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Tag: IPL Media Rights

  • Indian sports media market to touch $13.4 bn by 2027: Report

    Indian sports media market to touch $13.4 bn by 2027: Report

    Mumbai: The Indian sports media market is expected to grow to over $13.4 billion by 2027, as per a report by investment consultants Anand Rathi Advisors (ARAL).

    The report finds that the global sports media rights market was estimated at $52.1 billion in 2021. Considering that the Indian sports media market was estimated at ~$1 billion in 2020, it shows a tremendous potential for growth in future, according to the report by investment consultants Anand Rathi Advisors.

    The share of cricket in the global media rights mix grew from 2.7 per cent in 2019 to 3.0 per cent in 2020. However, football continued to occupy pole position in terms of media rights investments with 42 per cent share, earning just under $20.8 billion in 2021.

    The Indian sports sector has seen a total of $4 billion in terms of investments between 2015-2021, out of which 30 per cent of the investments have gone to acquiring media rights. Over the past ten years, Disney-owned Star India has invested nearly $10 billion in cricket broadcasting rights. In 2013, Star India invested $325 million in the Indian Super League (ISL), while it recently renewed its Pro Kabaddi League rights at $24 million a year.

    On average, 90 per cent of most-watched broadcasts in India are live cricket. Two other sports on the radar of the Indian consumer are soccer and kabaddi. The Indian Premier League with a record 9 million+ viewership per match has shown the path for successful commercialisation of sports in India, as per the report. The BCCI securing landmark multi-million-dollar media rights agreements earlier this month evidences the robust growth trajectory of Indian sports, it adds.

    The report hypothesizes that the sports industry in India will be driven by its gigantic youth population of 400 million and rapidly improving economic conditions.

    “At Anand Rathi, we aim to provide thought leadership and information that will assist the investment community in identifying macro trends and compelling investment ideas in consumption driven niche segments. In this regard, we have lined up a host of informative reports that will be released periodically,” said Anand Rathi Advisors CEO – investment banking Samir Bahl.

    “We have taken a deep look at the Indian sports sector. We are confident that our report would provide potential investors with an incisive look into the potential of the country’s sports economy. We believe that it is poised for a giant leap. Undoubtedly, India would soon become a sporting superpower,” added Anand Rathi Advisors director – investment banking Atul Thakkar. 

  • IPL: Multiple media rights is an advantage for the bidders

    IPL: Multiple media rights is an advantage for the bidders

    MUMBAI: The three-day e-auction of IPL media rights 2023-2027 has concluded on Tuesday, with Disney-Star bagging TV rights for the Indian subcontinent and Viacom18/ Reliance sweeping the digital segment. 

    The total value of digital broadcast rights for IPL has reached Rs 23,757.52 crore. This means that the value of digital media rights to the IPL has surpassed the TV broadcast rights valued at Rs 23,575 crore. The total valuation of IPL media rights for the next five years has reached Rs 47,332.52 crore. 

    We have asked experts about why IPL media rights being distributed among broadcasters is a positive approach. Do experts think one can get leverage against the other players and there would be a fair deal in place?

    Speaking on the IPL media rights being distributed, Madison Media & OOH Group CEO Vikram Sakhuja noted that rights being split up is a good thing for media buyers. “My point of view is that from a media buying standpoint it is probably an advantage. This is because if you deal with two or three partners your ability to leverage one against the other is better compared to all the cards being held by one person.” He noted that while the fall in IPL ratings on TV was disappointing, hardly anybody comes on to it just for cost per rating point (CPRP). They look to create an impact in a short time. That is why, he explains why many startups in categories like ed-tech are advertising.

    Broadcasters, he explains, are generally good for making up the shortfall in ratings by giving things like bonus spots. Benchmarks are there and everyone is here to provide value. “Ratings alone is not why people take the IPL. It is about the passion behind the property and the impact that you get. This is huge. Clients get the reach, conduct a relatively clutter-free campaign and also get strong visibility. It is the clients who wanted to grow their business quickly who came onto the IPL.”

