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Tag: Ipsos Survey

  • BBC News continues to be no. 1 in India: IPSOS survey

    BBC News continues to be no. 1 in India: IPSOS survey

    Mumbai: According to the latest Ipsos Affluent survey, BBC News is the number one online news brand consumed daily in India. The data reveals that BBC News digital also continues to top the chart as the number one international news brand accessed on mobile in India.

    The results indicate that BBC News is the number one news brand accessed online daily in the category of national and international news brands, not only by business decision makers but also by prospective car buyers, investors, sustainability-minded consumers, etc.

    The survey further announced that BBC World News continues to hold the number one position among the international television news channels with India’s affluent audiences in the categories of c-suites, top management, in-charge of departments, automobile enthusiasts, interested in sports, and travellers.

    Speaking of this milestone, BBC Studios director of sales, South Asia, and news Vishal Bhatnagar said, “It’s delightful to see our world-class journalism continuing to reach affluent audiences in the crowded media landscape of India. This truly is a result of our commitment to analysing and examining the complex news and business stories that provide valuable information with which businesses can make informed decisions.”

    BBC News also maintains its position as the number one international online news brand in APAC, topping the chart among business decision makers and top management.

  • BBC News is the no.1 online news brand in India, reveals IPSOS

    BBC News is the no.1 online news brand in India, reveals IPSOS

    Mumbai: According to the Ipsos Affluent survey, BBC News is the number one online news brand consumed daily in India. The data also reveals that on mobile, BBC News online is the number one international news brand and on television BBC World News is the top international news channel in India.

    The survey also showed the outstanding performance for BBC News among leaders in business and technology as the number one online news brand accessed in India including IT purchase influencers, C-Suites, business decision makers, frequent leisure travellers – domestic and international, sustainability minded consumers and automobile enthusiasts.

    The survey further showed that BBC News is the number one international online news brand in APAC10 and the #1 international online news brand in Hong Kong11.

    Excited about this accomplishment, BBC Studios director-sales South Asia Vishal Bhatnagar said, “These fantastic results speak for themselves, BBC News’ leading position in the Indian market demonstrates the audiences’ preference of impartial, accurate and factual journalism. Recently published Reuters Digital News Report 2022 also ranks BBC News as the third most popular online news brand accessed weekly in India. Through this level of engagement and trust in audiences we look forward to offering more impactful campaigns to brands advertising on our platforms.”

  • Personal relationships rated most trusted Source of News, ahead of all forms of conventional media: Ipsos Survey

    Personal relationships rated most trusted Source of News, ahead of all forms of conventional media: Ipsos Survey

    MUMBAI: According to a new survey by Ipsos titled Trust in Media – 78% urban Indians said they trust people they know personally, as the most reliable source of news, ahead of all forms of formal media sources!  Ergo, media sources trusted most in the pecking order were newspapers and magazines (77%), followed by television and radio (71%), and online news websites and platforms (66%) – online platforms were found to have some bit of trust deficit, with at least 3 in 10 Indians (32%) doubting the efficacy of news. Trust was found to be the lowest as a new source, for People-known-predominantly-through-the-internet (53%). 4 in 10 Indians were mistrusting of this news source.         

    Most relevant News Sources?

    Newspapers and magazines have been rated best for providing most relevant news and information, by majority of Indians (82%); personal relationships come next as a relevant news source (79%); followed by Television and radio (75%), online news websites and platforms (72%) and people known via the internet (62%). 

    “We tend to trust people we are close to, most. It now extends to even news and information, displacing all forms of media, relegating them below personal relationships. Newspapers and magazines fortunately redeem their position, as the best news source for relevant news, “says Parijat Chakraborty, Country Service Line Leader, Ipsos Public Affairs, Corporate Reputation and Customer Experience. 

    Has the Trust in Media increased or diminished in the last 5 years?  

    India, Saudi Arabia, South Africa, Malaysia and China, buck the global trend of increasing distrust in Media, in the last five years. 

    Fake News 

    Fake News exists and Indians as well as global citizens believe that there is fair bit of Fake News across all media outlets. 

    So, where is it most prevalent?  

    67% Indians believe that there is prevalence of fake news in news and information of Online News Websites and Platforms; next, 63% Indians feel that people they know predominantly through the internet are the purveyors of fake news in the news and information they share; 59% Indians feel Television and Radio have fake news in their content; 55% Indians feel Newspapers and Magazines have prevalence of fake news in their news and 51% Indians feel people known personally also provide fake news in the information they share.      

