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Tag: iPods

  • Trendspotters.tv now available on iOS

    Trendspotters.tv now available on iOS

    MUMBAI: Trendspotters.tv is now available on the iOS platform. The addition will help consumers stay in the know of all that is trending around them on their Apple devices.

    The iOS app allows one to catch up with all the action in the world of fashion, entertainment and lifestyle. One can also share interesting news and trends that appeals to them with their networks on popular social networking sites like Facebook, twitter etc. through this app.

    www.trendspotters.tv founder Kunal Kishore Sinha elaborated, “While our Android app has been successfully able to penetrate the tablet, smartphone and online platforms, our iOS app will now enable users of Mac devices like iPads, iPods and iPhones to easily access our content. With this app, we are now confident of reaching out to the mobile generation of today more comprehensively. The app ensures that they can follow all the micro trends that are becoming the talk of the town easily and stay updated always.”

    The app also promotes enhanced user engagement as it allows the viewer to connect with Facebook and Twitter friends via the Trendspotters.tv page. The app is push notification enabled so as to alert the consumer with new content, as soon as it hits the page online.

    With Trendspotters.tv gaining favourable traction since its launch so far, this app goes a step further in empowering users to stay on top of what’s hot and in vogue around them, through a platform that is quick, convenient and extremely user-friendly.

  • ‘Our aim is to come up with total telecom solutions’ : Rajiv Agarwal – Essar Telecom Retail

    ‘Our aim is to come up with total telecom solutions’ : Rajiv Agarwal – Essar Telecom Retail

    The mobile retailing space is hotting up in India. Essar Telecom Retail, an Essar group company has entered mobile retailing in India with the launch of its “The MobileStore” outlets across the country. The basic aim is to be a complete telecom solutions provider.

     

    It has tied up with global media firm Virgin to provide the backend solutions like customer care. This marks Virgin’s entry into India’s burgeoning mobile sector. Virgin founder Richard Branson believes that this is an opportunity for the two parties to fundamentally change the face of mobile retailing in India.

     

    Indiantelevision.com caught up with Essar Telecom Retail CEO Rajiv Agarwal for a quick chat on the plans.

     

    Excerpts:

    Could you give me an overview of Essar’s mobile retailing initiative?
    This is a chain of retail stores that will serve as one stop shop for the needs of the mobile consumer. We are looking to fill a void that is present in the retail market. Today we have international players on the operators side, on the manufacturers side. But on the retail side we do not have an organised player. The customer is the most important element as all these people are working for him/her.

    As the number of mobile subscribers, users becomes more and more the market is becoming more complicated, which has created a void. Our aim is to come up with total telecom solutions for the customer.

    What are the different products and services being offered?
    One can buy cell phones, get repair services, do bill collection. We also have value added services like ringtones. We have media services like games, DTH connections, ipods, cameras. All are fast moving.

    What is the synergy that the group has in setting up telecom retail?
    Essar has decided to be in retailing in all their core businesses. We have been in telecom over the last 12 years. Our aim is to get closer to the customer. We have knowledge and awareness about telecom.

    As per research, what does the mobile user expect from a mobile retail chain and how is Essar going about fulfilling his/her needs?
    The mobile customer is looking for a range of products that he can touch and feel. He/she wants a store that is next to his house. He wants value for money, after sales service.

    Why did you decide against going the franchise route for your stores?
    There would have been the risk of our brand value being diluted. Also you have to manage many entrepreneurs if you walk down that road. This is a business where you cannot allow your service proposition to get diluted.

    The franchise route would have meant that there would have been no difference between us and any other mobile store.
    ‘We have media services like games, DTH connections, ipods, cameras. All are fast moving‘

    Given that Indians are an extremely price sensitive won’t it be difficult for mobile retail to make a margin and have sustained revenue?
    That is the case for any product. We have developed our business model keeping this in mind.

    What is the investment being made and how many stores are being set up?
    In the next three years we are setting up 2,500 stores at an investment of Rs 1,250 crores (Rs 12.5 billion) across 600 cities.

    Over 70 stores have already been launched in places like Mumbai, Delhi, Kolkata, Hyderabad. In the next six to eight weeks we will have opened up another 100 stores. In the next six months we would be operating 700 stores.

    The stores are in three formats – large (1,000-1,500 sq ft), medium (800-1,000 sq ft) and compact (200-500 sq ft). The ratio being identified is 20:60:20 across large, medium and compact stores respectively.

