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Tag: IPSOS

  • Ipsos announces launch of Ipsos PersonaBot

    Ipsos announces launch of Ipsos PersonaBot

    Mumbai: Ipsos, one of the world’s leading market research companies, announces the launch of Ipsos PersonaBot, an AI-powered tool that allows organisations to ‘converse’ with personas representing their target segments. Developed as both a consumer solution and a solution for the healthcare sector, Ipsos PersonaBot is powered by Ipsos Facto, the Group’s generative AI platform.

    Designed to augment the utility and value of segmentation studies, Ipsos PersonaBot uses AI to enable stakeholders across the organisation to interact with the personas identified in their segmentation study as if they were real people. Via a secure portal, they can ask questions about everything from attitudes and behaviours to communication needs to preferences regarding messages and channels – and probe further for deeper insights. Personas can be questioned individually or together, in the style of a focus group.

    Ipsos global head of service lines Christophe Cambournac commented: “The launch of Ipsos PersonaBot is a further step in leveraging the power of AI to help our clients make faster and smarter marketing decisions. We are proud to be ahead of the game in terms of AI in the market research industry, and to be able to provide a new dimension of insights and increased ROI for our clients.”

    While segmentation studies have the potential to support an array of marketing activities, often comprising a significant chunk of market research spend, many companies find it challenging to realise their full potential and hence, maximize the return on investment. Ipsos PersonaBot addresses this challenge by widening internal access to the segmentation, expanding its uses and applications, increasing stakeholders’ engagement levels and, ultimately, augmenting the depth of insight delivered.

    The consumer version of PersonaBot can be leveraged by virtually any manufacturer or service provider. Healthcare PersonaBot has been developed specifically to support the activation of healthcare segmentations and was developed in accordance with healthcare regulatory requirements.

  • Ipsos to participate at Cannes Lions 2024 in partnership with RTL Ad Alliance

    Ipsos to participate at Cannes Lions 2024 in partnership with RTL Ad Alliance

    Mumbai: Ipsos, one of the world’s leading market research companies, will be at Cannes Lions, the International Festival of Creativity, from 17 to 21 June 2024.

    Ipsos is partnering with RTL Ad Alliance to offer a series of events on the theme of Context or Chaos and how brands can navigate changing consumer attitudes, and the latest evidence on what works in advertising.

    Ipsos CEO Ben Page said: “In the post-pandemic polycrisis world, understanding how consumers and citizens interact with brands becomes all the more important. We look forward to Cannes to demonstrate how successful brands harness understanding of their context, with empathy and creativity, to drive growth. See you at our pavilion on the beach every day at 5 pm.”

    Meet us on the RTL beach

    Ipsos will be at the heart of cutting-edge sessions on the various stages and forums of the International Festival of Creativity. A series of conferences and roundtables will also be held daily by Ipsos and RTL Ad Alliance on the RTL Beach throughout the Cannes Lions event, with marketers and industry leaders who have expertly navigated their brand’s context, acted with empathy, and managed expectations to flourish amidst chaos.

    Ipsos will be unveiling the exclusive results of its annual report Global Trends, which identifies and analyses the major trends for 2024, based on surveys of 48,000 people from more than 50 countries, and examining changes in attitudes over the last decade for business and brands.

    Unlock brand success

    Ipsos’ Brand management framework, Brand Success, empowers marketers and brand owners to grow successful brands. It relies on three keys to unlock brand growth: shaping unique expectations for the brand, understanding the context and acting with empathy. Several Ipsos’ solutions are based on this framework, all integrating various sources of information including surveys, behavioral data and social data.

    Follow our news related to Cannes Lions & brand success: Ipsos @ Cannes Lions 2024 | Ipsos.

  • Ipsos acquires Crownit

    Ipsos acquires Crownit

    Mumbai: Ipsos, one of the world’s leading market research companies, announces the acquisition of Crownit. This company provides a mobile and online panel and data collection platform, giving access to India’s largest community of consumers across 40 cities.

    Crownit’s mobile-first strategy empowers Ipsos to digitize a large part of its offline research capabilities, leveraging India’s increasing mobile penetration to reach a broader spectrum of socioeconomic groups. This approach enhances digital sample representativeness, resulting in faster, high-quality data collection and improved efficiency.