    For him, the bigger challenge facing the rights holders for the IPL in the next season is the funding for startups, which is facing a winter. If the funding dries up and that situation stays, bad startups will have to cut back on marketing spending. Their outlays for the IPL will get affected. “Outlays rather than ratings will be the deciding factor for the next season. Will clients who like the IPL have enough outlay for next season? How many of them will have the appetite to return next year is the bigger question. If the startup money is there, things will be fine. But if not then will anybody else come in their place? For FMCG CPRP is very important. For that reason, they do not come to the IPL.”

    Meanwhile, D & P India Advisory managing partner N Santosh feels that IPL will be a loss leader for both the TV rights holder and the digital rights. It would be a bit of a stretch to expect a profit. The amount of ad revenue in a season on television is around Rs 3000 crore in a best-case scenario. Of course, with more matches, this amount will rise. Then there are production costs. “It is good to have content but the TV rights holder may start making money only in the fourth or fifth year if viewership has risen significantly and ad rates have risen significantly. Then for those years, they might make a profit. But this content is important to have. It will grow its general entertainment business as subscription bundles can be offered. GEC can be sold with sports and that could add subscription revenue. For advertisers, bundles can be offered and revenues can be maximised. The GEC business is always profitable and IPL will only add profits to the GEC business.”

    On the digital front, he thinks that Reliance due to Jio as a Super App will be able to monetise it slightly better compared to if another OTT platform had got the rights to Package B. The IPL can help add subscribers to Reliance’s telecom business. The IPL will be a bigger loss leader in digital. Ad revenue on digital is not that significant based on research that his company has done. “Ad revenue, the way it has been monetised so far on OTT platforms is not that material. But the IPL can be used to improve the subscription monetisation of the platform including the GEC, and movie library business. So digital ad revenue will not be that important. It will mostly be about the subscription. I have not seen OTT platforms monetise advertising that well.”

    He also does not think that the rights being split up will affect monetisation ability. “I don’t see a major difference compared to one party having both TV and digital rights. The advertisers and subscribers are anyway different. Star and Hotstar from a subscription point of view were not bundled together. The packages were different.”

    When asked about the per match value of the IPL from a broadcast rights point of view being the second in the world ahead of the premier league he noted that cricket is advertiser-friendly. Meanwhile, soccer relies more on subscriptions. Also, in the premier league often more than one match is played at the same time. So the viewership gets spread out. The IPL matches only take place one at a time, which is an advantage. In soccer, a Manchester United fan will only watch matches featuring that club. Whereas with the IPL even if you are a RCB fan you will still watch an IPL match not featuring that team as there are no other IPL matches going on at the same time.

    In the context of ratings, IPG Mediabrands CEO Shashi Sinha said as far as TV is concerned, the ratings are an indicator, it is a question of advertiser’s supply and demand. If there is a huge demand then the property will do well next year. He noted that one will have to see how the economy is faring when the next edition of the IPL happens.

    “Ratings are one part of it but finally it is about supply and demand. Ratings are just an indicator. We will have to see what big product launches are happening around the IPL. What are the new categories coming up? If the economy grows then the advertiser response will be good. If the Indian economy does not grow then it will be a problem. It is also not a question of just one year,” Sinha added.

    He said that the winner must have taken a call of the economy doing well in the next five years. Sinha also noted that competitor’s pressure will play a role in IPL sponsorship. He gave the example of Byjus doing a deal with FIFA for the World Cup later in the year. For him the ability of Disney-Star to take the sponsorship and spot rates up will depend on the economy. It will also be upto Disney-Star on whether they go for an increase in rates at one go or raise rates gradually over the years.

    He further noted the digital rights holder, in this case, Viacom18 will depend a lot on subscription. “All sports properties including EPL rely on subscription to an extent. Sometimes the dependence on subscription is higher. I am sure that Reliance will focus on subscription being a major telecom player,” he concluded.

  • Viacom18, Jio to offer unmatched reach & ad opportunities for IPL: Anil Jayaraj

    Viacom18, Jio to offer unmatched reach & ad opportunities for IPL: Anil Jayaraj

    Mumbai: Viacom18’s strategic partnership with Jio will offer unmatched targeting and personalisation opportunities for the Indian Premier League (IPL). In a letter addressed to staff, Viacom18 CEO sports Anil Jayaraj said, “We will be able to offer a compelling proposition to advertisers with better reach and targeting than any other rival & legacy platforms in the country.”  

