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Tag: iProspect

  • iProspect India bags three awards at ad:tech DIGIXX

    MUMBAI: iProspect India, the digital agency from Dentsu Aegis Network, has won three awards at the DIGIXX Awards 2017 conducted by ad:tech – one gold and two bronze. The event celebrated excellence in digital marketing and advertising by recognizing the top digital campaigns created by the industry in the past year.

     iProspect India won in the following categories.

    ·  Healthcare / Pharma for Abbott Healthcare (Gold)

    · Mobile & Apps Marketing for HDFC Bank Payzapp (Bronze)

    · Insight and research for Max Life Insurance (Bronze)

    The winning campaigns were innovative, creative and effective – they made intelligent use of digital technology along with key consumer insights, bearing successful results. The campaign for the launch of HDFC’s mobile wallet Payzapp saw five million app installs at half the cost per download as per industry standards. With the help of iProspect India’s iPump tool, the Abbott Healthcare campaign combined the best of offline and online advertising to create an effective marketing strategy. The smart display banner campaign for Max Life Insurance helped achieve a remarkable conversion rate of 85%.  

    iProspect India CEO Rubeena Singh said, “Our first objective is always to make campaigns which resonate with the brand message, connect with today’s digital audiences in an engaging manner and of course solve a problem.”

  • iProspect wins IAMAI’s ‘digital’ silver

    MUMBAI: iProspect India, the digital agency from Dentsu Aegis Network has been bestowed with the prestigious title of ‘Digital Agency of the Year’ (Silver) at the Internet & Mobile Association of India’s (IAMAI) 7th Digital India Awards.

    iProspect India won a total of 3 trophies – 1 Gold and 2 Silver. Apart from the coveted award of Digital Agency of the Year (Silver), iProspect India bagged 2 more awards, cementing its position as one of the leading digital agencies in the country – Gold for its innovative technology that integrates offline and online, iPump for Abbott Healthcare in the Omni-channel Campaign Management & Marketing Automation category and Silver for its Apollo eDoc Getting Discovered campaign for Apollo Hospitals in the Search Marketing Campaign category.

    Moreover, the company saw 3 more nominations in the following categories for its successful campaigns.

    Display campaign:

    1. The Smart Display Banner – Max life Insurance

    2. Simple Makes Sense – Aegon Life Insurance

    Search Marketing Campaign:

    1. Winning the SEO Game – Myntra

    Marking the achievement, DAN Performance Group CEO Vivek Bhargava said, “We live in a digital age today and if brands want to remain relevant, they have to embrace digital. With path-breaking digital campaigns being delivered by our team, the last year has been a good one for us. We are thrilled by the victory and this pushes us to raise the benchmark in the coming years as well. This is a result of over 300 professionals at iProspect who come to work every day and give it all they have – I congratulate each one of them on this feat. What makes this accomplishment all the more special is that it comes from a respected industry body like IAMAI and a stellar jury panel with some of the most eminent names in the trade.”

    Expressing her delight, iProspect India Rubeena Singh CEO said, “We are a 20 year old digital agency, but have consistently evolved, transformed and innovated with changing times, a dynamic industry and progressive client demands. Macro trends indicate that access and availability of technology is shifting media spends from traditional media to digital media. The last year especially has seen some great creative campaigns from iProspect, seeking to solve business problems for our clients through digital. IAMAI is the last word in the ad and marketing sector and this validation from them is extremely encouraging.”

  • iProspect conceptualises unique digital video for ICICI two-wheeler insurance

    iProspect conceptualises unique digital video for ICICI two-wheeler insurance

    MUMBAI: iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

    The two and a half minute video, captures the reactions of a handful of people from different age groups, genders and backgrounds, returning to a two-wheeler basement parking after a couple of hours only to see huge scratches on their respective bikes. They spend tense moments wondering how this happened and because of whom, and are shown to ask for the security guard to question him as anyone typically would in such a situation. They eventually breathe a sigh of relief later when they realize that it’s only a sticker pasted onto their two-wheeler and not a real mark – bringing a smile onto their faces. The message after removing the sticker is as below.

    The video has garnered over 3,14,418 views on YouTube and 13,30,807 views on Facebook, while the brand searches during this time increased by over 11%. Interestingly, the industry average for watching a full 2-minute digital video stands at around 7%, however, this video recorded a whopping 30 per cent plus rate.