    Ipsos CEO Ben Page commented: “This acquisition marks a significant step in expanding Ipsos India’s data collection capabilities, by shifting from traditional offline methods to a more agile and efficient online approach, and by improving data quality and security. It supports our growth in India, enabling us to reach a wider audience and to gather more robust insights for our clients.”

    Crownit CEO Sameer Grover added: “Joining the Ipsos family is an important milestone for our company. We are excited to leverage our mobile-first platform and expertise to enhance Ipsos’ data collection capabilities and support their vision of the future of market research in India. We are excited to serve our clients with combined strengths of Ipsos and Crownit.”

    “Speaking on the acquisition of Crownit, a leading online market research and mobile-first platform, Ipsos India CEO Amit Adarkar said, “Crownit’s mobile-first capability and panel ecosystem will significantly up Ipsos’ ability to offer a high quality and representative online/ mobile access. Despite its size and maturity, Indian market research industry has not been able to drive online / mobile data collection so far. Ipsos’ acquisition of Crownit will be a game changing development for the industry. We will be able to offer our clients increased agility, as well as cutting edge innovations in data collection methodologies. This would indeed be transformational.”

    Crownit’s end-to-end ecosystem streamlines data collection processes, while advanced features will provide Ipsos with a competitive edge in the market research industry locally.

    Finally, this acquisition complements Ipsos’ existing online panel, iSay, by increasing online reach and representation in India. It will provide clients with access to a more diverse and representative pool of respondents, ultimately leading to richer and more actionable market intelligence.

  • Ipsos launches InnoExplorer

    Ipsos launches InnoExplorer

    Mumbai: Ipsos, one of the world’s leading market research companies, powers its suite of innovation solutions with generative AI, enhancing the speed and success rate of innovations.

    As part of Ipsos’ journey to augment every stage of the product lifecycle with artificial intelligence, Ipsos is pleased to launch InnoExplorer, a game-changing capability, which has been proven to accelerate innovation cycles from months to days and improve success rates with plus nine per cent higher trial potential for new concepts and plus ten per cent overall liking for new products.

    With the power of generative and analytical AI, InnoExplorer enables business leaders, marketers, and research professionals to quickly generate new ideas, concepts, products, and packages, directly from consumers’ unmet needs and accurately predict their potential.

    Ipsos’ global service line leader for innovation & product development Virginia Weil has stated: “Grounded in Ipsos’ high-quality data sets, prompt engineering and data science, InnoExplorer represents a new frontier in innovation development – where clients can bring more curiosity, creativity and rigor into their innovation process with the confidence to go further.”

    Given the critical role that data plays in training AI models, InnoExplorer is built on unique generative and analytical AI models designed to continuously reflect consumers’ evolving expectations, with:

    . High-quality data sets from Ipsos’ vast consumer databases of 150,000 plus concepts and six plus million verbatims.

    . Authentic consumer data that is relevant to the product category, representative of the target audience and traceable to avoid hallucinations.  

    . Tailored prompts, engineered with over 40 years of innovation know-how at every stage of product development.

    The solution is readily available in over 90 markets worldwide, with plans for further product enhancements through an agile platform.

  • 73 per cent urban Indians believe our system is broken: Ipsos Global Advisor Populism in 2024 Survey

    73 per cent urban Indians believe our system is broken: Ipsos Global Advisor Populism in 2024 Survey

    Mumbai: Circa 2024 is a landmark year for world politics and elections when over four billion people will cast their vote in 70 plus countries.  India too goes to the polls in April-May 2024. Populism, anti-elitism and nativism, a 28-country global advisor study shows at least seven in 10 urban Indians polled (73 per cent) believe our system is broken. Further, there is a sentiment of lack of level playing field with at least 71 per cent urban Indians feeling the economy is rigged to favor the rich and powerful. 54 per cent Indians believe our society is broken. And 54 per cent Indians also believe the country is in decline.

