IPSOS – Page 3

Urban Indians fear inability to afford homes: Ipsos July 2023 report

Mumbai: According to the July 2023 report of Ipsos Essentials, at least two in three urban Indians polled, who do not own homes, are concerned they will never be able to save enough to own a house. Interestingly, the majority of global citizens polled and citizens across the 15 markets polled, echo similar views. The views were particularly pronounced among the citizens of the UK (77 per cent), Mexico (73 per cent), Australia (72 per cent), Brazil (71 per cent), Canada (71 per cent) etc.

Perceived personal risk for Inflation

It’s a mixed bag: While 36 per cent feel high risk due to inflation; 40 per cent feel vulnerable due to inflation and 23 per cent feel insulated from inflation.

Ipsos India country service line leader, market strategy and understanding Archana Gupta elucidating on the topline findings said, “We see a bit of a paradox. While citizens are concerned about lack of finances for investing in the purchase of homes, at the same time, we see some improvement, as the perceived risk of inflation and price pressures seem to soften.”

We see a gradual upward movement in expected spending, especially for non-essential categories.

Trendsetters (those most likely to search for and experience novelties) report spending more in non-essential categories compared to the rest of consumers. This is the average for 29 markets.

Financial setbacks, reduced ability to save, and worries about paying bills loom because of increased mortgage rates

Rising mortgage rates forewarn the likely negative impact on consumer spending (This is the average for 29 markets).

This is the average for 29 markets.

Summarizing on the findings of the survey, Gupta said, “Consumers’ spending outlook signals potential for economic recovery, but housing costs are beginning to absorb spending power.”

Ipsos Essentials monitors how people across the globe navigate the new rules of engagement and the resulting impact on their state of mind, state of wallet, and future intentions. Each month Ipsos surveys consumers in 15 countries, including Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, South Africa, South Korea, Spain, the UK and the US.

August 25, 2023

BBC News continues to be no. 1 in India: IPSOS survey

Mumbai: According to the latest Ipsos Affluent survey, BBC News is the number one online news brand consumed daily in India. The data reveals that BBC News digital also continues to top the chart as the number one international news brand accessed on mobile in India.

The results indicate that BBC News is the number one news brand accessed online daily in the category of national and international news brands, not only by business decision makers but also by prospective car buyers, investors, sustainability-minded consumers, etc.

The survey further announced that BBC World News continues to hold the number one position among the international television news channels with India’s affluent audiences in the categories of c-suites, top management, in-charge of departments, automobile enthusiasts, interested in sports, and travellers.

Speaking of this milestone, BBC Studios director of sales, South Asia, and news Vishal Bhatnagar said, “It’s delightful to see our world-class journalism continuing to reach affluent audiences in the crowded media landscape of India. This truly is a result of our commitment to analysing and examining the complex news and business stories that provide valuable information with which businesses can make informed decisions.”

BBC News also maintains its position as the number one international online news brand in APAC, topping the chart among business decision makers and top management.

November 18, 2022

Ipsos appoints new APAC CEO and chief client officer

Mumbai: Ipsos, one of the world’s largest research companies, has announced the appointment of long-time Ipsos global executive Hamish Munro as its new APAC CEO, and current South-East Asia CEO, Suresh Ramalingam, as its new chief client officer for the APAC region. Both appointments are effective immediately.

Munro moves into his new remit after three years as Ipsos’ global head of interactive services. Since joining the company in 2013, Munro has also had stints as CEO of Australia and New Zealand (2013– 2015), CEO of South-East Asia (2016 – 2017) and CEO of APAC operations (2017 – 2019).

Having worked and lived across Australia, Indonesia, Singapore, Hong Kong and Taiwan, Munro is set to bring broad international operational and research management experience to his new role, along with more than two decades of diverse market research and leadership.

Munro will replace current Ipsos APEC CEO, Christophe Cambournac, who will move into a global role with the business.

Ramalingam moves into his new role after four years as CEO for Ipsos’ South-East Asian markets. Prior to joining Ipsos, Ramalingam spent more than 20 years at Nielsen, working across its emerging markets in various leadership roles and the most recent one as managing director of consumer insights across LATAM, EMEA and South-East Asia, based in Dubai.