    Recently, Viacom18 bagged the exclusive rights to digitally stream the Indian Premier League (IPL) matches in the Indian sub-continent for the 2023-2027 seasons. This also includes the special digital package of 18 games. The value of the combined digital rights stood at Rs 23,758 crore, more than the TV broadcast rights at Rs 23,575 crore.

    Viacom18 has also won the television as well as digital rights to three of the five international territories including Asia, Canada, Australia, the Caribbean Islands, Israel, New Zealand, South Africa and Sub-Saharan Africa, and the UK and Europe.

    “The focus on bidding for digital rights comprehensively comes from the core belief that our company is committed to building world-class digital platforms of the future,” said Jayaraj.

    He further added, “Our partnership with Jio gives us unparalleled access and reach to each and every Indian. Not only will we be able to build the most successful streaming company in the country, we will also, along with our other businesses, build India’s most profitable digital media and entertainment brand.”

    In just ten months, Viacom18 sports has built a formidable line-up of sports programming. It has acquired the rights to FIFA World Cup, La Liga, Serie A and Ligue 1 in the Indian subcontinent. It will offer badminton, tennis and NBA on its channels. With its acquisition of IPL digital rights, it will be able to offer the most high-profile cricket league to audiences globally.

    “Viacom18 will take India’s biggest sporting event IPL to every nook and corner of the country and make it available to every Indian consumer, something that even television has failed to do,” asserts Jayaraj.

    Viacom18 currently operates the channels Sports18 SD and HD and Sports18 Khel that is available on Free DTH platform DD Free Dish. Its sports content is also available on its streaming service Voot and Voot Select. Paramount Global’s streaming service Paramount+ is expected to launch in India in 2023 in partnership with Viacom18, in which Paramount Global is a stakeholder.

    Bodhi Tree Media, backed by James Murdoch and ex-Star Uday Shankar, are investors in Viacom18.

  • IPL media rights ’22: Digital rights value surpasses TV on Day 3

    IPL media rights ’22: Digital rights value surpasses TV on Day 3

    Mumbai: The total value of digital broadcast rights (Indian subcontinent) for the Indian Premier League (IPL) has reached Rs 23,757.52 crore for five years on day three of the bidding process. This means that the value of digital media rights to the IPL has surpassed the TV broadcast rights valued at Rs 23,575 crore for the 2022-2027 cycle.

    Package C which includes non-exclusive digital broadcast rights were sold to Viacom18 at a whopping Rs 3257.54 crore for five years or Rs 33.24 crore per match for 98 matches. Viacom18 has also successfully bid for the exclusive digital rights to the tournament valued at Rs 20,500 crore. The Board of Control for Cricket in India (BCCI) had set the base price for the non-exclusive digital rights at Rs 1568 crore for five years or Rs 16 crore per match.

    The total valuation of IPL media rights for the next five years has reached Rs 47,332.52 crore. The bidding for Package D which includes international media rights is currently underway.

    The highly anticipated auction was first announced on 29 March by the Board of Control for Cricket in India (BCCI). The contenders for broadcast rights included Disney Star, Sony Pictures Networks India and Viacom18. The bidders for digital rights include Zee Entertainment Enterprises, Disney+ Hotstar and Reliance Jio. Mjunction is conducting the auction.

    The IPL is the second most valuable sports property after the National Football League (NFL) in terms of broadcast price per match. The value of the media rights per match has reached almost Rs 114 crore leaving the Premier League behind which is valued at around Rs 81 crore per match. The action continues on wednesday.

  • IPL media rights value crosses Rs 43,000 crore on day one of e-auction

    IPL media rights value crosses Rs 43,000 crore on day one of e-auction

    Mumbai: The Indian Premier League (IPL) media rights value has surpassed the expectation by crossing Rs 43,000 crore (over $5 billion) on day one of the e-auction held on Sunday, as per reports. The rights are for 2023-2027. The value is more than 2.5 times the base price set at Rs 32,800 crore.