    ICICI Lombard executive director Sanjeev Mantri said, “India has over 16 crore two wheelers registered with the transport authorities today. While this is an impressive number, nearly 70% of two-wheelers ply on roads without any insurance cover. At ICICI Lombard, we believe it is imperative for us to lead efforts towards addressing this issue of abysmally low insurance and ensure that vehicle owners are protected from any exigencies.”

    iProspect India CEO Vivek Bhargava said, “Digital as a medium grabs maximum eyeballs, more so with respect to generating shareable content that audiences can relate to and has scope to go viral. This not just leaves an impression on the viewer, but also helps in driving purchase intent. Digital has become the driver of most brand campaigns and this is only slated to grow.”

    “Instead of being preachy or informative, we thought of creating a moment of realization instead. When brands spend millions to advertise through a TVC, this tactical approach proved to be more effective and efficient. The fact that ICICI Lombard readily went with our vision for the campaign is much appreciated,” said iProspect India senior strategist Jahan Vandrevala.

  • iProspect conceptualises unique digital video for ICICI two-wheeler insurance

    iProspect conceptualises unique digital video for ICICI two-wheeler insurance

    MUMBAI: iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

    The two and a half minute video, captures the reactions of a handful of people from different age groups, genders and backgrounds, returning to a two-wheeler basement parking after a couple of hours only to see huge scratches on their respective bikes. They spend tense moments wondering how this happened and because of whom, and are shown to ask for the security guard to question him as anyone typically would in such a situation. They eventually breathe a sigh of relief later when they realize that it’s only a sticker pasted onto their two-wheeler and not a real mark – bringing a smile onto their faces. The message after removing the sticker is as below.

    The video has garnered over 3,14,418 views on YouTube and 13,30,807 views on Facebook, while the brand searches during this time increased by over 11%. Interestingly, the industry average for watching a full 2-minute digital video stands at around 7%, however, this video recorded a whopping 30 per cent plus rate.

    ICICI Lombard executive director Sanjeev Mantri said, “India has over 16 crore two wheelers registered with the transport authorities today. While this is an impressive number, nearly 70% of two-wheelers ply on roads without any insurance cover. At ICICI Lombard, we believe it is imperative for us to lead efforts towards addressing this issue of abysmally low insurance and ensure that vehicle owners are protected from any exigencies.”

    iProspect India CEO Vivek Bhargava said, “Digital as a medium grabs maximum eyeballs, more so with respect to generating shareable content that audiences can relate to and has scope to go viral. This not just leaves an impression on the viewer, but also helps in driving purchase intent. Digital has become the driver of most brand campaigns and this is only slated to grow.”

    “Instead of being preachy or informative, we thought of creating a moment of realization instead. When brands spend millions to advertise through a TVC, this tactical approach proved to be more effective and efficient. The fact that ICICI Lombard readily went with our vision for the campaign is much appreciated,” said iProspect India senior strategist Jahan Vandrevala.

  • iProspect campaign features Olympians

    iProspect campaign features Olympians

    MUMBAI: iProspect, the global business performance agency, has launched a new global brand campaign “It’s Who We Are” featuring six members of its staff. The agency held a search for the ‘faces of iProspect’ across its network of 84 offices across 52 countries. The campaign showcases how the talents and skills that employees embody outside of the office not only enhance the quality of their work but also help them achieve the ultimate in work/life balance.

    The selection process was open to all 3,200+ employees and resulted in an eclectic mix of backgrounds, seniority and expertise. The campaign features:

    · Kou Luogon, Senior Associate at iProspect Texas and Olympic athlete

    · Jonas Sommer, Digital Operations Analyst at iProspect Singapore and intrepid scuba-diver

    · Melanie Sfreddo, Digital Assistant at iProspect Argentina and pro wakeboarder

    · Vinncent Ngyuen, Senior Associate at iProspect California with a passion for cooking and volunteering at local children’s shelter

    · Birgit Gerlinger, Director, SEA at iProspect Germany and fearless rock-climber

    · Gil Jones, CEO of iProspect Israel and keen drummer

    “The campaign showcases our brand and culture by celebrating our diverse and dynamic talent. Our desire is that not only will this continue to attract a new generation of digital talent, but inspire a new level of partnership with current and future client partners,” said iProspect global CMO Misty Locke.

