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Tag: IPL

  • Mumbai Indian’s call for responsible celebration as ‘One Family’

    Mumbai Indian’s call for responsible celebration as ‘One Family’

    NEW DELHI: Mumbai Indians ' the defending champions of IPL has released their clubs' theme campaign for this season that is all set to kickstart from 19 September. Titled as Aala Re, the song captures the emotions of fans and encourages them to join in celebration while ensuring that they take necessary precautions. The film clearly tells people to join the festivities while maintaining a social distancing and following the necessary safety precautions. The 13th edition of Dream 11 Indian Premier League will be played closed door in UAE, witnessing the fans joining the cricket carnival from their homes. 

    The film was released during the weekend and has already garnered over 3.3 lakh views on YouTube. 

    Read more news on Mumbai Indians

    The new film highlights Mumbai Indians’ 'One Family' values where fans are an essential part. It focuses on how the Paltan’s (MI fans) emotions will be undeterred and that this season is going to be no different. The decibels will be as high, the celebrations will be the same but responsibly, with a mask, maintaining social distance.

    The video also showcases the spirit of the One Family, which ceases to succumb to any situation and while the world has been facing a global challenge, the MI Paltan shall rise as One.

    Read more news coverage on IPL

    Once again, Mumbai Indians has continued with their umbrella theme of Aala Re for the annual themes song. The club has been using it for a long time and the videos in different years have featured multiple Bollywood actors, cricketers and fans. The clarion call to the fans has always been answered with fully packed stadiums.  

    The title defenders Mumbai Indians starts off its campaign on September 19, against CSK.

  • BKT Tires partners with Mumbai Indians for IPL 2020

    BKT Tires partners with Mumbai Indians for IPL 2020

    NEW DELHI: Balkrishna Industries will be sponsoring the reigning team, Mumbai Indians in the T 20 League 2020. The partnership is symbolic of BKT Tires’ support and love for the game of cricket.

    In particular, BKT has been supporting Indian sports, since it never forgets its origins. The company had for instance a partnership with Patna Pirates, Puneri Paltan, Tamil Thalaivas, U Mumba, Gujarat Fortune Giants, U.P Yoddha, Dabang Delhi, and Haryana Steelers Kabaddi in the 2019 season – eight out of twelve teams of the Pro Kabaddi League. BKT is also collaborating with Tamil Nadu Premier League.

    Read more stories on BKT Tires

    “BKT is unstoppable when it is about sport and we are truly overjoyed to be partnering with the only four-time IPL Champion, Mumbai Indians. Cricket is a very popular sport in India and we are proud to be associated with a team that has been so closely connected with the legendary sports icon Sachin Tendulkar. We believe in sharing values such as resolution, fair play, persistence, and self-confidence as well as the awareness of one’s limits. We are a keen supporter of several national sports all around the globe, but it fills me with immense pleasure that we are now supporting such a significant sporting event in India,” BKT joint MD  Rajiv Poddar.

    The spokesperson of the team Mumbai Indians stated, “We are pleased to be associated with Balkrishna Industries Ltd. as part of this season’s campaign. At Mumbai Indians, we are committed towards achieving excellence to create an ecosystem of the sport, also inspiring our global audience. Similarly, BKT Tires have been consistently involved in promoting sports across boundaries. This association signifies a partnership between two entities with the same vision.”  

    Read more stories on IPL 2020

    The multinational group from India supports and follows many sporting events actively all over the world. BKT has been the Official and Exclusive Tire Manufacturer for Monster Jam, the thrilling American motor show, since 2014. BKT has also been title sponsor of several European football competitions, including the Serie BKT, the B football league in Italy, the Ligue 2 BKT in France, and last but not least, the company has become Official Global Partner of LaLiga, the top tier Spanish football division. All sport events are selected based on a precise strategy aiming at greater user proximity and increased brand awareness, assisted by IMG Reliance, the exclusive sports consulting agency for BKT in India.

  • Tata Altroz joins as official partner of IPL 2020

    Tata Altroz joins as official partner of IPL 2020

    NEW DELHI: Tata Motors Altroz, its premium hatchback, is the Official Partner for Dream11 Indian Premier League (IPL) 2020. The IPL begins on 19 September and will be played across 3 venues, located in Dubai, Abu Dhabi & Sharjah, in the United Arab Emirates, for a total of 50 days. Continuing its association for the third consecutive year with the Board of Control for Cricket in India (BCCI), the Altroz follows in the path of its stablemates, the Nexon and the Harrier, both of which have been the tournament’s official partners, during the 2018 and the 2019 seasons, respectively. 

