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Tag: iProspect India

  • Kotak Mahindra, iProspect India adopt high-impact digital-only approach for new campaign

    Kotak Mahindra, iProspect India adopt high-impact digital-only approach for new campaign

    MUMBAI: Kotak Mahindra, the digital bank that is open to all and is designed to financially empower dreamers, has finally launched the sequel, #DreamsInvited, to its 811 #IndiaInvited campaign.

    To create mass awareness around #DreamsInvited across all digital platforms, the bank has collaborated with iProspect India, the digital agency driving business performance from the house of Dentsu Aegis Network.

    This latest campaign, starring Ranveer Singh and India’s legendary track and field athlete PT Usha, adopts a high-impact digital-only approach.  Handled from iProspect’s Mumbai office, the campaign is focused to build reach with high frequency in six different languages.

    To execute this, the agency has taken an OTT-first approach wherein videos in multiple languages – Hindi, Marathi, Tamil, Telugu, Kannada and Bangla – are created and targeted based on geographic specifications.

    Videos, ranging from 60 seconders to 10 seconders, are being played on all leading OTT platforms including Hotstar, SonyLIV, Zee5, Voot and SunNxt. YouTube and Facebook are the other additional platforms where the brand has decided to focus on to reach out to its audience.

    Commenting on opting for a digital-first strategy, Kotak Mahindra Group CMO Karthi Marshan said, “Digital video publishers and platforms have been claiming near TV levels of reach for a while now. It was only a matter of time before mainstream media users started looking at digital as a serious alternative to TV. We are not quite there yet, but we are keen to test whether the granularity of data for digital viewership helps us deliver buying efficiencies, geo focus, segmented communications et al. In recent times, the CMOs of P&G, Unilever, Adidas and the like have alerted us to the many issues that plague digital media, and it does give us pause. However, we don’t want to risk throwing the baby out with the bathwater. We are only keen to keep trying different things and learn new lessons, hopefully at low cost to the firm and brand.”

    Commenting on the association, iProspect India  CEO Rubeena Singh said, “Kotak is one of the leading banks in the country and we are proud to work with them on their latest campaign. The brand has been extremely active in the digital space, and we are pleased to partner with them on this innovative approach. iProspect is using its propriety data and technology solutions (created by iProspect Solution Labs) to understand users at a granular level. The insights from there are being used to create a plan to create maximum impact for the latest campaign.”

  • iProspect India launches personalised landing page solution – iCapture

    iProspect India launches personalised landing page solution – iCapture

    MUMBAI: iProspect India, digital performance agency from the house of Dentsu Aegis Network, has announced the launch of its new offering, iCapture. The tool is a one-of-a-kind intelligent landing page CMS (Content Management System) that captures data in LMS (Lead Management System).

    iCapture is a customer experience management platform, which instantly creates landing pages that can dynamically match the creative & messaging of the campaign creative. This gives users a familiar experience throughout their journey from the ad they clicked on to the resulting page they land on. Since it’s dynamic and hyper-personalised page, the conversion ratio is higher than a generic one-for-all landing page. iCapture also comes with best in class SEO (Search Engine Optimization) and AMP (Accelerated Mobile Pages) abilities.

    iProspect has always put clients first. The agency, time and again, has worked upon understanding clients’ problems and providing solutions to help them expand their business. The tool was launched to help clients maximize their ROI for their campaigns. It will also help clients capture leads from these pages, resulting in better conversions and deeper understanding of their users.

    Commenting on the new tool, iProspect India EVP – technology Karan Jaitapkar said, “We need to deliver a more consistent consumer experience throughout the entire journey starting from the campaign creatives to the landing pages. Consistent Consumer experiences along with page speed efficiency will be the benchmark to manage consumer delight.”

  • Dentsu Aegis Network and iProspect bring Female Foundry to India

    Dentsu Aegis Network and iProspect bring Female Foundry to India

    Mumbai: As part of One@DentsuAegis, a programme developed to support diversity and innovation across the business, Dentsu Aegis Network, and its digital performance agency iProspect, have formalized an initiative to mentor female start-ups in India.

    The initiative – Female Foundry – will launch in the country after its successful run in Singapore.

    Female Foundry aims to drive diversity and inclusion in business.  It provides access to tools, training, connections and resources, empowering female entrepreneurs to thrive in today’s complex digital economy.

    The initiative aims at bridging the gap in gender parity by offering experienced mentorship that helps empower female entrepreneurs, high-level skill development and professional help in securing funding for the next phase of their start-ups.

