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Tag: IPL

  • Multi Screen Media ropes in early sponsors for IPL at 10% higher rates

    Multi Screen Media ropes in early sponsors for IPL at 10% higher rates

    MUMBAI: Aiming at growth in a slowing economy, Multi Screen Media (MSM) has roped in early sponsors for the IPL at rates that are 10 per cent higher than the previous year.

    Vodafone, Pepsi, Tata Photon and Idea are the four advertisers who have returned, indicating faith in the Indian Premier League (IPL) despite the brand value of some of the Indian cricketing icons being eroded due to their poor performance in Australia.

    Co-presenting sponsors are coughing out around Rs 680-700 million and associate sponsors Rs 480 million each, according to sources.

    The fifth edition of the IPL is obviously gaining from a lean cricketing calendar year. The cricket World Cup was also there last year, just preceding the IPL.

    According to a media buyer, telecom companies are looking at this event in a big way this year. “Last year, you had the cricket World Cup just before the IPL which affected interest. This year there is no such issue. The Asia Cup which takes place just before the IPL is a much smaller event,” he explains.

    The IPL that kicks off on 4 April will still have to counter a tough economy when companies are cutting down on their ad spends. While not revealing any client names or targets, MSM president networks sales, licensing and telephony Rohit Gupta is hopeful of managing some sort of growth. At the same time, he concedes that it is a challenge managing to do this level of revenue.

    The IPL, which saw a dip in ratings last year, will be marketed heavily this year. Says Gupta, “At the franchisee meeting in Goa, the stakeholders were clear that there is a need to push up the ratings. You will definitely see more buzz around the event. A bigger push will be made compared to last year, not just by Max but by all the stakeholders. With no World Cup, the IPL will also have have a clearer run this year.”

  • TAM Sports launches IPL 3 & 4 assessment book

    TAM Sports launches IPL 3 & 4 assessment book

    MUMBAI: TAM Sports, TAM Media Research‘s division that specialises in measuring the sports sponsorship RoI, has done an assessment on IPL 3 and 4 focusing on the dynamics of TV audience and sponsorships.

    This series of TAM Sports publishing aims at benefiting sports association, broadcasters, advertisers and sports marketing consultancies and help them understand the complexity involved in expecting RoI, TAM said in a statement. The initiative started with IPL season 1 and also has a book on IPL season 2.

    TAM Media Research CEO LV Krishnan said, “Based on the overwhelming response to our earlier book series of IPL 1 and 2, we at TAM Sports are glad to release the combined book volumes of IPL 3 and IPL 4. These two volume continues to highlight the insights on the sports sponsorship RoI on various Platforms – instadia, on-player and on-screen – to the industry along with throwing light on the tournament viewing analysis like audience profile, how various markets have responded to the event, impact of IPL on other genres with a special new section on franchisee advertising and print in-content placement. While cricket has been a big focus from TAM Sports due to its large audience and advertising base, we will also continue to provide more such insights on other sports like F1, Tennis and Football as well to serve the respective industry for its business requirements.”

    TAM Sports‘ IPL 3 and 4 books include an in-depth study on the event‘s viewership dynamics, commercial and non-commercial advertising (product placement) that brings out the nuances with respect to visibility of brands and branding units along with a comparison across seasons. It offers a detailed study on consumer impressions, brand placement, on-screen and instadia advertising along with a special section on the franchisee advertising done during IPL Season 3 and 4. One part of this offering also includes the analysis on PR exposure received by franchisees and various brands associated with it.

    According to TAM Sports‘ IPL study, IPL seasons were successful in reaching maximum audiences year on year. IPL Season 3 reached to 41+ million audiences whereas IPL 4 reached to 46+ million viewers. IPL 3 and 4 both garnered maximum contribution from CS 35+ age group whereas IPL Season 4 has seen increase in kids viewing. In comparison with IPL 3, IPL 4 witnessed 33 per cent growth in overall advertising while commercial, on-screen and instadia advertising witnessed a growth of 21 per cent, 50 per cent and 33 per cent respectively. Commercial advertising during IPL Season 4 increased by 21 per cent as compared to that of IPL Season 3. IPL 4 saw utilisation of 60+ instadia platforms. On player advertising has witnessed 37 per cent growth. 57 brands got exposure through 16 accessories platforms and contributed 2 per cent share of the total Instadia advertising.

  • Topps’ Slam Attax Trading Card Game to bring alive WWE experience for kids

    Topps’ Slam Attax Trading Card Game to bring alive WWE experience for kids

    MUMBAI: Encouraged by the response to Cricket Attax, the official IPL trading cards game, Topps India Sports and Entertainment will be launching the Topps Slam Attax – Rumble, Trading Card Game collection.