    Commenting on this association, Tata Motors head, marketing passenger vehicle business unit Vivek Srivatsa said “The festive season has kicked in well for us and IPL is nothing short of a festival for the cricket fans across the country. We are elated to be back for the third consecutive year with IPL and this time with a car that has set Gold Standards in every sphere – The Tata Altroz. Much like the Altroz, which is India’s safest hatchback, this year’s IPL will be played in a safe and sanitized environment keeping the safety of all players at utmost importance in this current scenario. At Tata Motors, we have always innovatively engaged with the consumers at large, the current need for which is more pronounced than ever before. We have elaborate plans to capture the viewer’s attention who will be virtually supporting their favourite teams, on-air and across digital platforms. We are positive to drive tremendous value from this association and hope to share the joy of watching live cricket with the fans yet again.”

    Speaking on this continued partnership, IPL  chairman Brijesh Patel  said, “It is great to have Tata Motors continue their partnership for Dream11 IPL 2020 with their hatchback – Tata Altroz. Tata Motors have been the official partners since 2018 and our relationship with them continues to grow. Over the last two years, we have seen Tata Motors do some great activations for fans. In this challenging and unprecedented year, I am looking forward to Tata Altroz embracing technology to engage IPL fans further. We look forward to delivering great value to Tata Motors in 2020 and growing our partnership further.”

    As the Official Partner, Tata Motors will showcase the Altroz in the stadium at all three venues in the UAE, throughout the tournament. The IPL matches will play host to the exciting Altroz Super Striker Awards – the player with the best strike rate of the match will win the much sought-after Altroz Super Striker Trophy along with a prize of INR 100,000. Moreover, the batsman with the highest strike-rate of the tournament drives home the Altroz. Furthermore, apart from displaying the car at the stadiums, Tata Motors will also be indulging creatively with its customers to spread the cheer of the game through its dealerships and social media platforms. Tata dealerships across India will be the place where customers can soak into the ambience of IPL. This year fans too will get the chance to become Altroz Super Strikers through the Altroz Super Striker mobile game. It is free to participate in mobile games, where one can show their batting skills and can even challenge their friends and family while playing the same. Daily winners of the Altroz Super Striker mobile game win vouchers worth INR 5000 and the season winner takes home the Altroz Super Striker trophy along with vouchers worth Rs 100,000. Ensuring a super fun-filled IPL season while encouraging absolute safety, Tata Motors will make the Altroz Super Striker mobile game available to all from 19 September onwards.

  • Star signs Daily Hunt as an associate sponsor for IPL

    Star signs Daily Hunt as an associate sponsor for IPL

    NEW DELHI- Star Sports, theofficial broadcaster of the Indian Premier League (IPL 2020), has signed a partnership with Daily Hunt as an associate sponsor. A close source confirmed the development to Indiantelevision.com. The brand aims to maximise its reach via advertising on IPL 2020.

    The local language content discovery platform recently launched a short-video app ‘Josh’. As per reports, the IPL broadcast sponsorship will be used to promote the new launch.

    Announcing the official launch on Wednesday, Dailyhunt said gaining phenomenal traction through the beta phase, Josh is Dailyhunt’s tribute to Bharat, celebrating its creative beauty and diversity. “In the last 45 days of its beta launch, Josh numbers have exploded: 200+ A-rated exclusive creators, 4 mega music labels, 50+ million downloads, 1+ billion video plays per day, 23+ million daily active users (DAUs), 21+ minutes time spent per DAU, and over 5 million User Generated Content (UGC) content creators,” the platform claimed.  

    Star Sports already has signed up with brands like PolyCab, ITC, Coca Cola, Rummy Circle, AMFI, P&G, Kamla Pasand as associate on-air sponsors in the category. DailyHunt will be the 11th brand in the associate sponsorship category. 

    Other than this Star Sports will have Dream11, Phone Pe, Amazon, and Byju’s as Co-presenting sponsors of the league in IPL 2020.

