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MUMBAI: Cricket is expected to earn an advertising revenue of Rs 18 billion from its television telecast this year, up from Rs 15 billion in 2010,...
MUMBAI: Disruptive innovations like the Indian Premier League (IPL) can break through a cluttered market, several experts said. Kolkata Knight Riders CEO Venky Mysore noted that...
MUMBAI: The Muthoot Group has come on board as the main team Sponsor of the Delhi Daredevils Indian Premier League (IPL) franchise. A number of joint...
IPL franchise Kings XI Punjab has renewed sponsorship deals with Emirates, Reebok, USL and Wrigley ahead of the fourth season. Emirates, the Dubai-based global airline, continues...
NEW DELHI: Hyundai expects to spend around Rs 2 billion over the next five years on promoting cricket, which works out to around 25 to 30...
NEW DELHI: Although the News Broadcasters Association is expected to take a final stand on the issue of telecast of news clips of the ICC Cricket...
NEW DELHI: Around 60 per cent of Reebok‘s entire advertising and marketing budget will be spent in the months of February, March and April on promoting...
MUMBAI: LG, an ICC partner, plans to spend Rs 700-800 million in marketing over the next three months coinciding with the cricket World Cup and the...
Multi Screen Media‘s hybrid channel Max has completed 11 years and today is a prime asset of the company. While it telecasts the lucrative Indian...
MUMBAI: In the lead-up to the two big cricketing events, World Cup 2011 and IPL 4, media research and consulting firm Ormax Media has launched its...
MUMBAI: Multi Screen Media (MSM) has added Godrej as an associate sponsor for the 2011 edition of the Indian Premier League (IPL). That brings the...
UTV has expanded its movie slate for the fiscal and is eyeing a revenue of Rs 4.5 billion from this segment, up 43 per cent from...
MUMBAI: Controversies, lawsuits! None of that has made an impact on the willingness of advertisers to cough out the big bucks for the Indian Premier League...
BANGALORE: Electrical and power distribution equipment manufacturer Havell’s India Limited (Havells) plans to spend Rs 150 million during the October-December quarter towards brand building and mass...
Star Gold general manager Sameer Rao is known to be a numbers man. A chartered account and an MBA in finance, Rao has a 19-year career...
The Indian Premier League (IPL) defied financial gravity at a time when the world was struggling to fight the menace of recession. Even as capital became...
The Indian Premier League (IPL) is caught in the midst of a storm with dark clouds hovering over team ownership issues, sources of funding, corruption...
Bigger, better, richer. That is what the franchises hope the Indian Premier League (IPL) will grow into year after year. In an interview with Indiantelevision.com’s...
MUMBAI: The Indian Premier League (IPL) emerged as a clear winner in 2009, but fortunately for sports broadcasters cricket had no losers. The three formats –...
Wearing the International Cricket Council (ICC) hat isn‘t an easy job these days. With the Indian Premier League (IPL) becoming the new economic powerhouse, scheduling international...
It has been a mixed bag for the Indian Premier League (IPL) franchise Rajasthan Royals over the last couple of years. Having come out on top...
Total Sports Asia (TSA) has big plans in India. Though it has concentrated on soccer, golf and badminton, the specialist in personalised sport and entertainment solutions...
The Indian Premier League (IPL) promises huge space for revenue growth. The team franchises will have to focus on building the brand consistently, project a healthy...
The Indian Premier League (IPL) is set to revolutionise the cricketing economy, draw in a new bunch of younger audiences with the T20 format, reinforce India’s...
The drama over, it is back to business. As the Indian Premier League (IPL) takes refuge in South Africa to play out its second edition, the...
Kings XI Punjab, the Mohali team for Indian Premier League (IPL), was bought for $76 million by Bombay Dyeing deputy MD Ness Wadia, actress Preity Zinta,...
It has been a long wait outside the ring. After building up verticals in the licensing, publishing and merchandising space, Spacetoon has launched its kids channel...
2 009 is expected to be a rough year for all in media. Television is no exception. With the stockmarket collapsing and balance sheets getting battered,...
With the Indian Premier League (IPL) in its catch, the World Sport Group (WSG) is sitting pretty. Even as it plans to cash in on the...
After succeeding in the first edition of the Indian Premier League (IPL), Emerging Media-owned Rajasthan Royals has big plans to develop the franchise into a global...
For franchisees the inaugural edition of the IPL has been a learning experience. The Hyderabad franchise is no different. While Deccan Chargers finished at the bottom...
IPL lived up to the hype Still hung over. That is what many of those directly involved in putting together the greatest pop cricket...
Sony reaps IPL rewards for innovation, concerted effort The Indian Premier League‘s success has exceeded everybody‘s expectations, including that of broadcast rights holder MSM India‘s...
The Indian Premier League onslaught is beginning to hurt Hindi general entertainment channels. With an average TVR of 5 (Tam data for week ended 26 April,...
The Indian Premier League (IPL) has got off to a solid start. The ratings have been positive and crowds have thronged the stadiums. For Sony the...
It’s the festival of lights. And for many the festival of noise courtesy exploding fireworks. In the hope of reducing the number of those belonging to...
When Zee launched the Indian Cricket League in the face of a take-no-prisoners campaign of opposition from the Board of Control for Cricket in India last...
NEW DELHI: Five and half minutes of news footage of the Indian Premier League will now be available on all the news channels as the News...
NEW DELHI: The News Broadcasters Association has decided that it will blackout all news on the Indian Premier League (IPL) from midnight tonight as the League...
Three decades after Kerry Packer revolutionised cricket with the World Series, cricket stands on the threshold of another potentially disruptive revolution. On 18 April, the Board...
Being a regional player in the media business, Deccan Chronicle saw an opportunity in IPL to grab the national platform in line with the company’s strategy...
The Indian Premier League (IPL), which kicks off next month, has brought in $2 billion into the Twenty20 format over a 10-year period, involving big corporates...
It is not looking so high-priced now because T-20 was not a factor in that purchase and now it’s there as a very high value part...
BANGALORE: Vijay Mallaya’s UB group which won the Indian Premier League (IPL) franchise for Bangalore unveiled its team logo late last night. The team has been...
He is a man who is passionate about movies, music and cricket and is lucky enough to be handling all three. Sony Max senior VP and...
WASHINGTON: At 2:44 am EDT on Friday, the Intelsat 906 satellite was successfully launched aboard an Ariane 44L vehicle. The satellite is expected to be operational...