    In fact, the common man seems quite excluded in the complete scheme of things – 72 per cent say traditional parties and politicians do not care about them; while 73 per cent feel experts in the country do not understand their lives and 74 per cent believing political and economic elite don’t care about hardworking people. The grouse of the common man was with the lack of fairness, with 74 per cent of the view that there was a glaring divide in society between the ordinary citizen and the political and economic elite. Similar view was held by citizens of Hungary (80 per cent), South Africa (79 per cent) and France (77 per cent).

    Solution? panacea? 74 per cent citizens believe we need a strong leader who is willing to break the rules, to fix the country and take the country back from the rich and powerful. Urban Indians also had strong views on political discourse with 74 per cent of those polled being of the view that most important political issues in India should be decided directly by the people, through referendums and not by the elected officials. This view was most pronounced in India across all the 28 markets covered in the survey, and some of the other top markets emerging included Thailand (73 per cent), Hungary (69 per cent) and South Korea (69 per cent).    

    Opinion about governments

    Should the government increase taxes to pay for any additional spending? While 40 per cent agreed (highest globally), 32 per cent disagreed, 15 per cent were unsure and 13 per cent neither agreed nor disagreed. Most markets disagreed with increase in taxes to provide govt with additional funds for spending, esp in Hungary (74 per cent), South Africa (72 per cent) and Colombia (68 per cent).

    The survey also factored in views of citizens on what govt should increase their spends on: 63 per cent Indians endorsed increase in spends by govt on infrastructure (roads, bridges, rail and air networks, water, electricity and broadband); 65 per cent citizens want govt to spend more on education (schools, universities, job training); 65 per cent citizens want govt to increase spends on public safety (law enforcement, fire and emergency medical services); 66 per cent citizens want govt to increase spends on defense and national security (e.g. military); 66 per cent of urban Indians want govt to increase spends on creating jobs and 60 per cent  Indians want the govt to increase spends for reducing poverty and social inequality.  

    Summarising on the findings of the survey, CSR & ESG group service line leader, public affairs, corporate reputation Parijat Chakraborty said, “The common man believes the system is broken and society is broken. There is this accentuated feeling that power and privileges rest with the political and the elite and they get a short shrift. And they largely believe the society is divided, between the common citizens and the politicians and the elite. For an emerging, growth oriented market like India, citizens want govt to increase spends on infrastructure, education, public safety, defense and national security, job creation and reducing poverty and social inequality.”        

    Methodology

    These are the results of a 28-country survey conducted by Ipsos on its Global Advisor online platform and, in India, on its IndiaBus platform, between Friday, November 22 and Friday, December 6, 2023. For this survey, Ipsos interviewed a total of 20,630 adults aged 18 years and older in India, 18-74 in Canada, Malaysia, South Africa, Turkey, and the United States, 20-74 in Thailand, 21-74 in Indonesia and Singapore, and 16-74 in all other countries.

    The sample consists of approximately 1,000 individuals each in Australia, Brazil, Canada, France, Germany, Great Britain, Italy, Japan, Spain, and the U.S., and 500 individuals each in Argentina, Belgium, Chile, Colombia, Hungary, Indonesia, Malaysia, Mexico, the Netherlands, Peru, Poland, Singapore, South Africa, South Korea, Sweden, Thailand, and Turkey. The sample in India consists of approximately 2,200 individuals, of whom approximately 1,800 were interviewed face-to-face and 400 were interviewed online.

    Samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, South Korea, Spain, Sweden, and the U.S. can be considered representative of their general adult populations under the age of 75. Samples in Brazil, Chile, Colombia, Indonesia, Malaysia, Mexico, Peru, Philippines, Singapore, South Africa, Thailand, and Turkey are more urban, more educated, and/or more affluent than the general population. The survey results for these countries should be viewed as reflecting the views of the more “connected” segment of their population.

    Some of the analysis refers to a “28-country average”. This reflects the average result for all the countries and markets where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.

    India’s sample represents a large subset of its urban population — social economic classes A, B and C in metros and tier 1-3 town classes across all four zones.

    The data is weighted so that the composition of each country’s sample best reflects the demographic profile of the adult population according to the most recent census data. The “28-country average” reflects the average result for all the countries and markets in which the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.

    When percentages do not sum up to 100 or the ‘difference’ appears to be +/-1 percentage point more/less than the actual result, this may be due to rounding, multiple responses, or the exclusion of “don’t know” or not stated responses.