  • Usha Intl’s seven year hitch with IPL’s Mumbai Indians

    Usha Intl’s seven year hitch with IPL’s Mumbai Indians

    NEW DELHI: The pandemic and downturn in economic fortunes of companies can serve as a good excuse for them to lock away their coffers and pull the plug on advertising spending. Many an advertiser has resorted to that, in recent months. But consumer electronics goods firm Usha International does not belong to that tribe. Instead, it has decided to get into bed with the Mumbai Indians as an official partner once again for the seventh year in succession.

    The Usha logo will be seen on the leading side caps and helmets of Mumbai Indians players and on the mat during the toss as part of the agreement. The stadiums will also have massive LED screens running across the perimeter, which will showcase brand Usha during a couple of overs of the game. 

    The company’s marketing team is also going the whole hog on digital.  A series of activations straddling various digital platforms have been planned, including online contests on days when the Mumbai Indians team is out on the green, battling a rival. Through these contests, fans will get a chance to interact (read: meet and greet) with some of their favorite Mumbai Indian cricketers virtually. The brand will also launch a unique digital campaign, featuring select players.

    Usha International head- sports initiatives &associations Komal Mehra believes that associating with IPL defines the strength of a brand during these tough times. “The current crisis gives us an opportunity to strengthen Usha’s brand salience,” she says. “The association is not just limited to creating awareness about our product portfolio but expounding Brand Usha and its ethos ‘Play.’“

    Read our coverage on IPL

    Almost every product category that Usha is present in will be highlighted as part of the association – right from fabric care to climate control to heating solutions to sewing machines to water coolers to fans to cooking appliances.

    “It is a great opportunity to strengthen our consumer and partner connect across categories through  on-air and digital platforms,” reveals Mehra. “Contests, virtual meet and greet with select players, online polls are among some of the ways in which we intend to maximize reach across geographies.”

    Mehra hopes that Mumbai Indians will go through at least 14 matches like the team  has done over the years. “It is the days when the Mumbai Indians are on ground that will see the majority of the activities –  like contests and polls. We are in the midst of fleshing out all the details with the MI team,” she adds. .

    Even as the effort will be to create fresh content for all digital platforms to engage fans and consumers through the IPL, last year’s TVC will be given air play across all channels. It featured skipper Rohit Sharma, Jasprit Bumrah and Kieron Pollard having a great time with children at a 'learn and create' workshop with Usha  sewing machines.

    Mehra is quite confident that combined with the IPL, the coming festival period is going to rev up demand for its products in the home and kitchen appliances and lighting categories.

    She explains: “Since work-from-home has now become the ‘new normal’ for people, it has made ‘multitaskers’ of each of us, leading to a need for products that make tasks easy while saving time as we work for home and from home. Exclusive consumer offers and finance schemes around the festive season will see a pent-up demand growing further. The festive period typically contributes almost 30-40 per cent to the annual sales for this business. Already, indicators are showing a very promising time ahead. We are confident of healthy sales in the coming quarter.”

    Media observers approve. “Usha has almost become synonymous with the Mumbai Indians which has proved to be one of the top two teams in the IPL over the years,” says a senior media planner. “The company has also been further amplifying its association by running its TVCs featuring Mumbai Indians cricketers on various channels. Then this year’s initiative of focusing on  digital initiatives and even a digital video campaign should get it an even  greater return on its investment.” 

  • BCCI launches rap anthem ‘Aayenge Hum Wapas’ for IPL

    BCCI launches rap anthem ‘Aayenge Hum Wapas’ for IPL

    NEW DELHI: IPL 2020, like many believe, will change the mood of the nation and give people a reprieve from all the thoughts haunting the minds in these extraordinary times due to the coronavirus pandemic.

    With only a few days left for IPL to kickstart the thirteenth edition, BCCI has also announced the schedule. The audience can’t keep calm to watch the first opening game, which will be played between Mumbai Indians and Chennai Super Kings.

    BCCI has released its IPL 2020 anthem and each of its lyrics reflect the same emotion. Titled 'Aayenge Hum Wapas', the anthem gives goosebumps as it sends a strong message that the nation and the world will bounce back from the disastrous pandemic which has taken lakhs of lives worldwide.