In his new remit, Ramalingam will lead the client organization for Ipsos’ APAC region and will be based in Kuala Lumpur.

Ipsos CEO Ben Page said Munro and Ramalingam were set to bring a wealth of industry experience and corporate knowledge to their new roles.

“Munro has been an integral part of the global Ipsos team since 2013, sharing his 25-plus years’ experience in market research, marketing, communications and account management roles,” Page said.

“Munro is an exceptional leader, with proven experience in managing large teams and complex businesses in competitive markets. He is well-known in the industry and across the business for his collaborative and decisive management style, with a focus on professional development. Munro is also committed to building and maintaining strong relationships with clients and will be an asset to our broad client base across the APEC region,” he added.

“Ramalingam has already shown his ability to grow and manage client relationships across South-East Asia, delivering on our long-term growth plans for the region. In his new role, I’m confident that his client and people focused leadership style coupled with his extensive research and management experience will help in leading the client organization successfully in our APAC region.”

Commenting on his new role, Munro said, “I am excited to collaborate with my colleagues across Asia Pacific and continue to build on our strong client partnerships, building and strengthening our talent and deploying many of our new services to help our clients grow.”

Ramalingam said, “As the home of researchers, we have an amazing suite of research solutions and services led by experienced teams. Our strong client organization teams help drive engagement with our key clients in Asia Pacific collaborating across our services to provide the best possible research outcomes catering to their business needs. I am very excited to continue to focus on building client relationships across Asia Pacific.”

October 25, 2022

BBC News is the no.1 online news brand in India, reveals IPSOS

Mumbai: According to the Ipsos Affluent survey, BBC News is the number one online news brand consumed daily in India. The data also reveals that on mobile, BBC News online is the number one international news brand and on television BBC World News is the top international news channel in India.

The survey also showed the outstanding performance for BBC News among leaders in business and technology as the number one online news brand accessed in India including IT purchase influencers, C-Suites, business decision makers, frequent leisure travellers – domestic and international, sustainability minded consumers and automobile enthusiasts.

The survey further showed that BBC News is the number one international online news brand in APAC10 and the #1 international online news brand in Hong Kong11.

Excited about this accomplishment, BBC Studios director-sales South Asia Vishal Bhatnagar said, “These fantastic results speak for themselves, BBC News’ leading position in the Indian market demonstrates the audiences’ preference of impartial, accurate and factual journalism. Recently published Reuters Digital News Report 2022 also ranks BBC News as the third most popular online news brand accessed weekly in India. Through this level of engagement and trust in audiences we look forward to offering more impactful campaigns to brands advertising on our platforms.”

July 8, 2022

Ipsos onboards Garima Mall, Pooja Doshi as executive directors

Mumbai: Market research company Ipsos India has announced the onboarding of Garima Mall and Pooja Doshi as executive directors, effective immediately. The duo will report to Ipsos India MD – research Vivek Gupta.

Mall moves from Kantar and has earlier worked with Nielsen and GFK Mode. Her professional experience of 16 years has primarily covered different categories in the consumer and shopper domain. At Ipsos, her remit includes servicing market strategy and understanding (MSU) and brand health tracking (BHT) clients in Mumbai and Bengaluru.

Doshi was last associated with NielsenIQ, where she served as director-commercial lead. She has largely led innovation research, leveraging consumer insights and analytics, helping clients build their brand portfolios. At Ipsos, her mandate includes servicing key CPG accounts and driving business development.

“Both Mall and Doshi come with rich experience and sectoral expertise. Our endeavour is to provide our clients access to specialists as opposed to generalists, thus further strengthening our servicing capabilities in these focused geographies,” Vivek Gupta said.

“Our client first approach ensures that despite being among the top three market research firms in India and around the world, we provide our clients with a small agency kind of attentiveness and counsel,” said Ipsos India CEO Amit Adarkar. “Accessibility of senior staff to clients is extremely critical. It also sends a tacit message that your work is our priority too.”