    Based on the popular World Wrestling Entertainment franchise, fans can now collect over 223 Trading Cards of their favourite WWE SuperStars in their official look and play a skill and strategy game which enables them to relive the WWE experience at their homes.


    Slam Attax Rumble aims to offer boys more choice than before. The cards are powered with a total of six stats or ratings to choose from. The ratings the company adds reflect the performance and star appeal of the individual WWE entertainer and are completely aligned to SuperStar or Diva‘s current form. 
     
    The WWE Slam Attax collection system comprises of primarily two key components ‘Cards‘ and ‘Starter Packs‘. Cards are available as different products ranging from packet of five cards at Rs 15 to multipacks of 50 packets at Rs 750.


    Starter Packs are available in two varieties and this product enables gaming and facilitates collection of the cards. Similar to the pattern of Topps‘ all table top games, Slam Attax requires players to employ their knowledge of the various WWE SuperStars and the game rules in order to create a strategic line up of SuperStar cards to outwit their opponent.

  • Champions League Twenty20 delivers 1.53 TVR

    Champions League Twenty20 delivers 1.53 TVR

    MUMBAI: Champions League Twenty20 on Star Cricket and ESPN has delivered an average TVR of 1.53 (not including qualifying matches), a slight improvement over the 1.44 TVR delivered last year.

    In the first year, the event had delivered an average TVR of 1.06. Including qualifying matches, the event this time delivered a TVR of 1.35, according to TAM data (C&S4+ All India).

    The big improvement, though, is in the semifinal delivery. This time the two semifinals delivered an average TVR of 2.74 compared to 1.34 last year. The main reason for this was that each semifinal saw an Indian Premier League (IPL) team winning.

    The highest rated match this time around was the semifinal duel between New South Wales Blues and Royal challengers Bangalore which got a TVR of 2.84.

    The second semifinal between Mumbai Indians and Somerset got a TVR of 2.64. Four matches during the event crossed a TVR of 2, TAM data shows.

  • Champions League Twenty20 matches average 1.46 TVR

    Champions League Twenty20 matches average 1.46 TVR

    MUMBAI: The fourth edition of the Nokia Champions Twenty20 League is maintaining its average TVR of 1.46 on ESPN Star Sports (ESS) channels, same as that of the previous edition.

    As per TAM data (C&S 4+ All India), the first 12 tournament matches have delivered an average TVR of 1.46. Earlier the six matches held in a qualifier event had managed a TVR of 0.76.

    Even the nine matches that were played between 25 September – 1 October have managed the same 1.46 TVR.

    Last year the entire event had delivered a TVR of 1.44, an improvement over the 1.06 TVR that the first edition had delivered. This year‘s event could fare better overall if an IPL franchise makes it to the final.

    During the week, the highest rating was for a match between Mumbai Indians and Trinidad & Tobago, which got a rating of 1.86.

    LAll the matches not featuring any IPL team remained below 0.5 TVR.Kapoor.
     

  • Release of Housefull 2 preponed to IPL time

    Release of Housefull 2 preponed to IPL time

    MUMBAI: Sajid Nadiadwala has preponed the release of his upcoming film, Housefull 2. The film will now be released by Eros International on 5 April instead of 1 June 2012.

    The reason of the postponement came in the wake of YRF’s decision to release their Salman Khan-starrer Ek Tha Tiger on 1 June. Nadiadwala didn’t want a clash with the release of a Salman Khan film. So he thought it better to prepone than postpone the release of Housefull 2.

    Housefull 2 is a comedy in true Sajid Khan style and stars Akshay Kumar, John Abraham and Riteish Deshmukh along with Asin Thottumkal, Jacqueline Fernandez, Randhir Kapoor, Zarine Khan, Shreyas Talpade, Boman Irani and Chunky Pandey.

    Nadiadwala’s move can also be seen as further emboldening of Bollywood’s decision to take the IPL head on. The League goes underway on 4 April. Early last week, Vidhu Vinod Chopra made open his plans to release Ferrari Ki Sawari on 27 April next year.

  • Champions League Twenty20 delivers 1.4 TVR

    Champions League Twenty20 delivers 1.4 TVR

    MUMBAI: The presence of Shah Rukh Khan as the brand ambassador and the addition of a fourth Indian Premier League (IPL) team have not done much to boost the fortunes of ESPN Star Sports (ESS) when it comes to the Nokia Champions Twenty20 League.