    Sharing the video on twitter, BCCI wrote, “The greater the setback. The stronger the comeback. We can sum it up in 3 words: AayengeHumWapas, Watch #Dream11IPL starting Sept 19 on @DisneyPlusHS, @StarSportsIndia @Hotstarusa #Dream11IPL #AayengeHumWapas #StrongerTogether  #Anthem” 

    The video features all the legends of the game including the likes of Virat Kohli, MS Dhoni, Rohit Sharma, Jasprit Bumra, KL Rahul and many other players. It showcases that IPL 2020 is ready to cheer the whole country from the disastrous pandemic and it will lift the spirits again. 

    The anthem says that all the citizens of the nation are players and a strong partnership is needed amongst them. It goes on to add that there is only one answer to the existing problems and that is to not give up and accept defeat.

    IPL is the first big live sporting event happening after a hiatus of four to five months. The tournament will be played in UAE between 19 Sep to 10 Nov with eight teams participating in it. The matches will be aired by Star India on television and the digital medium. 

  • EUME teams up with CSK and RCB as official mask partner

    EUME teams up with CSK and RCB as official mask partner

    NEW DELHI:  Chennai Super Kings and Royal Challengers Bangalore have partnered with popular lifestyle brand EUME as their official mask partner for the upcoming 2020 Indian Premier League (IPL) season. The association will see CSK players and their support staff wear EUME masks.  A well-known brand for its worldwide patented massager backpack, EUME launched a wide range of high-grade masks in the wake of the Covid2019 pandemic.

    The lifestyle brand teamed up with the two leading IPL teams to keep their cricketers safe during IPL-13 to be played in the UAE between 19 September and 10 November. The brand has also unveiled special edition masks for CSK and RCB fans, similar to the ones worn by their players. The masks are available on all leading e-commerce platforms and EUME’s website.

    EUME founder & director Naina Parekh said, “We are extremely honored to have inked this historic association with MS Dhoni-led Chennai Super Kings. We are delighted that our masks shall play a pivotal role in keeping the teams safe during the pandemic while significantly contributing to the sporting community. Our masks are armed with 4 ply shields that make it pollution, dust, and bacteria-resistant while also keeping it easy to wear for outdoor activities.”

    The IPL is the one of most-watched sporting events in the country. Cricket fans across the globe will again tune in to this year’s edition of the most popular T20 league in the world.

    “It’s essential to wear a high-grade mask during the pandemic. EUME’s advanced technology keeps you safe and their aesthetically designed masks are easy to wear during outdoor activities,” CSK CEO KS Viswanathan said.

  • Star Sports adds two more IPL associate sponsors

    Star Sports adds two more IPL associate sponsors

    Mumbai: The latest promo for the IPL by Star Sports features members of a building society felicitating their security guard Alok who has been single handedly serving them during the pandemic lockdown period. A heart-warming and touching film.

    The promo has also revealed another two associate sponsors’s Association of Mutual Funds of India (Mutal Funds sahi hai) and Gillette Guard 3 – to add to the earlier ones that had been displayed in the sponsorship plate of the first IPL film.

    To recollect: the co-presenting sponsors are Dream 11, online shopping major Amazon, digital payments company, and edutech unicorn Byju’s.

    The previously announced associate sponsors include: Cadbury Dairy Milk, Sunfeast, Coca-Cola, Polycab, Rummycircle, Kamla Pasand Masala and McDowell’s.

    That takes the total number of broadcast sponsors on board the IPL at 13.

    Experts expect Star Sports to touch last year’s sponsorship levels which is about Rs 2,200-2,400 crore, by the time the league ends in the UAE on 10 November.

  • Marketing sentiment is quite positive for festive season & IPL: Shashi Sinha

    Marketing sentiment is quite positive for festive season & IPL: Shashi Sinha

    NEW DELHI: While the road to economic recovery is long and troubled, there is a positive sentiment amongst the marketers to cash on the upcoming festive season, IPG Mediabrands CEO–India Shashi Sinha shared during an exclusive virtual fireside chat with Indiantelevision.com founder, CEO, and editor-in-chief Anil Wanvari. Over an hour-and-a-half-long session, the duo discussed a number of industry trends, advertiser and consumer sentiment, and the way ahead for the industry. 

    Sinha noted, “India is a very sentiment-driven market. And while it is going to be a difficult recovery and the consumer demand might or might not be there, a lot of brands are wanting to invest at this point in time; maybe not at a large value scale, but definitely far higher than they would in the months of July-August. I'm not seeing the uptick in demand but the marketing sentiment is that let us cash in on this system.”

