ITV

Tag: IPL

  • Gionee unveils new brand identity through IPL’s KKR team

    Gionee unveils new brand identity through IPL’s KKR team

    MUMBAI:  Gionee, a global mobile phone brand is witnessing an identity change worldwide. As part of this exercise, the brand has unveiled a new logo in India. At the core of the logo change lies the fact that Gionee brings smiles on the faces of millions through its innovative technology.

    Gionee is associated with the Kolkata Knight Riders (KKR) as principal sponsor, and saw an opportunity to leverage the team to talk about the logo change, and to launch it during the current season of the Indian Premiere League or IPL. The agency that was tasked to showcase this transformation for the brand was Mullen Lintas, Gurgaon.

    Explaining the communications approach undertaken by the brand, Gionee AGM Nomit Joshi said: “Delighting our customers has always been an attitude that each and every one at Gionee believes in. Our new smiling logo and tagline ‘Make Smiles’ simply expresses it and invites everyone to engage with Gionee and include the brand in the delightful moments of their lives. We are excited that we were able to use team KKR to unveil our new logo as they provide many of us a reason to smile each time they play. I am sure that the new TVC would convey the same passion, energy and joy that the brand stands for.”

    Sharing his views on the brief received by the client for the rebranding exercise Mullen Lintas executive director Syed Amjad Ali said, “Gionee is going through an exciting phase and is articulating its next level of growth. The new logo change signals that ambition. The role of the campaign was to create familiarity with the new identity and what it would stand for in future. We intend to make Gionee one of the most sought after brands in the country, something that people aspire for and this is just the beginning.”

    The film begins with the KKR team players waiting for their new jerseys to arrive from the dealer. In the interim, the team is seen discussing what new elements would be present on the jersey including a new logo of Gionee. Just then the delivery man arrives and delivers the package to the players who try on their respective jerseys with much joy. On seeing the new logo that signifies a smiling face, the team captain Gautam Gambhir goes on to exclaim that ‘Gautam would no longer be Gambhir’ after wearing this jersey.

    Sharing the creative execution undertaken for the campaign, Mullen Lintas NCD Shriram Iyer added, “The task of unveiling the new Gionee logo coupled with the brands association with team KKR allowed us to put the jersey to good use. The idea of a last minute change in the logo leads to a funny misunderstanding among the players. We are excited about this very unconventional way to launch a new identity.”

    The film has been directed by Shayondeep Pal from Elements and has been launched ‘on and offline’ to coincide with the ongoing IPL season.

    Agency Credits:
    Agency: Mullen Lintas
    Creative: Amer Jaleel, Shriram Iyer, Garima Khandelwal, Prasad Venkatraman, Sarabjit Singh, Arvind Murali, Angud, Vipul Kundra
    Business: Virat Tandon, Syed Amjad Ali, Twishi Pande
    Planning: Ekta Relan
    Production house: Elements
    Director: Shayondeep Pal

  • Gionee unveils new brand identity through IPL’s KKR team

    Gionee unveils new brand identity through IPL’s KKR team

    MUMBAI:  Gionee, a global mobile phone brand is witnessing an identity change worldwide. As part of this exercise, the brand has unveiled a new logo in India. At the core of the logo change lies the fact that Gionee brings smiles on the faces of millions through its innovative technology.

    Gionee is associated with the Kolkata Knight Riders (KKR) as principal sponsor, and saw an opportunity to leverage the team to talk about the logo change, and to launch it during the current season of the Indian Premiere League or IPL. The agency that was tasked to showcase this transformation for the brand was Mullen Lintas, Gurgaon.

    Explaining the communications approach undertaken by the brand, Gionee AGM Nomit Joshi said: “Delighting our customers has always been an attitude that each and every one at Gionee believes in. Our new smiling logo and tagline ‘Make Smiles’ simply expresses it and invites everyone to engage with Gionee and include the brand in the delightful moments of their lives. We are excited that we were able to use team KKR to unveil our new logo as they provide many of us a reason to smile each time they play. I am sure that the new TVC would convey the same passion, energy and joy that the brand stands for.”