    The highly anticipated auction that was first announced on 29 March is expected to bring the Board of Control for Cricket in India (BCCI) an Rs 50,000-60,000 crore in revenues, as per some estimates. It is due to the high demand for the media rights. The contenders bidding for the digital rights are Disney Star, Sony Pictures Networks India and Viacom18. The bidders for digital rights include Zee Entertainment Enterprises, Disney+ Hotstar and Reliance Jio.

    Media reports indicate that Package A which is for India TV rights is at Rs 57 crore a game while Package B which is for India digital rights is at Rs 48 crore a match. So the per match value is already over Rs 100 crore. The base price for Package A was Rs 49 crore a match while for Package B it was Rs 33 crore a match. 

    Star India had paid Rs 16,347.5 crore in 2017 for the rights for five years. This time the BCCI doubled that sum as the base price. Reports indicate that Disney Star, Reliance, Sony, Zee, Times Internet and Fun Asia are participating. But only the first four parties are said to be bidding for Package A and Package B. In total, there are four packages. Package C is for the digital realm and involves 18 games on a non exclusive basis. It has a base price of Rs 11 crore a match. Package D is a rest of the world deal. This has a base price of Rs 3 crore a match.

    In the e-auction process nobody including the BCCI knows who is making a bid. Only the bid amounts come up on the screen. Mjunction is conducting the e-auction.

    Tech platforms like Amazon chose not to take part. The bidding will continue for Monday as well.

    This year BCCI has decided not to offer an option for a composite bid to acquire both the TV and digital media rights for the IPL. This decision has been taken to extract the maximum value for both the media rights. This means that TV broadcast rights are sold at a base price of Rs 18,130 crore for five years or Rs 49 crore per match and digital broadcast rights are sold separately at a base price of Rs 12,210 crore for five years or Rs 33 crore per match.

    Meanwhile, the former IPL chairman, commissioner Lalit Modi thinks that the rights could fetch $8-10 billion. “Everybody is throwing numbers on the table. But if you have to listen or believe in one number, then it is truly yours. I predict that this new IPL media rights tender will fetch close to 8 to 10 billion dollars. I believe this is the value of a genuinely global and world-class product” he wrote in a blog post.

    “I am confident that this value will match the fun on the field with several close contests and a lot richer talent bursting through with their performances.

    “The 2022 season has already provided us with so much joy with young fast bowling talent. Imagine this was possible in the first entire season with 10 sides. What could be the case with all teams playing each other twice? That would double the excitement and is the reason for my optimistic assessment of the increased value of media rights.”

    “The explosion in the digital space, which we first explored briefly back in 2010, is now a reality. Every life is dictated by the mobile phone and IPL will be no different. Linear TV is still very much the lifeline for an Indian audience. So that is going nowhere. Now add the digital boom and the strength of Linear TV, and we have close to 10 billion dollars!”

    But he did note that there would have been more innovations had he carried on. “Back in 2010, when I travelled to the US with my core group, little did anyone know then about just what I was planning. We went to the Google office and came back with a win-win deal. The first-ever cricket live streaming happened on YouTube in 2010, with a dedicated fun feed. This fun feed provided behind-the-scenes content that was not visible on TV. This was a landmark moment for the coverage of the IPL and that too in its third year. If I had carried on, we would have come up with more innovations. We would not have had to wait 12 years for Google to pick up ITT for broadcast starting from the 2023 season.”

    “Of course, better late than never because IPL on YouTube was a moment to savor, which we all enjoyed being a part of. That YouTube arrangement was just one of the innovations we attempted and succeeded in.”

    He noted that when the IPL was conceived back in 2007, there were a lot of naysayers. “Will this work? Why would companies own teams? What about the auction? Isn’t it immoral? We had all these questions thrown at us right at the start. But we knew just what we were aiming for. We had a lot of friends to thank for believing in our product.”

