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Tag: Ipsos India

  • Ipsos-Nestle joint paper bags first runner-up at 31st MRSI Annual Seminar

    Ipsos-Nestle joint paper bags first runner-up at 31st MRSI Annual Seminar

    Mumbai: The 31st Annual Market Research Seminar has announced the winners. Ipsos-Nestle joint paper titled Potential Value of Innovative Reality and Metaverse in Consumer Research, submitted under the category Maiden Voyage has bagged the first runner-up spot. It was chosen from 100 entries across clients and market research fraternity.

    The research paper elucidated on the potential of conducting consumer research in an immersive environment through virtual reality. This innovative approach allowed one to gather unfiltered and authentic responses from respondents, removing distractions and providing a unique immersive research experience. The immersive environment (Café verse) was a game changer on how we conducted research, enabling us to delve deeper into consumer insights. We conducted ‘Café verse’ research for Nestle’s Nescafe brand, specifically to test cafe themes. The results were nothing short of intriguing, providing valuable insights and informing strategic decisions.

    The authors were Shelly Jain: research director, Ipsos India; Ashwini Sirsikar, group service line leader, Ipsos Qual and Synthesio, Ipsos India; Aprajita Chauhan: research manager, Ipsos India; Abhinav Goel, lead consumer insights, Nestle India and Smriti Jain, manager consumer insights, Nestle India.

    The annual market research seminar with the theme Taming the Choppy Waters was held on 9 & 10 October 2023 at The Leela, Mumbai.

    Ipsos India had seven shortlisted research papers in penultimate round. Ipsos had sent over 20 synopses in the first round.

    Within the theme, the seminar sought submissions under the four key categories of – maiden voyage, adventure, steering and sailors,  The objective was to understand the journey in choppy waters as well as new lands that have been charted through the endeavours. And to understand the navigation tools created and the new understanding landed about the new world.

    Ipsos India CEO Amit Adarkar said, “We are very proud of our unprecedented participation and the 1st runner up win. The theme of the 1st runner up paper was futuristic and immersive and captured consumer views in the true sense. Unfiltered and experiential. This was a game changer for Nestle. Congratulations to our teams.”

  • Ipsos India ropes in Shalini Sinha

    Ipsos India ropes in Shalini Sinha

    Mumbai : Bullish and eyeing ambitious growth plans, Ipsos a leading global custom market research company has roped in Shalini Sinha to spearhead the two key verticals of Brand Health Tracking (BHT) & Creative Excellence (CRE) in India, with immediate effect.

    Sinha will be designated group service line leader, Brand Health Tracking (BHT) & Creative Excellence (CRE) and will report to Ipsos India CEO Amit Adarkar. Her remit at Ipsos India will be primarily to drive the business in the areas of brand and communications for Ipsos’ global partnership clients and the repertoire of leading home-grown companies and contribute to thought leadership. Her key focus area and priority will also be to leverage the business potential in the southern region of India. She moves from Creativeland Asia Pvt Ltd where she was CEO, Consumer Insights Division and Director, Strategy. Though based in Bengaluru, her mandate is for pan India.    

    Commenting on Sinha’s appointment, Adarkar said, “Brand Health Tracking and Creative Excellence have both undergone a major renaissance at Ipsos, with new thinking of brand success framework and its key 3 pillars of expectations, context and empathy which clients are extensively adopting to shape expectations, operating from the space of empathy and understanding the role brands play in the lives of consumers (context);it has resonated well with consumers in driving their purchase decisions. Sinha, with her domain expertise and experience will further reinforce Ipsos’s position in brand and communication in India.”  

    “We have a large portfolio of solutions within brand and communication, which include brand activation tracking, brand equity measurement, creative development, creative assessment, creative in-market, digital DIY solutions and to top it all a spanking new Brand Success Framework for clients to implement new thinking to connect with their core target groups and improve market shares and enhance consumer stickiness,” added Sinha.

