ITV

Tag: IPL campaign

  • Tata Motors revs up, hits the curvv with Indian cinema star Vicky Kaushal

    Tata Motors revs up, hits the curvv with Indian cinema star Vicky Kaushal

    MUMBAI: When Indian cinema charisma meets automotive innovation, sparks fly—quite literally. Tata Motors, not content with merely leading India’s automotive race, just turbocharged their brand appeal by roping in Indian cinema’s versatile superstar, Vicky Kaushal. Known for breaking barriers and roles alike, Kaushal is the perfect fit for Tata Motors, a brand always steering boldly off the beaten track.

    Launched with the vibrant ‘Take the Curvv’ campaign this IPL season, this high-octane partnership reflects Tata Motors’ commitment to rewriting the rules of mobility. ‘Take the Curvv’ isn’t just about taking turns; it’s about swerving boldly away from the ordinary, a philosophy both Tata Motors and Kaushal embody.

    “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence,” says Tata Passenger Electric Mobility Ltd CCO Vivek Srivatsa. “We are proud to welcome Vicky Kaushal, whose values align with ours—authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path.”

    Equally thrilled, Kaushal expressed, “I am thrilled to make my foray into the world of cars with Tata Motors—a homegrown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice.”

    The campaign introduces the Tata Curvv, a mid-SUV designed to shake up the market with its striking aesthetics and category-first features. As Vicky speeds through dynamic 20-second IPL spots, he mirrors the spirit of the Curvv, championing boldness, innovation, and individuality.

  • IPL 2022: Mumbai Indians launches new anthem ‘Dil Khol Ke’

    IPL 2022: Mumbai Indians launches new anthem ‘Dil Khol Ke’

    Mumbai: IPL franchise Mumbai Indians (MI) has launched its team anthem titled “MI MI Bol Ke, Khelenge Dil Kholke.” The anthem comes as an addition to its ongoing campaign ‘Khelenge Dil Khol Ke’ which is conceptualised by Ogilvy. 

    While the last film was for aspiring cricketers, the latest one is for the fans, MI said. “The anthem is a reflection of the young and gen-Z fans, who have continued to support and push us forward, every time we take to the field,” said a Mumbai Indian spokesperson.

    The video features the entire playing squad of MI including Rohit Sharma, Jasprit Bumrah, Kieron Pollard, Surya Kumar Yadav, Ishan Kishan, and others.

    The anthem brings a perfect combination of emotion and winning spirit while celebrating the idea of playing cricket on the streets of India. The video represents the passion for playing cricket and how the journey takes the players through a rollercoaster of emotions.

    With this newly launched energetic anthem video, MI aims to connect with GenZ, vibing over the idea of playing the game of life with all your heart, imagining the impossible and making it a reality, to never lose faith and give their best at everything they do.


    Ogilvy managing director Anurag Agnihotri feels that IPL is cricketainment. “It’s cricket with huge doses of entertainment mixed in,” he explained.

    Speaking of the campaign, he said, “While we addressed the fulfillment of dreams of young aspiring cricketers in the last campaign, we wanted to have some fun this time around. The last film was for aspiring cricketers. This one, though, is for the fans. It’s an all-out visual spectacle with a sing-along aspect. It’s a chant for fans to express their love. We owed them something for their love. This is our way of giving them something they can truly own.”

    Sharing the idea behind this vibrant anthem, a Mumbai Indian spokesperson said, “Mumbai Indians have always played with passion – Straight from the heart, driven by the motto – never give up.”

    “Also, one of our main pillars is the fans that we have across the globe. Our style of cricket, brand values, and everything that we do resonates with their values, beliefs and inspires them, which is reflected in the growth of the MI Paltan army over the years,” the spokesperson added.

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  • IPL 2022: Mullen Lintas bags creative mandate for KKR

    IPL 2022: Mullen Lintas bags creative mandate for KKR

    Mumbai: Kolkata Knight Riders (KKR) has appointed Mullen Lintas as a communication partner for the cricket team’s creative mandate for Tata Indian Premier League (IPL) 2022. The creative agency will be responsible for delivering the campaign idea for the latest IPL season.

    The IPL is in its 15th season, and as the first runner-up of IPL 2021, it is important for KKR to show their fans that they are ready to return to the pitch with renewed energy, according to the team franchise.