March 8, 2022

Ipsos India launches digital platform; research tool ‘Fast Facts’

KOLKATA: Ipsos India spotting huge opportunity in the online research space due to the altered external environment has announced its commitment to driving online research in a big way by launching its global platform, Ipsos Digital with immediate effect. Interestingly, the platform will be providing clients with online cutting edge research tools which will be nimble, fast paced and will provide them with timely, expertise-based outputs, to aid in their decision making.

As part of the launch of the Ipsos Digital platform, Ipsos India has also announced the launch of its first online research offering of Fast Facts – a fully automated, DIY, AI-supported express tool to cater to clients’ quick research and advisory needs.

Ipsos India CEO Amit Adarkar is highly bullish on the foray. “Clients are on the rebound and are hard-pressed for time to conduct market research;Ipsos Digital provides them a combination of an AI platform based, end-to-end automated online data collection, analysis & dashboarding system with best professional expertise from Ipsos–the world’s most innovative market research organization (GRIT 2020). Ipsos Digital crunches the entire process to 24-48 hours, facilitating agile research.We are committed to bringing multiple products via Ipsos Digital platform to India, where traditional face-to-face data collection accounted for 95% of how market research was done in India, before the pandemic.And I’m pleased to announce the launch of our first digital tool of Fast Facts, which is extensively being used by Ipsos clients across geographies and we are now making it accessible to our clients in India," he said.

Conventional face-to-face research continues to be our mainstay, but we are looking forward to transforming the industry by bringing in cutting edge technology to our clients," clarified Adarkar.

Vincy Jathanna, who will be championing Fast Facts for India sees this as a great supplement to conventional face-to-face research, especially for those clients who do not have time on their hands for a full blown consumer study taking weeks to complete.

“Ipsos Digital, the AI supported market research platform is user friendly and gives power in the hands of clients to utilise the Fast Facts tool to carry out market research studies in a jiffy. And clients can choose between DIY OR Researcher Assisted Modules depending upon whether they want a quick ad hoc study or a detailed customized one, seeking answers to some of the key attributes. Clients design their own questionnaires using AI, choose from a pre-loaded list of categories and they even pay online, so all the processes are streamlined with no human interface or with Ipsos expert assistance, on demand or from regular client facing teams,” Fast Facts, Ipsos India Fast Facts observer and champion, executive director Vincy Jathanna said

“Quick turnaround research, DIY or with Ipsos assistance and professional expertise built into the platform at mere clicks, are some of the USPs of this offering. It is a gamechanger and is meant to step up in assisting clients with their go-to-market strategies riding on Ipsos’ four principles of speed, security, substance and simplicity,” added Adarkar.

July 24, 2020

Downslide continues in September; Consumer Confidence of Indians dips by 0.6 percentage points: Thomson Reuters-Ipsos PCSI

MUMBAI: Consumer Confidence of Indians in September has slipped 0.6 percentage points, according to the latest India Primary Consumer Sentiment Index (PCSI),as measured by Thomson Reuters, in partnership with Ipsos – PCSI had declined by 3.1 percentage points in August 2019 and except for a slight uptick (of 0.6 percentage points) in July 2019, this downward trend has been continuous since May 2019.

The monthly PCSI whichis driven by the aggregation of the four weighted sub-indices, in September shows that at least three of the sub-indices continue to be on downward spiral, with only Economic Expectations Sub Index showing recovery: the PCSI Employment Confidence (“Jobs”) Sub-Indexis down by 1.0percentagepoints; the PCSI Economic Expectations (“Expectations”) Sub Index, is up by 1.4percentage points; the PCSI Investment Climate (“Investment”) Sub-Index has receded by 1.2percentage points; and the PCSI Current Personal Financial Conditions (“Current Conditions”) Sub-Index has fallen by 1.9 percentage points, over last month.

“It is clear, there is a slowdown and Indians are impacted. Since May this year, consumers have been lesser confident month-on-month, about finances, investment and jobs. Hopefully, the recent reduction in corporate tax and early spirit of festivals would arrest the downward spiral and boost the sentiment upward,”says Parijat Chakraborty, Country Service Line Leader, Public Affairs& Corporate Reputation, Ipsos India.