    “I firmly believe that our BHT practice holds immense potential by leveraging Ipsos’ robust research methodologies and cutting-edge technologies which are geared to match the pace of consumer and brand evolution today. Furthermore, Ipsos’ CRE practice stands out for its expertise, tailor-made solutions that are designed to address the specific needs of each client, advanced methodologies and actionable recommendations, making it a trusted partner for businesses,” added Sinha.  

    With work experience spanning over two decades, Sinha has worked with leading market research companies, handling both qualitative and quantitative research work for clients across Consumer-Packaged Goods sector, with strategic client work and counsel in brands and communications, extensively, primarily for FMCG, consumer durables, automotive, alcobev, tobacco and lifestyle products.

    Sinha is an alumnus of Jaipuria Institute of Management. 

  • Happiness levels surge for urban Indians in August 2023: Ipsos IndiaBus Happiness Monitor

    Happiness levels surge for urban Indians in August 2023: Ipsos IndiaBus Happiness Monitor

    Mumbai: Happy tidings! Urban Indians have turned happier in August 2023, over the previous month and driving happiness levels up are particularly the family, health and economic and financial conditions, according to the August wave of the Ipsos IndiaBus Happiness Monitor, that gauges happiness levels of urban Indians overall and across a host of parameters.   So, 69 per cent of urban Indians claim to be happy! Displaying a one-point improvement over the previous month and across some of the key areas that define happiness.

    Parameters that define happiness and areas showing improvement

    Happiness levels have particularly surged around family 73 per cent (+2 per cent), health 67 per cent (+2 per cent), economic & financial conditions (54 per cent) (+3 per cent), while it has receded around the rest. Though the biggest contributors to happiness for urban Indians in the pecking order in August were: family (73 per cent), health (67 per cent), friends’ circle (62 per cent), employment or work (60 per cent), colleagues and business associates (57 per cent), economic and financial conditions (54 per cent), neighbours (53 per cent), situation of country (45 per cent) and situation of the world (39 per cent).

    Ipsos India group service line leader – public affairs and corporate reputation Parijat Chakraborty said, “We see an uptick in happiness of urban Indians in August 2023 and further, family, health and economic and financial conditions are turning up the happiness meter, conveying a pertinent message that the biggest sources of happiness continue to be close family ties, salubrious health  and financial security. Though work, colleagues, friends’ circle,  neighbours, situation in the country and around the globe, all these factors accentuate happiness for urban Indians.”

    “Happiness is not superficial. It manifests itself  in different areas that have a bearing on our day to day existence. And slippage in one area can impact all other areas,” added Chakraborty.  

  • Ipsos India appoints Raja Bunet as COO

    Ipsos India appoints Raja Bunet as COO

    KOLKATA: Ipsos India has appointed Raja Bunet as chief operations officer, for leading contactless data collection operations, with immediate effect.

    “Covid19 hampered our fieldwork operations due to lockdowns and restrictions, considering, face-to-face data collection accounts for almost 99 per cent of our fieldwork. And with woes of the virus far from over, we’ve majorly overhauled and launched our suite of contactless data collection solutions for clients to give them an edge in speed, quality and timely insights. And Raja Bunet from our top leadership team will be spearheading our contactless data collection operations with immediate effect. He will be designated chief operations officer,” Ipsos India CEO Amit Adarkar said.

    “Ipsos India has always been at the forefront of client centricity and innovation, and I’m pleased

    to announce  that we are redrawing our strategy and infusing newer techniques in providing

    clients with a large portfolio of tech-savvy, contactless data collection techniques and aligning

    and customizing them to client requirements and exigencies. Bunet will be structuring his teams

    for execution, of online and telephonic,” Adarkar added.

    Contactless data collection techniques will supplement F2F data collection. In order to

    overhaul the Operations and to put it on the grid,  Bunet will be working jointly with Pratim

    Thakurta (face-to-face, field operations head), in drafting the blueprint for Operations.

