Tag: IPL7

  • Delhi Duty Free Associates with Delhi Daredevils for IPL 2014

    Delhi Duty Free Associates with Delhi Daredevils for IPL 2014

    MUMBAI: Delhi Duty Free, India’s most awarded duty free retailer is proud to be associated with the “Delhi Daredevils” as official partners for IPL 2014. This is the first time any Indian duty free has entered into the sponsorship with a sports event.  

     

    The DDFS logo will be on the Delhi Daredevils jersey and the partnership will entail a series of marketing activations. As the Official Team Partner, DDFS will be entitled to a number of benefits besides its logo on the team jerseys andwill have significant in-stadium presence during Delhi Daredevils matches.

     

    The DD promotional campaign will start at the DDFS shops from 16thApril and will last till 1st June 2014.Customer’s shopping with us can win a chance to meet the Dare Devils team members, win team merchandise, match tickets, a chance to participate in the match day coin toss and much more.

     

    Said Mr. Duncan Lawley, CEO, Delhi Duty Free on the association “Being the most watched sports event in the country, the Indian Premier League serves as a lucrative platform to reach out to our customers and leverage our brand at a national level. It is an honour for us to partner with one of the best IPL team – Delhi Daredevils. The format of the game is very entertaining and highly active. Our promotional initiatives, too, are equally exciting and engaging of our customers where they can win a BMW X1 at the end of the campaign. “

     

    He further added “We at Delhi Duty Free have always endeavoured to provide the best of offers and promotions to our customers. This is a new initiative for us & we expect our association with the DD to create a lot of interest & excitement amongst our customers during the event & beyond.”

     

    Follow us on Facebook at www.facebook.com/delhidyutyfreeservicesor on twitter at www.twitter.com/delhidutyfreeor visit us at www.delhidutyfree.co.in for more updates.

     

  • Delhi Daredevils go Quikr at IPL7

    Delhi Daredevils go Quikr at IPL7

    MUMBAI: The Delhi Daredevils unveiled their jersey for the seventh edition of the Pepsi Indian Premier League at an event organised at JW Marriot – Aero City this Saturday, with Quikr.com coming in as the principal sponsor.

     

    The GMR group owned team has gone for a complete makeover this season with a new look squad, a new logo and a new sponsor, who symbolise the story of growth and success.

     

    Speaking on the unveiling Delhi Daredevils CEO Hemant Dua explained: “Quikr has become a ground breaking company in the online classified space and we at the Daredevils are truly excited with this partnership.  It is the coming together of brands that share similar values on an ideal platform where speed, success and teamwork rule and believe it will be the beginning of a long association. Creatigies Communications and Havas Media played a key role in making this partnership happen, we appreciate their efforts.”

     

    The partnership will initially be for a three year period with both sides confident of a long term relationship.

     

    Quikr founder & CEO Pranay Chulet said: “We are excited to partner with DD. Much like our business, T20 games are all about succeeding at speed. The idea is to score Quikr and win Quikr, and we feel we have a great meeting of minds between Quikr and DD on that.”

     

    Before their flight for Dubai on Saturday night the Delhi Daredevils also announced their list of sponsors which includes Just Dial (right chest), Idea (back of jersey), Delhi Duty Free (lead arm), RBL & Intuit Quick Books (non lead arm), Manyavar (lead helmet), Amity University (back of helmet), McDowell’s No. 1 (lead leg), Kama Sutra Deo (non lead arm).

     

    DD’s first match will be in Sharjah against Royal Challengers Bangalore on 17 April 2014.

  • Max announces anchors for ‘Extraaa Innings’

    Max announces anchors for ‘Extraaa Innings’

    MUMBAI: The Pepsi IPL is more than just a cricketing tournament. It is about entertainment as well as the game. And to keep the excitement alive, Extraaa Innings T20, the match analysis show has returned.

     

    Sony Max and Six, the official broadcasters of the Pepsi IPL 2014 have once again roped in Archana Vijaya and Shibani Dandekar to host Extraaa Innings T20. The duo along with male hosts, Samir Kochhar and Gaurav Kapur will bring analysis, excitement and a whole lot of fun for the viewers across the country.

     

    A vibrant, vivacious and effervescent set has been designed for the show. The set is a palate of myriad colours that signifies a cathedral of cricket for cricket fans. The arrangement is integrated with towering arches, heritage artwork and wall-paintings of the cricketers that resemble a larger-than-life set up for a program that showcases the biggest T20 festival in the world.

     

    Commenting on the show, MAX executive VP and business head Neeraj Vyas said, “Extraaa Innings T20 has always engaged and attracted audiences across age groups and regions, be it true cricket enthusiasts or viewers who look forward for the entertainment quotient , EI T20 possesses a perfect blend of both. We are very happy that Archana Vijaya and Shibani Dandekar are back to add to the glam quotient along with the proficient anchors Samir Kochhar and Gaurav Kapur.”

     

    Being a part of Max Extraaa Innings T20 once again, an elated Vijaya said “The Pepsi IPL is the home of cricket and entertainment and therefore when Max approached me to host the tournament it was right up my alley. We as hosts help bring cricket and entertainment to the fans and I don’t think there is any better platform than the IPL.”

     

    Dandekar added, “IPL is the biggest sporting and entertainment event of the year and it is great to be a part of it. Therefore, it was a no brainer when the chance came to host Extraaa Innings. Being out there in the stadium with the atmosphere, the ambience, the vibe and being so close to the action is something that anyone would love to do and we are very lucky to do that.” When questioned about her thoughts on the marketing campaign ‘Bulaava Aaya Hai’ and the rapidly getting popular collar-up mnemonic ‘Buckram’, she said , “I’m very excited about it and I’ll encourage the winning team to give interviews with their collar up and will urge the fans of the IPL to watch the matches with their collar up too.”

     

    Commenting on his association with Extraaa Innings T20, Kapur said, “I have been a huge fan of cricket since the age of 5 and on the other hand I also love watching live television. Hosting Extraaa Innings is like two of my favourite things coming together so I am always thrilled and excited to take on this role.”

     

    Similarly, Kochhar said, “I have been the part of IPL since its inception. After hosting the first season I fell in love with it and since then there has been no looking back. I am very fortunate to be a part of such a great property and look forward to another splendid season”. Talking about the ‘Bulaava Aaya Hai’ campaign he says, “Buckram is the new word of this season. I would want all the cricket fans to put up their collar and watch the IPL in style.”

     

    That’s not all! Max will also bring forth to the viewer’s an in-depth analysis in Hindi with comments from the expert panel which includes cricket stalwarts like Navjot Singh Sidhu with his inimitable ‘Siddhuisms’  along with the inevitable Ajay Jadeja. For the first time ever former Pakistan captain and coach Waqar Younis will be associated with the show along with the regulars like Ramiz Raja, Arun Lal and Isa Guha.