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Tag: iProspect Communicate 2

  • Dentsu Aegis Network wins big at Asian Customer Engagement Forum Awards

    Dentsu Aegis Network wins big at Asian Customer Engagement Forum Awards

    MUMBAI: Dentsu Aegis Network exhibited enormous dominance at the Asia Customer Engagement Forum (ACEF) awards that were held on 25 April at Taj Lands End in Mumbai.

    While Dentsu Aegis Network’s iProspect Communicate 2 was named the Most Admired Agency in digital marketing, Carat Media Services India/psLive was named the Most Admired Agency in events and promotions.

    Posterscope India bagged the award for the Most Admired Agency in out-of-home media as well as the Most Admired customer-engaging agency in retail touch points & merchandising.

     

    Additionally, Posterscope APAC regional director Haresh Nayak was honored with the Outdoor advertising professional of the year award.

     

    Posterscope India bagged a total of 27 awards including eight golds, 12 silvers and five bronze metals along with the agency titles. It was their work for clients such as Mother Diary, Philips, Nissan, Disney, Mattel, beam Suntory, Datsun and Movies Now, which brought home the awards in the following categories – effectiveness, creativity and successful use technology in retail, outdoor and ambient spaces.

     

    Carat was awarded a total of seven wins- five Gold and two Bronze. The Philips Aquatouch ‘New way to shave is here’ campaign was awarded Gold for Promotion using Events.

     

    Philips LED lights ‘Change karo save karo’ campaign won Gold for successful use of technology. The overall activation was done in tandem with their sister concern PSLive, which is into all things activation.

     

    Philips Trimmers bagged Gold for Best use of Celebrity Endorsement. The Philips Airfryer campaign added yet another Gold to the tally under Creativity on Television category. The fifth Gold came in the form of The Most Admired Agency for Events and Promotions.

     

    Carat also won two Bronze metals for Philips Kerashine Range and Preethi Blue Flame Gas Stove launch campaigns.

     

    iProspect Communicate 2 picked up a total of four metals across various categories. The Big Bazaar ‘Everything for Nothing’ campaign was awarded a Gold metal for ‘Promotion using Digital Marketing’.

     

    The agency also picked up two awards in the Successful Use of Technology category, a silver and a bronze for their Cleartrip and Koovs campaigns, respectively. In the Online Media category, iProspect Communicate 2 picked up a bronze medal for its work for HDFC Bank.

     

    Amongst the other Dentsu Aegis Network agencies, Isobar India won the Silver in the promotions category for Digital Marketing for its work on Microsoft Lumia. Vizeum won a Gold for Viacom 18’s MTV Campus Diaries under the events category.

     

    Dentsu Aegis Network chairman and CEO, South Asia Ashish Bhasin said, “I am thrilled to know that the Dentsu Aegis Network has been able to achieve such recognition at a pan-Asia level. Sustaining customer engagement in this competitive market is a key task for our clients and I am happy that all our Dentsu Aegis Network companies have worked together to achieve this.”

     

    “It is a further testimony to our unique one P&L operating model, whereby we are able to provide our clients all the benefits of specializations without the hassles of dealing with silos. Heartiest congratulations to iProspectC2, Posterscope, Carat, psLive, Isobar, Vizeum and to Haresh Nayak for their respective wins. This further strengthens our position as the only network in India that can provide all marketing communications and media services, of world standards, under one umbrella,” added Bhasin.

  • iProspect Communicate 2 wins AEGON Religare’s social media account

    iProspect Communicate 2 wins AEGON Religare’s social media account

    MUMBAI: iProspect Communicate 2, the global digital performance agency from the Dentsu Aegis Network (DAN), has won the additional mandate to optimise social media platforms (SMO) for AEGON Religare.

     

    The agency already handles the SEM (search engine marketing) and SEO (search engine optimisation) domains for the life insurance company joint venture between AEGON, Religare and Bennett, Coleman & company. 

     

    Speaking on the win, AEGON Religare chief operating officer Yateesh Srivastava said, “As an organisation we truly understand the impact that social media has on our brand and on our reputation. It is a very powerful way to engage our customers and prospects in an authentic and useful manner. In iProspect we believe we have found the right match since the agency has been doing very well on our performance campaigns and we are sure they will do the same with Social Media, as well. The holistic approach will ensure uniformity in messaging across the digital space and will engage customers in a manner that creates maximum impact.”

     

    iProspect Communicate 2 CEO Vivek Bhargava added, “We are glad to deliver our expertise to AEGON Religare in the social media domain, after a successful stint in both SEO and SEM. We have some extremely ambitious plans for the SMO activities of the account and look forward to strengthening our business bond by executing these plans and exceeding all expectations.”

     

    iProspect Communicate 2 specialises in result-driven campaigns and comprises an established team of certified digital and social media marketers. With a purely content driven strategy, iProspect Communicate 2 aims to engage and connect with users across various social media platforms. The account will be handled from the Mumbai office, thus ensuring complete integration of AEGON Religare campaigns across the digital space.

  • Myntra signs up with iProspect Communicate 2 for GAP

    Myntra signs up with iProspect Communicate 2 for GAP

    MUMBAI: Myntra has teamed up with iProspect Communicate 2 to become the first brand in India to sign up for Google Analytics Premium (GAP).

