NEW DELHI: Balkrishna Industries will be sponsoring the reigning team, Mumbai Indians in the T 20 League 2020. The partnership is symbolic of BKT Tires’ support...
NEW DELHI: Tata Motors Altroz, its premium hatchback, is the Official Partner for Dream11 Indian Premier League (IPL) 2020. The IPL begins on 19 September and...
NEW DELHI- Star Sports, theofficial broadcaster of the Indian Premier League (IPL 2020), has signed a partnership with Daily Hunt as an associate sponsor. A close...
NEW DELHI: The pandemic and downturn in economic fortunes of companies can serve as a good excuse for them to lock away their coffers and pull...
NEW DELHI: IPL 2020, like many believe, will change the mood of the nation and give people a reprieve from all the thoughts haunting the minds...
NEW DELHI: Chennai Super Kings and Royal Challengers Bangalore have partnered with popular lifestyle brand EUME as their official mask partner for the upcoming 2020 Indian...
Mumbai: The latest promo for the IPL by Star Sports features members of a building society felicitating their security guard Alok who has been single handedly...
NEW DELHI: While the road to economic recovery is long and troubled, there is a positive sentiment amongst the marketers to cash on the upcoming festive...
Mumbai: The Disney Star India (read: Star Sports sales) team seems to have done it again: breasted the broadcast sponsorship tape for the IPL 2020 in...
NEW DELHI- Indian multinational group Balkrishna Industries Ltd (BKT Tyres) will sponsor six Indian Premier League teams, including reigning champions Mumbai Indians, in the upcoming edition...
MUMBAI: Disney Star India chairman Uday Shankar seems to thrive in crisis moments. The ongoing pandemic seems to have brought out the best in the former...
MUMBAI: The Indian Premier League governing council (IPL GC) announced India’s largest learning platform Unacademy as official partner for IPL beginning with the 2020 edition which...
NEW DELHI: Fantasy sports platform Dream11 hit the headlines in early August when its bid of Rs 220 crore for the title sponsorship of the Indian...
NEW DELHI: Rajasthan Royals has signed TV9 Bharatvarsh as the principal partner for the upcoming edition of the Indian Premier League, scheduled to be held in...
MUMBAI: In March 2019, the big four networks pulled out of DD’s FreeDish service as TRAI’s new tariff order did not allow FTA (free to air)...
MUMBAI: 2020 has been a different year, what with the pandemic totally putting things out of kilter for the economy, for business. And it continues to...
NEW DELHI: The Knight Riders and Mobile Premier League (MPL), India’s largest esports and mobile gaming platform, announced today that MPL will become the principal sponsor...
A seasoned professional, Havas Media Group MD India, Mohit Joshi, is known within the industry for his sharp acumen and quick knack to adapt to changing...
MUMBAI: TV viewers have finally been able to see their favourite characters on screen after unlock rules permitted shootings. Among the shows resumed is the popular...
KOLKATA: The Board of Control for Cricket in India (BCCI) has invited third parties to express their interest (EOI) in acquiring the title sponsorship rights for...
15 September 1959 saw a small transmitter and a makeshift studio in a corner of Delhi give birth to terrestrial television. Decades later in 1990, India...
NEW DELHI: Talk about brand image and India’s favourite sporting tournament, Indian Premier League (IPL), has found itself in a tough spot after the news of...
MUMBAI: So, the Indian Premier League is moving to the UAE after all. All that it awaits is the official government go-ahead, which is likely to...
KOLKATA: The Indian Premier League (IPL) 2020 has finally got its dates. It will commence on 19 September and the final will be played on 8...
BENGALURU: Overall television consumption increased slightly in Week 22 of 2020 (Saturday, 30 May 2020 to Friday, 5 June 2020, week or period under review) according...
BENGALURU: Indian television viewership seems to be declining after the lofty peaks of the early COVID2019 (COVID-19) Lockdown as India enters Unlock 1.0, when compared to...
BENGALURU: Television consumption continued to drop in week 19 of 2020 (Saturday, 9 May 2020 to Friday, 15 May 2020, week or period under review), according...
BENGALURU: Enterr10 Television’s flagship free to air (FTA)-cum pay TV Hindi GEC Dangal had to normally battle it out with either the Sun Tv Network’s flagship...
MUMBAI: It seems like nothing can put this journalist-turned-CEO down. Even as most would have been wringing their hands in despair following the disruption in the...
MUMBAI: “We are in for a long, dark and scary winter,” says Uday Shankar, president, The Walt Disney Company, APAC and chairman, Star & Disney India,...
MUMBAI: The April and May season is generally peak time for sports and the Indian Premier League (IPL). In 2019, sports took 20 per cent of...
MUMBAI: The 2020 edition of the Indian Premier League (IPL) has been postponed until further notice due to the COVID-19 pandemic, announced the Board of Control...
MUMBAI: As the suspension of the Indian Premier League (IPL) comes to an end today, the ambiguity around the cash-rich tournament has increased amid the extension...
MUMBAI: The thirteenth edition of the Indian Premier League has been postponed further with the central government extending the 21-day nation-wide lockdown amid COVID-19 till 3...
MUMBAI: As the pandemic Covid-19 keeps spreading unabated, the hope of even a delayed Indian Premier League (IPL) 2020 is fading away. Even as the BCCI...
MUMBAI: COVID-19 pandemic has stalled the entry of Disney+ in India. The scheduled launch of the streaming service has been paused and the new date is...
MUMBAI: Be it domestic or international sports, the segment has been hit hard by the pandemic caused by the corona outbreak. Though experts predict a heavy...
MUMBAI: The Madras High Court has ordered to issue notices to the BCCI and the union health ministry regarding a PIL against conducting IPL matches in...
MUMBAI: Three weeks into India’s biggest cricketing event, Indian Premier League, brands and sponsors are re-looking their strategy amid the outbreak of coronavirus. The virus that...
MUMBAI: Follow social conversations and you will be led to believe that it is politicians, Bollywood stars, movies, Indian fictional television shows and characters that create...
MUMBAI: Can an Indian broadcast TV network imagine that it could gross $600 million in revenue– that is about Rs 4,200 crore – in one day?...
MUMBAI: Come the IPL in end March 2020, and Hotstar subscribers will be able to get access to the Disney+ app which has managed to attract...
MUMBAI: No other sport generates as much excitement in India as does cricket. No other sport unites a nation of 1.3 billion more than cricket. The...
MUMBAI: Bang for the buck. That’s what brand and marketing managers look for whenever they put their money behind an event. And one such property that...
Bangalore: India’s biggest mobile gaming and skill monetisation platform Mobile Premier League (MPL) and Indian Cricket Captain Virat Kohli have renewed their association for another year....
MUMBAI: Technology changes swiftly. However, sometimes, the market receptiveness for these changes is even faster. Take for instance some of the revelatory insights thrown by the...
MUMBAI: Star India’s bet with the Indian Premier League (IPL) seems to have made a dent in its pocket for the financial year ending March 2019....
MUMBAI: While retailers across the country have been facing a decreased footfall in the stores, Fabindia’s partnership with the Indian Premier League this year helped it...
MUMBAI: Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today announced findings from its IPL Brand Valuation Report 2019, a...
MUMBAI: Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today announced findings from its IPL Brand Valuation Report 2019, a...