    The precision of Ipsos online polls is calculated using a credibility interval with a poll where N=1,000 being accurate to +/- 3.5 percentage points and of where N=500 being accurate to +/- 5.0 percentage points. For more information on Ipsos’ use of credibility intervals, please visit the Ipsos website. The publication of these findings abides by local rules and regulations.

  • India tops global survey in satisfaction with romantic/sex life: Ipsos survey

    India tops global survey in satisfaction with romantic/sex life: Ipsos survey

    Mumbai: Ipsos Global Advisor 31 country, love life satisfaction around the world survey shows interesting insights about urban Indians and their romantic life. India tops all 31 markets covered in the survey, in satisfaction with romantic/sex life with at least 76 per cent urban Indians claiming to be satisfied. In comparison, only 62 per cent global citizens claimed to be satisfied on this attribute. Mexico was tied in with India at the top spot (76 per cent), followed by China (75 per cent), Thailand (75 per cent), Indonesia (73 per cent) and Colombia (73 per cent). And the citizens least satisfied with their romantic/ sex life were from Japan (37 per cent), South Korea (45 per cent) & Canada (52 per cent).

    Feeling loved

    Reminiscing the track Love Me Do of The Beatles, love is definitely felt across all global markets with almost 3 in 4 global citizens (74 per cent) claiming to be satisfied with feeling loved. 84 per cent urban Indians felt satisfied with their feeling of being loved. India was placed 2nd in the pecking order and was preceded by Colombia (86 per cent) and Peru (86 per cent) – tied at the top spot.

    Japan was placed at the bottom of the heap with only 1 in 2 satisfied with feeling loved (51 per cent).

    Commenting on the findings of the survey, Ipsos UU & Synthesio, India group service line leader Ashwini Sirsikar said, “India topping the charts is not really a surprise as we as a society believe in love, institution of marriage, stable and enduring romantic relationships. If we look at Valentine’s Day per se, from being a subdued activity in the past, it is now more overt with gifting, dining, celebrating, with social media being a key enabler. Marketers have leveraged this opportunity to pull out all stops to celebrate this day of love into a weeklong activity – starting with rose day, propose day, teddy day, promise day, hug day, kiss day, culminating with Valentine’s Day.”

    Relationship with partner/ spouse

    So, how satisfied are citizens with their partner/ spouse? This question was posed to those married or partnered. Interestingly, 83 per cent urban Indians and 83 per cent global citizens claimed to be satisfied with the relationship shared with their partner/ spouse. India was placed 15th in the pecking order. Markets placed at the top were Thailand (92 per cent), Netherlands (91 per cent) and Indonesia (88 per cent). Though South Korea (68 per cent) and Japan (69 per cent) were ranked lowest, at the same time majority of their citizens were satisfied with their relationship with their significant other.

    “Urban Indian couples are mostly working, with dual incomes to augment their lifestyle, and lead a comfortable life, as they get household help for chores. With education and financial freedom, couples these days share an almost equal relationship, of understanding and camaraderie. The survey reaffirms our belief in love and affection,” added Sirsikar.

  • 92 per cent of Indians concerned about the environment: Ipsos India sustainability segmentation survey 2024

    92 per cent of Indians concerned about the environment: Ipsos India sustainability segmentation survey 2024

    Mumbai: A new survey by Ipsos on sustainability, in the backdrop of heightened emphasis on ESG and the quest to save the environment from further damage shows deep concern among Indians for the environment with at least 92 per cent of those polled stating they are concerned and further two thirds believing that our planet was at risk.

    Impactful actions – awareness misplaced

    Interestingly, the survey revealed, consumers’ actions while well intended were not the actions needed for greater impact.  7 in 10 claimed to know the actions needed to tackle climate change, but they were wrong.

    Urban Indians held the view that less packaging, buying fewer items and recycling would be the best actions for saving the planet, but they were seen to be low in impact. On the contrary some of the actions perceived to be low in impact by urban Indians, were seen to be the actions most impactful, but awareness and the implications of those actions had low perception among Indians, particularly for living car free, efficient cooking and efficient housing. Adopting renewable electricity was high on perception and impact.