    We are looking at a breakeven of three years for the business. The stores will cost between Rs 500,000 – Rs 5 million each to set up.

    What are the factors looked at to select each location?
    You look at places where customer footfalls are high. This could be in a mall or on a busy street. We will have the shop in shop concept to a certain extent going forward. Around 15-20 per cent of the stores will be in Metros.

    In terms of revenue how much comes in from where and who are the companies you have tie-ups with?
    Handsets contribute to 75 per cent of our revenues. We have tie-ups with all the major manufacturers like Nokia, Motorola, Sony. Mobile repairs are our core area. We have trained people in our stores who can look after the problem. We have straight tie-ups with the manufacturers and operators.

    We have a tie-up with Mauj Telecom for mobile games. For DTH there is Tata Sky, Dish TV. There are also opportunities for in-store advertising and merchandising.

    Could you talk about the back end solutions that have been put in place?
    We have a tie-up with Virgin. They bring retail knowledge in terms of softer skills in terms of customer relationship management. The deal is for brand licensing, technical and consultancy services.
    Virgin will provide their expertise in the areas of branding, marketing, customer care, store operations and staff training.

    We chose Virgin as that brand stands for good quality, brilliant customer service, innovation, fun and good value.

    Finally what marketing activities are being done to create awareness?
    We are airing ads during the broadcast of the cricket World Cup. A large portion of mobile users will be watching the event. We will also be doing a lot of print and outdoor activities.
  • SDC unveils innovative mobile media product strategy for 2007

    SDC unveils innovative mobile media product strategy for 2007

    MUMBAI: SDC (Secure Digital Container), the leading, fully label-approved provider of technology for Digital Rights Management (DRM), today announces its vision and new product strategy for the mobile music market in 2007.

    SDC’s next-generation mobile DRM technology is supported on over 100 mobile devices and is able to simplify the user experience and reduce cost and complexity for carriers by using one unique application and one DRM system for all music and video related services.

    New SDC products scheduled for launch in early 2007 include updated Mobile Players and its new PC Player Version 2.0 for various carriers around the world.

    With music-enabled handsets currently outshipping iPods at a ratio of two-to-one*, SDC predicts that pay-per-download, over-the-air, full-track music and video mobile services will soon be deployed throughout all major markets worldwide, while subscription-based “all you can eat” services will grow in popularity with both carriers and consumers. The integration of existing WAP services into player applications will continue to create an easy browsing and purchasing experience for consumers.

    A vital element of such services will be a mobile media solution that can consolidate a number of functions – music and video player, web browser, download manager, search and recommendation functionalities, radio player and device content management – into a single, carrier-branded application, while also offering the ability to seamlessly sideload content to PCs and other devices.

    This solution is able to simplify usage of different types of rich-media content such as music and video for consumers by integrating all services into a single user interface. It is also able to reduce cost and complexity for carriers by using one unique application and one DRM system for all music and video related services, and is a vital tool in helping carriers achieve significant uplift in ARPU from next generation data services.

    SDC has already rolled-out an integrated service with Telus Mobility in Canada by integrating Shazam Entertainment’s music recognition application into SDC’s Java Music Player. SDC developed players combining both pay-per-download and subscription services for Telus and French operator SFR in 2006.

    SDC’s new PC Player Version 2.0, due for launch in the first quarter of next year, will offer carriers a highly-customisable, white label player and single DRM technology for both PCs and mobile devices that will be compatible with all common mobile operating systems (Brew, Java, Symbian and Windows) and codec formats (AAC/AAC+, MP3, MPEG4 and WMA).

    “2007 is set to be a high-growth year for the mobile music industry, as more and more consumers choose to download music to their phones, rather than traditional media players,” says Michael Bornhäusser, CEO, SDC. “In order to maintain ease-of-use for consumers it is vital that carriers use a single application and user interface for all entertainment services and content. Only SDC is truly able to deliver this today.“

    SDC’s unique mobile DRM solution, which enables secure video, full length music and other rich media content distribution across wireless devices and PCs, has been adopted and deployed by an unprecedented 16 major carriers worldwide to date.

    Current customers include T-Mobile (Germany, UK and Czech Republic), O2 (UK & Ireland), 3 (UK), SFR (France), Amena (Spain), TELUS (Canada), Telstra (Australia) and Hutch (India).