    Sharing his views on the brief received by the client for the rebranding exercise Mullen Lintas executive director Syed Amjad Ali said, “Gionee is going through an exciting phase and is articulating its next level of growth. The new logo change signals that ambition. The role of the campaign was to create familiarity with the new identity and what it would stand for in future. We intend to make Gionee one of the most sought after brands in the country, something that people aspire for and this is just the beginning.”

    The film begins with the KKR team players waiting for their new jerseys to arrive from the dealer. In the interim, the team is seen discussing what new elements would be present on the jersey including a new logo of Gionee. Just then the delivery man arrives and delivers the package to the players who try on their respective jerseys with much joy. On seeing the new logo that signifies a smiling face, the team captain Gautam Gambhir goes on to exclaim that ‘Gautam would no longer be Gambhir’ after wearing this jersey.

    Sharing the creative execution undertaken for the campaign, Mullen Lintas NCD Shriram Iyer added, “The task of unveiling the new Gionee logo coupled with the brands association with team KKR allowed us to put the jersey to good use. The idea of a last minute change in the logo leads to a funny misunderstanding among the players. We are excited about this very unconventional way to launch a new identity.”

    The film has been directed by Shayondeep Pal from Elements and has been launched ‘on and offline’ to coincide with the ongoing IPL season.

    Agency Credits:
    Agency: Mullen Lintas
    Creative: Amer Jaleel, Shriram Iyer, Garima Khandelwal, Prasad Venkatraman, Sarabjit Singh, Arvind Murali, Angud, Vipul Kundra
    Business: Virat Tandon, Syed Amjad Ali, Twishi Pande
    Planning: Ekta Relan
    Production house: Elements
    Director: Shayondeep Pal

  • BARC week 15: Sony Max topples Star Plus to claim no 2 slot

    BARC week 15: Sony Max topples Star Plus to claim no 2 slot

    MUMBAI: After Asia Cup and ICC World Cup T20, it’s time for Vivo IPL to take a bow. Sony Entertainment Television’s movie channel Sony Max replaced Star Plus at number two position while Sun TV continued to dominate across genres in week 15 of Broadcast Audience Research Council (BARC) all India data.    

    Sun TV garnered first position with 1057923 Impressions (000’s). Sony Max toppled Star Plus to claim second position with 946870 Impressions (000s) pushing down Star Plus at number three with 757941 Impressions (000s) and Colors with 708703 Impressions (000s) at fourth number. 

    Zee TV grabbed fifth place with 607456 Impressions (000s).  Life OK stood at number six with 539804 Impressions (000’s) followed by Sony Pal with 514198 Impressions (000’s) which grabbed seventh slot and Zee Anmol fell at number eight with 489862 Impressions (000’s).

    Rishtey and Zee Telugu garnered ninth and tenth spot with 458437 Impressions (000s) and 447027 Impressions (000s) respectively. 

  • BARC week 15: Sony Max topples Star Plus to claim no 2 slot

    BARC week 15: Sony Max topples Star Plus to claim no 2 slot

    MUMBAI: After Asia Cup and ICC World Cup T20, it’s time for Vivo IPL to take a bow. Sony Entertainment Television’s movie channel Sony Max replaced Star Plus at number two position while Sun TV continued to dominate across genres in week 15 of Broadcast Audience Research Council (BARC) all India data.    

    Sun TV garnered first position with 1057923 Impressions (000’s). Sony Max toppled Star Plus to claim second position with 946870 Impressions (000s) pushing down Star Plus at number three with 757941 Impressions (000s) and Colors with 708703 Impressions (000s) at fourth number. 

    Zee TV grabbed fifth place with 607456 Impressions (000s).  Life OK stood at number six with 539804 Impressions (000’s) followed by Sony Pal with 514198 Impressions (000’s) which grabbed seventh slot and Zee Anmol fell at number eight with 489862 Impressions (000’s).

    Rishtey and Zee Telugu garnered ninth and tenth spot with 458437 Impressions (000s) and 447027 Impressions (000s) respectively. 

  • ‘The Kapil Sharma Show’ all set to bat against the IPL on weekends

    ‘The Kapil Sharma Show’ all set to bat against the IPL on weekends

    MUMBAI: The funster and stand up comedian Kapil Sharma is all set to come back to the small screen with the much awaited The Kapil Sharma Show on Sony Entertainment Television. In fact, the speculations about Sharma and his show with Sony Entertainment Television ended when SET on 1 March announced the launch of the show. Despite the cricket fever being high this month due to IPL, there is confidence that Kapil’s show will be welcomed by all.