     

    For years, Google Analytics has been a digital marketer’s best friend, providing them with data driven insights into the target audience, allowing them to narrow in on the customer path and tailor the campaigns, according to the user. Google Analytics Premium offers all these features plus those additional aids that marketers have been dreaming of.

     

    GAP is more powerful, provides deeper insights and ensures complete support to brands. iProspect Communicate 2 has a team of trained and certified experts who are dedicated to offer complete GAP support in terms of implementation guides, training and audits. This will be exceptionally beneficial to a huge e-commerce site like Myntra.com with a registered base of 10 million and growing.

     

    iProspect Communicate 2 MD Vivek Bhargava said, “We were the first Google Analytics Certified partners in India six years ago. Quite naturally, Google thought we would be the best company to be their first Analytics Premium partner, as well. Companies like Myntra that garner a huge amount of traffic, need an enterprise version of Google Analytics. Our data led approach to digital marketing has always delivered superior ROI to our clients and I believe this development will continue and grow with Myntra as well.”

     

    The same enthusiastic approach was shared by Myntra chief revenue officer Prasad Kompalli. He was quoted as saying “Over the past few years, the number of users choosing to shop online has shot through the roof. This being said, the sheer volume of data that is generated is unimaginable. We need to segment our traffic in greater detail and this is where Google Analytics Premium will help us. We have multiple marketing channels like Adwords, Doubleclick, GSP, TV etc. With real-time data updates and easy ways to analyse multiple channels of data, Google Analytics Premium will help us to come up with innovative data insights. We feel we can offset the higher price of the tool with the savings we will be generating.”

  • Today, digital is about hyper specialisation: Ashish Bhasin

    Today, digital is about hyper specialisation: Ashish Bhasin

    MUMBAI: When large network companies are looking at acquiring smaller speciailsed digital agencies, the Dentsu Aegis Network, which was formulated last year, has taken a different step.

     

    The network has formed a digital council with CEOs of its three digital specialist companies – iProspectCommunicate2, Isobar and Webchutney. The council will be led by iProspectCommunicate 2 MD Vivek Bhargava, Isobar India MD Shamsuddin Jasani and Webchutney CEO & co-founder, Sidharth Rao.

     

    Dentsu Aegis Network Chairman & CEO South Asia Ashish Bhasin speaks at length on the newly-formed digital council, the agency’s plan for its digital businesses and much more…

     

    The Denstu Aegis Network already has rich talent pool. How has acquiring digital boutique agencies helped you?

     

    In early days when we were Aegis media, I was very clear that digital will play an extremely important role in marketing in the days to come. That is the very reason why we invested on the first digital agency of the network – isobar. The organic start up picked up really well, the agency that had just two people on board then has over 100 professionals today. At present, isobar is a full service agency with creative at its heart.

     

    We also started observing that search will soon be an integral part of our lives. This thought turned into a fact as mobile and internet penetration is today exploding in the country. Keeping this in mind, we partnered with our global digital agency iProspect. We could have gone ahead to set up a search agency but that would have taken a longer period of time. It was soon after that we acquired Communicate 2 which is one of the leading agencies in the search space which then was renamed to iProspect Communicate 2.

     

    After the Denstu Aegis merger, we further got lucky to get on board WebChutney. Today, digital is all about hyper specialisation and I think with such rich talent in house, it has only taken our businesses to the next level.

     

    What will be the role of the digital council?

     

    The objective is very clear, while we have specialised talent on board, we wanted to bring them together. While each of them operating independently we thought why not create a body that can influence the industry as a whole. Digital as a segment needs to be understood by certain clients and is becoming very important for many of them. With the council, there will be ways and means by which all the three agencies can be an influencer to a client. 

     

    How do you think will the council help in the overall functioning of the network?

     

    With 500 digital specialists and the three leading digital specialist companies in India as part of our group, we will look forward to add best talent to our network. The vision is basically to make sure that we remain consistent in our work and be at par with the global standards. To create a consolidated vision together this will help us scale up the business.

     

    How much does digital account for the network’s revenue?

     

    All I can tell you is that 40 per cent of our talent is working on digital. This is a marketing leading proportion. Also, both in India and globally, we get a relevant proportion of our revenue from digital.

     

    With digital been an integral part of a brand’s media plan today, how has marketers’ briefs and demands changed?

     

    There are various kinds of marketers; some who are very digital savvy with a good understanding of the medium while there are some who know that digital is no longer a medium to experiment with but need it to build the communication plans. These are the multinationals and global players. The other set of clients are the smaller ones which are just stepping up to leverage the medium.

     

    We are going to invest heavily on technology. All the three digital agencies are now expected to have a common tech platform so that we are able to give solutions on these grounds. Social media is also another area where clients are demanding to integrate in the overall digital communication strategy. 

     

    It is not about media plan any more, it is about bringing in digital as an integral part of the communication strategy.

     

    What are the other plans lined up for the digital side of the business?

     

    One aspect that we will be investing time on is to bring best global practices in India. We believe it is time to bring across world class campaigns and move beyond the basic hygiene work.