    “Keeping in view the highly detrimental impact of Fake News, regulatory action is necessary,” reasons Chakraborty. 

    New Sources and Intentions

    News Source perceived to be with the best intentions?

    Personal Relationships have been rated the news source with the best intentions by a whopping 80% of urban Indians, followed by newspapers and magazines (79%),Television and radio (72%),Online news websites and platforms (69%) and People known via the internet (63%). 
    All news sources are perceived to be of good intentions by majority of urban Indians, polled. 

    Public Broadcaster Versus Private Broadcaster – who is trusted more?

    Indians display more trust in public broadcasters vis-à-vis private broadcasters.  
    Public TV and radio broadcast are perceived to be a necessary service by majority of Indians (65%), polled.
    ‘Public broadcasters (TV & radio) are controlled by the government, so they are trusted more for authentic news and for government announcements and policy changes, making them an intrinsic part of our lives,” adds Chakraborty. 

    Methodology: 

    These are the findings of Ipsos’ Global Advisor survey, an online survey conducted between January 25 and February 8, 2019. 

    The survey instrument is conducted monthly in 27 countries around the world, via the Ipsos Online Panel system. The countries reporting in this release are Argentina, Australia, Belgium, Brazil, Canada, Chile, China, France, Germany, Great Britain, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey, and the United States.

    The results are comprised of an international sample of 19,541 adults ages 16-74 in most countries, ages 18-74 in Canada, South Africa, Turkey, and the United States, and ages 19-74 in South Korea. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel, except for Argentina, Belgium, Hungary, India, Mexico, Poland, Russia, Saudi Arabi, South Africa, South Korea, Sweden, Turkey, Malaysia, Chile, Peru and Serbia, where each have a sample of approximately 500+.

    15 of the 27 countries surveyed online generate nationally representative samples in their countries (Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden, and United States).

    Brazil, China, Chile, India, Malaysia, Mexico, Peru, Russia, Saudi Arabia, South Africa and Turkey produce a national sample that is more urban & educated, and with higher incomes than their fellow citizens. We refer to these respondents as “Upper Deck Consumer Citizens”. They are not nationally representative of their country.
    Data are weighted to match the profile of the population. The precision of Ipsos online polls are calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.1 percentage points and of 500 accurate to +/- 4.5 percentage points. For more information on the Ipsos use of credibility intervals, please visit the Ipsos website.

  • Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey

    Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey

    MUMBAI: According to a new survey by Ipsos, a global market research agency, the traditional definition of entrepreneurialism is now undergoing a metamorphosis of sorts and is moving from pure play business entrepreneurialism and is adding a key element of social entrepreneurialism to make a definitive impact – so starting a new set up is good, but giving back to society will now complete the picture. 

    “Business entrepreneurialism has been the primary motive of those who have forayed into entrepreneurship, in India. Social Entrepreneurship is the new emerging trend. It is either competing with business entrepreneurship or working in conjunction with business entrepreneurship and is creating a holistic picture of entrepreneurialism,” said Parijat Chakraborty, Executive Director, Public Affairs, Ipsos India.

    The study was conducted online in 24 countries including India, among a more affluent, connected population, to coincide with Global Entrepreneurship Week (Nov. 12-18, 2018). The study has delved into new territory -entrepreneurship being manifested in non-economic start-ups (like Charities) and whether entrepreneurs are likely to be engaged in societies and emotions associated with entrepreneurialism.  

    Capturing views on Entrepreneurial Experience, 40 per cent of Indians polled said that they have started at least one business in the past, while 39 per cent have considered starting it and 21 per cent denied. 25% of those polled said they have started a Charity or Community Group in the past and 39% have contemplated about doing it (balance, denied). 31 per cent Indians have started an Interest Group and 37% have considered doing it (the rest, denied). 

    Chakrabortyis not alarmed with the figures: “Many of the business start-ups referred here are basic and rudimentary in nature, without demanding much investment or manpower. However, the sheer proportion of those who have dabbled in any business, two in five, is one of the highest in the world, points towards the high level of unemployment and underemployment in our country.”