    In India, Rubeena Singh, CEO, iProspect India will be running the initiative with an extended leadership team from across Dentsu Aegis Network and strategic business partners which include clients and other third parties.

     Talking about the initiative, Rubeena Singh, CEO, iProspect India said, “As you know, iProspect has women leaders across its offices in the world. Internally, we run various programmes to help women reach the leadership programmes. Take Women@iprospect, for instance, which caters to junior and mid-level women who have a capability to be a leader tomorrow. Female Foundry is more than just an initiative for us. We are leading the programme in India, along with the help of DAN leadership and resources as well as our partners who have volunteered, to help build a more cohesive ecosystem for women entrepreneurs.”

    Ashish Bhasin, CEO Greater South, Dentsu Aegis Network and Chairman & CEO India said, “DAN as a network has been at the forefront of encouraging and supporting entrepreneurs. Women play an important role in every aspect of business today – from leading companies to building new ventures. We are proud to bring Female Foundry to India as we believe that getting the right mentorship is necessary for anyone to grow especially in today’s competitive world. To succeed in what ones believes in needs constant learning. And I believe that the day one does that, it is the day we stop growing – personally or professionally.”

    In partnership with some of the leading institutions, foundations and associations focused on the empowerment and promotion of female leadership in both start-ups and across the industry, the programme will culminate with an opportunity for successful selected candidates to grow their business.
     

  • iProspect India wins Angel Broking’s social media duties

    iProspect India wins Angel Broking’s social media duties

    MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis Network, has won the social media duties for the stock brokerage firm, Angel Broking. The account was won post a multi-agency pitch.

    As per the mandate, the agency will service the account from its Mumbai office and will handle their social media duties. The objective is to build thought leadership and differentiated brand equity in the category, target millennials and create a better customer experience.

    Commenting on the win, Rubeena Singh, CEO, iProspect India said, “We are glad to partner with Angel Broking – a premier firm in the category. We look forward to providing brand solutions and driving their social media strategy. We are glad that they liked our customer-centric approach that will help them win, retain and engage their clients.”

    On the association, Prabhakar Tiwari, CMO, Angel Broking said, “After rigorous two-months of pitches and carefully evaluating our potential partners, we are happy to partner with iProspect in our next phase of digital growth plans. With evolving customer and market needs, we want to create the right buzz across platforms to reach our customers as well as tap the millennials to realize our multi-segment leadership aspirations in the market.”
     

  • iProspect India ropes in Anil Kotian as AVP – Client Servicing

    iProspect India ropes in Anil Kotian as AVP – Client Servicing

    MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis Network, has roped in Anil Kotian as AVP – Client Servicing. He will be based out of Mumbai and will report to Rubeena Singh, CEO, iProspect India. As AVP – Client Servicing, his chief mandate will be to help drive strategy for iProspect clients.

    Prior to joining iProspect India, he was Client Lead at Wavemaker India where he handled clients such as Mercedes Benz – Daimler AG, Rolex GA, Singapore Tourism Board, Infiniti Retail – Croma, First Cry, IDFC Bank, Reliance ADAG, ASUS India and many more.

    An effective communicator with excellent relationship building & interpersonal skills, Anil has a knack for tapping new markets and prospective clients with excellent planning & seamless implementation. With over 13 years of experience, Anil has worked at Standard Chartered, rediff.com, Zee Entertainment and GroupM. His diverse portfolio includes senior roles in various media verticals like media planning, monetization of OTT platform, strategic planning and client servicing.

    Commenting on Anil's appointment, Rubeena Singh, CEO, iProspect India said, “We are excited to have somebody with the calibre of Anil in our team. Given his diverse experience, I believe, he will add a lot of value to our clients’ business. With him on board, we look forward to strengthening our core team and keep up the growth momentum.”

    On his new role, Anil said, “I believe in the 'Do What You Can’t' thinking, which means fearlessly thinking of the impossible and removing the improbable. Everything I have done so far, had a first in the market mission, ensuring client delight. I am excited to join iProspect and to continue my journey of innovation in media, content and technology together with a great bunch of people!”

    Anil, an MBA graduate, is an explorer at heart and an avid traveller. He has won numerous awards at various industry events to his credit.   
     

  • iProspect India wins digital media duties of OLX

    iProspect India wins digital media duties of OLX

    MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis network, has bagged the digital media duties of online marketplace, OLX India. The account was won following a multi-agency pitch and will be serviced from the agency’s Delhi office.

    Commenting on the win, Rubeena Singh, CEO, iProspect India said, “OLX changed the way one looked at online marketplace in the country and it has only grown ever since. I’m glad to have a brand like OLX on board and hope to serve their growth ambitions.”

