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Tag: IPL6

  • IPL6 takes Max to the top of the GRP charts

    IPL6 takes Max to the top of the GRP charts

    MUMBAI: It‘s not only Gayle, Bravo and Pollard who have been hitting the maximum in the sixth season of the Indian Premier League. Sony Max has trumped Star India‘s flagship Hindi general entertainment channel Star Plus to take the lead in the GRP race for week 17 of TAM.

    As per TAM data (C&S, 4+, HSM) provided by Max, the channel has notched 248 GRPs in the fourth week of the tournament, making it the number one channel in India. Star Plus managed to collect 215 GRPs (last week 233) in the week ended 27 April.

    Meanwhile, Max and Sony Six collectively garnered 304 GRPs.

    The tournament also continues to beat all competition in prime time. Pepsi IPL‘s average primetime viewership is at 3.6 TVR as compared to Star Plus‘s 2.0 TVR, Colors 1.6 and Zee TV at 1.7 TVR in the Hindi Speaking Market (HSM).

    Pepsi IPL 6 also registered a reach of 168 million viewers in just four weeks and has already surpassed the total reach of any of the previous editions of the league. Sony Max EVP and business head Neeraj Vyas said, “Our ratings of this week reiterate the fact that Pepsi IPL 2013 is the biggest entertainer of the year. We are indeed delighted to see that it has already achieved such incredible reach just halfway through the tournament. We are thrilled that it continues to offer spectacular entertainment to our viewers and unparalleled value to our partners.”

    On the Hindi GEC Space, Zee TV has emerged as the biggest gainer of the Hindi GECs genre in the week 17 of TAM‘s ratings. The flagship Hindi GEC from Zee Entertainment Enterprises (Zeel), added around 22 GRPs to register 191 GRPs. Almost all the shows of the channel have witnessed improvement in numbers.

    As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, the pecking order of the Hindi GECs remained the same in week 17 of TAM, with Star Plus leading the flock followed by Zee TV, Colors, Set, Sab, Life OK and Sahara One at No.2,3,4,5,6 positions respectively.

    Star Plus launched its new dancing reality show ‘India‘s Dancing Superstar‘ on 27 April that opened with a 2.5 TVR. The show replaced Nach Baliye Sriman vs Shrimati that concluded with a 1.8 TVR on 21 April. The other shows of the channel have seen a drop in eyeballs.

    Colors, the Viacom18 channel, has lost three GRPs to register 164 GRPs.

    Following Colors is Sony that had premiered the Shah Rukh Khan, Katrina Kaif and Anushka Sharma starrer ‘Jab Tak Hai Jaan‘ on 21 April. The movie clocked a 2.4 TVR in its first airing on Indian television.

    The Yash Chopra-directed movie ran for around four hours from 7.30 pm, helping the channel get around 19 gross rating points (GRPs). Set ended the week with 150 GRPs. Sab is next with 125 GRPs (last week 123) while Life OK closed the week with 101 GRPs (103 GRPs).

    Sahara One with 20 GRPs (last week 21 GRPs) remained at the bottom of the channel ladder.

  • Pepsi dominates social media conversations during IPL6

    MUMBAI: Pepsi‘s aggressive Rs 1.5 billion marketing pitch around the Indian Premier League (IPL) seems to be paying rich dividends. The food and beverage major is not only scoring over other IPL sponsors and advertisers on-ground and television but also on social media platforms like Facebook and Twitter.

    According to MEC-GroupM IPL6 Social Media Update report, Pepsi leads the conversations with 93 per cent share primarily driven by #PepsiIPL on Twitter.

    In terms of chatter around TV commercials of sponsors, Pepsi‘s Ranbir Kapoor and Oh Yes Abhi ads dominate with 62 per cent share of conversations. Vodafone‘s Zoo zoos follow with 22 per cent while Godrej (Aamir Khan) and Samsung are distant third and fourth at 4.3 per cent and 4.1 per cent respectively.

    Powered by GroupM‘s Social Hub, the weekly update will present analysis of the social chatter around the IPL. The study covers the complete spectrum of social media – Twitter, Facebook, blogs and message boards.

    MEC India MD T Gangadhar said, “Multi-screen engagement is a reality today and social media chatter is a terrific indication of how invested we are in premier TV events like the IPL. This study throws up interesting insights with regard to teams, players and brands and can be enormously useful for advertisers seeking to ride the IPL wave.”

    When it comes to IPL franchises, Mumbai Indians dominate the conversations with a 22 per cent share of buzz, followed by Chennai Super Kings (CSK) with 19 per cent. IPL champions Kolkata Knight Riders has just 5 per cent share of the conversations on Twitter.

    When it comes to player buzz, CSK skipper MS Dhoni leads the popularity chart with 22 per cent share. Three out of the top five most discussed are foreign players Kieron Pollard (15 per cent), Chris Gayle (11 per cent) and Dale Steyn (9 per cent).

    At fourth position is Rajasthan Royals skipper Rahul Dravid with 10 per cent share followed by Master Blaster Sachin Tendulkar with a 7 per cent share.

    The report says that the IPL 6 got off to a tepid start on until the CSK Vs MI which just 43 per cent of IPL chatter that week (April 2 to April 7) happened on the day of the CSK-MI game.

    MEC national director – Social Media and Insights Karthik Nagarajan said, “In India, prime-time television is becoming prime time for social media as well – with sports, news and reality television driving maximum chatter during ‘air time‘. Nothing demonstrates this more than IPL6, where platforms like Twitter and FB are becoming conversation capital and virtual stadiums during the game. The opportunities for advertisers to join these conversations organically are priceless.”