    The survey was done using the Ipsos IndiaBus platform, which is a monthly omnibus study, which runs multiple surveys for clients (the details are provided below).

    IPSOS

     Activists, busy bystanders and disengaged denialists segments

    The survey classified Indians among three segments basis their level of concern and actions they are taking to mitigate their impact on environment.

    The largest group of Indians emerged as Busy Bystanders (41 per cent), who held the view that climate change was over blown; they were too caught up in their daily life and environment came out to be a low priority area. The second segment was of Disengaged Denialists (24 per cent), believing environment was not that big a concern and were less inclined to taking any environmental action. And the 3rd segment was of activists (23 per cent), with the belief that environment is at a critical stage and the world must act now.

    Group service line leader, public affairs, corporate reputation, ESG and CSR Parijat Chakraborty said, “Our survey shows that Indians mostly do lip service towards their concern for the planet and the environment. So, while they say they are concerned, when we assessed them on their concern vs actual action, most of them were seen to fizzle out. In fact only the segment of consumers named Activists were the torchbearers of planet saviours. Busy Bystanders and Disengaged Denialists were seen to be the disinterested segments with no affinity for environment actions.”    

    What can marketers do to engage with these three cohorts?

    The survey also revealed insights on how marketers could engage with the three segments of consumers.

    “Given Activists’ high sustainable consciousness, they are best suited for all sustainable brand options and choices. EVs, sustainable clothing and brands with sustainability in their DNA. Disengaged Denialists who were less interested in environment actions could be wooed by providing products with sustainability as a co-benefit. Also by pulling in the sustainability discourse into the things they like or like to do. Busy Bystanders are the working class with sheer paucity of time and also, they carry some bit of guilt of zilch action on environment. So brands that conserve energy, use recycled packaging or local sourced ingredients will appeal to this cohort,” stated Ipsos India executive director Deepti Chandna.

  • 70 per cent of urban Indians feel wedding expenses are excessive: Ipsos study

    70 per cent of urban Indians feel wedding expenses are excessive: Ipsos study

    Mumbai: Weddings abound in India in December. There are an estimated 32 lac weddings in India around that time. Wedding celebrations are rarely muted in India. They are largely big, magnified celebrations extending over days. Ipsos, a global market research company conducted a study among citizens across demographics and towns to understand views and perceptions around weddings. The study titled Ipsos IndiaBus Views on Wedding,  shows at least 7 in 10 urban Indians believe we spend too much on weddings. Interestingly, more number of men polled (75 per cent) held this view vis-à-vis women (72 per cent). Moreover, citizens residing in the metros (80 per cent), tier1 towns (75 per cent), east zone (78 per cent), south zone (75 per cent) and north zone (74 per cent) and 91 per cent of Others (comprising retired, military and those who preferred not to answer) too felt we tend to expend a lot during weddings.

    Is it important to have a big-budget, opulent wedding in India?

    Surprisingly, we received mixed views from the urban citizens. Interestingly, 4 in 10 (43 per cent) citizens endorsed big fat weddings, believing them to be a part of our tradition and celebration; 36 per cent felt big budget weddings are somewhat important as they have a cultural significance, but not essential; while 2 in 10 (21 per cent) of citizens polled, perceived big budget weddings to be unimportant, unnecessary and wasteful. 73 per cent of citizens in the east zone endorsed big, fat weddings believing it to be a significant part of our tradition and celebration. And 49 per cent of citizens in the south zone somewhat supported a grand wedding as it is intrinsic to our culture, at the same time they felt it was not essential or compulsory.

    The rationale for hosting opulent weddings

    Citizens had varied perceptions on why we spend so much during weddings: 43 per cent believed due to the tradition and cultural values; 29 per cent felt for showcasing wealth and status; 12 per cent said due to social pressure and expectations;  11 per cent felt maybe due to the innate desire for creating a lifetime memorable experience; and five per cent felt it was the influence of social media and celebrity culture that was making citizens dole out big budgets during weddings (to copy them). Citizens in the east zone (72 per cent) and tier 3 (62 per cent) felt it was important to spend more money during weddings as it was a part of our tradition and cultural values. These towns are also steeped in traditions and tend to adhere to societal norms. Though for 40 per cent of citizens in the north zone, 39 per cent in the south zone and 38 per cent in tier-two cities, the predominant view was that big-budget weddings were more for the display of wealth and status.

