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MUMBAI: As digital players strengthen their content, pricing and marketing strategy in the country with the impending opportunity that will be provided by 4G players, Eros...
MUMBAI: PepsiCo’s notice to BCCI to withdraw its sponsorship from the Indian Premier League’s (IPL) next leg has come as yet another setback to India’s most popular...
At a time when digitization of cable television is throwing up a major challenge to direct-to-home (DTH) operators, Dish TV has reported a 55.2 per cent...
MUMBAI: The Indian Premiere League (IPL) Governing Council has recognized the urgent need to understand the impact of the Lodha Committee verdict on the IPL and...
MUMBAI: When Justice Lodha committee spelt a part of its landmark verdict on 2013 Indian Premier League (IPL) betting case on the afternoon of 14 July,...
MUMBAI: In a landmark judgement, which has come as a major blow to the Indian Premier League (IPL), the Supreme Court appointed Justice Lodha Committee has...
MUMBAI: The sports industry in emerging markets is changing rapidly today. Amongst the various changes that is impacting sports and its allied businesses, is the emergence...
At a young age he decided to convert his passion into profession. At 21 he made his first ad and by the time he was 23,...
MUMBAI: With 7.4 per cent TVR, Indian Premier League (IPL) finale played between Mumbai Indians (MI) and Chennai Super Kings (CSK) registered the highest viewership of...
MUMBAI: From mid-February to the end of May, India saw cricket action aplenty this year. Between the ICC Cricket World Cup and the recently concluded Indian...
MUMBAI: After defeating Chennai Super Kings by a huge margin in the final of the Pepsi Indian Premier League (IPL) 2015, Mumbai Indians emerged as the...
MUMBAI: Facebook has been mapping fans of the eight teams playing in the Indian Premier League (IPL), which shows the most-liked teams on Facebook across all...
MUMBAI: Rajiv Laxman and Raghu Ram have garnered a cult following thanks to their histrionics on MTV Roadies. Now global cola giant Pepsi has roped in...
MUMBAI: For every Sachin Tendulkar there are more than a 1000 deserving cricketers who were denied an opportunity due to various reasons, for every MS Dhoni...
MUMBAI: When it comes to pure cricketing entertainment, the ongoing Indian Premier League (IPL) never disappoints. The first three weeks of this tournament have been breathless,...
MUMBAI: The eighth edition of the on-going Indian Premier League (IPL) 2015 tournament has seen a 27 per cent jump in viewership from last year according...
MUMBAI: A total of 52 brands from 28 categories have garnished the commercial breaks between overs and fall of wickets so far in the Pepsi Indian...
MUMBAI: PepsiCo is known for its innovations when it comes to television commercials, from Yeh Hai Youngistan Meri Jaan to the Cricket VS Football ad, featuring football legends like Frank Lampard,...
MUMBAI: With 74.7 million live impressions during the opening eight days of the eighth season of the Indian Premier League (IPL), Twitter is abuzz with excitement....
MUMBAI: As the Indian Premier League (IPL) gathers full speed, American Appraisal has released a concise report called “On a sticky wicket” on the brand values...
MUMBAI: From being a country that thrived on a single sport namely cricket, India has come a long way in the last couple of years. The...
MUMBAI: The challenge was to seize the opportunity and uncork the creative genius in you. Nikita Deshpande, a budding film-maker from Mumbai, has done just that...
MUMBAI: Continuing from their partnerships in 2013 and 2014, the Indian Premier League (IPL) and Twitter have come together for the eighth season to bring new...
GOA: While delivering a keynote at the Goafest, PepsiCo India CEO D Shivakumar pointed out that technology is taking a toll and becoming a priority, which...
MUMBAI: The telecom venture of Mukesh Ambani-led Reliance Industries, Reliance Jio Infocomm, has chosen the Wankhede Stadium to provide its 4G services through Wi-Fi. Around...