    “KKR fans have always been the focus of our campaigns. We are fortunate to have one of the biggest fan communities that passionately root for the team,” remarked KKR CMO Binda Dey. “Our new campaign for this game season, designed by the Mullen Lintas team, aims to capture the frenzy and love our fans have always shown us unconditionally. We look forward to watching our fans cheer us on as they always have and have a great season together.”

    Mullen Lintas will be responsible for KKR’s campaign idea for IPL 2022, along with the brand film, on-ground and digital activations, and even KKR’s internal branding and team manifesto. The account will be handled from the Mumbai office. 

    “IPL is as much about the franchises and players as it is about fans. The game is incomplete without the latter,” commented Mullen Lintas executive director Priya Balan. “IPL is a shared space between the team’s players and their fans. Being the year of change and induction of new team members, our campaign for KKR seeks to strengthen and widen this beautiful bond with its large community of fans.”

  • Cred’s latest IPL campaign serves up throwback to 90’s Nirma ad

    Cred’s latest IPL campaign serves up throwback to 90’s Nirma ad

    Mumbai: Credit card payment platform Cred is back with its latest campaign for IPL 2022 – ‘Cred: Play it different.’ And this time the brand does a throwback of a much familiar 90’s ad for Nirma detergent bar, featuring actor Karisma Kapoor in the role of the original ‘Deepikaji.’

    Conceptualised and written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi, the ad introduces the platform’s new feature – Cred bounty.  The ad film was produced by EarlyMan Films and directed by Ayappa. Karan Malhotra has composed the music for the film.

    To set the tone of the campaign right, the film has Kapoor promoting Cred bounty, rejecting all other offers, in a scene-to-scene recreation of the original classic 90’s Nirma ad. The creative serves up an instant dose of nostalgia for those who have grown up watching the older ad on Doordarshan,

    “IPL with Cred is a platform for us to work with iconic celebrities in the most creative and twisted ways possible,” said the director of the film Ayappa. “I hope the audience enjoys Cred’s latest ad as much as they have in the past.”

    “This year, we want to encourage Cred members to invite their friends & family to win big with Cred,” said Cred founder Kunal Shah. “We have launched Cred bounty which lets members invite their contacts to play and win exciting jackpots.”

  • Shah Rukh Khan enjoins users to play responsibly in new A23 campaign

    Shah Rukh Khan enjoins users to play responsibly in new A23 campaign

    Mumbai: With IPL 2022 around the corner, online multi-gaming platform A23 India has launched its latest marketing campaign with brand ambassador Shah Rukh Khan. The A23 ad spot will air across the broadcast channel Star Sports and streaming platform Disney+ Hotstar, starting 26 March.

    The campaign includes two TVCs in which the Bollywood actor persuades users to play responsibly while respecting their immediate surroundings i.e. – spending time with their families instead of being on their phones and focusing on dinner while at the dinner table. 

    Head Digital Works founder and CEO Deepak Gullapalli said that as one of India’s leading multi-gaming platforms, it is imperative for them to spread the importance of responsible gaming. “Self-exclusion from time to time is instrumental when it comes to striking the right balance. We are confident that our brand ambassador driving this message for us will help us maximise the idea of responsible gaming even further, thus encouraging a healthy environment for all,” added Gullapalli.

    The upcoming third advertisement in the series will highlight the importance of selecting the right playing XI for fantasy cricket on A23. 

    The A23 gaming platform that has a wide reach across India perfectly complements the IPL which is a household name in India, across audiences in different languages, said the brand in a statement. “Keeping this in mind, the advertisements have been curated to reach every household and will run in seven languages – Hindi, Bengali, Marathi, Tamil, Malayalam, Gujarati, and Kannada,” it added.

    A23 has recently built a multi-gaming platform and combined its existing online rummy platform of over 30 million users using state-of-the-art software created on a custom-built architecture, according to the brand.

  • Vivo spends 50 percent of annual budget on IPL campaign

    Vivo spends 50 percent of annual budget on IPL campaign

    Mumbai: After the successful launch of its latest smartphones V3 and V3Max in Mumbai, IPL’s title sponsor Vivo has launched a 360 degree marketing campaign to promote the brand amongst the consumers. With an aggressive marketing plan chalked out, Vivo India is geared up to capture the hearts of millions of customers across India.

    Riding on the IPL bandwagon, Vivo started with the first ever VivoIPL trophy tour to six cities in India, where thousands of fans got the first-hand experience of VivoIPL trophy. With the new brand ambassador Ranveer Singh, Vivo has recently launched its first ever TVC that has been shot by renowned Bollywood director and filmmaker Dibakar Banerjee. The TVC has been launched during VivoIPL for its latest devices V3 and V3Max.