    The survey also mapped the entrepreneurial aspirations of Indians. And the response was quite encouraging. 50 per cent of those polled said that they would like to give wings to their aspirations and start a new business venture in the next two years. 19 per cent were neutral, while 31 per cent said that they were unlikely. 

    Interestingly, 41% Indians have shown high entrepreneurial aspiration for starting a Charity or Community Group in the next two years, 21 per cent were neutral, while 38% were unlikely. Also, 45 per cent have shown entrepreneurial aspiration for starting an Interest Group. 18% were neutral and 37% were unlikely to do it. 

    Net-Net – Total Entrepreneurial Aspirations (Business + Charity/ Community Group +Interest Group) in the next 2 years showed that 37% of Indians plan to start a business + 1 other (from social), 13% want to kick off business only; 19% are interested in Others (Charity/ Community Group/ Interest Group) only; and 31% seemed to have no interest in entrepreneurship at all.

  • Common man feels ignored by politicians: Ipsos Survey

    Common man feels ignored by politicians: Ipsos Survey

    New Delhi, Oct 01, 2018: Ipsos Survey shows that 58% Indians feel that the economy is partial to those with deep pockets – the rich and powerful. Further, 59% feel that traditional parties and politicians disregard the common man.

    The survey christened Beyond Populism was conducted online among adults aged under 65 in Argentina, Australia, Belgium, Brazil, Canada, Chile, France, Germany, Great Britain, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Spain, Saudi Arabia, South Africa, South Korea, Sweden, Turkey and the United States.

    Parijat Chakraborty, Executive Director, Ipsos Public Affairs says, “The survey shows that the common man is feeling left out in the scheme of things. With the General Elections coming up in 2019, this insight can help political parties focus on the needs of the marginalized and the man on the street.”
    Interestingly, Indians are clear about what attributes they look for in their politicians. Majority of Indians polled (62%) prefer outspoken politicians who can speak their mind without worrying about the consequences; and more number of Indians (68%) like their leaders strong and those who can create their own path and are not hesitant in breaking the norms.

    At the same time, only half of Indians polled see risk in electing political parties or leaders with radical ideas for change, who have not been elected earlier. 2 in 5 would stick with political parties and leaders who have been in power before.

  • Fake News, filter bubbles, post truth afflict others: Ipsos Survey

    Fake News, filter bubbles, post truth afflict others: Ipsos Survey

    MUMBAI: According to a new survey by Ipsos and as a part of the long running series on misperceptions of social realities – The Perils of Perception –more number of Indians think that fake news, filter bubbles and post truth are something that affect all people in general.

    The study of over 19000 people in 27 countries shows that the majority of Indians say that they regularly see fake news and half of them said that they believed a fake story, only to discover later that it was fake. 

    Notably, the survey further shows our trust in politicians and media declining. 

    People live in a filter bubble

    The survey shows that 74% Indians think that the average person in India lives in a bubble on the internet, mostly connecting with people like themselves and looking for opinions they already agree with. Only 55% Indians think that they themselves have the same tendency of living in the bubble.

    Unlocking Fake News

    70 per cent of Indians believe that they can tell real news from fake news, and less number of Indians think (56%) that the average Indian can tell the difference between the two – having less faith in the average person.  

    When it comes to Fake News, 72% Indians profess to have seennews stories bymedia organizations deliberately saying something that wasn’t true. And 55% Indians say that they had falsely believed a news storyas real until they found out that it was fake. 

    Interestingly, Indians interpret Fake News in different ways: 55 per cent Indians say Fake News are stories where the news outlets or politicians only pick up facts that support their side of the argument; 53 per cent say Fake News are stories where the facts are wrong; 36 per cent Indians feel it (fake news) is a term politicians and the media use to discredit news they don’t agree with.

  • Indians’ paradox on Human Rights – Espouse benefits for a just society; warn of misuse by wrong elements: Ipsos Survey

    Indians’ paradox on Human Rights – Espouse benefits for a just society; warn of misuse by wrong elements: Ipsos Survey

    MUMBAI: According to a new survey by Ipsos on Human Rights, Indians are aware about the broad contours of Human Rights with the majority of them advocating the merits of them for a better living. 

    The survey shows that at least 69% Indians claim to be aware of Human Rights and view it in positive light in different ways: 8 in 10 Indians support a law on Human Rights (78%); 71% believe strongly in Human Rights, 69% believe that the law makes life positive and 74% believe it creates a fairer society. At the same time, the majority warns and believes people take unfair advantage of Human Rights (67%) and a significant number of Indians believe those benefitting from Human Rights are the undeserving – the criminals and terrorists (53%). 