    The Kapil Sharma Show will go on air at a time when Sony’s biggest asset IPL will be at its peak but the response to the promo of Shah Rukh Khan coming in the first episode shows Kapil’s fans will find time to watch it. Co-produced by Kapil Sharma’s own K9 Productions and Frames, the show is all set to commence from 23 April on Saturdays and Sundays at 9.00 pm.

    The channel has roped in Lava Mobile as the presenting sponsor while Ching’s Secret and Datsun have been roped in as co-power sponsors. Indiantelevision.com learns that the deal has been signed for the presenting sponsorship at between Rs 8 to 9 crore. A source informed Indiantelevision.com, “For a 10 sec ad slot the channel is charging Rs 2 lakh for The Kapil Sharma Show.” 

    Industry estimates the production cost for the first episode as close to Rs 1 crore because it has Shahrukh Khan and also it will be live event shot in New Delhi.

    Another source further informed that the production cost of each episode of The Kapil Sharma Show will come down to between Rs 50- 55 lakhs excluding the talent cost. It may be recalled that production cost for Comedy Nights With Kapil was approximately Rs 1.3 crore per episode. 

    The promo was launched on 4 April and the video on YouTube crossed more than 5 lakh views in one week. In second episode, The Kapil Sharma show  will entertain the audience with the star cast of Baaghi, Sharddha Kapoor and Tiger Shroff on 24 April. 

    Earlier while speaking with Indiantelevision.com, Sony EVP and business head Danish Khan said, “IPL is a great success and is very popular. But we believe The Kapil Sharma Show will have a totally different set of audience and both will have high viewership. IPL and The Kapil Sharma Show can both run successfully at the same time. IPL is a big advantage for us, we will use it to promote and generate more awareness.”

    “The show will be good, as I always say people watch content not the channel. Kapil himself is a brand name and the star is in himself. His loyal audience will watch the show despite it being an IPL month. It is like a cricket match, and people watch matches on whichever channel that shows it,“ said a senior media planner.

    Concurring, another media expert said, “Kapil is a star and has a good fan following, the show will definitely get traction from people. I do not think that shows on other channels or IPL will impact Sony’s upcoming show. ”     

    The Kapil Sharma Show on the opening day has been pitched against Colors world premiere television of Bajirao Mastani, Star Plus’ Diya Aur Baati Hum at 9pm and Yeh Rishta Kya Kehlata Hai at 9.30 pm, along with Life OK’s Super Cops Vs Supervillains.. Shapath, Sab TV’s Tarak Mehta Ka Oolta Chashma, Zee TV’s Kumkum Bhagya on Saturdays and SaReGaMaPa at 9.30 pm slot and &TV’s So You Think You Can Dance which will go on air from 24 April.

  • ‘The Kapil Sharma Show’ all set to bat against the IPL on weekends

    ‘The Kapil Sharma Show’ all set to bat against the IPL on weekends

    MUMBAI: The funster and stand up comedian Kapil Sharma is all set to come back to the small screen with the much awaited The Kapil Sharma Show on Sony Entertainment Television. In fact, the speculations about Sharma and his show with Sony Entertainment Television ended when SET on 1 March announced the launch of the show. Despite the cricket fever being high this month due to IPL, there is confidence that Kapil’s show will be welcomed by all.

    The Kapil Sharma Show will go on air at a time when Sony’s biggest asset IPL will be at its peak but the response to the promo of Shah Rukh Khan coming in the first episode shows Kapil’s fans will find time to watch it. Co-produced by Kapil Sharma’s own K9 Productions and Frames, the show is all set to commence from 23 April on Saturdays and Sundays at 9.00 pm.

    The channel has roped in Lava Mobile as the presenting sponsor while Ching’s Secret and Datsun have been roped in as co-power sponsors. Indiantelevision.com learns that the deal has been signed for the presenting sponsorship at between Rs 8 to 9 crore. A source informed Indiantelevision.com, “For a 10 sec ad slot the channel is charging Rs 2 lakh for The Kapil Sharma Show.” 

