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Tag: IPL 8

  • IPL 8 witnesses significant growth in viewership, advertisements

    IPL 8 witnesses significant growth in viewership, advertisements

    MUMBAI: The recently concluded Indian Premier League (IPL) saw a constant growth in each and every segment. As was earlier reported by Indiantelevision.com, this IPL, the ad revenues, at more than Rs 1000 crore, saw a significant fillip as compared to the previous edition. What’s more, IPL 8 also witnessed a significant growth in terms of viewership and advertising.

     

    Television rating auditor, TAM analytics shows that IPL 8 was sampled by 190 million unique viewers, and the time spent by the viewers fetched a nine per cent growth from 45 minutes and 43 seconds in 2015 as compared to 40 minutes and 55 seconds in 2014. 

    The average TVTs saw a growth of 25 per cent, while the TVRs saw 23 per cent growth as the tourney fetched 3.6 TVR this year as compared to 2.9 TVRs last year. Close to 70 per cent of the All India Universe tuned in to watch IPL 8 matches, which is quite identical if compared to the seventh edition.

     

    Apart for viewership, advertising volume also saw a significant growth. While there was only one biscuit brand endorsing last year, this year the number went up to six. The paint section also saw a significant growth as it jumped up from one to five. On the other hand, internet service (B2C and online shopping) category also witnessed an ascent as the number of brands went up to seven this year from four last year. The growth also reflected in the car and jeep category as the figure went up from two to six.

     

    Vodafone continued to be the most prominent brand on the basis of ad volumes purchased during the live telecast. It should be noted that Vodafone was the most prominent brand in the last IPL edition too. Amazon also successfully retained its berth at second position while e- commerce ventures PayTM and Snapdeal replaced Flipkart.com and Airtel at third and fourth place respectively. Vimal Pan Masala grabbed the fifth slot, which was occupied by Big Bazar in 2014.

     

    Click here to see match viewership pattern 

  • BARC Week 20: Sony channels dominate sports airwaves courtesy IPL

    BARC Week 20: Sony channels dominate sports airwaves courtesy IPL

    MUMBAI: The week 20 of Broadcast Audience Research Council (BARC) ratings saw Multi Screen Media (MSM) emerging as the clear dominant in the sports category courtesy the Indian Premier League (IPL).

     

    Sony Max and Sony Six, official broadcasters of the IPL were placed on the first and second slot with 180940, down from 187924 (000’s sum) and 53362, up from 52731 (000’s sum) respectively. Ten Sports stood at the third position with 22089, up from 15954 (000’s sum).

     

    On the other hand, week 20 saw no change in the pecking order of the Hindi general entertainment channels (GECs). Star Plus continued to dominate the satellite waves with 171144, up from 163554 (000’s sum).

     

    Colors sat comfortably at the number two position with 132637, down from 144899 (000’s sum). Life OK stood at number three with 113817, down from 121931 (000’s sum).

     

    Zee TV took the fourth spot with 97905, down from 99794 (000’s sum). Last but not the least, Sab with 79098, up from 73738 (000’s sum) was the only channel from MSM to feature in the top five channels in GEC category.

     

    Amongst the top three shows, Star Plus’s Saath Nibhaana Saathiya ruled the charts with 2710, up from 2442 (000’s sum). Colors’ Sasural Simar Ka was second with 1726, down from 1818 (000’s sum) followed by Chakravartin Ashoka Samrat with 1523 (000’s sum).

     

    In the news broadcasting space, Aaj Tak continued its numero uno position with 13121, down from 14155 (000’s sum). While the last week saw close battle for the second spot between ABP News and India TV with the former securing the second spot, week 20 had a different story to say.

     

    India TV secured the second position with 11439, down from 12589 (000’s sum), whereas ABP News at number three scored 10616, down from 12981 (000’s sum).

     

    Times Now continued its dominance in the English News broadcasting space with 373, down from 378 (000’s sum) followed by NDTV 24/7 at 211, down from 236 (000’s sum). Headlines Today was placed third at 191, down from 236 (000’s sum).

     

    Viacom’s Nick led the kids’ genre with 74551, up from 70516 (000’s sum) closely followed by Turner International’s Pogo with 69247, up from 67397 (000’s sum). Disney with 53301, up from 52086 (000’s sum) was placed at the third place.