     Bunet has about two decades’ experience in market research and has held a number of top-level positions in Ipsos India – from head of customer loyalty, to head of mobile research, etc; and his work experience has straddled sectors and categories. He is an alumnus of IILM, Delhi.   

    “In the last few months, we’ve been working on operationalizing our arsenal of contactless data

    collection methodologies and are now focusing on building best-in-class processes to achieve

    operational excellence,” Bunet commented.

  • Ipsos India appoints Sonul Verdia as customer experience vertical head

    Ipsos India appoints Sonul Verdia as customer experience vertical head

    MUMBAI: Ipsos India has announced that Sonul Verdia will lead its Customer Experience (CX) practice, with immediate effect. He takes over from Parijat Chakraborty,  who will focus on Public Affairs & Corporate Reputation businesses.

    Verdia, who already leads the Mystery Shopping practice, views his role as a great way of leveraging dual opportunities with clients: “There is a lot of synergy and linkage between Customer Experience and Mystery Shopping and clients can derive benefits of both at one point of contact and it will enable us to provide clients with a more robust and competitive strategy for enhanced customer satisfaction. I’m super charged about the new role and our enhanced offerings.”  

    Amit Adarkar, CEO Ipsos India and Operations Director, Asia Pacific, sees ample opportunity for growth in CX business, “CX is the new battleground and at the top of every CEO’s agenda, as it ties in with healthy topline and bottomlines – Ipsos delivers a complete ‘Return on Customer Experience Investment, ensuring that CX delivers on some of the key challenges faced by organizations –  how they can exceed brand promise, promote customer retention and recover those at risk, grow share of wallet, increase advocacy and drive up operational efficiency.”  

    “Ipsos is already is key player in Customer Experience both globally and locally, but we feel some sectors have not understood the utility of measuring and monitoring of customer expectations and delivering on them. Because a bad experience can make customers reject the brand for life. Our enhanced offerings come backed with technology to capture in the moment experience, helping clients address issues with speed,” added Adarkar.       

    Verdia will be leveraging opportunities with the existing base of Ipsos clients and will be tapping into new opportunities as they unfold. 

    Verdia joined Ipsos a year ago, to launch the Mystery Shopping practice for Ipsos India and has exponentially grown the business across all the major sectors. 
     

  • Consumer confidence plummets in March 2019

    Consumer confidence plummets in March 2019

    MUMBAI: The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos, has nosedived by 6.8 percentage points in March 2019.

    The monthly PCSI result which is driven by the aggregation of the four, weighted, sub-indices, has seen a sharp fall across all of them: the PCSI Employment Confidence (“Jobs”) Sub-Index, is down by a glaring 7 points; the PCSI Economic Expectations (“Expectations”) Sub Index, which has sharply fallen by 10.9 points; the PCSI Investment Climate (“Investment”) Sub-Index which has dropped by 6.1 points; and the PCSI Current Personal Financial Conditions (“Current Conditions”) Sub-Index which is down by a significant 4.9 percentage points over last month.

    “The survey was fielded in last week of February and first week of March, amidst tensions on Pakistan border. The near-war conflict sharply pulled down the already sliding consumer confidence. It once again proves that consumer and economy do not want war – rather afraid of it. This factor strongly clouded the fear around rise in inflation and lack of jobs. Since our respondents are largely urban – for the salaried ones it is also the time for tax saving investment, leading to temporary cash crunch. All these factors have a cascading effect, adding to pessimism,” says Ipsos India country service lines group leader, public affairs, corporate reputation & customer experience Parijat Chakraborty.

  • Regional Roles for Ipsos India Senior Honchos

    Regional Roles for Ipsos India Senior Honchos

    MUMBAI: Ipsos India has announced regional roles for two senior honchos. Vidya Sen, Executive Director, Innovation, Ipsos India, will now, in addition to her responsibilities as the Country Head for the Innovation Service Line, play an expanded role stretching across the entire Asia Pacific (APAC) Region for Ipsos Innovation. And Arun Agarwala, IT Director, Ipsos India will take up duties of some of the key markets in the APEC (Asia Pacific Excluding China) region, of Philippines, Indonesia & Vietnam. 