    Thought leadership, strategy, customer centric thinking, technological expertise are a few parameters on which OLX India opted for the agency.

    On the association, OLX India, in a statement said, "OLX is determined to effectively reach the growing internet population of India and to partner our journey of this growth, we have iProspect on board as our Digital Media agency. After a two-month long pitch, we believe iProspect was able to understand the brand OLX, its ambitions and its influence in the digital classifieds space. This is extremely critical for us and we are confident that iProspect, with their proven track record, will be able to drive our new brand objectives successfully to our target audience."

  • iProspect India strengthens creative team with two new hires

    iProspect India strengthens creative team with two new hires

    MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network has announced two new additions to its creative team; Bobby Thomas and Dhanesh MS, both of whom will join as creative directors.

    Based out of Bangalore, Bobby and Dhanesh will report to iProspect India VP—South Krishna Kumar Revanur.

    Bobby, who has worked with agencies such as Ogilvy and McCann Worldgroup, has over 13 years of experience in advertising. He has worked across a variety of brands including TVS, BharatBenz, Suzuki, Britannia, ITC, Indiamart, Tata Teleservices, Myntra, Jabong, Infosys, Lenovo, IBM, and Ola amongst others.

    On joining iProspect India as creative director—south, Bobby Thomas said, “iProspect is digitally evolved and it caters to market leaders in the digital space. My stint here will help me further enhance my talent in digital as I foresee a great deal of opportunities coming my way.”

    With a career spanning over 14 years, Dhanesh started his career with FCB Ulka, Cochin. He has worked with Ogilvy, Grey Worldwide, RK Swamy BBDO, Star,k and Method Advertising.

    On joining iProspect India, Dhanesh MS, creative director – south said, “The digital marketing world has evolved to a point where brands have realised that optimising customer experiences in a manner that is relevant to them with an unwavering focus on ROI is probably the only way to succeed in today’s overcrowded marketplace. I am excited to be a part of iProspect India because as an organisation, we too practice this mantra to stay ahead of the curve.”

    Commenting on the new appointments, iProspect India CEO Rubeena Singh said, “At iProspect, we are focused on building experiences through data and insights, optimised on performance. Dhanesh and Bobby will further drive iProspect’s capabilities of ‘data-driven creative’ as we want to give our clients a holistic solution.”

  • iProspect India wins digital media duties for GoAir

    iProspect India wins digital media duties for GoAir

    MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network, has bagged the digital media duties for the low cost international carrier, GoAir. As part of the mandate, the agency will service the account from its Mumbai office and will handle their entire digital media duties including SEO, SMO and analytics. The account was won following a pitch.

    Commenting on the win, Rubeena Singh, CEO, iProspect India said, “This win is a matter of pride for us. GoAir is one of the finest airlines in India and is going global. We hope iProspect’s experience in driving Business Performance for clients will help the brand strengthen its position of ‘The Smart People’s Airline’ and grow their business further.”

    Cor Vrieswijk, CEO, GoAir said, “We are happy to be associated with iProspect. We understand our consumers well and now with in-depth digital insights from iProspect we will be able to further enhance our relationship with customers and drive the business objectives upwards.”

  • Dinesh Swamy joins iProspect India as NCD

    Dinesh Swamy joins iProspect India as NCD

    MUMBAI: iProspect India, the digital agency of Dentsu Aegis Network recently announced  Dinesh Swamy as national creative director. In his new role he will be reporting to iProspect India CEO Rubeena Singh and will be based out of the Mumbai office of the company. 

    Swamy brings with him more than 17 years of experience working with the agencies such as SapientRazorfish, Digital Law and Kenneth, Tribal DDB Mudra, Proximity India and BBDO. 

    Swamy started his career as a senior multimedia developer at Red Apple Communication. Prior to his successfull stint at Liqvd Asia, he had worked as a senior creative director at SapientRazorfish for over two years. Dinesh was also the digital creative head at Proximity India for three years prior to that. 

    Swamy’s ever-growing portfolio spans strong strategic innovations and served clients like Idea Cellular, MTV, Reliance Mobile, Volkswagen, Renault, Hero MotoCorp, Visa, Tourism Australia, UltraTech Cement, Sanctum, Jeep, amongst others.

    Over the years he has supervised over 200 campaigns nationally and contributed innumerable accolades to the agencies. He has been invited to judge Adfest Asia Awards twice in the year 2012 and 2016, Abby Awards Goafest, Media Apac, Tambuli and  Grand Jury at New York Festivals.