  • IPL 8 garners 182 million unique viewers: TAM

    IPL 8 garners 182 million unique viewers: TAM

    MUMBAI: After 45 matches, an analysis by Television Audience Measurement (TAM) signifies that 182 million unique viewers sampled the eight edition of the Indian Premier League (IPL).

     

    The time spent by viewers per match as per data is 45 minutes 4 seconds, which is nine per cent more than the last season of the league.

     

    Average TVTs showed a growth of 23 per cent when compared to the 2014 edition. Till the fifth week, IPL 8 garnered 3.6 TVR, which signifies a growth of 22 per cent. Overall 68 per cent of All India Universe tuned in to witness IPL 8.

     

    The opening bout between Kolkata Knight Rider (KKR) and Mumbai Indians (MI), which garnered 5.4 per cent TVRs, remains as the top viewed match so far in this season of 2015. On the other hand, the game between Sunrisers Hyderabad and Rajasthan Royals registered the least viewership amongst all the matches played so far.

     

    With the playoffs knocking at the door, it remains to be seen whether this IPL manages to create new viewership records.

     

    Click here for overall ratings 

  • Vodafone soars high on Twitter Brand Index during IPL 8

    Vodafone soars high on Twitter Brand Index during IPL 8

    MUMBAI: The first two weeks of the Indian Premier League (IPL) have been breathtaking from both a cricketing stand point as well as the action being seen seeing from brands on Twitter.

     

    Just like it did during #CWC15, Twitter compiled a list of the top brands on this IPL. Using an aggregate of Re-Tweets, Favourites and Replies, the social networking site has created a Twitter IPL Advertiser Index to acknowledge the top five brands that have excelled in the opening two weeks of the tournament.

     

    The Twitter Brand Engagement Index and the details of what each brand did on the social networking site is as follows:

     

    1) @VodafoneIn- Vodafone has gained a lot of momentum in the first two weeks of IPL, through a contest called #VodafoneSpeedQuiz . With tickets to matches up for grab, the brand has been able to generate a lot of buzz through this campaign. The contest is a smart way for the brand to build equity on Faster Speeds which is core of their new campaign #SpeedIsGood

    https://twitter.com/VodafoneIN/status/587623871689449472

     

    2) @HotStarTweets – The Twitter account for Star’s Hotstar.com, @HotStarTweets generated a lot engagement around content based on updates from the games, teaser questions, trivia and a competition offering IPL tickets. @HotStarTweets is looking to take the platform’s content digital to greater users and been able to engage with the online Twitter user using the most topical bits of content

     

    3) @KingFisherWorld – The official handle of the good times this IPL; Kingfisher’s campaign idea is ‘Divided by teams, United by Kingfisher.’ With this, the company aims to bring the followers of all the IPL teams together on a common platform to celebrate and express their love for the game. They are also team sponsors for many IPL teams and it’s refreshing to see some great behind the scenes content from these teams, which @KingfisherWorld is sharing as well. The big hashtag this IPL for Kingfisher has been #UnitedByGoodTimes. This week the first preview of the new Kingfisher TVC was revealed online with the hashtag #OoLaLaLaLeO

     

    4) @FreeCharge – Freecharge is engaging users with a prediction contest this IPL with prizes up for grabs. Users are asked to predict outcomes of the game; a conversation that many users are more than happy to engage in.

     

    5) @OlaCabs – Ola is the official cab partner for five IPL teams namely Chennai Super Kings (@ChennaiIPL), Mumbai Indians (@mipaltan), Kings XI Punjab (@lionsdenkxip), Rajasthan Royals (@rajasthanroyals) and Sunrisers Hyderabad (@SunRisers).

     

    With every match, users stand a chance to win two free tickets to the match from the “Ola app” through the ‘Hit the Match Day’ icon. The brand is building excitement and is increasing engagement around this contest, which is creating a good amount of buzz. They are promoting this activity by using the hashtag #ChaloNiklo.

  • IPL 8 records 145 million unique viewers for first 14 matches

    IPL 8 records 145 million unique viewers for first 14 matches

    MUMBAI: The official broadcaster of the Indian Premier League (IPL) – Multi Screen Media – has reason to rejoice.

     

    According to TAM Media Research data for Sony Max, Sony Six and Sony Aath for the matches played during 7 – 18 April, the eighth season of the IPL saw 54 per cent of the All India Universe tuning in to watch the matches. A total of 145 million unique viewers sampled 14 matches of IPL 8.