MUMBAI: The ICC Cricket World Cup 2015 has registered 340 million video views on Hotstar through the tourney making it the most viewed sporting event ever...
MUMBAI: After setting the record for the largest sporting event on digital with the ICC Cricket World Cup 2015, Star India’s Hotstar is off to a...
MUMBAI: India Ka Tyohaar – the Indian Premier League (IPL) season 8 kicks off with Kolkata Knight Riders (KKR) hosting Mumbai Indians at the Eden Gardens in Kolkata....
MUMBAI: India is pumped up as cricket mania of another kind is all set to take the entire country by storm just as Chris Gayle’s massive...
MUMBAI: As the anticipation for the next season of IPL builds up, Vodafone has put together an engaging campaign, ‘Speed Is Good,’ which aims to throw...
MUMBAI: Move over Cricket World Cup, welcome Indian Premier League (IPL) Season 8! With the home grown league becoming a global reputable property, GroupM ESP...
MUMBAI: Gearing up for the Indian Premier League (IPL), direct to home (DTH) operator Dish TV India has extended its association with Kolkata Knight Riders as...
MUMBAI: Indian automobile company Tata Motors’ Tata Bolt has hopped on board as the principal sponsor of Royal Challengers Bangalore (RCB) in the Indian Premier League’s (IPL) eighth...
MUMBAI: Twenty six match officials, which includes umpires and referees, will participate in a two-day workshop organised by the BCCI in preparation of the upcoming Pepsi...
MUMBAI: Multi Screen Media (MSM) has launched another sports channel called Sony Kix to complement its existing channel – Sony Six. Kix will be available...
The global sports industry is estimated be worth of $600 – $700 billion. Revenue generated from the industry is estimated at $80 billion globally and is...
MUMBAI: After tasting success with airing FIFA World Cup 2014 in Bengali, Multi Screen Media’s (MSM) Bengali entertainment channel Sony Aath will offer Bengali language feed for the upcoming...
MUMBAI: The year 2014 witnessed the emergence of sports as it rekindled the nation’s hope and sports channels played a huge role in creating buzz in...
MUMBAI: Continuing the process of building a strong portfolio, Multi Screen Media’s (MSM) sports and entertainment channel Sony Six has acquired the rights of yet another...
MUMBAI: Indian Premier League (IPL) 2014 champions Kolkata Knight Riders (KKR) has appointed Achint Gupta as the head of content and media management. Gupta brings...
MUMBAI: CEAT has hopped on board as one of the central sponsors for the Indian Premier League (IPL) 2015. CEAT will be the prime sponsor for the Strategic...
MUMBAI: Even as the national sides are battling it out on the pitches in Australia-New Zealand to decide who will take home the World Cup in...
MUMBAI: Not long ago speculations were drawn that cricket’s biggest tournament may emerge as a super flop in India courtesy Team India’s feeble performances Down Under,...
MUMBAI: Even as the country enjoys the ICC Cricket World Cup and its vibrant Mauka campaign, Multi Screen Media’s (MSM) IPL right holder Sony Max has launched its...
BENGALURU: United Spirits Limited (USL) spent 229.75 crore (9.9 per cent of Total Income from Operations or TIO) in Q3-2015 (quarter ended December 31, 2015, current...
Having played for Bengal in my teens and waking up at 3 am just to listen to the commentary of West Indies playing India, I can...
MUMBAI: The Board of Control for Cricket in India (BCCI) president-in-exile N Srinivasan led India Cements’ board has approved the transfer of Indian Premier League (IPL) team...
One of the most awaited report, which brings out the trends of advertising spends for the calendar year, was released by media agency GroupM on 2...
2015 is bright and action time for delivery over the 2014 euphoria of India on the world stage, sentiments of economic revival and investments worth $43...
MUMBAI: After a prolonged period of waiting, the Supreme Court has finally pronounced its verdict on the Board of Control for Cricket in India (BCCI) president...
