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There are two kinds of individuals out there. Those, who lead their lives on their own terms and others, who lead their lives according to the...
MUMBAI: The verdict is out and it clearly shows that this time around the cash rich league which was in the news for all the wrong...
Mumbai: A sizeable and loyal fan base is critical to the business plans of any sporting club or franchise. According to the findings of Ormax Trac20,...
MUMBAI :The BCCI is shocked and saddened at the recent developments. The BCCI has zero tolerance to corruption. We will offer all cooperation to the Delhi...
MUMBAI: Indian Premier League (IPL) franchise Rajasthan Royals which has been in the news mostly for the wrong reasons has announced a new partnership with Mumbai...
MUMBAI: Times Mobile Limited has partnered, with Techfront, for their App – FollowOn which will provide a unique home experience to instadia fans at the Kotla...
NEW DELHI: The Delhi police today said it was in the process of arresting some more bookies in the case relating to three Rajasthan Royals players...
MUMBAI: As the online video usage grows across the country fans of the money spinning Indian Premier League (IPL) are going online as well. This year...
BENGALURU: What does an automobile seller do when it’s seen its sales numbers fall year on year and it has split with its major sales/distribution partner?...
MUMBAI: Cricket has been dominating our minds thanks to the sixth season of Pepsi Indian Premiere League (IPL). And one campaign that has been catching the...
MUMBAI: At a time when the Indian Premier League (IPL) franchises rely on normal things like T-shirts, caps, books for licensing and merchandising Rajasthan Royals have...
MUMBAI/NEW DELHI: From 6 pm evening on Labour Day, (1 May), the Indian Broadcasting Foundation’s (IBF) pulled the plug on all television advertising on its members...
For Kings XI Punjab last year came to a good end with its dispute with the BCCI being amicably resolved. This means that it will finally...
MUMBAI: The Indian Premier League (IPL)‘s brand value has grown for the first time in four years to $3.03 billion, up from $2.92 billion last year...
BENGALURU: Pepsico India (Pepsico) announced what it claims is its biggest beverage innovation in India – a new Cola brand ‘Pepsi Atom‘. The title sponsor for...
MUMBAI: The sponsors of the sixth edition of Indian Premiere League (IPL) are to benefit significantly from the tournament, Pepsi being the bigger gainer, Ormax Trac20...
MUMBAI: Indian Premier League (IPL) franchise Mumbai Indians has launched its magazine with Sachin Tendulkar on the cover. The magazine offers a close look at Mumbai...
BENGALULRU: Indian online travel company, MakeMyTrip has launched an IPL themed television campaign highlighting its hotel services. The new TVC campaign is meant to extend MakeMyTrip‘s...
BENGALURU: Latching onto the IPL fever, global sport lifestyle brand Puma launched Puma Cricket Studio, a five-episode series featuring two cricketers in each episode. The below-the-line...
Having won the previous edition of the IPL, Kolkata Knight Riders (KKR) is gung ho about defending the title. On the business side, the franchise is...
MUMBAI: The economic slowdown notwithstanding, the Indian Premier League (IPL) franchise Chennai Super Kings (CSK) is eyeing a revenue growth of 15-20 per cent. The franchise...
MUMBAI: The fifth edition of Champions League Twenty20 (CLT20) will be held in India from 17 September to 6 October. The international T20 tournament, which was...
MUMBAI: The Indian Premier League (IPL) has come back to haunt the Hindi general entertainment channels (GECs) again as the cricketing extravaganza has shaved off 110...
MUMBAI: Sri Lankan cricketer Mahela Jayawardene, who is also the captain of Indian Premier League (IPL) team Delhi Daredevils, is all set to sport the three...
MUMBAI: Westin Hotels and Resorts, part of Starwood Hotels and Resorts Worldwide, will be the official sponsor for Indian professional golfer Gaganjeet Bhullar. The sponsorship follows...
MUMBAI: Disney has renewed its deal with Indian Premier League (IPL) franchise Mumbai Indians through Marvel Entertainment to release merchandise targeting children. Last year, the two...