    Sharing his excitement on launch of various marketing initiatives, Vivo India DGM Jerome Chen said, “We are a young brand in India and our association with IPL as title sponsor, brings us to the forefront of our consumers. We have spent close to 50 per cent from our year’s budget on our ATL and BTL marketing campaigns this VivoIPL season. Vivo signifies youth and enthusiasm therefore we signed Ranveer Singh as our brand ambassador. Our new TVC with Ranveer, showcased during the V3 & V3Max launch, will be on air across channels.

    In a unique initiative, cricket lovers and VivoIPL fans can also watch matches from the Vivo Hi-Fi box in each stadium during the season. This time in VivoIPL, fans who don’t visit the stadium can experience the stadium-like environment at VivoIPL fan parks in 34 cities across India as compared to 16 fan parks last year.

     

  • Vivo spends 50 percent of annual budget on IPL campaign

    Vivo spends 50 percent of annual budget on IPL campaign

    Mumbai: After the successful launch of its latest smartphones V3 and V3Max in Mumbai, IPL’s title sponsor Vivo has launched a 360 degree marketing campaign to promote the brand amongst the consumers. With an aggressive marketing plan chalked out, Vivo India is geared up to capture the hearts of millions of customers across India.

    Riding on the IPL bandwagon, Vivo started with the first ever VivoIPL trophy tour to six cities in India, where thousands of fans got the first-hand experience of VivoIPL trophy. With the new brand ambassador Ranveer Singh, Vivo has recently launched its first ever TVC that has been shot by renowned Bollywood director and filmmaker Dibakar Banerjee. The TVC has been launched during VivoIPL for its latest devices V3 and V3Max.

    Sharing his excitement on launch of various marketing initiatives, Vivo India DGM Jerome Chen said, “We are a young brand in India and our association with IPL as title sponsor, brings us to the forefront of our consumers. We have spent close to 50 per cent from our year’s budget on our ATL and BTL marketing campaigns this VivoIPL season. Vivo signifies youth and enthusiasm therefore we signed Ranveer Singh as our brand ambassador. Our new TVC with Ranveer, showcased during the V3 & V3Max launch, will be on air across channels.

    In a unique initiative, cricket lovers and VivoIPL fans can also watch matches from the Vivo Hi-Fi box in each stadium during the season. This time in VivoIPL, fans who don’t visit the stadium can experience the stadium-like environment at VivoIPL fan parks in 34 cities across India as compared to 16 fan parks last year.

     

  • eBay encourages cricket fans to shop through IPL campaign

    MUMBAI: E-commerce marketplace eBay India has unveiled its latest integrated campaign crafted specially for the Indian Premier League (IPL) targeted at T20 cricket enthusiasts. The new campaign is designed to encourage shopping on eBay India before a match through a series of four humorous TVCs created by Law & Kenneth.

    eBay India‘s new campaign is targeted at cricket enthusiasts in the age bracket of 18 – 40 years who are hooked to T20. The TVCs are based on quarrels between a husband & wife over viewing cricket matches and how husbands please their spouse by shopping online before the match.

    eBay India country manager Muralikrishnan B. said, “Our new campaign has been created specifically for cricket fans to provoke shopping during the tournament, before, during or after a match. The intent is to get consumers to shop through their tablets, smartphones & laptops to highlight the convenience factor of shopping on eBay India allowing the sporting fan to enjoy his match in peace while keeping their spouse happy.”

    The campaign rolled out nationally, with a combination of TV, digital and social mediums to drive awareness and encourage Indians to look for fantastic deals with unmatched variety on eBay India while enjoying the T20.

    The campaign also aims to reinforce eBay India‘s positioning as a destination for the range of brand new every-day use products, with the best deals across product categories such as apparel, accessories, fashion, personal care, gadgets, technology products, fitness, health-care among many others.

    Law and Kenneth national creative director Charles Victor said, “Rather than just work with the insight that women hate having men glued to the television during cricket season, we included the fact that men really do not know what works with women. So while it seems like nothing‘s changed, in the end men realised it worked. That was the part we had to get right.”

    Simultaneously, throughout the T20 season there will be a sale on eBay India from 1 pm – 4 pm offering ‘Match Se Pehle‘ deals on popular products. The sale will feature six products.