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Tag: iProspect

  • Increasing trust, harnessing technology key ambitions for marketers in 2020: iProspect

    Increasing trust, harnessing technology key ambitions for marketers in 2020: iProspect

    MUMBAI: The recently released whitepaper 'Future Focus 2020: The Next Ten Years' by iProspect from the house of Dentsu Aegis Network (DAN) shows that 78 per cent of marketers identified having a connected data strategy as the most important component of successful digital transformation.  The report is built to help marketers navigate the road ahead in a hyper-sensitive global media landscape. The report uses evidence-based data and interviews to predict that those businesses that reconcile long-term planning with short-term performance will see continued success in the decade ahead.  

    The white paper also revealed that increasing trust and harnessing technology are the key ambitions for 2020 and that the search for ways to keep pace with the speed of change in the next five years keeps marketers awake at night. Marketers are torn between what the industry dictates and their own experience of digital transformation.  69 per cent believe a clear culture transformation strategy is the most underestimated facet. 

    The white paper also suggested that inclusivity is still more a concept than a reality. While 93 per cent of marketers believe inclusive marketing is important, fewer than one in ten review for inclusivity as part of product and marketing campaign development, revealed the findings. 

    Another important aspect highlighted was the new commerce models. One out of four marketers believed subscriptions could represent more than 50 per cent of their revenues in five years, and less than half declared they don’t plan to get involved in recommerce at all in the next five years.  

    iProspect interviewed more than 350 global marketers and leaders across a broad spectrum of brands that included FTSE 100 and Fortune 500 companies, to not only understand their expectations for 2020 but also their hopes and concerns for the next ten years. The white paper focuses on the key areas of digital transformation, de-averaging, commerce redux, and mobilis in mobili. The report also includes exclusive interviews with global leaders from businesses such as Sprint, SideWalk Labs, Microsoft, and Buttercloth.

  • IdeateLabs appoints Divya Ajitkumar as business head

    IdeateLabs appoints Divya Ajitkumar as business head

    MUMBAI: IdeateLabs, one of India’s largest independent full-service digital-first creative agencies has roped in Divya Ajitkumar as Business Head. She will be based out of the Mumbai office and will be reporting to the Director, Vrutika Dawda.

    Divya has over a decade of experience in the digital space, having worked in highly organized and evolved markets with exposure to cutting edge technology and access to top tier publishers and clients in geos like NYC and London. Her roles involved collaborating across cross-functional teams like display, performance, search, affiliate and social and her core expertise lies in setting-up processes and solving complex business problems.

    Prior to joining IdeateLabs, she has worked with companies like, WeWork, O&M, iProspect and Starcom MediaVest managing brands like Coca-Cola, Samsung, Avon, Honda and RIM amongst others. Her new responsibilities at IdeateLabs involve building new business as well as growing existing ones, planning, strategizing, managing campaigns, growing P&L, and managing stakeholders.

      IdeateLabs director Vrutika Dawda said, “Divya brings a lot of experience coupled with fresh ideas to the table. Her business values and ideals fit right into the culture and DNA of IdeateLabs. Divya will be playing a crucial role in multiplying businesses and strengthening relationships with existing and new clients along with the stakeholders. We look forward to having her on board, to aggregate and enhance the business.”

    Commenting on her new role, Ajitkumar commented, “At IdeateLabs I have found a role that is both challenging and interesting.  Given the tremendous pressure to succeed in the Indian market, the only way to survive is to stand heads and shoulders over the rest. Where the differentiation between agencies is starting to blur, IdeateLabs has decided not to add to the chorus by being another commodity focused agency. Rather we are investing in products and IPs that drive value for clients through actionable results. Clients today have become just as digitally savvy as the agency. We are at the crux of a defining shift in the marketplace where we are seeing a lot of clients question the value of an agency. What they seek is a partner, a guide, an extension of themselves. Capitalizing on key moments to drive their agenda is critical. Through digital, your opportunity is immense to demonstrate value addition by creating different business models that can help amplify their ROI.”

    IdeateLabs, one of India’s largest independent full-service digital-first creative agencies . It is a fired-up group of professionals from the creative, tech and marketing worlds. While its clientele exceeds 75 well-known Indian and International names, its portfolio spans across varied business verticals. Its clientele includes renowned brands like Hiranandani Communities, Brand Factory, Future Group, HDFC Bank, Magma Finance, Hafele, Kalpataru, Fullerton India, Franklin Templeton Mutual Funds to name a few. IdeateLabs specializes in taking brand challenges and turning them into opportunities that deliver tangible and valuable results. IdeateLabs has its headquarters in Mumbai and satellite offices in Singapore and Dubai.

  • iProspect India launches Voice Assist

    iProspect India launches Voice Assist

    MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis Network, has launched iProspect Voice Assist for its clients.

    In addition to vernacular and video, voice is steadily becoming one of the main drivers in today’s digital ecosystem. Therefore, to provide tech-enabled marketing solutions to its clients, iProspect India has launched this voice-based interface.