    SDC also has partnerships with all of the world’s major handset manufacturers, including Nokia, Motorola, HTC, Sony Ericsson and Samsung.

  • Indiantelevision.com’s Media, Advertising, Marketing Special Report

    New emerging technologies are going to change the way we consume media. It is a dynamic and constantly morphing scenario that confronts media researchers and marketers. Indiantelevision.com introduces the first of a series of studies by Group M’s Maxus, which will cover a wide range of issues.

    Indiantelevision.com would welcome such similar studies that add to a better understanding of our media landscape.

    In this, the first such paper, Maxus dwells on Television and Generation Next.

    “Incredibly Young India”! This might well be an appropriate coinage given the current demographics of the Indian population. Over the next decade, marketers are looking at the most lucrative and influential youth market in Indian history.

    But crucial to profiting from this increasingly critical section of our society will also be a proper understanding of this fickle and extremely hard to please generation.

    The fact that India is getting ‘younger’ is also reflected in our advertising – in 2005, advertising directed at the youth comprised 20 per cent of total ad spends, up from 16 per cent a few years ago. (Maxus estimates)

    However, worryingly, youth engagement with TV is on the wane – time spent on TV is progressively declining.

    Time Spent on TV viewing per day Index to 2002
     
    (Source: TAM, 15-24 years, SEC A)

    A look at similar numbers for housewives confirms that this is a youth only trend – housewife viewing is at best flat with spikes in some years.

    Time Spent on TV viewing per day Index to 2002
     
    (TG: Housewives, 25-44, SEC A)

    So while more money is chasing the youth on TV year after year, the worry for marketers is the declining returns on their investment. TV channels aimed at the youth need to also contend with this problem. How do they get Gen Next to watch more TV?

    Why is this happening?

    The growing propensity to multi task also makes inroads into the TV preserve – not only is the youth much more on the move (college, tuition, evening job, partying…), they are also consuming multiple media simultaneously – SMS a friend, while on a chat site with FM blaring. The SMS shorthand has also shortened attention spans making the youth clamor for constant newness.

    But of course, the biggest change agent has been the Wiring of Gen Next’ – a phenomenon sweeping urban India – SMS, internet, gaming, iPods…

    Apart from the technology, these gadgets fulfill a very basic youth need of providing a network: their virtual, private world offers them the peer group belonging and security, exchange of information and a social cocoon that helps fight loneliness characteristic of nuclear families today.

    Most of the entertainment options that appeal to this whole new segment is actually done with others and not alone. Be it going to multiplexes, hanging out in coffee pubs, sweating it out at gaming parlours or chatting online – all are group acts.

    Hence the cult rise of IPods, chat rooms, networks, Google, iTunes and PodCasts, on line messengers…

    All the gadgets and entertainment options mentioned above are:

    Interactive and/or consumer created
    Warm and friendly inviting active participation
    Platforms where there are very few pre-set norms or content limitations
    So, is it doomsday for TV?

    Certainly not! TV has some inherent strengths – the challenge for TV is to amplify its strengths and leverage the new digital world to expand its youth catchment.

    The starting point of course has to be content. In the convergence era of information, communication and entertainment, the last remains a bastion for a (relatively) large screen, audio-visual medium like TV.

    This is the area that TV needs to build on and develop far greater depth in content. The question is how? For one, we really need to stop thinking of the youth as one amorphous mass of wired, accessorised, colloquialised beings.

    The content generators have to realize that there are at least four life stages that are spawned in the decade of 15-24 years – leaving school, college years, early work life and in some cases, matrimony – each with their own share of angst and joy. While some content has meaningfully focused on the first two, nothing has been done on the rest

    The possibilities are many:

    A soap completely scripted by the audience through emails and the winning contestant being sent on a creative writing course to a US university
    A news hour exclusively showcasing reports from “Citizen Journalists” (anyone with camera-mobile), who can SMS/email in their content
    A muti-contestant Gaming platform on TV completely enabled at the back-end to require just a mobile phone to participate
    A few ideas, like the ones above, have in fact been experimented with by various channels. However, these have been a smattering on the larger landscape of music countdown shows! One way to increase impact for these shows would be to package them in a ‘youth’ time slot. We have an afternoon band for the ladies at home, one early evening for kids, but no time band exists which invites youngsters into ‘their’ world.

