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Tag: Ipsos OTX

  • 79% Indians look for best deals while shopping

    79% Indians look for best deals while shopping

    MUMBAI: A majority (79 per cent) of Indians would rather ‘spend time looking for a good deal,’ while only 21 per cent would rather ‘pay more to make a quick/efficient purchase.’ The findings reflect a new poll of 18,503 online respondents conducted by Ipsos OTX.

     

    “Indian consumers lately show both impulsive and compulsive buying behaviour. But at the same time they are dealaholics and hardcore value for money seekers. No wonder why sale/ discount offer periods record the highest revenue both for online and offline retailers,” said Ipsos India head of marketing Biswarup Banerjee.

     

    Those with a lower household income (82 per cent) are most likely to spend time looking for a good deal. Even those with middle (80 per cent) and high (74 per cent) levels of income, however, would take the time to find a better price. Similarly, those with a low level of education (100 per cent) are more likely than those with a medium (80 per cent) or high (79 per cent) level. Women (80 per cent) are more likely than men (78 per cent) to go hunting for a sale.

     

    The countries with the highest proportions of those indicating they would rather spend time looking for good deals are from: Hungary (94 per cent), Spain (94 per cent), Great Britain (93 per cent), Argentina (92 per cent), Belgium (91 per cent), France (91 per cent) and Germany (91 per cent). This group of deal-chasers is followed by: Australia (90 per cent), Italy (90 per cent), Mexico (90 per cent), Japan (88 per cent), South Africa (87 per cent), Canada (86 per cent), Poland (86 per cent), the United States (85 per cent), China (81 per cent), Russia (81 per cent) and South Korea (81 per cent). The lower group includes: India (79 per cent), Brazil (76 per cent), Saudi Arabia (76 per cent), Norway (75 per cent), Sweden (75 per cent), Turkey (74 per cent) and Indonesia (58 per cent).

  • Social Media is Important to Majority of Indians: Ipsos Study

    Social Media is Important to Majority of Indians: Ipsos Study

    MUMBAI: Majority (58 per cent) of Indians say social media is important to them; compared to 42 per cent globally, according to a new poll of online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.

     

    “As Mahatma Gandhi rightly said – ‘action expresses priorities’, social media is well on its way to being a priority as majority of Indians who have access to the internet claim social media is important in their lives,” said Ipsos India head of marketing communication Biswarup Banerjee.

     

    “With proliferation of mobile internet in India, social media has become a part of everyone’s life, it influences people’s daily life and how they interact with each other. Social media has now become a mainstream way of communicating – for individuals as well as businesses,” added Banerjee.

     

    The big social media story is told in the demographics, especially age. Age appears to be the strongest demographic driver of placing importance on social media in India. Indeed, a big majority (62 per cent) of those under the age of 35 rate social media as important vs. 58 per cent for those aged 35-49 and 44 per cent for those aged 50-64. Women (64 per cent) seem more likely than men (54 per cent) to rate it highly.

     

    The countries with the highest proportions those indicating social media is important to them are from: Turkey (64 per cent), Brazil (63 per cent), Indonesia (62 per cent), China (61 per cent), Saudi Arabia (59 per cent), India (58 per cent), Mexico (54 per cent) and South Africa (52 per cent). This group of social media lovers is followed by Argentina (45 per cent), Russia (44 per cent), Spain (42 per cent), Poland (37 per cent), Hungary (36 per cent), Sweden (35 per cent), Germany (33 per cent), Great Britain (33 per cent) and the United States (32 per cent). The lower group includes: Australia (30 per cent), Italy (30 per cent), Belgium (29 per cent), Canada (28 per cent), South Korea (28 per cent), Japan (24 per cent) and France (17 per cent).

     

    Ipsos conducted this study among 18,002 people in 24 countries in the month of July.