    “Today those very people have grown into massive cricket business houses investing in leagues worldwide, like what we have with Knight Riders! There are others also, like the GMR and Reliance, who are keen to diversify into other leagues. It is all due to the success of the IPL that these companies have the belief in expanding their vision and growing in other territories. But nothing will be bigger than their IPL investment, ever!”

    A latest report by Media Partners Asia forecasts that sports rights investments in India will grow at 10.1 per cent CAGR (compound annual growth rate) bolstered by demand for cricket, led by the IPL.

  • Viacom18 aims for long-term growth with Rs 15,000 crore investment

    Viacom18 aims for long-term growth with Rs 15,000 crore investment

    Mumbai: Network18 Media and Investments Ltd announced on Tuesday the results for the financial year (FY) 2021-2022 and for the fourth quarter ending on 31 March.

    The company reported consolidated operating revenue of Rs 5,880 crore a 25 per cent increase year-on-year (YoY). Its profit after tax (PAT) stood at Rs 838 crore up by 53 per cent YoY despite the impact of Rs ~140 crore higher tax provision. It reported its highest ever operating earnings before interest, tax, depreciation and amortization (EBITDA) at Rs 1,080 crore up by 36 per cent YoY driven by robust financial performance in all three verticals – TV news, entertainment, and digital news.

    For the fourth quarter, the company reported earnings of Rs 1,621 crore up by 15 per cent YoY. However, consolidated operating EBITDA stood at Rs 266 crore, a five percent decline YoY.

    Partnership with Bodhi Tree

    On 27 April, Viacom18 announced a strategic partnership with Reliance and Bodhi Tree Systems, a platform of James Murdoch’s Lupa Systems and Uday Shankar. As part of the deal, Rs 15,145 crore will be infused by Bodhi Tree Systems and Reliance combined. Bodhi Tree will invest Rs 13,500 crore whereas Reliance Projects and Property Management Services Limited (RPPMSL), a wholly owned subsidiary of Reliance, will infuse Rs 1,645 crore. In addition, the JioCinema OTT app, currently owned by RPPMSL, will be transferred to Viacom18.

    The media conglomerate also announced that Paramount Global will continue to supply its premium global content and launch Paramount+ in India in partnership with its subsidiary Viacom18. “Paramount Global, formerly ViacomCBS, reaffirmed its commitment to the partnership as a strategic partner in Viacom18,” said the company statement. “This partnership between Reliance, Paramount Global and Bodhi Tree Systems, will enable Viacom18 to transform into one of the largest TV and digital streaming companies in India,” the company said.

    The infusion of Rs ~15,000 crore in Viacom18 will enable the company to make an investment in high growth businesses namely digital, sports and regional entertainment and set it on a long-term growth path, said the statement.

    “The media and entertainment industry in India has a long runway for growth and has attracted the interests of global players as well as spurred mergers and acquisition activity from Indian peers,” said the statement. “Digital business models are still evolving for all players as the Indian digital ecosystem continues to mature every year, however, still some time away from being a positive contributor to the bottom line. To be a meaningful player in this landscape, where consumers are spoilt for choice, one has to invest in content, distribution and technology.”

    Viacom18 will use the cash infusion to scale up its content offering for both digital and TV and strengthen its competitive position across markets. The strategic arrangement to access Jio’s 400 million strong mobility and fiber consumer base will enable Viacom18’s digital platform to access the consumers of Jio and catapult its reach. It will enable the utilisation of a large smartphone and JioPhone user base for advertising and driving subscription revenue for premium content. JioCinema will also bring its critical partnerships with marquee content producers for content and OEMs (original equipment manufacturers) for distribution.

    The transaction is expected to close within six months and is subject to customary closing conditions and approvals.

    Sports business

    Viacom18 forayed into the sports genre and launched three sports channels including one free-to-air channel last month. During the year, the company acquired the television and digital rights to sports properties like NBA and FIFA World Cup, two of the most watched sports properties in the world, as well as major footballing leagues La Liga (Spain), Serie A (Italy) and Ligue 1 (France), Cinch Premiership (Scotland), and other sporting events like ATP Masters Tennis, WTA, top BWF World Tour events like All England Open Badminton Championship, World Boxing Championship, Abu Dhabi T10 Cricket, and Road Safety World Cricket Series, among others.

