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MUMBAI: Nimbus Sport, the marketing partner of Indian Hockey Federation promoted World Series Hockey, has roped in Vodafone and Imperial Blue as associate sponsors for the...
MUMBAI: PepsiCo India has launched a new ad campaign on Football in India. This is the first time the food and beverages major has rolled out...
MUMBAI: The Indian Premier League franchise Kings XI Punjab has awarded its creative duties to Saints and Warriors. The incumbent agency on the account is Fisheye...
MUMBAI: IPL franchise Delhi Daredevils, which did not have a good outing in the previous edition of the event, today unveiled its plans to engage with...
MUMBAI: The absence of the cricket World Cup, a less heavy calendar for Dhoni and his boys and the uncertainty over the Indian team‘s future performance...
MUMBAI: Japanese tyre manufacturer Bridgestone India has upped its marketing spends by 20 per cent to Rs 300 million this calendar year with 40 per cent...
MUMBAI: In its endeavour to engage its ever-growing fan base, Indian premier League (IPL) franchise Chennai Super Kings (CSK) has launched a fan engagement contest for...
MUMBAI: Shah Rukh Khan and Juhi Chawla co-owned IPL franchise Kolkata Knight Riders has got a new brand identity starting season 5 of the IPL. Created...
2011 was a year where sports took a leaf out of the success of the Indian Premier League (IPL) and announced leagues following a similar franchise...
MUMBAI: Aiming at growth in a slowing economy, Multi Screen Media (MSM) has roped in early sponsors for the IPL at rates that are 10 per...
MUMBAI: TAM Sports, TAM Media Research‘s division that specialises in measuring the sports sponsorship RoI, has done an assessment on IPL 3 and 4 focusing on...
MUMBAI: Encouraged by the response to Cricket Attax, the official IPL trading cards game, Topps India Sports and Entertainment will be launching the Topps Slam Attax...
MUMBAI: Champions League Twenty20 on Star Cricket and ESPN has delivered an average TVR of 1.53 (not including qualifying matches), a slight improvement over the 1.44...
MUMBAI: The fourth edition of the Nokia Champions Twenty20 League is maintaining its average TVR of 1.46 on ESPN Star Sports (ESS) channels, same as that...
MUMBAI: Sajid Nadiadwala has preponed the release of his upcoming film, Housefull 2. The film will now be released by Eros International on 5 April instead...
MUMBAI: The presence of Shah Rukh Khan as the brand ambassador and the addition of a fourth Indian Premier League (IPL) team have not done much...
MUMBAI: Breaking away from the Bollywood norm of not releasing any big ticket film during the Indian Premier League (IPL) tourney, Vidhu Vinod Chopra has decided...
MUMBAI: After the World Cup and the Indian Premier League (IPL), the value of the residual cricketing properties in the year could fall due to India‘s...
MUMBAI: Eros International plans to invest Rs 5 billion and release 75 movies in the fiscal ended March 2012, a senior official said. The slate will...
There is a rush among sporting bodies to follow the Indian Premier League (IPL) way to build their sport. The latest to follow this route is...
MUMBAI: Airtel has exited the Champions T20 League as the title sponsor, exercising its review option after two years. Nokia is likely to take up Airtel‘s...
MUMBAI: The IPL storm has failed to blow away the ratings of the Hindi movie channels while the Hindi news channels have seen a marginal fall....
MUMBAI: A combination of several factors, including lack of big names, has resulted in a weak ratings performance for the current India versus West Indies cricket...
MUMBAI: Topps has announced that Cricket Attax, the Indian premier League‘s (IPL)’s official trading card game, has sold over three million units. The Topps Company, which...
MUMBAI: As the fourth edition of the Indian Premier league (IPL) enters the last lap of conclusion, the ratings are showing no signs of improvement. The...
MUMBAI: The fourth edition of the Indian Premier League (IPL), following the cricket World Cup, continues to put up a weaker performance compared to its earlier...
MUMBAI: After a three-week lull, the top three channels in the Hindi general entertainment genre have seen a boost in their viewership despite the Indian Premier...
MUMBAI: The ratings for the Indian Premier League (IPL) 4 continue to drop, indicating the impact the World Cup could have had on the cricketing property...
MUMBAI: The IPL fever is enticing international hospitality chains. Close on the heels of Marriott India Hotels & Resorts’ sponsorship deal with Rajasthan Royals comes the...
MUMBAI: The IPL fever is on. As per data from Tam Sports for the week ended 16 April, the 12 matches that were played clocked an...
MUMBAI: It seems that the cricket euphoria in India is never- ending. Just after the World Cup when experts were casting doubts on the Indian Premier...
MUMBAI:New IPL entrant Pune Warriors received a shot in the arm with India‘s third largest two wheeler manufacturer, TVS Motor Company, leading as team sponsors. The...
MUMBAI:Targeted Marketing Solutions (TMS) has acquired the rights to sell airtime and sponsorship of ITV‘s coverage of the IPL in the UK. With India winning the...
The Indian Premier League (IPL) has seen an erosion in brand value due to governance issues. Two franchises got termination notice from India‘s cricket board but...
MUMBAI: Max New York Life Insurance has associated with Pune Warriors India as principal sponsor and official team partner for the IPL Season 4. Speaking on...
MUMBAI: Kingfisher Airlines will again be the Official Umpire Partner for the upcoming DLF Indian Premier League (IPL) 2011 season. In making this announcement, the DLF...
BANGALORE: Continuing its partnership for the fourth consecutive season of Indian Premier League, 92.7 Big FM Hyderabad has been appointed as the official radio partners for...
MUMBAI: Linc Pens, one of the leading pen brands of the country, has inked sponsorship deals with three teams for the current season of the Indian...
MUMBAI: The Indian Premier League (IPL) franchise Kings XI Punjab has roped in Q Cinemas as their official multiplex sponsor for the upcoming tournament. Under this...
NEW DELHI: TI Cycles of India, one of the leading bicycle manufacturers and part of the Rs.159.07 billion Murugappa Group, today announced their tie-up with Chennai...
BANGALORE: Godrej today announced a nation-wide consumer connect initiative through the fourth season of the Indian Player League (IPL, IPL-4) – the ‘Godrej Power Play‘, an...
MUMBAI:Indian Premier League (IPL) franchise Kings XI Punjab today renewed its association with cement manufacturer (ACC) as their Official Team Partner for the IPL season 4....
MUMBAI: Indian Premier League (IPL) franchise Rajasthan Royals today launched their team‘s new jersey and welcomed Floriana Group as team sponsor and HDFC Life as the...
MUMBAI: With Dhoni‘s men being crowned World Champions, the cricket economy is set for an upward swing as India has a heavy calendar this year. ODIs...
MUMBAI: Gulf Oil Corporation, a Hinduja Group company, today announced their alliance with Indian Premier League (IPL) Chennai Super Kings as the ‘Official Team Partner‘ in...
Amid controversies surrounding shareholding issues and a termination notice from the BCCI, the spirit of Kings XI Punjab hasn‘t dampened. The Indian Premier League franchise expects...
MUMBAI: Volkswagen has launched a special edition of its popular model, the Vento, coinciding with Season four and five of the Indian Premier League (IPL). The...
MUMBAI: Hero Honda Motors, the largest two-wheeler manufacturer, has come on board as the new team sponsor for the Mumbai Indians (MI), the Mumbai franchise of...
Sony Corporation expects India to be among its top five markets by sales in the next two years. Betting big on 3D, Sony chairman,...
Cricket is expected to earn an advertising revenue of Rs 18 billion from its television telecast this year, up from Rs 15 billion in 2010, as...
