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RAJASTHAN: The sale of Rajasthan Royals is gathering speed—and the price tag is rising fast. The Indian Premier League franchise has entered the next stage of...
MUMBAI: Google’s artificial intelligence platform Gemini has hit a six in the sponsorship stakes, securing a Rs 270 crore deal with the Board of Control for...
BENGALURU: From breakfast tables to boundary ropes, India’s milk war is getting frothy. Fresh off their IPL 2025 triumph, Royal Challengers Bengaluru (RCB) are set to...
MUMBAI: Indian sports rode a dizzying wave of contradictions. Cricket’s coffers were overflowing, women’s sports were finally commanding respect and rupees, tech was turning stadiums into...
NEW DELHI: Cricket’s biggest nights are getting louder, brighter and slicker. Beatit Entertainment has locked in two high-profile mandates for 2025, securing match entertainment duties for...
ABU DHABI: The IPL’s mini-auction has a habit of rewriting the rules. This year, it tore up the price list altogether. Cameron Green emerged as the...
California: Indians asked Google everything in 2025-and they meant it. The tech giant’s annual search roundup reveals a nation simultaneously gripped by AI mania, cricket fever,...
MUMBAI/LONDON: Reliance Industries and Surrey County Cricket Club have struck a partnership to run the Oval Invincibles franchise in The Hundred, assuming ownership from the England...
MUMBAI: JSW Sports has added another bright spark to its talent line-up by signing 19 year old Rajasthan cricketer Kartik Sharma, a rising batter keeper who...
MUMBAI: The Indian Premier League, the commercial behemoth that has redefined cricket economics, is experiencing something unprecedented: contraction. After years of relentless upward momentum, the IPL’s...
MUMBAI: From Nomaan Unfiltered to NoDee Unfiltered, this unique YouTube channel has stepped up its game by offering viewers unbiased, unfiltered content that leaves an impression....
MUMBAI: Nilay S has wrapped up his near five-year run at online brokerage Upstox, where he rose to director of marketing. Joining in 2020, Nilay helped...
LONDON: Sun TV Network has struck a six to the boundary with a bold £100.5 million acquisition of Northern Superchargers, a prominent franchise in the UK’s...
MUMBAI: JioStar has delivered a blockbuster first quarter, posting record revenues of Rs 11,222 crore and profits that soared 154 per cent to Rs 581 crore,...
MUMBAI: The Indian Premier League (IPL) juggernaut stormed into 2025 with record-breaking viewership, blockbuster auctions, and soaring brand valuations—cementing its status as one of the world’s...
Sanjog Gupta, the man steering live experiences and the sports juggernaut at JioStar, finds himself squarely in the spotlight. Fresh off helming the eighteenth edition of...
BALI: At the APOS summit in Bali, JioStar dropped its much-anticipated report titled TATA IPL 2025: A Year of Firsts—and it reads like a victory lap...
MUMBAI: Mars Cosmetics, just bowled over the internet with the Mars Premier League (MPL) — a vibrant collision of cricket frenzy and cosmetic flair. Channeling the...
MUMBAI: Just when your TV schedule was mourning the end of IPL madness, Colors is summoning the spirits with Noyontara, a supernatural thriller that slips between...
MUMBAI: Mayank Dayal, a seasoned sports marketing whiz, has made a cracking move, transitioning from the dusty pitches of the Indian Premier League (IPL) to the...
MUMBAI: Who knew a kitchen staple could hit all the right notes again? Tata Salt has turned up the flavour and the feels with a tuneful...
MUMBAI: It was less sizzle and more fizzle for Sun TV network in FY25, as the broadcaster reported a dip in both revenues and bottom line,...
MUMBAI: The International Broadcaster Coalition Against Piracy (Ibcap) has been rather busy playing digital sheriff, rounding up streaming rustlers and making pirates walk the legal plank....
Gambling has a rich cultural backdrop in India, from traditional games like Teen Patti and Rummy to modern online platforms offering cricket betting and casino games....