    The second big focus area for TV needs to be on becoming a part of the digital youth network. In this regard, content providers need to augment their content through the digital world as well as sample it through the digital world.

    Snippets of programming converted into mobile/mail friendly formats like 3GP or MPEG and mailed/SMS’d out
    Creation of specific chatrooms on popular portals that help the prospective audience understand (and augment) the programming intent
    Previous episodes easily accessible online, but for the fresh episodes they have to tune in
    In the end, TV will be an integral part of the digital world – the challenge for TV will be to retain its glory as the defining point of entertainment – just like its content be it cricket or serials dominates the drawing room and kitchen conversations, will it also dominate the canteen, the SMS, the blogs and other ways in which the youth communicate?

     

  • Global broadband consumption of sports content expected to increase by 25 per cent

    Global broadband consumption of sports content expected to increase by 25 per cent

    MUMBAI: A New Media Sportscasting Summit delegation survey done reveals that global broadband consumption of sports content will increase by 25 per cent over the next three years.

    The New Media Sportscasting Summit held in Dublin, a few days ago, saw experts from the sports industry gathered together to discuss the trends and opportunities for the delivery of sport over broadband and 3G.

    Participants included LiverpoolFC.TV, Setanta Sports in the US, Aura Sports, Google Video, The Rugby Football League and Vodafone. The best way to minimise subscriber churn from broadband sports subscription services is to incentivise customers towards annual rather than monthly subscription.

    Setanta Sports CEO Simon Green emphasised that the new phenomenon of ‘Placeshifting’ means that the desire to have sports content anytime, any place is driving new media sportscasting.

    Reduction in time delay to ‘as live’ will increase opportunities to incorporate in-running betting with online sports content; live pictures can sit alongside prices for events and web content dictated by the broadcast.

    At the same time the creation of more web-specific content will create opportunities to sponsor on-demand broadcasts linked to major racing events. The fourth screen – the mobile phone – is vital in the communications mix for new media sports content. An understanding of mobile personalisation, content recommendations and search capabilities in a wireless environment are key to enabling the success of mobile portal content propositions in the sports industry.

    Having a well presented preview function with sample content and offering occasional free video samples to get customer more used to watching video online is essential for successful subscriber recruitment. Investing heavily in customer services and technical support is also key to keeping online subscribers.

    There is also a need to understand the time-starved individual who lives in an ‘information overload’ society. The sports industry must react strongly to this. The sports industry is in the entertainment business and must compete for the customer’s attention in a very busy market dominated by MTV, iPods, PSPs, television soaps, the cinema, pubs and PCs.

    It was pointed out that the ‘Placeshifting’ phenomenon is growing. This means having content anytime, any place. In the US, this is reflected in the Slingbox which enables users to watch their TV programming from wherever they are by turning virtually any Internet-connected PC into a personal TV.

    In the US, it is selling three times as fast as Tivo did.This phenonmenon is reflecting the needs and demands of time starved, busy individuals who want sports information anytime, anywhere. One potential problem for broadcasters in this scenario is that national territorial rights deals could get eroded.

    Streaming services are now succeeding because the delay on the television picture is cut down to seven seconds. More users now understand the relationship between PC Spec, Connection Speed and picture quality and broadband penetration is growing rapidly. Further improvements are taking place in terms of the quality of the stream, reductions in the delay as well as enhancements to the free and archive video services.

    There is also a huge potential in the online gambling space and the opportunities to integrate broadband video with a ‘Bet & Watch’ facility.

    Vodafone media head Kieran Mahon sees sport as the most compelling content to distribute over mobile. He described the importance of the fourth screen – the mobile screen. He outlined that recent developments in mobile data delivery means that mobile sports content can be consumed easily, adding, “Personalisation of mobile content has improved usability by learning about users’ mobile content preferences, dynamically building the user a personalised menu and reducing the time and clicks to services.”

    For a sports fan using their mobile to access sports content, this means the link to their favourite sports content will be top of the menu on their mobile phone. Kieran also emphasised that an understanding of personalisation, automatic content recommendation and mobile search in a wireless environment is key to enabling the success of mobile portal content propositions.

    Online sports ad agency, Aura Sports MD Paul Wright offered insight into the best ways to develop an advertising revenue stream from digital sports properties. He stated that sponsorship and advertising was equally important and beneficial online as on TV and that the interactivity that can be achieved through online advertising is extremely valuable.