    Industry estimates the production cost for the first episode as close to Rs 1 crore because it has Shahrukh Khan and also it will be live event shot in New Delhi.

    Another source further informed that the production cost of each episode of The Kapil Sharma Show will come down to between Rs 50- 55 lakhs excluding the talent cost. It may be recalled that production cost for Comedy Nights With Kapil was approximately Rs 1.3 crore per episode. 

    The promo was launched on 4 April and the video on YouTube crossed more than 5 lakh views in one week. In second episode, The Kapil Sharma show  will entertain the audience with the star cast of Baaghi, Sharddha Kapoor and Tiger Shroff on 24 April. 

    Earlier while speaking with Indiantelevision.com, Sony EVP and business head Danish Khan said, “IPL is a great success and is very popular. But we believe The Kapil Sharma Show will have a totally different set of audience and both will have high viewership. IPL and The Kapil Sharma Show can both run successfully at the same time. IPL is a big advantage for us, we will use it to promote and generate more awareness.”

    “The show will be good, as I always say people watch content not the channel. Kapil himself is a brand name and the star is in himself. His loyal audience will watch the show despite it being an IPL month. It is like a cricket match, and people watch matches on whichever channel that shows it,“ said a senior media planner.

    Concurring, another media expert said, “Kapil is a star and has a good fan following, the show will definitely get traction from people. I do not think that shows on other channels or IPL will impact Sony’s upcoming show. ”     

    The Kapil Sharma Show on the opening day has been pitched against Colors world premiere television of Bajirao Mastani, Star Plus’ Diya Aur Baati Hum at 9pm and Yeh Rishta Kya Kehlata Hai at 9.30 pm, along with Life OK’s Super Cops Vs Supervillains.. Shapath, Sab TV’s Tarak Mehta Ka Oolta Chashma, Zee TV’s Kumkum Bhagya on Saturdays and SaReGaMaPa at 9.30 pm slot and &TV’s So You Think You Can Dance which will go on air from 24 April.

  • IPL season 9 remains sponsor heavy despite earlier setbacks: Onspon.com study

    IPL season 9 remains sponsor heavy despite earlier setbacks: Onspon.com study

    Mumbai: IPL season nine has been the subject of many headlines – good and bad. The betting scandal leading to two popular teams  — Chennai Super Kings and Rajasthan Royals —   being banned; and its title sponsor Pepsi’s exit from the league didn’t help the tournaments reputation either.  Questions that rose on the tournaments fate and the sponsorship dilemma were soon answered when Chinese smart phone brand Vivo bagged the title sponsorship right for the next two seasons. Vivo plans to spend an additional Rs 200 crore on strengthening the brand association with IPL.

    Now, owing to India’s performance at the T20 World Cup, sentiments around IPL Season 9 are on the positive side. A week prior to the IPL season, sponsors such as FreeCharge  and Maruti Suzuki had confirmed their associations with the league. These central level sponsorships are each estimated around Rs 10 Crore and above as per a study conducted by Onspon.com.

    At a team level too, the teams are seeing an increased interest from brands, where team sponsorships are getting closed faster, whereas last year half the slots were available until about two to three days prior to the IPL. While commercials for team level sponsorship rights were expected to take a dip due to the betting fiasco surrounding IPL, teams have been in a position to bag sponsors at commercials similar to those of last years, the study revealed.

    These team level sponsorship rights range from Rs 1 crore to Rs 20 crores – dependent on the logo spot on the jersey and other rights such as player imagery, merchandise options etc. A number of sponsors have in-fact also continued their association with their respective teams.

    Coming to the two new IPL teams, Pune Super Giants and Gujarat Lions have also been successful in clinching lucrative sponsorship deals with each of these teams managing to rope in about 10 sponsors each. With the Pune franchise boasting of a star studded line-up, including the likes of M.S Dhoni, Faf du Plessis, Ajinkya Rahane, Kevin Pietersen etc – the Pune franchise has emerged as a strong IPL title contender and has managed to bag sponsor’s within the Rs 2 Crore to Rs 16 crore range.

    The Gujarat franchise, owned by smartphone manufacturer Intex has also bagged a number of high value sponsorships ranging from Rs 1.5 Crore to Rs 15 crores.