     

    As teams battle it out, TAM research data also showed that time spent by viewers per match increased to 49 minutes and four seconds; which is 17 per cent more compared to the previous season of the IPL.

     

    Compared to the 14 matches of IPL season seven, which received an average of 8,430 TVTs, this season saw an average of 11,050 average TVTs being registered, which is a jump of 31 per cent.

     

    The data also states that 14 matches of IPL 8 have garnered 4.1 per cent average TVR, which was 30 per cent more compared to its previous edition.

     

    Note: Data excludes the opening ceremony and is for the TG CS 4+ Years. The market is all India and for the period from 7 to 18 April, 2015. The channels covered under the same data are Sony Max, Sony Six, Sony Aath and the recently launched MSM channel Sony Kix. Data for Sony Kix began from 10 April onwards.

     

  • Kings XI Punjab ropes in DCB Bank as official partner for IPL 8

    Kings XI Punjab ropes in DCB Bank as official partner for IPL 8

    MUMBAI: DCB Bank has come onboard as the official partner for Kings XI Punjab for this season of the Indian Premier League (IPL). As part of the partnership, DCB Bank’s logo will be a part of the team’s jersey. 

     

    DCB Bank managing director Murali M Natrajan said, “DCB Bank is delighted to partner with the Kings XI Punjab. It is a wonderful team and performed extremely well in the last season. Kings XI Punjab has passion, energy and commitment. DCB Bank relates to these values. We believe our partnership will enhance customer and employee experience. We are confident that Kings XI Punjab will put up a great show in the current season as well.”

     

    Natrajan added, “India loves cricket and IPL has gained immense popularity from its launch. This is an interesting opportunity for DCB Bank to engage with employees and customers. Moreover, as official partner, it is likely to give visibility to DCB Bank branch locations in Punjab, such as Faridkot, Ferozpur, Jagraon, Jalandhar, Ludhiana, Malerkotla and Nabha as well as key markets of Haryana, Delhi and Rajasthan in the north and Pune in the west.”

     

    Kings XI Punjab COO Fraser Castellino added, “We are really happy to welcome on board DCB Bank and extend a special welcome to them. We stand committed to delivering a solid on-ground performance and hope this will help our partners benefit from their association with Kings XI Punjab.” 

     

    With this, Kings XI Punjab now has 22 sponsors in the eighth season of the IPL.

     

  • Gionee doubles promotional budget to Rs 250 crore in FY16

    Gionee doubles promotional budget to Rs 250 crore in FY16

    KOLKATA: China-based phone maker Gionee, which has come on board as the principal sponsor of Kolkata Knight Riders (KKR) in the eighth season of the Indian Premier League (IPL), is planning to double its promotional budget to Rs 225 – 250 crore in the current fiscal 2015-16 from Rs 132 crore earmarked last fiscal.

     

    Additionally, to support the growth story of its marketing and branding plans, Gionee, which replaced Nokia as the principal sponsor for KKR, hopes to capitalize the team’s huge following in its home state to grow its market share from six per cent currently to 10 per cent in Kolkata by the end of this fiscal year. The firm clinched the three-year deal for approximately Rs 54 crore.

     

    Gionee entered the Indian market in 2013 and currently has a four per cent market share in the Indian mobile phone market. The company is hopeful that the KKR sponsorship will help double its market share to eight per cent in the Indian mobile space.

     

    “Our numbers in Kolkata are already ahead of the national figures, we are expecting that this initiative will take us to a double-digit share in Bengal,” said Gionee India country MD and CEO Arvind Vohra.

     

    On its association with KKR worth Rs 54 crore, Vohra hinted that it will give the company the extra push to achieve the target figures.

     

    When asked about the synergies between the two brands, the official said that Gionee Communication and KKR owner Shah Rukh Khan share a lot of common qualities. “Both Gionee and SRK started at the bottom and have risen to the echelons of their fields,” he said.

     

    Popular for it’s ‘world’s slimmest and sexiest phone,’ Gionee differentiates itself on its unique offering. Vohra plans to keep his customers hooked by constantly innovating the product.

     

    At present, it runs through a joint venture (JV) model with Syntech technologies. The company, which currently works on an outsourcing model, aims to have its own ‘Make in India’ manufacturing unit in year’s time. Gionee is planning to invest Rs 300 crore in building a manufacturing facility in India.  The firm, which sold 40 lakh mobile phones in the country in 2014-15, might go for contract manufacturing in order to kick-start mobile production in the country.