India PCSI 2013-2019 Trend

These are findings of an Ipsos online poll conducted August 23, 2019-September 6, 2019. For this survey, a sample of 500 adults from Ipsos' India online panel aged 16-64 years was interviewed online. As this is an online poll in India, representative of the online community in the country, it is not reflective of the general population; however, the online sample is particularly valuable in their own right as they are more urban, educated and have more income than their fellow citizens and often referred to as “Upper Deck Consumer Citizens” or Primary Consumers. The precision of the Thomson Reuters/Ipsos online polls is measured using a Bayesian Credibility Interval. In his case, the poll has a credibility interval of plus or minus 5.0 percentage points for all adults.

The Thomson Reuters/Ipsos India Primary Consumer Sentiment Index (PCSI), ongoing since 2010, is a monthly national survey of consumer attitudes on the current and future state of local economies, personal finance situations, savings and confidence to make large investments. The Index is composed of four sub-indices: Current Conditions Index; Expectations Index; Investment Index; and, Jobs Index.

September 26, 2019

Unemployment continues to be top worry for Indians and global citizens, 3 months in a row: Ipsos What Worries the World Survey

MUMBAI: Unemployment sits right at the top, as the biggest worry for Indians as well as global citizens, 3 months in a row – from May to June and now in July too, as per the latest findings of What Worries the World, monthly global survey.

But there are some happy tidings for India; India continues to buck the global trend of pessimism,with at least 73 per cent Indians are optimistic that India is heading in the right direction. The world view on the contrary, is highly pessimistic, with at least 58% global citizens believing their country is on the wrong track. Further, of the 27 markets covered in the survey, at least 23 markets feel they are on the wrong track.

As per the survey, the markets most buoyant areChina (at 94%), Saudi Arabia (78%), India (73%) and Malaysia (60%). And the markets most pessimistic about the course their country is traversing were largely,Great Britain (78%), France (77%), South Africa (74%), Belgium (74%), Spain (69%) and Hungary (68%).

Optimism apart, there are a number of issues worrying Indians, in July 2019.

Top issues worrying Indians!

Unemploymentcontinues to be the biggest worry of Indians. For the past 3 months in row, Unemployment continues to take pole position in the list of top worries, without any repreive.

The top five issues worrying Indians are – Unemployment (46%), Crime and Violence (37%), Financial & Political Corruption (34%), Terrorism (29%) and Poverty and Social Inequality (28%).

July 2019	June 2019	May 2019
Unemployment – 46%	46% (no change)	42% (+4)
Crime & Violence – 37%	29% (+8)	32% (-3)
Financial & Political Corruption – 34%	39% (-5)	38% (+1)
Terrorism – 29%	31% (-2)	36% (-4)
Poverty & Social Inequality – 28%	29% (-1)	26% (+3)

"Indians on one hand are highly optimistic about the direction the country in going in, at the same time, Unemployment is the niggling worry, without any let up. Of course, another big worry is Crime and Violence, which has moved up by 8% from last round. At the same time, some of the concerns have shown marginal improvement over last round – Financial and Political Corruption is down by 5%, Terrorism by 2% and Poverty and Social Inequality by 1%. All these issues need govt’s attention and intervention," says Parijat Chakraborty, Country Service Line Leader, Public Affairs and Corporate Reputation, Ipsos India.

Top 5 issues at the global level attaining gargantuan proportions?

Unemployment sits right at the top (32%), followed by Poverty & Social Inequality (32%), Crime & Violence (31%), Financial & Political Corruption (30%) and Healthcare (26%).

Top Global Issues (July 2019)	June 2019
Unemployment – 32%	-2
Poverty & Social Inequality – 32%	+1
Crime & Violence – 31%	+1
Financial & Political Corruption – 30%	-1
Healthcare – 26%	+1

Issues rattling Indians are predominant in some other markets as well

Unemployment or job worry is most pronounced for South Korea (64%) and South Africa (62%) and least for Germany (8%), Poland (9%) and the US (10%). India is placed 7th in the pecking order.

Crime and Violence is most nightmarish for Mexico (66%), South Africa (62%) and Peru (60%). India is 9th in the pecking order.

Political & Financial Corruption is a huge worry for South Africa (60%), Russia (57%), Peru (56%) and Hungary (53%). India is placed 12th in the pecking order.