    As per Onspon.com  the reason for the increased sponsorship interests from brands in this season’s IPL can be attributed to the pre-event cricket warm-up from the multiple cricket series leading to IPL – making the brand continuity easier and effective.

    Faraaz Peerbhai who leads brand partnerships at Onspon.com said, “Additionally, the low event density in the non-sport space – with few high voltage movie releases or any other major music events, making sponsorship routing to IPL more effective. The advent of early summers have also lead to buoyancy in consumption categories such as FMCG, Air-conditioners – thereby leading to pre-allocation of marketing budgets, especially for categories such as drinks, consumer durables etc,” Peerbhai added.

    If one were to look into brand categpries in IPL, a number of FMCG brands such as Haldiram’s, Britannia, Mother Dairy – Deodorant brands such as Sparkle, Kama Sutra have partnered with various IPL teams. Air-conditioner brands such as Daikin, Lloyd and Sansui have also partnered with teams such as Delhi, Bangalore and Kolkata respectively.

    The smartphone category as-well has taken to IPL Season 9 in a huge way – Three big smartphone manufactures entering (or re-structuring their entry) in India (Oppo, Vivo and LeEco) have allocated a significant budget to cricket and in particular IPL. They are seeking to leverage IPL to create awareness about their brand and reach out to the young audiences.

    Overall, after the pre-IPL ambiguity, IPL Season 9 is seeing a massive positive upswing from sponsors and audience alike.

  • IPL season 9 remains sponsor heavy despite earlier setbacks: Onspon.com study

    IPL season 9 remains sponsor heavy despite earlier setbacks: Onspon.com study

    Mumbai: IPL season nine has been the subject of many headlines – good and bad. The betting scandal leading to two popular teams  — Chennai Super Kings and Rajasthan Royals —   being banned; and its title sponsor Pepsi’s exit from the league didn’t help the tournaments reputation either.  Questions that rose on the tournaments fate and the sponsorship dilemma were soon answered when Chinese smart phone brand Vivo bagged the title sponsorship right for the next two seasons. Vivo plans to spend an additional Rs 200 crore on strengthening the brand association with IPL.

    Now, owing to India’s performance at the T20 World Cup, sentiments around IPL Season 9 are on the positive side. A week prior to the IPL season, sponsors such as FreeCharge  and Maruti Suzuki had confirmed their associations with the league. These central level sponsorships are each estimated around Rs 10 Crore and above as per a study conducted by Onspon.com.

    At a team level too, the teams are seeing an increased interest from brands, where team sponsorships are getting closed faster, whereas last year half the slots were available until about two to three days prior to the IPL. While commercials for team level sponsorship rights were expected to take a dip due to the betting fiasco surrounding IPL, teams have been in a position to bag sponsors at commercials similar to those of last years, the study revealed.

    These team level sponsorship rights range from Rs 1 crore to Rs 20 crores – dependent on the logo spot on the jersey and other rights such as player imagery, merchandise options etc. A number of sponsors have in-fact also continued their association with their respective teams.

    Coming to the two new IPL teams, Pune Super Giants and Gujarat Lions have also been successful in clinching lucrative sponsorship deals with each of these teams managing to rope in about 10 sponsors each. With the Pune franchise boasting of a star studded line-up, including the likes of M.S Dhoni, Faf du Plessis, Ajinkya Rahane, Kevin Pietersen etc – the Pune franchise has emerged as a strong IPL title contender and has managed to bag sponsor’s within the Rs 2 Crore to Rs 16 crore range.

    The Gujarat franchise, owned by smartphone manufacturer Intex has also bagged a number of high value sponsorships ranging from Rs 1.5 Crore to Rs 15 crores.

    As per Onspon.com  the reason for the increased sponsorship interests from brands in this season’s IPL can be attributed to the pre-event cricket warm-up from the multiple cricket series leading to IPL – making the brand continuity easier and effective.

    Faraaz Peerbhai who leads brand partnerships at Onspon.com said, “Additionally, the low event density in the non-sport space – with few high voltage movie releases or any other major music events, making sponsorship routing to IPL more effective. The advent of early summers have also lead to buoyancy in consumption categories such as FMCG, Air-conditioners – thereby leading to pre-allocation of marketing budgets, especially for categories such as drinks, consumer durables etc,” Peerbhai added.

