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Founded in 1993, the Ultimate Fighting Championship (UFC) has gone on to become the largest Mixed Martial Arts brand in the world. Having established itself in...
MUMBAI: Celebrity Cricket League (CCL) has awarded its creative duties to Push Integrated Communications for 2013. The mandate includes creative development and execution of the advertising...
MUMBAI: Intex Technologies, the Delhi-based IT accessories, mobile phones and electronic products company, has signed up as on-ground sponsor for England, Pakistan and Australia bilateral series....
MUMBAI: With the Delhi-based real estate firm DLF declining to renew its deal as the title sponsor of the Indian Premier League (IPL), the BCCI has...
Kalanithi Maran-owned media conglomerate Sun TV Network has won the Hyderabad Indian Premier League (IPL) franchise putting in the highest bid that was 23 per cent...
MUMBAI: With the fourth edition of the champions Twenty20 League not taking place in India, IPL franchises are limited in terms of activities that they can...
MUMBAI: Reality television series India‘s Got Talent, which kicked off on Colors on 22 September, will see a 25 per cent fall in its opening viewership...
MUMBAI: IPL team Rajasthan Royals has tied up with documentary movie ‘Fire in Babylon‘, for its theatrical release in India. Fire in Babylon will release across...
MUMBAI: Former Australian cricket player Brett Lee will help push Australian tourism in India as a part of the ‘Friends of Australia‘ advocacy program by Tourism...
MUMBAI: Debt-ridden real estate company DLF has ended its costly association with cricket by ending its Rs 2 billion title sponsorship deal with Indian Premier League....
MUMBAI: India‘s leading SUV manufacturer Mahindra & Mahindra has acquired the title partnership rights of the Sri Lanka Premier League (SLPL), a T20 cricket league formed...
MUMBAI: Moving ahead of Judwaa 2 has proven to be beneficial in ways more than one for both Sajid Nadiadwala and Sajid Khan. Since earlier Sajid...
MUMBAI: Indian Premier League (IPL) franchise Rajasthan Royals has terminated its agreement with one of its ad partners, RN Sports Club, due to non payment of...
MUMBAI: Cricket‘s ability to hold on to advertising rates in the midst of a slowdown comes to its first test in the India-Sri Lanka series after...
MUMBAI: The Hindi general entertainment genre has not managed to hold ground in the second week after the closure of the IPL this year. In the...
MUMBAI: The ad slowdown is not a serious worry at this stage but is beginning to bite mildly, a senior executive at Mindshare said. Slashing the...
MUMBAI: The final match of the IPL, which saw Kolkata Knight Riders win against Chennai Super Kings in the last over, has notched viewership of 8.92...
MUMBAI: The viewership for the fifth edition of Indian Premier League has gone a notch up due to two qualifiers and the lone eliminator match that...
MUMBAI: More bad news for the Indian Premier League as brand valuation of the cash-rich league has fallen further to $2.92 billion and is in the...
MUMBAI: Now that mythological films can no longer be made for mainstream, they provide ample material for animation films. Indian mythology is full of heroes so...
MUMBAI: The drop in IPL ratings and inability to protect advertising rates has put Multi Screen Media (MSM), the broadcast rights holder, under pressure to take...
MUMBAI: The fifth edition of the Indian Premier League is seeing a fall in ratings as the matches reach the middle cycle of the tournament. Data...
Ormax Media, the consumer knowledge and consulting firm for the media and entertainment industry, has entered into its fourth year of operations with plans to expand...
MUMBAI: The viewership for the first 46 matches (44 matches excluding two abandoned matches) of the Indian Premier League remained flat at 3.40 TVR, despite the...
MUMBAI: The viewership of the Indian Premier League has stabilised after going through a ‘level shift‘ or sudden drop in viewership, according to an analytical report...
MUMBAI: The cricket fan base in India is very homogeneous, making it easier for advertisers to address a mass nationwide reach. There is another deeper benefit...