Terrorism – nations most worried about the scourge of terrorism were – Israel (45%), India (29%), Turkey (23%), France (21%) and US (17%).

Poverty and Social Inequality were found to be bigger issues for Russia (60%), Serbia (52%), Hungary (46%) and Germany (45%). India is much lower in the global pecking order, is placed 18th.

Technical note:

Full results available from www.ipsos-mori.com at 00.01 Friday 13rd September 2019.
The survey was conducted in 28 countries around the world via the Ipsos Online Panel system. The 28 countries included are Argentina, Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, Germany, Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.
19,520 interviews were conducted between June 21st, 2019 – July 5th, 2019 among adults aged 18-64 in Canada, Israel and the US, and adults aged 16-64 in all other countries. Data are weighted to match the profile of the population.

In 17 of the 28 countries surveyed internet penetration is sufficiently high to think of the samples as representative of the wider population within the age ranges covered: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Israel, Italy, Japan, Poland, Serbia, South Korea, Spain, Sweden, Great Britain and United States. The remaining 11 countries surveyed: Brazil, Chile, China, India, Malaysia, Mexico, Russia, Peru, Saudi Arabia, South Africa and Turkey have lower levels of internet penetration and so these samples should instead be considered to represent a more affluent, connected population. These are still a vital social group to understand in these countries, representing an important and emerging middle class.

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry. With offices in 89 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

September 10, 2019

India bucks global trend of pessimism; 73% Indians feel India headed in the right direction: Ipsos What Worries the World Survey

MUMBAI: Happy tidings for India; at least 73% Indians feel that India is headed in the right direction, a 3% climb from last round (in June). India has bucked the global trend of pessimism, where at least 58% of global citizens feel their country is on the wrong track. Further, of the 27 markets covered in the survey, at least 23 feel pessimistic and feel they are on the wrong track.

These are the findings of the Ipsos global monthly survey christened What Worries the World.

Which markets are the most buoyant? China (at 94%), Saudi Arabia (78%), India (73%) and Malaysia (60%). And the markets most pessimistic that felt that their country is on the wrong track: Great Britain (78%), France (77%), South Africa (74%), Belgium (74%), Spain (69%) and Hungary (68%).

Optimism apart, there are a number of issues worrying Indians.

What Worries Indians?

Unemployment is the top most worry of Indians – in the past few rounds, Unemployment has never appeared in the top worries of Indians.

The top five issues worrying Indians are – Unemployment (46%), Crime and Violence (37%), Financial & Political Corruption (34%), Terrorism (29%) and Poverty and Social Inequality (28%).

July 2019	June 2019
Unemployment – 46%	–
Crime & Violence – 37%	+8
Financial & Political Corruption – 34%	-5
Terrorism – 29%	-2
Poverty & Social Inequality – 28%	-1

"Indians are highly optimistic about the direction in which India is heading (we see a further surge of 3% over previous month), at the same time, unemployment has appeared like a bolt from the blue and sits at the top of all worries for Indians. There is also concern for crime and violence, financial and political corruption (though it has dropped by 5% over previous month), terrorism (which too has receded by 2%) and poverty and social inequality (which too has decreased by 1%). Job creation needs to be the top most priority of the government," says Parijat Chakraborty, Country Service Line Leader, Public Affairs and Corporate Reputation, Ipsos India.

Top 5 issues at the global level attaining gargantuan proportions?

Unemployment sits right at the top (32%), followed by Poverty & Social Inequality (32%), Crime & Violence (31%), Financial & Political Corruption (30%) and Healthcare (26%).

Top Global Issues (July 2019)	June 2019
Unemployment – 32%	-2
Poverty & Social Inequality – 32%	+1
Crime & Violence – 31%	+1
Financial & Political Corruption – 30%	-1
Healthcare – 26%	+1

Looking at the top worries staring Indians in the face, we looked at some of the markets concerned with them as well.

Unemployment or job worry is most pronounced for South Korea (64%) and South Africa (62%) and least for Germany (8%), Poland (9%) and the US (10%). India is placed 7th in the pecking order.

Crime and Violence is most nightmarish for Mexico (66%), South Africa (62%) and Peru (60%). India is 9th in the pecking order.