    “Viacom18 believes that sports, especially live sports, will help strengthen the value proposition of the network to consumers and will complement the current entertainment offering,” said the statement. “The network will continue to add more events and properties to its catalogue and will strive to be India’s most-coveted sports network by providing fans easy access to a comprehensive bouquet of international and premium sports content.”

    The company’s TV network maintained an all India viewership share of 10.7 per cent. The share of entertainment networks in the non-news genre was 11.2 per cent with Colors being the top second primetime channel in the Hindi general entertainment genre. The channel launched ten fiction and five impact shows to strengthen its viewership share in the genre. Colors Kannada and Colors Marathi were amongst the top three channels in their respective markets with kids and English portfolios were leaders in their genres.

    As per Broadcast Audience Research Council (Barc) ratings which resumed on 17 March, TV18 news portfolio was #22 in terms of reach and #32 in terms of viewership share. The network maintained leadership in English business news (CNBC TV18) and had strong positions in English and several regional markets.

    “FY22 was a remarkable year, not only from the perspective of numbers, but in terms of building a strong foundation on which the business can continue to grow for the foreseeable future,” said Network18 chairman Adil Zainulbhai. “The financial performance has vindicated our decision to invest in new businesses a few years ago which have started showing encouraging positive results. In a similar vein, we have set ourselves an ambitious target to become a leading player in the digital space while strengthening our core TV offering. We will continue to solidify our ‘Digital First, TV Always’ proposition, leveraging our existing strengths to grow in segments where we are present and breaking ground in new markets with new and innovative offerings. The strategic partnership we have struck for Viacom18 is a big step in this direction which will help set the Company on a long-term growth trajectory and create one of India’s leading content company.”

  • James Murdoch, Uday Shankar’s Bodhi Tree Systems to invest Rs 13,500 crore in Viacom18

    James Murdoch, Uday Shankar’s Bodhi Tree Systems to invest Rs 13,500 crore in Viacom18

    Mumbai: Reliance and Viacom18 have announced a strategic partnership with Bodhi Tree Systems, which is a platform of James Murdoch’s Lupa Systems and Uday Shankar, to form one of the largest TV and digital streaming companies in India. Bodhi Tree Systems is leading a fund raise with a consortium of investors to invest Rs 13,500 crore in Viacom18, to jointly build India’s leading entertainment platform and pioneer the Indian media landscape’s transformation to a “streaming-first” approach. 

    Viacom18 owns and operates the suite of Colors TV channels and OTT platform Voot.

    Reliance Projects and Property Management Services Ltd, a wholly-owned subsidiary of Reliance Industries which has significant presence in television, OTT, distribution, content creation, and production services, will invest Rs 1,645 crore. In addition, the popular JioCinema OTT app will be transferred to Viacom18.

    Paramount Global (formerly known as ViacomCBS), a leading global media and entertainment company comprised of iconic content studios, TV networks and streaming services including CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV will continue as a shareholder of Viacom18 and will continue to supply Viacom18 its premium global content.

    Bodhi Tree Systems, a newly formed platform between Lupa Systems founder and CEO James Murdoch and Uday Shankar, the former president of The Walt Disney Company Asia Pacific and former Chairman of Star and Disney India, will leverage the partners’ shared track record of building iconic businesses and shaping the media landscape in India and globally. Qatar Investment Authority (QIA), the sovereign wealth fund of the State of Qatar, is an investor in Bodhi Tree Systems.

    “James and Uday’s track record is unmatched,” said Reliance Industries Ltd chairman and managing director Mukesh D Ambani. “For over two decades, they have played an undeniable role in shaping the media ecosystem in India, Asia, and around the world. We are very excited to partner with Bodhi Tree and lead India’s transition to a streaming-first media market. We are committed to bringing the best media and entertainment services for Indian customers through this partnership.”

    “We could not be more pleased to announce our new partnership,” Murdoch and Shankar said in a joint statement. “Our ambition is to leverage technology advances, particularly in mobile, to provide meaningful solutions to meet everyday media and entertainment needs at scale. We seek to reshape the entertainment experience across more than one billion screens.”