    Delving deeper into the big fat wedding culture, the survey tried to unearth whether a big-budget wedding equals a successful marriage. We found the views were quite divided, with 45 per cent disagreeing, 27 per cent agreeing to a large extent and 27 per cent agreeing to some extent. Differences in views were quite glaring. Those disagreeing most were largely from tier two towns (55 per cent), the north zone (55 per cent), metros (53 per cent) and the unemployed (61 per cent). Those agreeing most were from the east zone (78 per cent) and tier three towns (67 per cent), men (55 per cent) and women (54 per cent).

    We also probed if it was considered financially responsible, to spend a large portion of one’s lifetime savings on a wedding.

    The views were divided. 32 per cent agreed, believing, it is once in a lifetime event and worth the investment; 27 per cent disagreed believing there were better ways to allocate savings for the future; 21 per cent were unsure; while 19 per cent felt it depended on the individual’s financial status.  East zone was seen to be more about display – 65 per cent felt it was once in a lifetime event and worth the investment. While 48 per cent in the south zone were unsure.

    Wedding finances – the best approach  

    Weddings in India are rarely solemnised over a small ceremony, with a handful of close relatives – that happened only during the COVID-19 pandemic and we for the first time witnessed most relatives and friends joining virtually. Weddings in India are largely an elaborate affair with ceremonies, and traditions being followed, and the invitee list expanded to include family, relatives, and friends. This means one needs to fork out large sums of money to cater to the requirements of all ceremonies and meals and decorations, venue hiring etc. What are the best approaches to financing a wedding?  

    The respondents chose multiple options instead of just one. 56 per cent advocated equal sharing of costs between the bride and the groom for wedding finances; at the same 52 per cent of the respondents were of the view that wedding costs should not put undue pressure; and 13 per cent recommended taking a loan or selling investments for financing a wedding.

    Views by cities and cohorts were quite interesting. West zone (72 per cent), east zone (66 per cent), people living in the metros (65 per cent), full-time parents/ homemakers (62 per cent), students (61 per cent), SEC A (61 per cent), employed full-time or part-time (60 per cent) were all of the views that wedding costs should be shared equally between the bride and the groom; While 69 per cent self-employed, 65 per cent in tier three cities, 58 per cent in north zone, 57 per cent in south zone and 54 per cent in east zone were of the view that wedding cost should not put undue pressure.    

    Summarising the findings of the survey,  ESG and CSR group service line leader, public affairs, and corporate reputation Parijat Chakraborty said, “It is the onset of the wedding season in India and we decided to understand views of citizens across socio-economic classification and town classes on their perceptions of weddings. Do we spend too much on weddings, the rationale of opulent weddings, whether big-budget weddings translate into successful marriages, and the best approach to funding weddings? There were so many different views on the topic across demographics and regions. Grandiose weddings are intrinsic to our culture and these are happy occasions for the family to bond, and soak up the completely happy ecosystem when people dress up and celebrate. But all this costs a bomb and it is interesting to see that citizens have broad views about sharing of costs between the bride and the groom and even believe that a happy occasion like a wedding should not be a high-pressure situation.”            

    Methodology

    Ipsos IndiaBus is a monthly pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200 respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, Tier one, Tier two and Tier three towns, providing a more robust and representative view of urban Indians. The respondents were polled face-to-face and online. We have a city-level quota for each demographic segment that ensures the waves are identical and no additional sampling error. The data is weighted by demographics and city-class population to arrive at the national average. 

  • Ipsos becomes market research leader in Ireland with B&A acquisition

    Ipsos becomes market research leader in Ireland with B&A acquisition

    Mumbai: Ipsos, one of the world’s leading market research companies, announces the acquisition of Behaviour & Attitudes (B&A), the largest Irish agency specialised in opinion and social research studies, as well as market studies.

    Established in 1985, B&A serves a range of clients across the public and private sector. Renowned for their expertise in quantitative and qualitative research, B&A have significant operations in data production and analysis, notably by leveraging its consumer panels. Ipsos in Ireland and B&A will become a combined organisation, named Ipsos B&A.