Political & Financial Corruption is a huge worry for South Africa (60%), Russia (57%), Peru (56%) and Hungary (53%). India is placed 12th in the pecking order.

Terrorism – nations most worried about the scourge of terrorism were – Israel (45%), India (29%), Turkey (23%), France (21%) and US (17%).

Poverty and Social Inequality were found to be bigger issues for Russia (60%), Serbia (52%), Hungary (46%) and Germany (45%). India is much lower in the global pecking order, is placed 18th.

Technical note:

Full results available from www.ipsos-mori.com at 00.01 Friday 13rd September 2019.
The survey was conducted in 28 countries around the world via the Ipsos Online Panel system. The 28 countries included are Argentina, Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, Germany, Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.
19,520 interviews were conducted between June 21st, 2019 – July 5th, 2019 among adults aged 18-64 in Canada, Israel and the US, and adults aged 16-64 in all other countries. Data are weighted to match the profile of the population.

In 17 of the 28 countries surveyed internet penetration is sufficiently high to think of the samples as representative of the wider population within the age ranges covered: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Israel, Italy, Japan, Poland, Serbia, South Korea, Spain, Sweden, Great Britain and United States. The remaining 11 countries surveyed: Brazil, Chile, China, India, Malaysia, Mexico, Russia, Peru, Saudi Arabia, South Africa and Turkey have lower levels of internet penetration and so these samples should instead be considered to represent a more affluent, connected population. These are still a vital social group to understand in these countries, representing an important and emerging middle class.

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry. With offices in 89 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

September 6, 2019

Geeta Lobo, Ipsos Bengaluru Branch Head, additionally picks up two strategic roles – of Ipsos Global Science Organization India Ambassador & Social Intelligence & Analytics Head India

MUMBAI: Geeta Lobo, Ipsos Bengaluru Branch Head, has additionally donned two key hats – of India Ambassador for Ipsos Global Science Organization and Social Intelligence Analytics Head, for Ipsos India, with immediate effect.

Ipsos Global Science Organization (GSO) has been set up to provide clients with innovative solutions backed with the latest science. Ergo, the solid, scientific point of view relies on academic foundation and the lab for empirical validation. The GSO is working closely with academicians and university programs to derive breakthrough science and knowledge, across Ipsos services.

“The GSO team works to make sure that the Ipsos solutions have strong theoretical foundations and have been validated using scientific rigor, providing clients with pathbreaking, forward looking perspectives,” elaborated Geeta Lobo, Executive Director, Ipsos India.

Further, Lobo will be spearheading the India business for Social Intelligence Analytics (SIA), a key focus area for Ipsos globally. With the global acquisition of Synthesio, a social listening tool, SIA is now positioned to map and derive insights from user generated data on social media platforms, whether, text, pictures or videos, enabling clients with useful insights around their brands and consumer expectations.

“SIA brings together our powerful suite of insights frameworks and our data science expertise, blending artificial intelligence and human intelligence, to derive solutions for clients’ business issues,” said Geeta Lobo, Executive Director, Ipsos India.

The SIA team has been further beefed up by the addition of Sasha Francis, who has extensively worked in social intelligence.

Amit Adarkar, CEO, Ipsos India & Operation Director, Asia Pacific, is highly fired up and said, “Ipsos in its new positioning of Be Sure is foraying into new innovative solutions, with a strong focus, in enabling clients grow and forge ahead with transformative insights.The GSO will be particularly focusing on disciplines like Data Science, Artificial Intelligence, Behavioral Science and Neuroscience. Likewise, Social Intelligence Analytics will be very useful to clients, as it will be a turbo charged combination of trawling through billions of conversations and unstructured data and deriving meaningful insights by employing highly competitive analytical frameworks. And Lobo will be working closely with teams and clients, pan India, for these offerings.”

Lobo, will have multiple reporting – for Ipsos Bengaluru Operations will report to Vivek Gupta, Managing Director, Ipsos innovation & Mumbai Business Head ; for Social Intelligence Analytics, will report to Amit Adarkar, Ipsos India CEO & Operations Director Asia Pacific and for Ipsos Global Science Organisation, she has a global reporting.

July 31, 2019

Tag: IPSOS