under Shubhranshu’s leadership. I am sure with his expertise and business acumen, Shubhranshu will help us take Ipsos MarketQuest business to greater heights,” said Adarkar.

     

    Malladi joins Ipsos from Millward Brown where she was working as client services director. She has previously worked with Etisalat DB Telecom, TNS India, IMRB International, NFO-MBL India and B. E. Billimoria & Co.

     

    “Ipsos ASI offers marketers state-of-the-art advertising research, using measures predictive of in-market performance across the various stages of advertising development and implementation. With Jyoti’s extensive experience in brand and communication research, I am sure she will help us grow the Ipsos ASI business in India manifold,” said Adarkar.

     

    “I am delighted to join Ipsos ASI India business which is the largest provider of advertising pre-testing, advertising tracking and brand equity evaluation services in the world. Ipsos ASI offers a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process, and to maximize the return on their advertising investment,” said Malladi.

     

    She addes, “Our commitment is to provide superior insights to advertisers to help in the development, evaluation, and improvement of their advertising efforts and to help clients build stronger brands.”

  • Ipsos India appoints Amit Adarkar as its managing director

    Ipsos India appoints Amit Adarkar as its managing director

    MUMBAI: Ipsos India has found a new country head and managing director in Amit Adarkar, who will take charge from first week of September. He replaces Mick Gordon who successfully held the role and will now take up a senior regional responsibility within Ipsos.

     

    Gordon has been CEO of Ipsos India since November 2011 and managing director of Synovate India since September 2008. He has been responsible for substantial growth of revenue and profits over the period and merger of two large businesses of Ipsos and Synovate in India.

     

    Commenting on Adarkar’s appointment, Gordon said, “I am confident that with the experience and expertise of Amit, Ipsos will continue to delight our clients and he will prove to be an immensely capable successor.”

     

    “I am delighted to be appointed as Ipsos India’s new managing director. Ipsos is at a decisive point in its history and I am looking forward to working with the Board, the Regional Directors and Ipsos India staff to ensure we take this opportunity to create a stronger and more effective organisation for the future,” added Adarkar.

     

    Adarkar who had joined Ipsos InnoQuest, India as its managing director in January 2013 has been a member of the India management team ever since.

     

    He has been in the research industry for over 22 years, and has worked for organisations such as IMRB, Synovate, and Org-Marg. He was earlier MD at Market Probe, and a VP at Nielsen-Bases. He also has rich experience with a number of key Ipsos InnoQuest clients.

     

    He is a chemical engineer from Indian Institute of Technology, Bombay (1987-91).  Post engineering, he completed Post Graduate Diploma in Business Management (PGDBM), from XLRI, Jamshedpur (1991-1993).