    Ipsos India is one of the largest and fastest growing markets in the region and is defining key benchmarks for specializations.     

    Vidya Sen’srole will now extend toregionally deploying training and ensuring compliance with the Innovation certification program. In addition, she will support the roll out and adoption of the New Innovation initiatives across the region.  Vidya will also work closely with Alison Harvey, Senior Director, Global Service Line, Innovation, to ensure full global alignment with all initiatives.

    “Ipsos is the world’s number one Product Testing Company. Ipsos Innovation has been engaging with clients in providing counsel and carrying out product tests for innumerable categories and brands across FMCG, Durables, Automotive, Healthcare, Personal Care, Telecom among others, helping clients innovate and reinvent in today’s changing world,” said Vidya Sen, Executive Director, Ipsos Innovation, Asia Pacific Region. 

    “In the pipeline are new improved  tools for Ipsos Innovation,” Sen added.

    Ipsos Innovation partners with clients in the end to end requirements on Innovation, ranging from opportunity identification, evaluation, optimization, and launchof their Innovation initiatives with proprietary products for idea screening, concept testing, product testing, full mix testing, pack testing, line optimization, pricing and sales forecasting.

    On the other hand, Arun Agarwala, IT Director Ipsos India has taken up additional responsibilities for the key markets of Philippines, Indonesia and Vietnam, with the local IT teams for these markets reporting to him.

    “Ipsos aims to strengthen IT service support and IT management in APEC. My remit is to help the countries further increase local IT performance and service quality, includingIT services (support and training, knowledge sharing, meet KPIs, resource planning). Support and execute Global IT infrastructure, IT services projects andensuring ITas an enabler and business partner,” said Agarwala.

    Agarwala in his new role reports to Mu Na, IT Director for APEC and China. He joined Ipsos in 2006 in the UK for Ipsos MORI, then moved to Ipsos India in 2011 and was elevated to IT Director in 2014.

  • Ipsos India in overdrive with Mystery Shoppers

    Ipsos India in overdrive with Mystery Shoppers

    MUMBAI: Barely two months since Ipsos launched Mystery Shopping in India, apart from marketers who are capitalizing on the opportunity for securing unbiased feedback from customers to improve products and services, there is also an interesting opportunity emerging from the consumer’s standpoint. The opportunity to experience products and services at first hand, to evaluate every aspect of their experience and instead of sharing on social media for free, to get paid for their honest feedback. 
    These customers, who are referred to as Mystery Shoppers are redefining the ecosystem.

    “Ipsos Mystery Shopping has received an encouraging response to its social media campaigns inviting consumers to become mystery shoppers. Consumers have shown a lot of excitement as there is a whole lot of flexibility in taking up assignments – over weekends or when they have time – and the feedback can be provided in the dedicated iShop app, anywhere and anytime, “says Sonul Verdia, Executive Director, Ipsos Mystery Shopping.

    “We are in the process of setting up a huge panel of enthusiastic shoppers who will be keen to share their experience with us and get paid for their effort,” Verdia said.

    So, what are the attributes ofmystery shoppers?

    Verdia insists that there are no special attributes per se:“Our panel of mystery shoppers has students, housewives, working women, executives, government employees, even retired people – anyone aged 18-70 years can sign up – they only need to be avid, discerning shoppers.”

    For enthusiasts to sign up, Ipsos India has created a unique hyperlink: 

    https://www.ishopforipsos.com/en_IN/

    “Ipsos Mystery Shopping is primarily focusing on high involvement categories like Automotive, Consumer Durables, Banking, Organized Retailing, Hospitality, among others, for now.”