    Damian Loscher, previously managing director of Ipsos in Ireland, becomes president of Ipsos B&A. Luke Reaper is the managing director of B&A and becomes the CEO of Ipsos B&A. They will work closely together to promote the mission, vision and strategic direction of the combined business. Luke will be responsible for the day-to-day operations of Ipsos B&A.

    Ipsos chief executive officer Ben Page commented: “This acquisition contributes to Ipsos’ 2025 growth plan by strengthening our leading position, notably in our Public Affairs business. I am delighted to bring these two powerhouses of research in the Irish market together. Ipsos has been operating in Ireland for nearly twenty years and this acquisition demonstrates the attractiveness of the Irish market and its growth potential.”

    Commenting on the acquisition Ipsos B&A CEO Luke Reaper said: “This is a very exciting evolution. B&A’s principles and research ethos clearly chime with those of Ipsos. The vision of the combined business is to deliver the highest quality of research and insight at a scale unparalleled in the Irish market. Clients will benefit from expanded operational resources and infrastructure, as well as leading analysis capabilities.”

    Ipsos B&A president Damian Loscher added: “The combination of highly skilled researchers who share common values, B&A’s extensive consumer panel and Ipsos’ range of digital techniques brings a new and distinctive offer to our clients in Ireland. There are clear synergies in public and healthcare research, as well as in areas such as brand positioning and customer experience.”

  • September bliss Ipsos survey finds consistent happiness levels!

    September bliss Ipsos survey finds consistent happiness levels!

    Mumbai: The September wave of Ipsos IndiaBus happiness monitor shows happiness has stayed steady in September with no change in happiness levels. However, 69 per cent of urban Indians claim to be happy.

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    Interestingly, the cohorts that emerged happiest were full-time students (74 per cent), homemakers (73 per cent), women (71 per cent) and those with higher education (70 per cent).

    94 per cent of urban Indians living in tier-one towns claimed to be happy. Urban Indians in the west and north were happier than those in the South and East. 87 per cent of urban Indians living in the west zone were happy and similarly, 77 per cent of those living in the north zone claimed to be happy. Only 54 per cent of those living in the South Zone were seen to be happy. And only one in two (50 per cent) in the east per cent one were happy. The trend was seen across demographics.

    Overall, happiness has surged for family (+1 per cent), situation of the world (+3 per cent), situation of the country (+2 per cent), and neighbours (+1  per cent); and decreased for health (-2 per cent), economic/ financial conditions (-1 per cent), colleagues/ business associates (-2 per cent), employment or work (-1 per cent) and with no change around friends’ circle, in September, over the previous month.

    Looking at the pecking order of happiness contributors for urban Indians, it was led by family (74 per cent), health (65 per cent), friends’ circle (62 per cent), employment or work (59 per cent), colleagues/ business associates (55 per cent), neighbours (54 per cent), economic/ financial conditions (53 per cent), situation of the country (47 per cent) and situation of the world (42 per cent).

    Commenting on the findings of the survey, ESG & CSR group service line leader, public affairs, and corporate reputation, Parijat Chakraborty said, “Happiness Levels have held steady and family continues to be the biggest driving force in infusing happiness. The happiness monitor also shows happiness is defined by different aspects of our daily life. It is about close family ties, social framework and societal engagement, work environment and colleagues, financial conditions, how the country is being run and how the global scenario looks. The G20 Summit has rubbed off on the perception of India and the world and is being positively manifested in the happiness monitor in September. Likewise, work and colleagues and increasing work pressures have slightly dented happiness levels. Women and homemakers seem happier with their “me” time.”    

    “West and North zones have seen a maximum boom in terms of jobs, access to the best of facilities and overall development. Tier one towns are the emerging centres of consumerism. Seeing a major boost in quality of life and happiness,” added Chakraborty.

    Methodology

    Ipsos IndiaBus is a monthly pan-India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, Tier 1, Tier 2 and Tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face-to-face and online. We have a city-level quota for each demographic segment that ensures the waves are identical and no additional sampling error. The data is weighted by demographics and city-class population to arrive at the national average. Data collection is done every month and the results are calculated on a two-month rolling sample.