    “The Law on Human Rights empowers the society, mitigating risks of injustice. Human Rights is protective and ensures fair treatment,” says Parijat Chakraborty, executive director, Ipsos Public Affairs.  

    Interestingly, from the United Nations’ Declaration of Human Rights and the fundamental rights that need to be protected, out of the total of 30 different rights, the top ones chosen by Indians were Freedom of Speech (39%), Right to Vote (31%), Right to Privacy (30%), Right to Security/ to be Safe (27%), Right to equal treatment before the law (25%), Right of children to free education (25%), Freedom of thought and religion (24%), Freedom from discrimination (such as race, colour, gender, language, religion, disability, national or social origin, or any status) (22%), Right to work, and to equal work for equal pay (22%), Right to free or low cost, healthcare (19%), Right to freedom from slavery or forced labour (16%) among others.        

  • 82% Indians say IPL not a drag: Ipsos Survey

    82% Indians say IPL not a drag: Ipsos Survey

    MUMBAI: —Ipsos IPL survey shows that 82% Indians polled view the IPL as an extravaganza for cricket buffs and are fine with the tournament stretching to 7 weeks, given our high interest in the game; 12% respondents however find the duration of the tournament too long leaving little time for other things; though 7% respondents desisted from voicing their opinion.

    “Weariness from watching too much IPL is unthinkable for a cricket crazy nation like ours. IPL does hijack complete attention of cricket enthusiasts,” said Amit Adarkar, Managing Director – India, Ipsos.

    Given the popularity of the IPL, we’d asked respondents to name star batsman of the IPL who would notch up the highest runs. 46% named Virat Kohli and other batsmen chosen were: MS Dhoni (21%); Chris Gayle (9%); Rohit Sharma (7%); AB De Villiers (6%); Suresh Raina (5%); Brendon McCullum (2%); David Miller (2%); Steven Smith (1%) and Glen Maxwell (1%).

    Interestingly, the Orange Cap Holders, batsmen with highest run tally in pecking order so far are: Virat Kohli (RCB), DA Warner (SH), AB de Villiers (RCB), RG Sharma (MI), AM Rahane (RPS), G Gambhir (KKR), S Dhawan (SH), M Vijay (KXIP), Q de Kock (DD) and SK Raina (GL).

    We’d also asked respondents to name bowlers who would take most wickets. Star bowlers chosen were: Ravichandran Ashvin (21%), Sunil Narine (19%), Zaheer Khan (14%), Umesh Yadav (12%), Mitchell Johnson (9%), Lasith Malinga (8%), Dale Steyn (6%), Jasprit Burmah (5%); Mitchell Star (4%) and Tim Southee (3%) .

    In IPL 9, Purple Cap Holders (bowlers bagging maximum wickets) are: YS Chahal (RCB), B Kumar (SH), MJ McClenaghan (MI), Mustafizur Rahman (SH), SR Watson (RCB), AD Russel (KKR), Sandeep Sharma (KXIP), JJ Burmah (MI), DJ Bravo (GL) and DS Kulkarni (GL).

    “A lot of dark horses have created new benchmarks in their career in this season of the IPL,” said Adarkar.

    Virat Kohli, skipper Royal Challengers Bangalore (RCB) has kept the momentum going and has notched up the highest run tally in the IPL Season 9 and had recently displayed a scintillating performance at the ICC T20 World Cup as well. Comparing Kohli with Tendulkar has been rife for some time; we asked respondents if Virat Kohli was a legend in making a la Sachin Tendulkar? 51% respondents agreed that Kohli is a legend in making and inching towards being next Tendulkar; 28% however felt that Kohli was a legend in making but far from being the next Tendulkar; 11% felt that Kohli still has to play some more good cricket to either be a legend league or be the next Tendulkar. 10% had no views.

    With all the hoopla around the IPL, our survey asked which team would lift the trophy. Overall we got, divided views: 26% voted for Mumbai Indian (MI); 23% for the Kolkata Knight Riders (KKR); 20% chose the Royal Challengers Bangalore (RCB); 14% voted for the Delhi DareDevils (DD); 6% for Sunrisers Hyderabad; (SH) 4% for Kings Eleven Punjab (KXIP); 4% for Rising Pune Supergiants (RPS) and 3% for Gujarat Lions (GL).