MUMBAI: GroupM ESP, the entertainment and sports practice of media agency GroupM Media India, has said it has enabled and activated on-ground sponsorship deals worth $...
MUMBAI: Yes Bank, which recently took the on-ground sponsorship of the IPL in a five year deal with the BCCI, is looking at endearing the brand...
MUMBAI: Indian Premier League (IPL) franchise Rajasthan Royals announced the signing of leading fashion label Provogue as the team’s ‘Official Fan Wear Partner’ for the upcoming...
MUMBAI: It‘s hoping to pocket a king‘s ransom this year. IPL franchise Kings XI Punjab is eyeing 30 per cent growth from team sponsorship, buoyed by...
Indian Premier League (IPL) franchise Rajasthan Royals has had a topsy-turvy journey in the last five years. It had a dream start when it won the...
MUMBAI: MakeMyTrip, India’s leading travel company, has associated with Sunrisers Hyderabad as the ‘Principal Sponsor’ for the team. MakeMyTrip will also launch an innovative and exciting...
MUMBAI: Star Plus, Star India’s flagship Hindi general entertainment channel (GEC), has signed on as the official on-ground associate sponsor of the cash-rich Indian Premier League...
MUMBAI: With six days left for the Indian Premier League (IPL), direct-to-home operator Reliance Big TV has sorted out its dispute with MSM Discovery, the exclusive...
MUMBAI: After winning the title sponsorship for the biggest annual sporting event in the subcontinent, PepsiCo India has associated with eight out of nine IPL teams...
MUMBAI: Yes Bank has come on-board as the on-ground sponsor of cash-rich Indian Premier League (IPL) in the financial services category for a period of five...
MUMBAI: Entertainment ticketing portal BookMyShow.com has announced its association with the SunRisers Hyderabad team for IPL 2013, making it the official ticketing partner for six out...
MUMBAI: Aircel, the official sponsor of Chennai Super Kings team, has launched the ‘Kaun Dega Man of the Match‘ contest for all its prepaid and postpaid...
MUMBAI: Rajasthan Royals has extended its team sponsorship contract with real estate company Supertech for season 6 of the Indian Premier League (IPL). Supertech has been...
MUMBAI: Multi Screen Media‘s (MSM) strategy of reducing ad rates for the sixth edition of the IPL appears to be paying off. It has already roped...
MUMBAI: Garnier Men, which deals with skincare for men, announced its partnership with IPL franchise Rajasthan Royals as their official grooming partner at IPL this season....
Mumbai: Media insights firm Ormax Media will be conducting a syndicated research to measure the impact of sponsorship and advertising on the brand partners of IPL...
MUMBAI: Valvoline Cummins has extended its association with Rajasthan Royals for season 6 of the Indian Premier League (IPL). The extension will see the company continuing...
MUMBAI: India‘s poor performance on the home soil notwithstanding, the ad inventory for the India-Australia Test series has completely been sold out. Star Sports, the official...
MUMBAI: With just a month and a half left for cricket’s biggest extravaganza to begin, Max, the official broadcaster of the Indian Premier League (IPL), has...
MUMBAI: Nita Ambani’s IPL franchise Mumbai Indians has decided to rope in IPG’s McCann Erickson on the creative agency roster. WPP’s Ogilvy and Mather was servicing...
MUMBAI: Multi Screen Media (MSM) has already roped in three sponsors for the sixth edition of the Indian Premier League (IPL). It has been learnt that...
MUMBAI: Telecommunications major Bharti Airtel has become the associate sponsor of Hockey India League (HIL), the franchise-based hockey league formed on the lines of cash-rich IPL....
MUMBAI: Japanese tyre manufacturer Bridgestone‘s marketing and advertising spend in India will stay flat at Rs 300 million in India. Television will get Rs 125 million...
MUMBAI: Hungama Digital Services (HDS) will be working on the complete online and social media content for SunRisers, an IPL team owned by Sun Group. Incidentally,...