    The campaign is focused heavily on native and social, will be activated across Facebook, YouTube, Instagram, Snapchat and Twitter, and will continue to focus on further staff members over the coming year.

    iProspect India CEO Vivek Bhargava said, “At iProspect India, our people are our backbone. We respect the individual and strive to create a happy environment that is both enjoyable and fun, yet conducive to productive work. The global campaign launched is a step in the direction of recognising and appreciating the good work our people do everyday as individuals.”

    iProspect is known for its innovative training and development initiatives, such as the world’s first Nextgen programme it launched with Google last year to offer tailored digital marketing training to its staff. Nextgen is in addition to iProspect University, a bespoke global online platform built by iProspectors for iProspectors that provides interactive content, webinars and certifications focusing on all digital, client leadership, and foundational personal skills development. Annually, more than 12,000 courses are completed by iProspect members.

  • iProspect campaign features Olympians

    iProspect campaign features Olympians

    MUMBAI: iProspect, the global business performance agency, has launched a new global brand campaign “It’s Who We Are” featuring six members of its staff. The agency held a search for the ‘faces of iProspect’ across its network of 84 offices across 52 countries. The campaign showcases how the talents and skills that employees embody outside of the office not only enhance the quality of their work but also help them achieve the ultimate in work/life balance.

    The selection process was open to all 3,200+ employees and resulted in an eclectic mix of backgrounds, seniority and expertise. The campaign features:

    · Kou Luogon, Senior Associate at iProspect Texas and Olympic athlete

    · Jonas Sommer, Digital Operations Analyst at iProspect Singapore and intrepid scuba-diver

    · Melanie Sfreddo, Digital Assistant at iProspect Argentina and pro wakeboarder

    · Vinncent Ngyuen, Senior Associate at iProspect California with a passion for cooking and volunteering at local children’s shelter

    · Birgit Gerlinger, Director, SEA at iProspect Germany and fearless rock-climber

    · Gil Jones, CEO of iProspect Israel and keen drummer

    “The campaign showcases our brand and culture by celebrating our diverse and dynamic talent. Our desire is that not only will this continue to attract a new generation of digital talent, but inspire a new level of partnership with current and future client partners,” said iProspect global CMO Misty Locke.

    The campaign is focused heavily on native and social, will be activated across Facebook, YouTube, Instagram, Snapchat and Twitter, and will continue to focus on further staff members over the coming year.

    iProspect India CEO Vivek Bhargava said, “At iProspect India, our people are our backbone. We respect the individual and strive to create a happy environment that is both enjoyable and fun, yet conducive to productive work. The global campaign launched is a step in the direction of recognising and appreciating the good work our people do everyday as individuals.”

    iProspect is known for its innovative training and development initiatives, such as the world’s first Nextgen programme it launched with Google last year to offer tailored digital marketing training to its staff. Nextgen is in addition to iProspect University, a bespoke global online platform built by iProspectors for iProspectors that provides interactive content, webinars and certifications focusing on all digital, client leadership, and foundational personal skills development. Annually, more than 12,000 courses are completed by iProspect members.

  • iProspect elevates Muddassar Memon to AVP – creative & social

    iProspect elevates Muddassar Memon to AVP – creative & social

    MUMBAI: In line with the growing business, iProspect has fortified its talent strength to a strong 270-people team. This also brings with it structural changes as key people have moved up the organisational ladder in the system. Muddassar Memon takes on the role of AVP – Creative & Social. Reporting into Brijesh Munyal, EVP – Operations, he will head social media and creative services for the company pan India. He was National Creative Director prior to this new appointment and has been with iProspect India for the last 10 years.

    “Social media is gaining momentum and we are proud to be ahead of the curve on this front. We have an extremely proficient social media team that is geared up to plan and execute interesting campaigns on the new accounts with their experience. As we escalate our focus on social media, the move also brings us one step closer to being a one-stop shop, 360° digital agency where clients are offered all required digital services under one roof. I am delighted to be leading these efforts, especially in the newly appointed role,” added Memon.

  • iProspect elevates Muddassar Memon to AVP – creative & social

    iProspect elevates Muddassar Memon to AVP – creative & social

    MUMBAI: In line with the growing business, iProspect has fortified its talent strength to a strong 270-people team. This also brings with it structural changes as key people have moved up the organisational ladder in the system. Muddassar Memon takes on the role of AVP – Creative & Social. Reporting into Brijesh Munyal, EVP – Operations, he will head social media and creative services for the company pan India. He was National Creative Director prior to this new appointment and has been with iProspect India for the last 10 years.

    “Social media is gaining momentum and we are proud to be ahead of the curve on this front. We have an extremely proficient social media team that is geared up to plan and execute interesting campaigns on the new accounts with their experience. As we escalate our focus on social media, the move also brings us one step closer to being a one-stop shop, 360° digital agency where clients are offered all required digital services under one roof. I am delighted to be leading these efforts, especially in the newly appointed role,” added Memon.