MUMBAI: The IPL ratings have gone down below the 3.5 TVR for the first time, marking a new low in its viewership. According to TAM data...
Rajasthan Royals recently grabbed media attention for a reported $200 million offer from Kolkata-based Jain Group of Industries to acquire majority stake. The deal failed to...
MUMBAI: The fifth season of the Indian Premier League is settling down to lower ratings than its previous edition, making it tough for Multi Screen Media...
MUMBAI: United Breweries-owned Kingfisher has become the ‘Good Times‘ partner of six IPL teams – Delhi Daredevils, Mumbai Indians, Royal Challengers Bangalore, Deccan Chargers, Rajasthan Royals...
MUMBAI: The ratings for the fifth season of the Indian Premier League have failed to improve after a softer opening, while it has started eating into...
MUMBAI: The IPL fever is gripping viewers of Hindi general entertainment channels. The GECs collectively lost 51 GRPs (gross rating points) in the week ended 14...
IPL franchise Chennai Super Kings has been slowly and steadily building its brand over the past four years on the back of its iconic captain Mahendra Singh Dhoni. The sustained efforts of the...
MUMBAI: Bittoo Boss gets a poor response at the box office, collecting a meagre Rs 15 million in its opening weekend. The second Friday release, Chhodo...
MUMBAI: IPL franchise Rajasthan Royals has announced the signing of Essel Marketing & Promotions as the team’s official merchandise partner for the fifth season of the...
MUMBAI: Bollywood is refusing to take evasive action from the mighty attack of the Indian Premier League (IPL). Having learnt the hard way with films falling...
MUMBAI: After a spell of success for three consecutive years, the Indian Premier League is getting a harsh reality check. While Max, the official broadcaster, has...
MUMBAI: Reebok, which is the official apparel sponsor of Indian Premier League (IPL) franchises Chennai Super Kings, Royal Challenger Bangalore and Kolkata Knight Riders, has launched...
MUMBAI: Percept Limited, India‘s leading entertainment, media and communications company, has launched a new unit, Percept Media Lab, which will delve into analytics, forecasts and future...
MUMBAI: IPL franchisee from the south Chennai Super Kings is geared up for the fifth season of IPL with the launch of a new range of...
MUMBAI: After a smooth ride for the first four seasons, IPL’s official broadcaster Max has hit the rough patch this year with only six official sponsors...
MUMBAI: In a bid to leverage the Indian Premier League advantage, associated sponsors on the wireless broadband category, Tata Docomo Photon has launched its latest ad...
MUMBAI: Shah Rukh Khan co-owned IPL team Kolkata Knight Riders has inked a licensing deal with apparel e-com venture, Freecultr, which will see the latter developing...
Kings XI Punjab is yet to recover from the shock, its break even target having gone haywire after the Board of Control for Cricket in India (BCCI) terminated its...
NEW DELHI: Cashing in on the IPL fever beginning to grip the country, the leading Asian mobile media company Affle has tied up with Samsung Mobile...
MUMBAI: Mukesh Ambani-owned IPL franchise Mumbai Indians has inked a licensing deal with The Walt Disney Company India to launch co-branded merchandise products targeted at under-14...
MUMBAI: Max, the official broadcast partner of the Indian Premier League, has unveiled its 360-degree pan-India marketing campaign themed ‘Aisa Mauka Aur Kahan Milega’ to celebrate...
MUMBAI: Ormax Media has announced the launch of the third edition of its Cricket Advertising Recall and Effectiveness research – Day After Cricket (DAC), for brands...
Multi Screen Media (formerly Sony EntertainmentTelevision India) is beginning to enjoy a remarkable turnaround story. The Indian Premier League (IPL) has surfaced as cricket‘s most lucrative property, Sony...
MUMBAI: IPL franchise Rajasthan Royals has roped in UltraTech Cement, part of the Aditya Birla group, as the Principal Team Sponsor for the fifth season of...