    Voice searches are on a rise and iProspect believes that by 2020, majority of the searches will take place via voice. And, the agency wants to stay ahead in this space. Targeted at CMOs, the iProspect assistant, which works with Google Assistant and Alexa, will enable clients to stay updated on their campaign performances real time and thus, help them make better decisions.

    Marketers will be able to infer campaign performance metrics directly through conversing with iProspect Voice Assist signifying that a CMO will no longer have to go through lengthy excel sheets or reports on dashboards when he/she can get an audio response within seconds.

    Speaking on the new development, iProspect India CEO Rubeena Singh said, “We have always believed in making our clients’ business thrive with our tech-enabled data-driven marketing solutions. In today’s fast-paced decision-making world, iProspect Voice Assist will benefit our clients by giving real time information on campaigns and enabling them to decide on the go.”

    iProspect India EVP – technology Karan Jaitapkar added, “iProspect India is focused on developing new technological solutions for its clients. iProspect Voice Assist is another step towards that. We want to create more path-breaking solutions to help grow our clients’ business further.”

  • iProspect, GoAir launch video campaign to help plan your next vacation

    iProspect, GoAir launch video campaign to help plan your next vacation

    MUMBAI: iProspect, the digital performance agency from the house of Dentsu Aegis Network India, has rolled out a fresh digital campaign for GoAir, an international carrier owned and operated by the Wadia Group.

    The digital video campaign, titled #UddKeJao, highlights the fact that one can easily save money by planning holidays well in advance.

    The film, featuring a mother-son duo, talks about how devising a plan can leave one with enough time to do numerous things. The son, who is also the protagonist of the film, puts forth the solution of saving money by planning way ahead for vacations.  

    Commenting on the campaign, iProspect VP – operations Muddassar Memon said, “The thought behind this campaign is to encourage Indians to plan their vacations in a better way. And the best way to do that is to book these vacations well in advance. It not only helps them to get the best deals, but also avoid last-minute complications; and we chose a kid as the protagonist to entice emotions and help Indians connect better with the campaign.”

    The campaign highlights the fact that the cost for a flight and stay, if planned well, can come down by as much as 50 per cent.

    The digital campaign will run across all social media platforms.

  • iProspect India ropes in Karan Jaitapkar as EVP tech

    iProspect India ropes in Karan Jaitapkar as EVP tech

    MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network, has appointed Karan Jaitapkar as executive vice president – technology.

    With more than 15 years of experience, Jaitapkar, a master’s in computer applications, has worked in numerous media companies and helped them grow in today’s fast-paced digital world. His core strengths lie in tech architecture design, web/app development, SEO and data analytics. He has worked with companies like ZEE, The Times of India, Venture Infotek among others in the past.

    In his last stint, Karan worked at Network18 as VP – head of engineering.

    On the new appointment, iProspect India CEO Rubeena Singh said, “There is a huge overlap of technology and marketing in the digital space.  At iProspect, we want to offer technology-driven marketing solutions to our clients. We believe Karan is the right addition in team iProspect as we continue to forge ahead in the integrated world of tech and marketing and drive ahead our clients business performance.”

    On joining iProspect, Karan Jaitapkar, EVP – tech said, “iProspect has always embraced the rapid evolution in digital and media spaces. Consumer data analytics and insights will be the next biggest differentiator in the coming years and iProspect will be at the forefront of this movement. I am excited to be a part of the iProspect family during this next Martech phase.”

  • iProspect India strengthens creative team with two new hires

    iProspect India strengthens creative team with two new hires

    MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network has announced two new additions to its creative team; Bobby Thomas and Dhanesh MS, both of whom will join as creative directors.

    Based out of Bangalore, Bobby and Dhanesh will report to iProspect India VP—South Krishna Kumar Revanur.

    Bobby, who has worked with agencies such as Ogilvy and McCann Worldgroup, has over 13 years of experience in advertising. He has worked across a variety of brands including TVS, BharatBenz, Suzuki, Britannia, ITC, Indiamart, Tata Teleservices, Myntra, Jabong, Infosys, Lenovo, IBM, and Ola amongst others.

    On joining iProspect India as creative director—south, Bobby Thomas said, “iProspect is digitally evolved and it caters to market leaders in the digital space. My stint here will help me further enhance my talent in digital as I foresee a great deal of opportunities coming my way.”

    With a career spanning over 14 years, Dhanesh started his career with FCB Ulka, Cochin. He has worked with Ogilvy, Grey Worldwide, RK Swamy BBDO, Star,k and Method Advertising.

    On joining iProspect India, Dhanesh MS, creative director – south said, “The digital marketing world has evolved to a point where brands have realised that optimising customer experiences in a manner that is relevant to them with an unwavering focus on ROI is probably the only way to succeed in today’s overcrowded marketplace. I am excited to be a part of iProspect India because as an organisation, we too practice this mantra to stay ahead of the curve.”

    Commenting on the new appointments, iProspect India CEO Rubeena Singh said, “At iProspect, we are focused on building experiences through data and insights, optimised on performance. Dhanesh and Bobby will further drive iProspect’s capabilities of ‘data-driven creative’ as we want to give our clients a holistic solution.”