MUMBAI: In a thunderous IPL innings, Bengaluru-based creative powerhouse The Script Room knocked it out of the park with 32 ad films across four marquee brands—Groww,...
MUMBAI: Talk about brushing up your portfolio, literally. After over three years of crafting digital strategies for chocolates, biscuits and beverages at Mondelez, Punit Thakkar has...
MUMBAI: Who knew ‘hassle-free hydration’ could be more than just a tagline? Livpure is making a splash minus the usual drip of maintenance woes. The brand...
MUMBAI: JioStar chief executive of sports and live experiences Sanjog Gupta knows how to play it well. He took the SVG India Summit stage on 5...
MUMBAI: In a bold play to counter the growing trend of online betting and fantasy gaming among young Indians, College Vidya has rolled out a new...
MUMBAI: The Indian Premier League’s 2025 season has kicked off with a veritable feast for advertisers, showing remarkably robust growth in the tournament’s commercial appeal. The...
MUMBAI: As cricket fever grips the nation, VDO.AI is padding up to help brands hit advertising for six with the launch of its new cricket-themed ad...
MUMBAI: JioStar India’s JioHotstar has reached a milestone of 200 million paying subscribers, making it “one of the biggest streaming services anywhere in the world,” according...
MUMBAI: Batting for Bharat, the fintech way, Gujarat Titans just scored a new partner in their lineup, and this one’s here to digitise your wallet. Leading...
MUMBAI: Cricket and pizza two of India’s biggest passions come together this IPL season as Oven Story partners with Indian Cricketer Abhishek Sharma for an action-packed...
MUMBAI: India’s digital sports scene is a proper riot, with cricket still the undisputed king, but other sports are making a right racket too, according to...
MUMBAI: Tanveer S. Uberoi, a seasoned Google stalwart, has hopped over to Singapore to take on the role of director of vendor partner management sales for...
MUMBAI: As IPL 2025 gears up, ITC Masterchef Creations returns as the official gourmet food partner for Royal Challengers Bangalore (RCB) for the third year in...
MUMBAI: With IPL 2025 underway, it’s worth examining why the combination of cricket and Indian cinema remains the most potent market entry and brand acceleration strategy...
MUMBAI: When cricket meets colour, the result is a masterpiece, this IPL season, Shalimar Paints is bringing its brushstrokes to the Mumbai Indians (MI) as their...
MUMBAI: Imagine an industry so settled, so entrenched, that innovation has become a foreign concept. For decades, India’s decorative paints market has been a closed ecosystem,...
MUMBAI: IPL 2025 Day One. The much hyped and awaited opener between RCB and KKR is about to begin. The Dream Sports War Room – as...
MUMBAI: Cricket enthusiasts across India are no longer content with merely watching the game—they’re demanding a richer, more immersive experience on their second screens. A new...
MUMBAI: A new research report has revealed that throwing cash at just traditional TV spots during the IPL might not be the most effective way to...
MUMBAI: JioStar has bowled over advertisers ahead of this year’s Tata IPL, announcing a robust sponsorship lineup of 20 brands ready to bat for consumer attention...
MUMBAI: Kolkata Knight Riders (KKR) have revealed their new-look jersey for the 18 edition of the Tata Indian Premier League (IPL), featuring a striking tribute to...
MUMBAI: Now, it’s got an endorsement from leading research and data anslysis firm Ampere Analysis. JioHotstar formed through the merger of Disney+ Hotstar and JioCinema, has...
MUMBAI : Haier India is set to take centre stage in the ICC Men’s Champions Trophy 2025 as the title sponsor for Match Centre Live on...
MUMBAI: Tonic Worldwide has announced the appointment of Nishant Gopalia as senior vice-president for media & martech. Gopalia, who brings over 18 years of experience in...
MUMBAI: From marketing TV sports channels to building a cricket franchise team. That’s the leap that Mayank Dayal has taken. Dayal has been hired as marketing...
MUMBAI: During the India Digital Summit, Kiran Mani, CEO – Digital at Jio Star, spoke compellingly about the urgent need for the over-the-top (OTT) industry to...