    Adarkar is all praise for Gujarat Lions: “Debutants have notched up highest points when we look at the matches-won-tally (this is likely to change as more matches are played). Underdogs have zipped past the rest.”

    Point wise pecking order, till now was: Gujarat Lions is leading and at the top, followed by RCB, SH, KKR, MI, DD, RPS and KXIP.

    Interestingly, our survey shows allegiance by most cities for their state team, barring a few exceptions: Delhiites feel DD will bag the coveted IPL Trophy (56%); Mumbaikars say MI (75%); Chennai chooses MI (44%) and DD (21%); Kolkata sure about KKR (80%); Ahmedabad torn between KKR (48%) and RCB (38%); Bangalore for RCB (58%); Hyderabad for SH (40%) and RCB (26%); Lucknow fan following is split between RCB (30%), KKR (29%) and MI (21%).

    “This season we have seen the two debutante teams of Gujarat Lions and Rising Pune Supergiants. It will be interesting to see whether defending champions Mumbai Indians lift the trophy or will it be the Gujarat Lions, Delhi Devils or Kolkata Knight Riders. Still a lot more action on the anvil; and frenzy among fans will only increase as the final matches draw close,” adds Adarkar

  • 82% Indians say IPL not a drag: Ipsos Survey

    82% Indians say IPL not a drag: Ipsos Survey

    MUMBAI: —Ipsos IPL survey shows that 82% Indians polled view the IPL as an extravaganza for cricket buffs and are fine with the tournament stretching to 7 weeks, given our high interest in the game; 12% respondents however find the duration of the tournament too long leaving little time for other things; though 7% respondents desisted from voicing their opinion.

    “Weariness from watching too much IPL is unthinkable for a cricket crazy nation like ours. IPL does hijack complete attention of cricket enthusiasts,” said Amit Adarkar, Managing Director – India, Ipsos.

    Given the popularity of the IPL, we’d asked respondents to name star batsman of the IPL who would notch up the highest runs. 46% named Virat Kohli and other batsmen chosen were: MS Dhoni (21%); Chris Gayle (9%); Rohit Sharma (7%); AB De Villiers (6%); Suresh Raina (5%); Brendon McCullum (2%); David Miller (2%); Steven Smith (1%) and Glen Maxwell (1%).

    Interestingly, the Orange Cap Holders, batsmen with highest run tally in pecking order so far are: Virat Kohli (RCB), DA Warner (SH), AB de Villiers (RCB), RG Sharma (MI), AM Rahane (RPS), G Gambhir (KKR), S Dhawan (SH), M Vijay (KXIP), Q de Kock (DD) and SK Raina (GL).

    We’d also asked respondents to name bowlers who would take most wickets. Star bowlers chosen were: Ravichandran Ashvin (21%), Sunil Narine (19%), Zaheer Khan (14%), Umesh Yadav (12%), Mitchell Johnson (9%), Lasith Malinga (8%), Dale Steyn (6%), Jasprit Burmah (5%); Mitchell Star (4%) and Tim Southee (3%) .

    In IPL 9, Purple Cap Holders (bowlers bagging maximum wickets) are: YS Chahal (RCB), B Kumar (SH), MJ McClenaghan (MI), Mustafizur Rahman (SH), SR Watson (RCB), AD Russel (KKR), Sandeep Sharma (KXIP), JJ Burmah (MI), DJ Bravo (GL) and DS Kulkarni (GL).

    “A lot of dark horses have created new benchmarks in their career in this season of the IPL,” said Adarkar.

    Virat Kohli, skipper Royal Challengers Bangalore (RCB) has kept the momentum going and has notched up the highest run tally in the IPL Season 9 and had recently displayed a scintillating performance at the ICC T20 World Cup as well. Comparing Kohli with Tendulkar has been rife for some time; we asked respondents if Virat Kohli was a legend in making a la Sachin Tendulkar? 51% respondents agreed that Kohli is a legend in making and inching towards being next Tendulkar; 28% however felt that Kohli was a legend in making but far from being the next Tendulkar; 11% felt that Kohli still has to play some more good cricket to either be a legend league or be the next Tendulkar. 10% had no views.