    He insisted that the advertisers want to capture the festive season and the initial signs are already visible in the dealings. “To give an example, auto sales are there. And then there is a client of ours called Indigo Paints, which is telling us that their sales are up. I am asking them how is it possible as according to me to call people home to paint, would be the last thing on someone’s mind now. But they tell me it is for outside paints. So, yes the market has already started moving.”

    But considering the Onam and Ganpati were both muted, how is the market sentiment moving, Wanvari asked. 

    Sinha elaborated that both the festivals were very localised events and he won’t take it as an indicator of the overall market sentiment. He added that IPL is looking very positive, much above the initial expectations the market had. 

    Sinha pointed out that the upcoming new programmings on TV channels, including big-budget properties, like KBC and Bigg Boss, will also attract a lot of advertiser attention. “I am not sure if they all will earn because they are coming at almost the same time, but the marketing sentiment is quite positive right now.

    But all of this might not translate into consumer sentiment pulling up. “I see advertisers pumping money in September-October. And if the sentiment turns out to be false and they fail to move the consumers, the impact will be seen in the first quarter of the next year, which for Indian companies will start this year. So, the companies will evaluate whatever money they are investing in IPL and Diwali and if it doesn’t yield results, they might pull back.” 

    Overall, the earnings of the media companies and agencies will not be similar to what they recorded last year, but will be a great improvement from the past few months, he shared. 

  • Star Sports reveals IPL 2020 sponsors in promo

    Star Sports reveals IPL 2020 sponsors in promo

    Mumbai: The Disney Star India (read: Star Sports sales) team seems to have done it again: breasted the broadcast sponsorship tape for the IPL 2020 in good time, even as the Board of Control for Cricket in India (BCCI) has yet to close many of its deals.

    The roster of sponsors, which was revealed in the first IPL promo look pretty healthy, clearly showing the confidence that brands have in the success of the tournament which is slated to flag off on 19 September in the Dubai International Sports Stadium in the UAE.

    It’s digital first brands, as expected and predicted, that have come on board as co-presenting broadcast sponsors. This includes fantasy sports app Dream 11, online shopping major Amazon, digital payments company PhonePe, and edutech unicorn Byju’s.

    Amongst the associate sponsors figure some old sports backers and some new ones: Cadbury Dairy Milk, Sunfeast, Coca-Cola, Polycab, Rummycircle, Kamla Pasand Masala and  McDowell’s.

    For this year, Star Sports claims to have already sold out 75 per cent of the IPL inventory. There are over 60 advertisers, including FMCG, auto, BFSI, online shopping, edutech, and other new-age brands, for spot buys, PPL shows, and features. Some of the brands in this list include Coca Cola, ITC, Mondelez, P&G, Nestle, Colgate, Britannia, GSK, and Reckitt. Star has also indicated that the number of advertisers and the amount of ad spends is higher than the usual. The network claims to have witnessed heavy demand from brands as Dream11 IPL cuts across gender and ages

    The broadcaster reveals that brands from BFSI categories have shown great interest in this season of Dream11 IPL. They are seeing it as a unique combination of festive and a high impact opportunity to engage and influence consumers whose buying behaviour has been disrupted.

    On the programming front, Star Sports has increased its content for pre-shows thus making more inventories available for this popular asset for brands that want to participate in this high impact property during the festive season.

    IPL is the biggest live sporting event happening in the subcontinent after a hiatus of nearly five months. People are keenly awaiting the tournament to begin. It is expected that the viewership of the game will be higher as audiences have sorely missed live sports. As per BARC, currently, TV consumption is higher over pre-Covid2019 times as people are restricted to their homes. The matches, this year start at 7:30 pm and will increase audience availability by more than 20 per cent, as per BARC.

    Over the years, the league has been regarded as the biggest platform reach and engagement for brands as it has continued to set viewership records across demographics year-on-year. The twelfth edition of the league witnessed 613 million viewers (consolidated + PPL + Surround). The broadcaster will continue with its focus on regional channels. IPL 2019 also saw some record-breaking numbers through women viewership. Nearly 175 million women viewers aged 15 years and above watched Vivo IPL across India between 23 March and 12 May 2019. As per the data from the broadcaster, the top 50 shows among women include cricket and IPL dominates primetime with 3.5 per cent leadership margin.