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MUMBAI: Ever since its inception, Zee Thirai has aimed to transform movie viewing experience for Tamil cinema lovers and has set a benchmark with a robust...
NEW DELHI: Signify has rolled out a new TV campaign for this year's Indian Premier League (IPL), aimed at promoting its recently launched EcoLink range of...
NEW DELHI: Days after announcing its association with the 2021 edition of the Indian Premier League (IPL), Ratan Tata-backed brokerage firm Upstox has rolled out a...
MUMBAI: The advancement in technology has brought about various revolutionary changes in the educational sector in recent years. Post the rise of ed-tech start-ups, students in...
NEW DELHI: The countdown has begun for one of the biggest cricketing events – the 14th edition of Vivo IPL 2021. The sporting extravaganza will return...
MUMBAI: The countdown to the country's biggest cricketing extravaganza, the Indian Premier League (IPL), has begun. Any doubts about the popularity of the IPL can be...
MUMBAI: Beverage company Parle Agro has strengthened its positioning in the sparkling fruit drink category by rolling out a multi-media campaign for its Fizz portfolio. The...
New Delhi: The unabated increase in the number of Covid2019 cases has once again threatened to stall the pace of the financial and entertainment capital of...
MUMBAI: Delhi Capitals have announced Optimum Nutrition as its official nutrition partner for the upcoming season of the Indian Premier League (IPL). Throughout the IPL season...
KOLKATA: With the fourteenth edition of the Indian Premier League (IPL) just nine days away, brands are scrambling to hammer out partnerships with teams in order...
MUMBAI: Star India has launched a new network-wide TV campaign ‘Sirf dikhaane ke liye nahi, dekhne mein bhi real HD experience’ to build awareness among television lovers who, despite owning...
NEW DELHI: The Board of Control for Cricket in India (BCCI) has invited bids to provide services in relation to the design, hosting, and maintenance of...
Mumbai: The list of sponsors for the Indian Premier League (IPL) is growing year by year, and the cash-rich league has welcomed yet another sponsor on...
MUMBAI: Advertising Standards Council of India (ASCI) has said that the third quarter of 2020 witnessed a surge in number of consumer complaints after an initiative...
MUMBAI: So the pandemic did leave its mark – rather a financial dent – on Brand IPL, similar to that on other businesses and the overall...
NEW DELHI: For linear television, 2020 was like a ride to hell and back, owing to the Covid2019-induced lockdown. It was the first time that shoots...
MUMBAI: With the IPL doing so well this year in west Asia, despite the pandemic, the Board of Control for Cricket in India (BCCI) today decided...
MUMBAI: IPL 2020 was the first major live sporting event since the lockdown began. Despite a delayed start owing to the pandemic, it proved to be...
New Delhi: The Walt Disney Company-owned Star India has elevated Sudhir Shukla as head of marketing for Star Sports. He will be managing the marketing for...
MUMBAI: IPL 13 was the much-needed break that enlivened Indian audiences from the Covid2019 pandemic-induced gloom. While the tournament was played in the UAE, it saw...
MUMBAI: Chennai Super Kings (CSK) is the IPL team with the biggest and most hardcore fanbase, a study by Ormax Media has revealed. With 26.8 million...
Mumbai: Star India delivers the biggest IPL ever in the history of the tournament. From swashbuckling young talent, exciting clashes, to nail-biting double super overs in...
KOLKATA: It has been only one year since Disney+ entered the streaming war but the growth has been phenomenal. The streaming service from The Walt Disney...
MUMBAI: The Advertising Standards Council of India (Asci) has, for the past few weeks, intensely monitoring possible surrogate advertising during the ongoing Indian Premier League (IPL)....
NEW DELHI: IPL buzz volume is on track to go two times from the last season, reaching more than 60 million, indicated the Wavemaker Mesh report,...
NEW DELHI: IPL 13 was the most awaited live property of the year, especially after Covid2019 turned us all into house-bound hermits. It provided people with...
NEW DELHI: If a brand wants to reiterate its positioning or share new positioning; introduce a new product/service or range; induce high brand recall or saliency,...
NEW DELHI: In India, there are two things that people lose their minds over: cricket and festivals. And the IPL is a festival of cricket. Add...
NEW DELHI: ESP Properties, the entertainment, and sports division of GroupM cited that the IPL 2020 sponsorship crossed the ₹ 500 cr mark this season. IPL...
NEW DELHI: IPL’s electrifying debut aired on 18 April, 2008, and India has been hooked ever since. Every year, more and more people are tuning into...
NEW DELHI: Dream 11 IPL has started with a bang as the much awaited tournament clocked over 269 million viewers in its opening week, as per...
NEW DELHI: From Bollywood to cricket. That’s the path fintech brand BharatPe is taking. Bharat Pe, which is positioned as the one stop shop for the...
NEW DELHI: BharatMatrimony, a leading online matrimony player, is known for contextual content during IPL and often rides on topical news. The brand is again back...
NEW DELHI: Over the years, IPL has given birth to several big stars who haven’t just entertained the crowds but went ahead to become viral-sensation. The...
Mumbai: HDFC Life Insurance Company, one of India’s leading life insurance companies, signs an official sponsorship agreement with Sportskeeda for IPL 2020. With the sporting world...
Season 13 of the Indian Premier League has opened to a grand start with millions of audiences across the world watching it on their television and...
NEW DELHI: Great Learning has launched its first multi-film ad campaign featuring brand ambassador, Virat Kohli. The campaign consists of a series of ad films titled,...
NEW DELHI: Facebook has launched the next phase of its ‘More Together’ campaign in India ahead of the much-awaited cricket and festive season. The campaign underlines...
Bigg Boss is all set to return to the television with its season 14 starting 3 October 2020. The show commands a massive loyal audience that...
MUMBAI: It promised a lot, and it did deliver. The Star Sports broadcast of the inaugural match of the IPL 2020 at the Sheikh Zayed stadium...
NEW DELHI: Whirlpool of India, a subsidiary of Whirlpool Corporation, world’s leading kitchen and laundry home appliance company, signs official sponsorship with ESPNcricInfo for IPL 2020....
MUMBAI: Newspapers and online news media have been flashing headlines how this company or that brand has invested huge outlays to get associated with the Dream11...
NEW DELHI: Some call it the biggest advertising festival of the Asian subcontinent; others equate it with the Super Bowl of India. Amid the raining sixes,...
MUMBAI: Lupin Life’s ‘LupiSafe Hand Sanitizer’ announced today its association as the official hygiene partner – digital for the three-time IPL champions Chennai Super Kings (CSK)...
NEW DELHI: Nippon Paint (India) (Decorative Division), Asia Pacific’s leading paint manufacturer continues its association with the Chennai Super Kings (CSK) for the third time in...
NEW DELHI: Bigbasket will be the official online grocery partner for the Rajasthan Royals team for the Indian Premier League 2020 starting from 19 September in...
MUMBAI: Cricket frenzy is all set to unlock as the entire nation waits with bated breath to cheer for their favorite teams at the upcoming cricket...
Nestle Milo has partnered with Royal Challengers Bangalore for the upcoming T20 season. As the official partner, the brand has launched its #RoarForCricket campaign. As part...
KOLKATA: Disney+Hotstar has bolstered its sponsorship portfolio for IPL 2020 with 13 sponsors. The brands which have onboarded for the largest cricket showbiz span across categories....
NEW DELHI: Mumbai Indians ' the defending champions of IPL has released their clubs' theme campaign for this season that is all set to kickstart from...