    With all the hoopla around the IPL, our survey asked which team would lift the trophy. Overall we got, divided views: 26% voted for Mumbai Indian (MI); 23% for the Kolkata Knight Riders (KKR); 20% chose the Royal Challengers Bangalore (RCB); 14% voted for the Delhi DareDevils (DD); 6% for Sunrisers Hyderabad; (SH) 4% for Kings Eleven Punjab (KXIP); 4% for Rising Pune Supergiants (RPS) and 3% for Gujarat Lions (GL).

    Adarkar is all praise for Gujarat Lions: “Debutants have notched up highest points when we look at the matches-won-tally (this is likely to change as more matches are played). Underdogs have zipped past the rest.”

    Point wise pecking order, till now was: Gujarat Lions is leading and at the top, followed by RCB, SH, KKR, MI, DD, RPS and KXIP.

    Interestingly, our survey shows allegiance by most cities for their state team, barring a few exceptions: Delhiites feel DD will bag the coveted IPL Trophy (56%); Mumbaikars say MI (75%); Chennai chooses MI (44%) and DD (21%); Kolkata sure about KKR (80%); Ahmedabad torn between KKR (48%) and RCB (38%); Bangalore for RCB (58%); Hyderabad for SH (40%) and RCB (26%); Lucknow fan following is split between RCB (30%), KKR (29%) and MI (21%).

    “This season we have seen the two debutante teams of Gujarat Lions and Rising Pune Supergiants. It will be interesting to see whether defending champions Mumbai Indians lift the trophy or will it be the Gujarat Lions, Delhi Devils or Kolkata Knight Riders. Still a lot more action on the anvil; and frenzy among fans will only increase as the final matches draw close,” adds Adarkar

  • CNN is most watched international news brand in APAC: Ipsos Survey

    CNN is most watched international news brand in APAC: Ipsos Survey

    MUMBAI: Newscaster CNN has maintained its number one position as an international news brand in Asia Pacific, according to the latest Ipsos Affluent Survey.

     

    The channel reaches to 34 per cent upscale consumers and 53 per cent to the C-level executives every month. The independent survey also reveals significant audience growth for CNN on both its TV and digital platforms.

     

    On TV, CNN is the most watched international news brand in Asia-Pacific in daily, weekly and monthly reach. As per the survey, the channel has 47 per cent more viewers each month than the next placed news channel and 125 per cent more viewers than the leading business and finance news channel.

     

    The survey further reveals that in digital, CNN’s monthly reach is 51 per cent higher than the next largest brand. CNN’s lead is even more clear-cut in key target groups with an 80 per cent advantage with top management and 64 per cent with business decision makers.

     

    CNN also recorded substantial growth in TV and digital consumption. In TV, there was strong growth in daily (+13 per cent), weekly (+11 per cent) and monthly (+six per cent) audience numbers. These numbers surge when it comes to International travellers (+49 per cent weekly) and luxury spenders (+29 per cent weekly).

     

    In digital, the monthly digital reach increased by 11 per cent and was most significant in the key target groups of international business travellers (+72 per cent) and international leisure travellers (+57 per cent).

     

    Even in India, CNN is the number one international news brand for top management with a 39 per cent lead in multiplatform reach over BBC. On TV, CNN reaches twice as many top management viewers on a daily basis and 41 per cent more on a monthly basis than BBC World News. Among India’s affluent audience, CNN is yet again the international news leader as a multi-platform brand reaching more than one-in-five upscale consumers (22 per cent). On TV, CNN is the most watched international news brand reaching 16 per cent more viewers each month than BBC World News.

     

    The lead continues on digital platform as CNN reaches 42 per cent more audiences than BBC each month. CNN also recorded substantial growth in audience numbers across all platforms including multi-platform (+28 per cent), digital (5.1 times) and TV in weekly (+35 per cent) and monthly (+24 per cent).

     

    CNN International Asia Pacific vice president advertising sales Sunita Rajan said, “This is a spectacular result for CNN and a testament to the commitment we made to our audience – to provide first-class content across multiple platforms. Our audience’s appetite for global news and staying connected has never been greater. In response, we’ve boosted our resources across television and made major investments in digital including an integrated newsroom, designing a new responsive website and creating a slate of new dedicated digital content. These survey results show unequivocally that CNN is the number one international news brand and the first choice for affluent consumers.”