    The third edition of the cricket event being aired on ESPN and Star Cricket has delivered a TVR of 1.44 for the first three matches, according to TAM data (C&S 4+ All India). Earlier the six matches held in a qualifier event managed a TVR of 0.74.

    The opening ceremony where international acts like Ludacris performed also failed to enthuse cricket fans as it got a TVR of 0.3.

    Last year the entire event had delivered a TVR of 1.44, an improvement over the 1.06 that the first edition had delivered. This year‘s event could fare better overall if an IPL franchise makes it to the final.

    The highest rating was for a match between the defending champions Chennai Super Kings and Mumbai Indians, which got a rating of 2.24. A match not featuring an IPL team (between the Cape Cobras and New South Wales Blues) did not reach a TVR of 1.

  • Ferrari Ki Sawaari to release during IPL

    Ferrari Ki Sawaari to release during IPL

    MUMBAI: Breaking away from the Bollywood norm of not releasing any big ticket film during the Indian Premier League (IPL) tourney, Vidhu Vinod Chopra has decided to release Ferrari Ki Sawaari right in the middle of the event on 27 April.

    The fifth edition of the tournament will be held from 4 April to 27 May next year. Commented director Mapuskar, “Yes, we are releasing in the middle of IPL season. As filmmakers, we would like to believe that Ferrari Ki Sawaari is one of the most awaited films of the year. Hence we decided on 27 April as the release date.”

    Ferrari Ki Sawaari has been a special film for Chopra as well as for Rajkumar Hirani who‘s written the dialogue.

    Ever since the Indian Premier League (IPL) kicked off in 2008, Bollywood has shied away from a confrontation with the popular T20 tournament.

  • Cricket after World Cup and IPL

    Cricket after World Cup and IPL

    MUMBAI: After the World Cup and the Indian Premier League (IPL), the value of the residual cricketing properties in the year could fall due to India‘s poor performance and an economic slowdown.

    Media analysts had forecast the cricket television broadcasting economy to earn an advertising revenue of Rs 20 billion this year. While the World Cup fetched Rs 5 billion, the IPL took home Rs 10 billion.

    “As the India-West Indies series was just after the two marquee events, there was a level of fatigue. The India-England series was a disappointment and could cast an influence on the other remaining properties in the year,” says a media analyst.

    The upcoming events include the Champions League Twenty20, the India-Australia series and the India-England ODIs.

    A media buyer says that one has to wait for the five ODI matches between India and England before valuing the other properties. “Only then we can say to what extent ad revenue will be affected. If India does well and the ratings are good, then things will be on track. If it doesn’t, then advertiser interest will fall.”

    The other issue concerning sports broadcasters is the slowdown that seems to be hitting the economy. While the effect is hard to quantify, the buyer says that the good thing about the upcoming series is that they are taking place before and during the festive season.

    Lodestar Universal CEO Shashi Sinha feels that cricket outside the World Cup and IPL will still manage at least Rs.5 billion. “Despite the performance of the Indian team, I still get inquiries from clients about cricket,” he says.

    Multi Screen Media (MSM) president network sales, licensing and telephony Rohit Gupta doesn’t think that the slowdown will hurt cricket. “Revenues will depend more on how each series is hyped up, promoted and the kind of teams India is playing against. So far television has not been affected by the slowdown,” he says.

  • Eros to pump in Rs 5 bn in FY’12

    Eros to pump in Rs 5 bn in FY’12

    MUMBAI: Eros International plans to invest Rs 5 billion and release 75 movies in the fiscal ended March 2012, a senior official said.

    The slate will have 16-20 Hindi movies while the remaining will be in other languages. The company has released 19 movies in the fiscal first-quarter.

    “We intend to invest Rs 5 billion in FY‘12. Our plan is to release 70-75 films in the fiscal,” said Eros Group India chief financial officer Kamal Jain.

    The pure play movie production company will be foraying into Telugu and Bengali language films. It already produces movies in Hindi, Tamil, Marathi and Punjabi languages.

    “We are looking at a slate of 3-4 Punjabi movies, four Marathi movies and 1-2 Telugu movies in FY‘12,” said Jain.

    Eros has eight co-productions locked for FY‘12. It will release Mausam, RA.One, Rockstar, Agent Vinod and Desi Boyz in the fiscal.

    The company has planned 2-3 small movie releases with budget of less than Rs 50 million during the Indian Premier League (IPL).

    “We are looking at a revenue growth of 30 per cent in FY‘12,” said Jain.

    Eros had posted a consolidated revenue of Rs 7.16 billion in FY’11 and a net profit of Rs 1.17 billion.