    If one were to look into brand categpries in IPL, a number of FMCG brands such as Haldiram’s, Britannia, Mother Dairy – Deodorant brands such as Sparkle, Kama Sutra have partnered with various IPL teams. Air-conditioner brands such as Daikin, Lloyd and Sansui have also partnered with teams such as Delhi, Bangalore and Kolkata respectively.

    The smartphone category as-well has taken to IPL Season 9 in a huge way – Three big smartphone manufactures entering (or re-structuring their entry) in India (Oppo, Vivo and LeEco) have allocated a significant budget to cricket and in particular IPL. They are seeking to leverage IPL to create awareness about their brand and reach out to the young audiences.

    Overall, after the pre-IPL ambiguity, IPL Season 9 is seeing a massive positive upswing from sponsors and audience alike.

  • This IPL season, O&M goes ‘Pyar Jingalala’ for Tata Sky

    This IPL season, O&M goes ‘Pyar Jingalala’ for Tata Sky

    MUMBAI Tata Sky has rolled out its latest campaign showcasing its multiple products and services. The integrated campaign was launched alongside the ninth edition of Indian Premier League (IPL) 2016.

    Titled ‘Pyar Jingalala’, the advertisements in the campaign bring to life beautiful moments of love Tata Sky can re kindle among couples in all walks of life and across towns. The plethora of services available to a Tata Sky subscriber are woven into small yet multiple stories of couples experiencing moments of love thanks to their Tata Sky connection.

    “The idea was to take brand love a step further by highlighting the role Tata Sky plays in the lives of people across the country. How its innovative services and offerings help couples connect with each other better as they sit in front of their Tata Sky box for their daily dose of entertainment,” says Tata Sky chief communications officer, Malay Dikshit.

    Ogilvy and Mather creative director Sukesh Nayak says, “The campaign is based on a powerful insight that every day, couples across the country tune in to watch their favourite programs together. We used this insight to come up with an campaign idea that celebrates the love that Tata Sky helps rekindle every single day. The challenge was to bring alive the magical moments of love, rekindled through Tata Sky, through minimal scripting, with expressions taking center stage in each story.”

    Tata Sky is also rolling out South Indian versions of the campaign soon in Tamil, Telugu, Kannada and Malayalam. The campaign brings brilliant actors, some known (Patralekha, Rahul Bagga, Manish Chaudhry) some forgotten faces (Suchitra Krishnamoorthy, Vishwa Badola) on screen. These being a series of ad films throughout the IPL, watch out for the next addition to this bouquet of love.

  • This IPL season, O&M goes ‘Pyar Jingalala’ for Tata Sky

    This IPL season, O&M goes ‘Pyar Jingalala’ for Tata Sky

    MUMBAI Tata Sky has rolled out its latest campaign showcasing its multiple products and services. The integrated campaign was launched alongside the ninth edition of Indian Premier League (IPL) 2016.

    Titled ‘Pyar Jingalala’, the advertisements in the campaign bring to life beautiful moments of love Tata Sky can re kindle among couples in all walks of life and across towns. The plethora of services available to a Tata Sky subscriber are woven into small yet multiple stories of couples experiencing moments of love thanks to their Tata Sky connection.

    “The idea was to take brand love a step further by highlighting the role Tata Sky plays in the lives of people across the country. How its innovative services and offerings help couples connect with each other better as they sit in front of their Tata Sky box for their daily dose of entertainment,” says Tata Sky chief communications officer, Malay Dikshit.

    Ogilvy and Mather creative director Sukesh Nayak says, “The campaign is based on a powerful insight that every day, couples across the country tune in to watch their favourite programs together. We used this insight to come up with an campaign idea that celebrates the love that Tata Sky helps rekindle every single day. The challenge was to bring alive the magical moments of love, rekindled through Tata Sky, through minimal scripting, with expressions taking center stage in each story.”

    Tata Sky is also rolling out South Indian versions of the campaign soon in Tamil, Telugu, Kannada and Malayalam. The campaign brings brilliant actors, some known (Patralekha, Rahul Bagga, Manish Chaudhry) some forgotten faces (Suchitra Krishnamoorthy, Vishwa Badola) on screen. These being a series of ad films throughout the IPL, watch out for the next addition to this bouquet of love.