    Upon closing, Viacom18, in close cooperation with Reliance, Bodhi Tree Systems and Paramount Global, will shape a vision, strategy, and execution for its businesses, building on the strong existing foundation. Viacom18 is amongst the leading players in the core linear television business with 38 channels across nine languages and a pan India presence.

    The transaction is expected to close within six months and is subject to closing conditions and requisite approvals.

  • IPL media rights: Major contenders come on board to buy ITT

    IPL media rights: Major contenders come on board to buy ITT

    Mumbai: Within a week of Board of Control for Cricket in India (BCCI) releasing the Invitation-To-Tender (ITT) to sell the Indian Premier League (IPL) media rights for the 2023-27 broadcast seasons, major players such as Disney Star, Reliance Viacom18, Sony, Zee and Amazon, and an unnamed company have bought the document.

    As per a report by The Times of India, American tech giant Apple is expected to buy the ITT next week.

    BCCI invites bids for IPL media rights from 2023-27

    The total base price for the media rights has been set at Rs 32,890 crore calculated on the basis of 74 matches to be played this season. The board has divided the rights into four bundles including TV broadcast rights for the Indian subcontinent set at a base price of Rs 18,130 crore (74 games), digital rights for the Indian subcontinent set at a base price of Rs 12,210 core (74 games), non-exclusive digital rights for Indian subcontinent (18 matches including the opening match, four playoffs and night games of the doubleheaders) set at a base price of Rs 1,440 crore and TV and digital rights for the rest of the world (74 games) set at a base price of Rs 1,110 crore.  

    The e-auction for the media rights will be held in the second week of June. The deadline to purchase the ITT will end on 10 May.

  • BCCI invites bids for IPL media rights from 2023-27

    BCCI invites bids for IPL media rights from 2023-27

    Mumbai: The Board of Control for Cricket in India (BCCI) on Tuesday released the Invitation to Tender for Media Rights to the Indian Premier League (IPL) for the 2023-2027 seasons.

    The governing council of the IPL has invited bids from ‘reputed entities’ to acquire the media rights for the IPL 2023-27 seasons, through a tender process.

    The detailed terms and conditions governing the tender process including eligibility requirements, process for submissions of bids, proposed media rights packages, and obligations are contained in the ‘Invitation to Tender’ (ITT) which will be made available on receipt of payment of non-refundable fee of Rs 25 lakh plus any applicable goods and services tax. The ITT will be available for purchase till 10 May, said the statement.

    “Any interested party wishing to submit a bid is required to purchase the ITT,” stated BCCI honorary secretary Jay Shah. “However, only those satisfying the eligibility criteria set out in the ITT and subject to the other terms and conditions set out therein, shall be eligible to bid. It is clarified that merely purchasing this ITT does not entitle any person to bid.”

    Furthermore, BCCI reserves the right to cancel or amend the bidding process at any stage in any manner at its discretion.

     

  • Disney Star elevates Harry Griffith to head rights acquisition & syndication-sports

    Disney Star elevates Harry Griffith to head rights acquisition & syndication-sports

    Mumbai: The Walt Disney Company has expanded Harry Griffith’s role to head rights acquisition and syndication sports for Disney Star. He will report to Disney Star head sports Sanjog Gupta. 

    Harry will be taking over additional responsibilities of rights acquisition and key licensor relationships in addition to his current responsibility of heading global syndication and sales for sports. Harry has been a part of the sports team since July 2015. He started his journey with the sales team and proceeded to take on global syndication of sports rights. Over the last year, Harry has managed tough negotiations in the Middle East and facilitated rights deal renewals across the world.

    Griffith has over 15 years of experience working in the media, sports, and entertainment industries. His expertise lies in TV/digital media rights, ad sales solutions, rights acquisition, syndication, sponsorship, digital, monetisation and business development for the world’s leading rights owners, agencies and broadcasters in multiple territories.

    Prior to joining Star TV Network in 2015, he was associated with Eurosport as international sales and partnerships manager. He has also been with IMG Media for eight years before he quit as commercial sales and partnerships manager.