  • Ipsos India launches TrueFace

    Ipsos India launches TrueFace

    MUMBAI: Ipsos India has launched TrueFace, an indigenously developed recruitment screening app, for Qualitative research. 

    Developed by the Ipsos India Mobile First team,the app uses face recognition technology in real time which helps identify repeat respondents. This is of utmost importance to field and research teams when they are recruiting respondents across categories. 

    “As a part of our Mobile First initiatives, we are focusing on developing propositions in the digital space – TrueFace is a step in that direction,” says Raja Bunet, Executive Director, Mobile First & New Initiatives, Ipsos India.

    Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India said, “Repeat respondent is a big issue which all market research agencies are dealing with. In qualitative research,it is criticalto get the right respondent – someone who is not a professional, is of a correct profile and not a repeat respondent. After all, the quality of the insight hinges on the quality of the respondent. Given this challenge, Ipsos decided to lean on technology to address this issue of repeat respondents.”

    Bunet feels it’s a game changer: “Apart from the Face Recognition functionality, which is a part of the app, with real time results, the proposition also includes multimedia capabilities and an interactive dashboard, which will deliver status of recruitments, question-wise responses and outcome of face recognition, to be used by Ipsos UU (qualitative research team) and field teams.”

    Sirsikar added: “We have the first mover advantage as this app is unique to Ipsos. It will free up a lot of researchers’ time.”

    Technology firm, Crownit, has partnered with Ipsos India, in this initiative. 

  • High inflation may dampen festival season spending: Ipsos Survey

    MUMBAI: Nearly four-fifth (78 per cent) Indians claimed their planned expenditure during this festival season will be less than Rs 10,000, according to the ‘Mood of the Nation Survey‘ conducted by global research firm Ipsos.

    Among the respondents (43 per cent) who said that there spend during this Diwali is less than Rs 5000 are mostly from middle and lower middle income families.

    Ipsos India head of marketing communication Biswarup Banerjee said, “High inflation and an uncertain economic environment are some of the main reasons for buyers cutting down on spending.”

    Less than two in 10 (16 per cent) Indians said that their shopping budget during this Diwali is between Rs 20,000 to Rs 50,000. In this group, rich and higher middle class income families were significantly higher than middle and lower middle income families.

    Only five per cent of rich Indians claimed that their planned expenditure during this Diwali is more than Rs 50,000.

    In Delhi, 23 per cent people claimed that their Diwali shopping budget is more than Rs 50,000 and 28% people claimed that their shopping budget is between Rs 20,000 to Rs 50,000.

    In Kolkata, 92 per cent people claimed that their Durga Puja shopping budget is less than Rs 10,000.

    During this festival season sweets and food items (90 per cent), clothes (86 per cent), and gifts (53 per cent) are the top three planned purchases of Indian citizen. At the fourthh position feature Electronic Goods, desired to be purchased by 30 per cent people.

    A very few people also plan to buy cars (six per cent) and bikes (five per cent). These respondents mostly belong to rich and upper middle class category.

    In Delhi, the top three items are sweets and food items (100 per cent), clothes (96 per cent), electronic goods (91 per cent).

    Only half (52 per cent) Indians said that they were holding up their purchase decision till wDiali in anticipation of heavy discounts. In this group who is waiting till Diwali, female respondents are significantly higher than male respondents.

    The remaining half of the people are not willing to wait. Male respondents are significantly higher than female respondents who are not waiting till Diwali.

    Delhi (79 per cent) and Kolkata (69 per cent) topped the list in terms of holding the purchase decision till festival season discounts are announced.

    “This festive season bargain-hunting may become the preferred choice for majority of Indians as higher discounts will be definitely an added incentive for spending on desired items,” added Banerjee.

    Ipsos ‘Mood of the Nation‘ survey was conducted between September 24 – 27, 2012 among 420 men and women in Delhi, Mumbai, Kolkata, Chennai, Bengaluru and Lucknow.