     

    Majority of its 10-12 new phone models that are slated to launch this year, would be manufactured in India. The firm has already appointed E&Y to advise it on setting up manufacturing facility, which might also produce phones for neighbouring countries.

     

    Talking about other states, Vohra said that Gionee has already achieved double-digit shares in markets like Rajasthan and Gujarat.

     

    When queried about the company’s turnover targets, Vohra said that the company is looking at a 100 per cent growth in the coming fiscal.

  • Kings XI Punjab adds Top Ramen as sponsor for IPL 8

    Kings XI Punjab adds Top Ramen as sponsor for IPL 8

    MUMBAI: Ahead of the first match of the team, Kings XI Punjab has brought on board Top Ramen as the Official Noodle Partner, taking the total number of sponsors and partners on board to 21 in the Indian Premier League (IPL).

     

    Kings XI Punjab COO Fraser Castellino said, “We would like to welcome Top Ramen as our Official Noodle Partner for IPL Season 8. It is always a pleasure to collaborate with like-minded companies that share the same synergy as ours. Both the brands represent youth and vibrancy and these attributes resonate very well with the franchise. Therefore, we hope for a long lasting and mutually beneficial partnership and are looking forward to a great cricketing season.”

     

    Kings XI Punjab will play their first match on 10 April, 2015 against Rajasthan Royals at MCA International Stadium in Pune.

     

    As was earlier reported by Indiantelevision.com, Kings XI Punjab has associated with brands like Tata Motors Prima, DCB Bank, Royal Stag, Manforce, Pan Parag – Mouth Freshener, Woo, Homeland Heights, BlippAR, CashUrDrive, Best TV and T10 amongst others for the latest season of the IPL.

  • IPL 8: Kings XI Punjab tops sponsorship list with 20 partners

    IPL 8: Kings XI Punjab tops sponsorship list with 20 partners

    MUMBAI: Ready and upbeat to enter the Indian Premier League (IPL) season 8, Kings XI Punjab has roped in 20 sponsors and partners.

     

    Tata Motors Prima is the official title sponsor for IPL season 8. HTC, Manforce, ACC, Royal Stag, Pan Parag – Mouth Freshener and DCB Bank are all official principal sponsors, while Kingfisher, Britannia and Woo are the official good times partner, official goodness partner and official matchmaking app respectively.

     

    Kings XI Punjab’s association with Pepsi as the official beverage partner continues. TYKA is the official kitting partner, whereas Homeland Heights is the official luxury homes partner. The team has roped in CashUrDrive, Bookmyshow and Kyazoonga as official outdoor partner and official ticketing partners respectively.

     

    Sport & Beyond and T10 Sports are the official merchandise partners. BlippAR is the official augmented reality partner and Best Deal TV has come on board as the official TV shopping partner.

     

    Kings XI Punjab COO Fraser Castellino said, “We are really happy to welcome all of our sponsors who have renewed their association with us since last season and extend a special welcome to the new partners joining us this year. We stand committed to delivering a solid on-ground performance and hope this will help all of our partners benefit from their association with Kings XI Punjab.”

     

    Kings XI Punjab will play its first match on 10 April, 2015 against Rajasthan Royals at MCA International Stadium, Pune.

  • txtWeb releases T20 pack ahead of IPL

    txtWeb releases T20 pack ahead of IPL

     

    MUMBAI: The Indian Premier League (IPL) season is just around the corner and as the excitement builds up, txtWeb has released a T20 pack to aggravate this cricket fever.

     

    This pack allows fans to stay on top of all the milestones of the game including everything from live scores, match schedule, cricket facts, team points, a game and more. To access the app users just have to SMS T20PACK to 51115.

     

    txtWeb director Aminish Sharma said, “Whether or not the fans have access to Internet or TV, they will not miss a single moment of the cricket action. Each and every mobile phone user across India can stay tuned with all the matches, schedule, points and the interesting happenings with this T20pack.”

     

    The pack is currently live on Airtel, Vodafone, Aircel, Idea and Tata Docomo.

     

    User gets charged 50 paise or Re 1 per SMS. With recent collaboration with network carriers Airtel, Vodafone, Aircel, Tata Docomo and Idea and OEM players like Karbonn mobiles, txtWeb is live on 51115.

     

    txtWeb is currently being used across 1000 cities and towns and has built a strong developer community and powerful user base using one or more of the 3500 monthly active apps built by developers and businesses across India.